Writing on the Web

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How Do You Choose a Blog Platform?

Writing on the Web

No matter which version of WordPress you choose, you never have to worry about continually evolving the software to match the ever-changing standards for sites on the web, as Automattic, the company behind WordPress, does that for you. How do you choose a blog platform ? . how do you know which is best for you? WordPress.com or WordPress.org? Which is best? Which one is best? WordPress.com.

How to Create a White Paper: Get Found Online and Grow Readership

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They don’t care about the research literature as much as they care about stories from real people who experience coaching and companies who get bottom line profitable results. Maybe companies should hire more journalists to write their white papers, rather than give the task to their marketing people. This is part of the CAST acronym for ways to grow readership. ssets.

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4 Reasons to Publish on a LinkedIn Blog

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You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet. Do you know about LinkedIn blogs? Indeed, you should opt for a newspaper-like kind of formatting.

How to Blog for Your Business Using Personality

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Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services:  Personality Not Included. Do you know how to blog for your business using personality yet remaining professional? If you’re writing for business, you want to connect with your readers by using personal stories.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

5 Key Elements for Your “About” Page: How to Tell Your Story

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Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. When’s the last time you updated your bio on your About  page on your blog or website? Personalities count. Certainly client lists are important. But so are you.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Sponsorship – A  sponsored blog post  can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly. How to Make Money Directly from a Business Blog.

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The Pros of LinkedIn vs. Facebook for Professionals

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Find companies, talent, clients and jobs. With a constantly growing database of user profiles, company profiles and job postings, you can use LinkedIn as a professional directory to connect with new clients, reach out to prospects and hire great talent. After all, Facebook is a great way to keep in touch with friends and family. photo courtesy  Nutdanai Apikhomboonwaroot ).

How Content Marketing Works on Pinterest

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Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. So how does your content marketing strategy work for this site? What to Share. Inspire your followers!

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Newsletters, Social Media, Blogs: What’s Best?

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Here are other comments I received: “I just met with the COO at a company where I’ve been coaching. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ There are over 100 employees at this company and I’ll soon be asking if I can send everyone my newsletter.”. Whats Best?" my success.

6 Tips for Easy Ebook Promotion with Social Media

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Her company SerenityVA will help you succeed with your expert ebook promotion. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. It’s not just about promoting your ebook, it’s about promoting YOU!

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Expert Ebooks: More Ways Ebook Writing Goes Wrong

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Any copy that remotely smells like self-promotion undermines the purpose of your project: to establish credibility and develop trust that encourages prospects to seek out your company. In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.”.

5 Uses for Your Business Blog

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Company and Industry News. If you’re hosting a company blog for communication purposes, include posts about company and industry news. company blog gives you the platform necessary to correct misinformation or to take responsibility for a company blunder on your own terms. Damage control is not the only customer service function of your company blog.

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

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So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines,  fMRI ,  EEG  and other devices so that they are monitored while they read marketing messages and make decisions. Whether or not there is emotional ENGAGEMENT. Source:  The Buying Brain , A.K. WIIFM”?

4 Tips to Attract More Readers to Your Business Blog

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Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Pinterest: 3 Reasons To Take Note

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Millions of people are using Pinterest every day—so when marketers find a way to tap into that audience, they find a way to boost their brand, just like companies such as Whole Foods , Martha Stewart , Nordstrom , Minted and the Travel Channel are already doing. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. Time Inc.’s

Your Business Blog Year 10: Is It Still Worth It?

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Marketing is not the only reason companies can get value from blogging. Any reason a company has to communicate can be supported by a blogging platform. Rather than blogs being replaced by social networks, media and apps on mobile devices, successful companies will incorporate blogging into their digital marketing mix. Does it still make sense for companies to blog?

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

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After all, for small companies, hiring an expensive agency is often not feasible. Emma-Julie Fox writes for Pitstop Media Inc , a Vancouver company that provides SEO services to businesses across North America. The Search Engine Optimization landscape has changed dramatically over the last couple of years. Aim your energies at quality blogs. Good Luck! Image Source.

