Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). A wide variety of data types and insight are now being used to develop buyer personas that give us an understanding of the people within the companies we are targeting.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

APRIL 30, 2019

Knowing who the decision makers and influencers are among your customer contacts will allow you to cover all the bases and build long lasting and productive relationships. The key next step in your persona strategy is matching and appending your contact list to your different persona profiles. Finding the right time.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

DECEMBER 20, 2018

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI. About Salutary Data TM – Salutary Data is a data company in greater Boston. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Today, many companies are using their existing contact database to formulate personas. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

FEBRUARY 10, 2016

“83% of companies are moving towards a more audience-centric approach.” of respondents reporting confidence that at least 75% of their company knew/understood their personas. Pat recommends these functions map contacts to persona by known attributes, and for unknown contacts, use behavior to determine persona segments.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. Increased matching capabilities between persona and contacts / content.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

JANUARY 27, 2016

Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? So your marketing team created buyer personas. It’s time to reimagine their potential to help you close more deals, faster.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100