Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ClickZ

OCTOBER 27, 2020

There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. It’s available on-demand from ClickZ.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

NetLine

AUGUST 2, 2023

Knowing exactly ‘what’ makes a lead in your organization is vital because only those that meet your company’s own definition will count towards your personal targets and KPIs. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. For example, if you previously had companies in the travel, restaurant, or hospitality industries, you better get those off your list faster than greased lightning. Introduction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another. And that’s a huge deal.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

LeanData

MAY 16, 2016

At some point, Scott Brinker began to notice a familiar pattern at business conferences. He’s also the chair of the annual MarTech Conference. Companies are invited to share a visual representation of their tech stacks on a single slide. The speaker would say something like: And here are the tools that we use. Like LeanData. “It

DemandBase 56

DemandBase Conference Vendors Touchpoints 56

LeanData

MAY 16, 2016

At some point, Scott Brinker began to notice a familiar pattern at business conferences. He’s also the chair of the annual MarTech Conference. Companies are invited to share a visual representation of their tech stacks on a single slide. The speaker would say something like: And here are the tools that we use. Like LeanData. “It

DemandBase 40

DemandBase Conference Vendors Touchpoints 40

LeanData

MAY 16, 2016

At some point, Scott Brinker began to notice a familiar pattern at business conferences. He’s also the chair of the annual MarTech Conference. Companies are invited to share a visual representation of their tech stacks on a single slide. The speaker would say something like: And here are the tools that we use. Like LeanData. “It

DemandBase 40

DemandBase Conference Vendors Touchpoints 40

LeanData

MAY 16, 2016

At some point, Scott Brinker began to notice a familiar pattern at business conferences. He’s also the chair of the annual MarTech Conference. Companies are invited to share a visual representation of their tech stacks on a single slide. The speaker would say something like: And here are the tools that we use. Like LeanData. “It

DemandBase 40

DemandBase Conference Vendors Touchpoints 40

LeanData

MAY 16, 2016

At some point, Scott Brinker began to notice a familiar pattern at business conferences. He’s also the chair of the annual MarTech Conference. Companies are invited to share a visual representation of their tech stacks on a single slide. The speaker would say something like: And here are the tools that we use. Like LeanData. “It

DemandBase 40

DemandBase Conference Vendors Touchpoints 40

Vidyard

JULY 17, 2014

All of the benefits of a conference panel or training session with the added satisfaction of being able to watch along from the office, or from home in your PJs and bunny slippers. The result was a huge jump in potential audience – over 40,000 twitter followers combined, and thousands of newsletter subscribers across all six companies.

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54

Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. Today, we’ve helped hundreds of companies do what I wanted to do — optimize marketing with helpful attribution and funnel metrics. Be intentional about company culture.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

MAY 20, 2022

As Gartner also notes, individual buying group members usually have four or five pieces of information they’ve obtained independently. For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

SEPTEMBER 30, 2020

Some trendsetting companies have already announced that employees can work from home on a permanent basis or at least through next summer. Funnel metrics tell you how leads progress through the marketing and sales funnel, providing actionable information you can use to clear bottlenecks, improve handoffs and otherwise upgrade processes.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

MAY 10, 2022

Set Your Company Culture Right from the Beginning. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Demandbase Attribution Debate Yields Surprises. How Do KPIs Affect Your Company Culture? Building Trust in Marketing From Your Entire Company.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

SnapApp

DECEMBER 22, 2016

Contently has been named one of the top 100 fastest growing private companies by Inc. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! Digital Marketer. Influence & Co.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Engagio

OCTOBER 20, 2020

Account-Based Marketing (ABM)—a product of this change—is one of the hottest strategies that the fastest-growing companies are leveraging. This is the basic information you should know about all accounts in your database. Once you have sources of all four kinds of data, then it’s time to put all that information to use.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. This is the basic information you should know about all accounts in your database. Once you have sources of all four kinds of data, then it’s time to put all that information to use.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52