The Homer Simpson Guide to Neuromarketing

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Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by  biases and flaws. Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if  they want to engage and create trust and loyalty. Clutter.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

How to Make Social Proof Work for You

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We are somewhat less influenced when we don’t know them, but we can imagine them because there is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews.

Blogging Tips: Unique Ideas to Boost Your Blog

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If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. I feel like we hear a lot of the same blogging tips over and over again. Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Back Up Your Facts with Links and/or Data. This will boost your credibility. Photo Source).

Social Business Success Starts at the Top

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In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Here are some of the other findings: A whopping 94% said that a company with social media-friendly executives contributed to a better brand image.

Client Testimonials: Readers Know When They’re Phony

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He was afraid that the client’s comments were not genuine because they were not about his new company, products and services. There’s no doubt that  social proof  is one of the key ways people decide to buy or try your products or services. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity. What do you think?

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Engage Your Blog Readers with Meaty Content

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Since many blog readers are interested in consumer information, consider reviewing the  Top 10 Payday Loan Companies  for your readers. If you are writing on behalf of your business, the ideas you express don’t have to be your “personal” opinion, but would reflect your company’s take on these issues. You go there for a good meal and leave pleasantly satisfied.

Small Business Content Marketing: When to Hire A Freelance Writer?

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Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. But don’t despair.

Neuromarketing Books for Marketing to Brains

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There are new neuromarketing companies and books galore, and I believe most offer important clues for  content marketers. However, much of it seems to promote the services of their company. Salesbrain.net : Founders of this company, Patrick Renoise and Christophe Morin, are also authors of  Neuromarketing: Understanding the Buy Buttons in Customers’ Brains. WIIFM”?

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The Ladder of Emotional Values: Pleasure Reigns

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According to Dan Hill in  Emotionomics , companies must develop a  unique emotional value proposition  to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding  emotional value. In what ways can I assure readers and visitors that my company will provide security and comfort… and pleasure? Music.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

You Business Blog: Should You Make Money with Sponsored Posts?

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sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. You can set the cost per post for your blog, negotiated with the companies that you would like to have sponsor posts. Want to make money with your business blog ? Pros: Money! If you’re an affiliate, say so.

Content Curation: How to Become a Thought Leader

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Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. To find the best and most relevant content and bring it forward.

5 Goals for Your Blog & Website… and One Big Challenge

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After all, for small companies, hiring an expensive agency is often not feasible. and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? In that time, I’ve seen a number of changes to the way websites look and function.

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4 Content Marketing Goals for a Coach Website

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The video on the home page was shot and edited by  1060 Creative , another company suggested by FBT.  It was a 6 or 7 month project, and there were a lot of moving parts. How should  content marketing  be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve four things. Chip Scholz is an executive coach.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

Better Blogging: Messages that Inspire Desire…

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My company needs to build credibility and trust. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What alternative solutions are there, and how does your product/service/company handle things differently or better? Find out the really important benefits that come when people use your company. What’s your message?

Writing Web Content that Gets Results: Questions

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She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. The rules  haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing  is a buzz word not just because marketing people like new buzzes.

How to Research Content for Your Expert Ebook

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Magazines (Harvard Business Review, Forbes, Fast Company, Wired) and newspapers. for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. Crowd sourcing.

5 Pinterest Pinning Tips: Don’t Be a Pinhead

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Shanna Mallon is a writer for Straight North, a Chicago Web development company with clients in diverse industries, from the makers of fire retardant clothing to providers of a leading merchant processing service. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. So whether you pin for pleasure or pin for business, here are 5 key tips to make sure you’re doing it right!

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

4 Content Marketing Goals for a Coach Website

Writing on the Web

The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT.  It was a 6 or 7 month project, and there were a lot of moving parts. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Chip Scholz is an executive coach. Digg this!