Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
SEO Tools (136 SEO Tools) by SEO Company Knock yourself out with this list. SEO Company provides links, brief descriptions and ratings for code validation, keyword selection, search engine ranking, link exchange, link popularity, page rank, web site optimization and other tools. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Unlike a company website, Twitter is immediate, informal and personal. Here are seven reasons every business needs to be on Twitter.
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. For B2B websites: Among the companies Forrester studied, site traffic increased anywhere from 0-15%. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. Click here to follow XYZ Company on Twitter: [link] Thanks Ugh! There's a tremendous amount of interest in Twitter among b2b marketers. Nobody wants to be a dork. Help me do my job better. Make me laugh.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? I've also seen dramatically increased interest in hiring social media consultants.
Generating B2B Website Traffic Through Social Tagging: Follow Up
NOVEMBER 13, 2007
The lesson for B2B companies: blogging may be hard work requiring consistent effort, but it is worthwhile for establishing a thought leadership position in your industry. Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. Soâ€”how do the numbers look six months later? tags: B2B website traffic building, web 2.0
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
WMC: What kinds of companies can benefit most from using this technology? WMC: Can you provide some real-world examples of companies using Nabbit Ads and what results they’ve seen? First, just within the marketing departments of the companies we are talking to, responsibility for mobile, digital and social network advertising is often fragmented. Here's our discussion.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 There's little difference in the responses between large and small companies.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. Those in the U.K.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.
The 4 C's of Social Media
MARCH 4, 2009
As the recent example of Skittles first turning its website entirely over to social media and then pulling back , companies and brands are still struggling with exactly how to best utilize these tools. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. Social Tagging
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical.
Can Social Media Save Detroit?
DECEMBER 22, 2008
Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. Social Tagging
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
With more of an emphasis on location, even small company sites may appear more prominently in searches on broad, highly competitive phrases such as CRM consulting services in their local area. Larger companies may be able to form internal SEO teams, but SMBs will still need to rely on outside agencies that can provide this mix of skills on an affordable, as-needed basis. "SEO is dead."
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
As CNet's Caroline McCarthy points out, "Twitter remains Silicon Valley's poster child for hyped companies without revenue models. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette.
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
Want bloggers to write nice things about your product, service or company? This is likely to do your company or your client more harm than good. It's perfectly acceptable to send a follow-up note along the lines of, "Hi, here is a new development at our company that I thought you might find interesting. First, it helps to understand how to get bloggers to write about you.
How to Get Bloggers to Write About You
JULY 16, 2008
Bribery is bad for you because you don't want your company to become known as a firm that has to pay to get coverage. Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. It's bad for bloggers.
New on WMC: Marketing Webcasts and Videos
FEBRUARY 29, 2008
This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. all other trademarks are the property of their respective companies. focus on companies to include the individuals behind the customer success stories.
Social Media + Email Marketing: One Company Doing It Right
AUGUST 13, 2009
Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. One example of a company executing this combination well is Aquent , a marketing temporary help agency based in Boston. Email is outbound, social media is inbound.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Rules of Thumb by The Rimm-Kaufman Group In this post, blogger George Michie lays out a complex process for determining whether your company is best served by keeping search marketing in-house or outsourcing to an SEM agency. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation.
New Report: How to Successfully Launch B2B Products and Services
NOVEMBER 9, 2007
The free report, entitled Business-to-Business Launch Survey , profiles the ten key lessons B2B companies can use to improve their odds for launch success. Planning most commonly started anywhere from three to 12 months before launchâ€”though nearly 40% of B2B product companies didn't get started until within three months of the planned launch. There's lots more.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
hospitals, insurance companies and community banks, all of which buy very differently). With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. and new prospects. NOT "what do I need to sell to them?").
Study: How Much of Your Content Marketing Is Effective?
companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.
TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
NOVEMBER 19, 2007
This is a clear win for TechTarget, and a loss for at least some KnowledgeStorm employees (a number of very talented people have already left the company, voluntarily or otherwise). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. The same week, CNet announced its acquisition of FindArticles , significantly expanding its content network.
SEO and PPC - 7 Reasons Companies Need Both
JUNE 11, 2009
Here's why companies need to invest in both organic optimization and search engine advertising: 1. Can't I get most of the clicks for "free" using SEO rather than paying for clicks on search ads? Well, in a word, "no." Lies, damn lies, and statistics. Stating that 75% of search clicks are on the organic results rather than ads isn't untrue, but it is misleading. SEO isn't free.
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as "guaranteed" rankings, use of hidden links, and duplicate content on multiple domains or subdomains. Which factors are really most important in search engine rankings?
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging
Content Methodology: A Best Practices Report
company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? Among his conclusions: more content helps.
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Our online lives are also of interest to private companies. If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual. Is Big Brother watching you? Facebook can even get a person killed.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in?
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? with Bing.
B2B Marketing Trends for 2016
Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
In the late 1990s, when big companies were taking huge write-offs and even declaring bankruptcy due to failed implementations of large ERP systems, ComputerWorld stood out with its honest reporting ; most other publications continued to push bubbles-and-sunshine pieces about these systems and vendors. Content marketing is all the rage. Audience. Authority and independence. Expertise.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
The only statement I take exception to in this excellent post is that "For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical." How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Michael VanDeMar Social Media Today Crystal King Forrester survey company blogs JupiterResearch/BuzzLogic Conversation Marketing Ian Lurie Remarkablogger Michael Martine del.icio.us Generate more comments? The most promising?
Staffing and Launching Your Content Marketing Program
companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Most companies could be getting more benefit from their existing systems, but identifying the problem areas, and what needs to be done to improve use of the software, can involve a long and expensive consulting engagement. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? And it's free.