B2B Marketing Traction

APRIL 14, 2014

LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Show your company timeline on your website. Contact New Incite today.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

MAY 5, 2015

Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. Contact New Incite today. In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

JANUARY 30, 2013

For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. LinkedIn has personal profiles and company profiles. Over 90 percent of corporations use LinkedIn to search for skilled workers. services.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

OCTOBER 28, 2014

Mature with larger companies acquiring smaller businesses? Needless to say, the travel industry tanked, but our start-up client used our analysis and detailed list of competitors to selectively contact local mature businesses and offer a unique feature we knew the competitors did not have. Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? By telling the world how your company gives back through charitable donations or volunteerism. Contact New Incite today.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 11, 2013

Be a human person behind the company, don’t hide! Don’t connect to someone to steal their contacts. I have had my social media connections and followers copied and followed and, in at least one case, aggressively contacted for business. Explain what you do. Then do it. Show us your photo.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

APRIL 17, 2015

A professional services company found me online last week and inquired about my outsource marketing services. In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. Create a LinkedIn company page. Post content and updates about what you do.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Contact New Incite today. The evidence exists. So, what are you waiting for?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

NOVEMBER 19, 2014

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Contact New Incite today. Chances are that the top search performers are getting most of the market share.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

APRIL 12, 2013

In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

JANUARY 3, 2014

Create your Google+ Company Page. Your strategic plan allows you to message and brand consistently, integrated across all platforms, including offline/traditional platforms like trade shows, direct mail and print as well as online/social media platforms such as your website, email marketing, LinkedIn company page and others.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 1, 2015

A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender. I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Wow, this company missed a big opportunity.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 9, 2014

Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. Contact New Incite today. Now that’s marketing traction! Do you need help with start-up marketing?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 13, 2015

I think that this is because eNewsletters have existed for so long, backed by email utility companies that have trained marketers on how to use them and measure results. Contact New Incite today. According to the survey, eNewsletters are the number 2 tactic used by B2B marketers, but they rank 8th in terms of effectiveness.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MARCH 13, 2012

Have companies gone out of business or acquired others? Company news and announcements – some businesses post their press releases and announcements in their blogs. Employee spotlights – customers love to see their favorite contacts at your company featured. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

NOVEMBER 20, 2009

Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. Follow New Incite. Google Plus This Page. Subscribe to Our Blog. All Rights Reserved.

Paid Search Agency 100

Paid Search Agency Newsletter Internet Marketing Resources 100

B2B Marketing Traction

NOVEMBER 11, 2014

Facebook can pose some challenges for display of photos on company pages. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. Contact New Incite today. Is it controversial? I tend to be more factual on LinkedIn updates and more conversational on Facebook.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

MAY 23, 2013

Social media can help tech companies cross that chasm. And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. Contact New Incite today about our strategic marketing analysis, planning, and execution. It’s critical to being a big success.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

SEPTEMBER 25, 2009

Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. Follow New Incite. Google Plus This Page. Subscribe to Our Blog. All Rights Reserved.

Consulting 100

Consulting Paid Search Agency Newsletter Internet Marketing 100

B2B Marketing Traction

AUGUST 5, 2009

Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. Follow New Incite. Google Plus This Page. Subscribe to Our Blog. All Rights Reserved.

Vendors 100

Vendors SEO Consulting Newsletter 100

B2B Marketing Traction

JULY 20, 2009

Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. Follow New Incite. Google Plus This Page. Subscribe to Our Blog. All Rights Reserved.

Impressions 100

Impressions Facebook Brand Identity Branding 100

B2B Marketing Traction

NOVEMBER 1, 2012

Did you know that Facebook will allow anyone to create a Facebook Company Page? There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. So, why not set up your Facebook Company Page now?

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

APRIL 9, 2015

Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business. Can you include a photo of your company picnic, basketball team or volunteering in the community? If you need help setting up your eNewsletter and other marketing communications, contact New Incite today.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

APRIL 28, 2014

B2B companies are getting traction on social media. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

AUGUST 28, 2015

” “Are we adding value and being transparent about our products and company?” ” If you are interested in creating a marketing plan that includes transparent, value-add content and campaigns, contact New Incite today.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

MAY 6, 2013

How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. The article is about Brickstream, a company that has in-store devices that analyze and reduce customer wait-time. Why Spending More on Your Trade Show Increases ROI (maybe this will redeem me with the show management companies!).

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. Contact Jennifer Beever at New Incite today. She’s worked with hundreds of B2B companies to drive strategic marketing results and increase growth. Some Rights Reserved.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. Contact Jennifer Beever at New Incite today. It’s always been important to track and report marketing results.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

JANUARY 23, 2013

Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Contact New Incite today. Track # of subscribers as well as views. Slideshare. Track #of subscribers and # of views.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

JULY 2, 2014

So, I recommend adding a “non-salesy,” factual call-to-action with a phone number and link to a contact form. The call-to-action can be as simple as an invitation to comment on the post itself or to contact the author or company for more information. Contact us at New Incite. wanting more.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

DECEMBER 26, 2011

As a result, the company name in the logo may not be legible. Below I use the example of my own logo designed eleven years ago ( I don’t embarrass or pick on any one company or designer ). If your logo has a landscape or horizontal format, when you try to apply it to your Facebook company page, it doesn’t display very well.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

APRIL 29, 2013

Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs. This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. Contact us today for more information. Are you a part of this growth, or still on the sidelines?

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. The two stand-outs were not necessarily the biggest companies. The other companies whose social media I reviewed had “OK” presences online. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 16, 2012

Can you read the company name or other words on the logo? Some companies are crowdsourcing logos and other designs through social media. Your company. Last but not least, does your new logo reflect your company? If you need a new logo design, contact New Incite today. Do all the logo elements come through on a fax?

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Certainly a company website is one of the most critical brand touch points. You’ll stand out from your competitors for doing so.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100