Customer Experience Matrix

SEPTEMBER 15, 2016

Venture Scanner recently published the the number of companies founded by year for 1,295 martech firms in its database. A similar analysis from CabinetM , which has a database o 3,708 companies, showed a slightly higher rate of 14.5% Note also that we’re talking here about the number of companies, not revenue.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

APRIL 13, 2018

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. Things like celebrity endorsements, solemn personal promises from the CEO, and references to company size or history carry little weight in a hyper-skeptical environment.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

APRIL 2, 2013

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. More significant, the company continues to have huge losses – it lost $34.4 The S-1 also reports the company had 339 employees as of December 2012. Revenue for 2012 is reported at $58.4

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone. I’ll be watching with great interest.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

MARCH 2, 2015

In comparison, mid-market stalwart Act-On charges $1,150 per month for 10,000 names. The company has accrued more than 100 clients, Most are small businesses but some are bigger. __ * The Web site is www.autopilothq.com. This starts at $4 per month (you read that right) for up to 500 names in the database.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 5, 2016

I sampled leading marketing automation vendors for different sized companies. This lets the review site check the reviewer’s name, title, company, and industry, although these are not always fully displayed. What did look interesting was the number of ratings and/or reviews for specific products. But they also differ in other ways.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 16, 2011

In accompanying commentary, the company also revealed its 2010 revenue was $14 million, that it expects 140% revenue growth in 2011 (meaning about $34 million), and that it has about $70 million remaining of its total $107 million raised to date. As I wrote last year, this is a critical problem for the company. (By

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

Customer Experience Matrix

AUGUST 23, 2012

We define small to mid-size business as companies with $5 million to $500 million revenue. Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. This covers a broad range of marketing users with widely varied needs.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

JANUARY 4, 2012

Or maybe these comparisons are irrelevant because LeadFormix was never a standard marketing automation system to begin with. While its feature list covers all the usual marketing automation categories, the company's real focus was always on providing the most useful information to sales people.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 18, 2016

Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. Data was gathered in June and July 2016.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

OCTOBER 29, 2015

For example, a complex condition such as “sum exceeds threshold” would have form with blanks where the user specifies the variable to sum, variable to group by, the comparison operator, threshold value, and time period. Openprise already has special features to standardize job titles and roles and is working on company name clean up.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 7, 2007

Although using the model for what-if modeling is a topic for another day, simply laying out the relationships among the key performance indicators improves the ability of everyone in the company to understand how the business works. But even they need to look at the numbers in comparison with something. Is an average life of 2.5

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

JULY 2, 2007

Such aggregations include comparisons across time periods, of budgets against actuals, and of different products and regions against each other. These are great for running marketing operations but don’t address larger strategic issues such as impact of marketing on customer attitudes or company value.

Enterprise Management 120

Enterprise Management Planning Marketing Plans Marketing Management 120

Customer Experience Matrix

SEPTEMBER 27, 2012

But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. This is standard stuff in the software industry, although some companies do it much better than others.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Customer Experience Matrix

JANUARY 20, 2009

The survey found that 23% of companies measure ROI for all lead generation tactics, 30% measure it for some tactics, and 47% don’t measure it at all. I suppose I come at this from a different perspective, having seen so many surveys over the years showing that most companies don’t do much measurement.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

JULY 8, 2009

Infusionsoft and Genius.com also rank very highly, but they serve broader markets (small business and salespeople, respectively) so a direct comparison with pure-play demand generation vendors may not be appropriate. The only important exception is LoopFuse , which I have deferred at the company's request. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

AUGUST 12, 2010

Genius Marketing Vice President Scott Mersy told me yesterday that the company expects most users will learn what they need from a sequence of educational emails and online materials. Free systems may also attract companies so small that the free system is all they need.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

OCTOBER 13, 2006

One set of vendors that caught my eye were those helping companies to engage with customers outside of the normal purchasing process. I spent a little more time at shop.org yesterday, finishing up my tour of the exhibit hall. Community appears throughout the Customer Experience Matrix.

