Writing on the Web

article thumbnail

How to Harness the Power of Social Media

Writing on the Web

By setting up a page (this is in addition to your profile), you have a central online hub for your company. Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company. Social Engagement.

article thumbnail

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

In fact, when I ask clients if they’re getting results from their e-newsletter — if it’s worth the time, effort and money — professionals say: “I just met with the COO at a company where I’ve been coaching. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Business Success Starts at the Top

Writing on the Web

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. 71% said that brand recognition and image improved with social media savvy company leadership.

Business 100
article thumbnail

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

He says this about branding and narrative: “…brand equity accrues to the extent that a company’s brand story provides the two main components of a successful story. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.”.

article thumbnail

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Marketing is not the only reason companies can get value from blogging. Any reason a company has to communicate can be supported by a blogging platform. Rather than blogs being replaced by social networks, media and apps on mobile devices, successful companies will incorporate blogging into their digital marketing mix.

article thumbnail

You Business Blog: Should You Make Money with Sponsored Posts?

Writing on the Web

A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. You can set the cost per post for your blog, negotiated with the companies that you would like to have sponsor posts.

article thumbnail

3 Reasons Why SEO and Content Marketing Fit Together

Writing on the Web

If you inquire from any SEO company, they will tell you that nowadays, it is all about content marketing. This is one factor that every SEO company has realized and it is the reason why they insist on high quality content. This, however, has completely changed thanks to the updates made to the major search engines.

SEO 100