WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Crytal emphasizes the importance of building up trust with corporate blog readers, and concludes "Bottom line, if your company isn’t blogging, it probably needs to be."

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. The company's original focus was on web analytics. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

OCTOBER 20, 2009

WMC: What kinds of companies can benefit most from using this technology? WMC: Can you provide some real-world examples of companies using Nabbit Ads and what results they’ve seen? Many companies now have a traditional marketing group, a digital group, a mobile group and a social network group.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. Companies Believe Social Media Can Increase Revenue! by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 14, 2009

Scoping out competitors with relevant positioning Usually, clients need to take into account other companies with relevant market positioning. This is true even if a company is a startup trying to create a new category. In fact, often when I encounter company names like the one in the second example, my reaction is, “Skip it.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

AUGUST 4, 2009

Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 29, 2009

For b2b companies who are able to use such software effectively, the competitive advantage is akin to Indiana Jones taking on his would-be assassin in Raiders of the Lost Ark : The challenge for b2b marketers in adopting marketing automation / demand gen systems isn't with the technology, which is stable and reasonably easy to use.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

JULY 22, 2008

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Actually, an unprecedented amount.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

MARCH 3, 2009

Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Companies seeking to improve the efficiency of their lead generation and lead management processes should first identify the gaps in their existing processes and most pressing needs before beginning a vendor evaluation process.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

MAY 20, 2009

Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • The company actually uses a blue paw print for their browser icon. The serif font seems old school for a company competing as a leader in modern marketing. And again, it is these companies’ positioning statements (i.e. inches wide.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JANUARY 2, 2008

Normally, no one would ever give a company a second chance in a situation like that. While Qwest still has plenty of room for improvement, it's clear that the "spirit of service" tagline has been well integrated into company-wide practices, and for that the firm deserves credit. Contrast that with Company B.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." Virtual Show is targeted at both individual companies and show organizers/event planners, including trade publications.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

JULY 16, 2008

Bribery is bad for you because you don't want your company to become known as a firm that has to pay to get coverage. Therefore, outright bribery is a bad idea all the way around (that generally includes free products too, although there are a few exceptions to this rule, such as books). It's bad for bloggers. Digg , Sphinn or Searchles ).

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

NOVEMBER 30, 2009

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Our online lives are also of interest to private companies. If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

AUGUST 11, 2008

The Socialcast application is a customizable internal corporate social network designed to allow the employees within a company to share information, ask questions, get answers, and engage more deeply in their daily work. WMC: I've seen increasing use of wikis by companies for internal collaboration; how is Socialcast different?

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

DECEMBER 22, 2008

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. The adversarial model of labor relations is broken.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

MARCH 19, 2008

After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

NOVEMBER 23, 2009

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

JANUARY 16, 2009

They promise to have all resumes reviewed by an experienced recruiter, who then matches skill sets with companies actively recruiting in the candidate's are and provides contact information for the actual decision makers, thereby avoiding "gatekeepers."

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. a marketing performance software company, for 7 years. One of the things companies need to focus on is the thread of their communications. Here's our conversation.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

SEPTEMBER 4, 2008

Amazing that so many companies still haven't adopted blogging, and here, two fictional characters have their own blogs. Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

FEBRUARY 16, 2009

Bid on your own company name. The cost of paid clicks for your company name is usually low, and the conversion rate—assuming a well-designed landing page—is generally very high. If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

MAY 18, 2007

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

SEPTEMBER 25, 2008

Want bloggers to write nice things about your product, service or company? This is likely to do your company or your client more harm than good. It's perfectly acceptable to send a follow-up note along the lines of, "Hi, here is a new development at our company that I thought you might find interesting.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

APRIL 3, 2008

You Can't Win if You Don't Play More than half of respondents reported that their company either doesn't use PPC advertising at all or spends less than than $500 per month on paid search advertising. How can that many companies not understand the cost-effectiveness and inherent measurabilty of SEM? Search marketing is strategic.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: SEO Analysis Tools , January 9, 2008—the very first post in the "Best of 2007" series, providing a list of the best tools for analyzing and optimizing SEO efforts as well as blog posts on SEO tools from sources like SEO Position (now SocialSEO ), SEO Company and Web Worker Daily.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

DECEMBER 12, 2007

He earlier spent 22 years in retail management, holding senior executive positions at Macy's, Gimbel's, the Hudson Bay Company and, most recently, Kohl's Department Stores, where he served as an Executive Vice President until leaving the company in 2000. Here's our conversation. WebMarketCentral (WMC): What did you do before TopNetPix?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

JUNE 18, 2008

Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online. According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20