Communities 120

Communities Lead Scoring Lead Ranking Ad Building 120

Customer Experience Matrix

NOVEMBER 29, 2007

This is less sophisticated than the best commercial products, but field comparisons are probably adequate for most situations. I’m a bit concerned about speed with Infosolve: the company said it takes 8 to 12 hours to run a million record match on a typical PC.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

MAY 19, 2019

Note that the profile itself isn’t necessarily being updated in real time: in fact, companies commonly run a nightly batch process that loads profiles and next-best-actions into an online data store. All systems in the CDP Institute’s Vendor Comparison Report say they do real-time access while only half do real-time interactions.

Ideal Customer Profiles 253

Ideal Customer Profiles Process Work Management Marketing Management 253

Customer Experience Matrix

FEBRUARY 23, 2007

The next question would be, what blocks companies from making Lifetime Value calculations? In comparison, classification for LTV models has received relatively little attention. I’ve written a great deal recently about the importance of Lifetime Value as a measure to guide customer experience management. None of these tasks is trivial.

Tagging 120

Tagging Comparison Purchase Advertisements 120

Customer Experience Matrix

DECEMBER 3, 2008

Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.),

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

DECEMBER 6, 2007

The reflects a focused effort by the company to make disk access as quick as possible. It gives users advanced functions for time-series analysis, which actually allows many types of comparisons between rows in the data set. The company does not publish its pricing but the figures it mentioned seemed competitive.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120

Customer Experience Matrix

DECEMBER 8, 2006

Remember that my real criterion for buzzword success is that companies feel they need something but don’t really understand it. The quality of the customer experience at any touch point individually can affect the overall relationship a customer has with a company. The thought here is that represents mainstream business reporting.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

APRIL 6, 2007

The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. For internal situations, the medium owner and advertiser are the same company but the separation between exposing and exploiting information is still relevant.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

MARCH 5, 2009

Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. But functional requirements are different. 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. Product comparison sites, industry Web sites and company Web sites were in the middle. Summary: Marketers may be overspending on blogs and search.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

SEPTEMBER 26, 2006

My real complaint is that Entellium is encouraging users to make the mistake they love to make anyway, which is jumping right into functional checklists and vendor comparisons. But it’s also an error that I’ve seen two fairly sophisticated companies make in the past month alone. Au contraire!

Work Management 120

Work Management Vendors Paper Consulting 120

Customer Experience Matrix

FEBRUARY 6, 2007

I suggested yesterday that a company might build one comprehensive lifetime value model or many project-specific ROI models, but suppose on reflection that you could build comprehensive or project-specific models under either approach. The realist in me also knows that most of work with either measure is projecting future customer behavior.

Allocation 120

Allocation Acquisitions Cable Cost 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. The features fell into four broad categories: • Basic posting and sharing: the most common features and the simplest level of social media marketing.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 28, 2007

This helps companies understand the cash flows associated with a new customer, and in particular how quickly they are recouping the acquisition cost. - This might reflect either a change in the nature of the customers acquired during different years, or a change in customer satisfaction with their experience with the company.

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

JANUARY 24, 2018

This is implied by the previous item but is listed separately to simplify comparison with non-CDP systems.) This refers to interactions with mobile apps created by the company. This refers to companies that sell to other businesses rather than to consumers. Persistent data. Individual detail. Mobile Apps. Business to Business.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

JANUARY 14, 2019

Companies get more revenue when they offer customers what they want, whether or not the customer expects it. More than three-quarters don’t want companies to market to them based on personal data. Fewer than half would trade their data for personalized service, even though that’s the reason most companies give for collecting it.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

JULY 31, 2008

Are we talking about vendor rankings, vendor comparisons, or vendor analyses? Vendor comparisons give each several scores to each vendor, for multiple categories. . This is ultimately what buyers need to know, but it doesn’t lead directly to deciding which product is best for a given company. So I reject it.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Comparison 120

Customer Experience Matrix

FEBRUARY 8, 2007

But even though such comparisons may uncover trends worth exploring, they do not tell managers what they really need to know: is the business running as planned? The mechanics of this comparison are easy enough and pretty much identical to comparisons against time or customer segments.

Forecasting 120

Forecasting Aggregators Comparison Work Management 120

Customer Experience Matrix

JUNE 9, 2011

A company must be quite large for this to cover the interaction manager's cost.) The comparison is inexact because traditional interaction management systems are sold as licensed on-premise software, while Swyft is a Software-as-a-Service product, billed monthly. One feature that Swyft lacks is built-in predictive modeling.

Work Management 120

Work Management Marketing Management Cost Software 120