Chris Koch

JUNE 9, 2014

First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. The worst culprit in workplace conflict is technology – no matter the size of the company.

Distribution 100

Distribution Training Opinions Trust Marketing 100

Chris Koch

NOVEMBER 5, 2010

Unless the company they work for is a startup or otherwise desperate for attention, these people tend to be ground down by the risk management aspect of their jobs over time. Much like IT people, they don’t hear much from anyone inside their companies unless something goes wrong. The emphasis is on contacting rather than helping.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

MARCH 18, 2011

They want more strategic answers, such as whether marketing is increasing the velocity of contacts through the buying process and reducing the time and effort that salespeople need to expend in making a sale. If you have the ability to measure those two things, then great. Here are three ways to do it: Connect ideas to offerings.

Work Management 100

Work Management Thought Leadership Marketing Management Paper 100

Chris Koch

DECEMBER 2, 2011

Companies are having success pulling in fans by linking to charitable cases. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Companies are having success pulling in fans by linking to charitable cases. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

OCTOBER 22, 2010

In our research we’ve also seen consistently over the past few years that two-thirds of buyers prefer to research their buying options themselves rather than waiting for vendors to contact them. What is stopping your company from creating an automated lead management process? That’s not possible manually. What do you think?

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

MARCH 12, 2010

The theory is that every company competes in three disciplines: Customer intimacy. These are companies that go out of their way to build close customer relationships. Customers rely on these companies to deliver reliability and quality at a low price. Social media increases the frequency of those kinds of contacts.

Social Media 100

Social Media Media Thought Leadership Work Management 100