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Chris Koch

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The Worst Source of Work Conflict

Chris Koch

First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. The worst culprit in workplace conflict is technology – no matter the size of the company.

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Is the era of PR over?

Chris Koch

Unless the company they work for is a startup or otherwise desperate for attention, these people tend to be ground down by the risk management aspect of their jobs over time. Much like IT people, they don’t hear much from anyone inside their companies unless something goes wrong. The emphasis is on contacting rather than helping.

PR 100
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3 ways to link marketing to revenue without metrics

Chris Koch

They want more strategic answers, such as whether marketing is increasing the velocity of contacts through the buying process and reducing the time and effort that salespeople need to expend in making a sale. If you have the ability to measure those two things, then great. Here are three ways to do it: Connect ideas to offerings.

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Is “social media campaign” an oxymoron?

Chris Koch

Companies are having success pulling in fans by linking to charitable cases. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing.

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Is “social media campaign” an oxymoron?

Chris Koch

Companies are having success pulling in fans by linking to charitable cases. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing.

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Why Lead Management Automation Really Matters

Chris Koch

In our research we’ve also seen consistently over the past few years that two-thirds of buyers prefer to research their buying options themselves rather than waiting for vendors to contact them. What is stopping your company from creating an automated lead management process? That’s not possible manually. What do you think?

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Social media raises the bar for customer intimacy

Chris Koch

The theory is that every company competes in three disciplines: Customer intimacy. These are companies that go out of their way to build close customer relationships. Customers rely on these companies to deliver reliability and quality at a low price. Social media increases the frequency of those kinds of contacts.