The only statement I take exception to in this excellent post is that "For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical." How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? MORE >>

Things Big Dumb Companies Do That You Can’t Afford (Especially Now) by Remarkable Communication The brilliant Sonia Simone pulls no punches in warning small business owners away from some of the myopic and unproductive practices still sometime seen in their larger competitors, like printing up 10,000 brochures (then throwing away 9,500 of them) and "forgetting that `we' includes the customer," as well as recommending effective practices to use instead. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing. MORE >>

Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online. B2B companies were building websites, sending out email newsletters and buying ads on trade publication websites well before their B2C counterparts in many if not most cases, and were certainly active in all of these areas before 2000. According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising. MORE >>

syndrome in blogging, where every post is about ME, MY company, or MY product or service. But if one's own company and its offerings are the only topics of coverage, the end result will be a (very boring) piece of extended marketing collateral, rather than an effective blog that enhances organizational recognition and credibility. Wrath: The best review posts have an objective tone, presenting both the strong points and limitations of a product, services, company, individual or idea. Gluttony: Avoid the "it's all about ME!" It rarely pays to make enemies. Oh gag me. MORE >>

The company also offers tools for both displaying and buying online ads. Here are more of the most useful business, social media and web marketing tools of 2008. Included here are some interesting new tools for getting more out of search, reflecting your personality on Twitter, collaborating with teammates online, writing blog posts more efficiently, accessing your home or office desktop PC from the road, and more. Projjex extends this functionality with cool, practical features like file tagging to simplify search, time tracking and iPhone integration. MORE >>