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Best of 2007: SEO Analysis Tools

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SEO Tools (136 SEO Tools) by SEO Company Knock yourself out with this list. SEO Company provides links, brief descriptions and ratings for code validation, keyword selection, search engine ranking, link exchange, link popularity, page rank, web site optimization and other tools. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Unlike a company website, Twitter is immediate, informal and personal. Here are seven reasons every business needs to be on Twitter.

The ROI of Website Redesigns per Forrester

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Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. For B2B websites: Among the companies Forrester studied, site traffic increased anywhere from 0-15%. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).

4 Ways to be a Better B2B Twitterer

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Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. Click here to follow XYZ Company on Twitter: [link] Thanks Ugh! There's a tremendous amount of interest in Twitter among b2b marketers. Nobody wants to be a dork. Help me do my job better. Make me laugh.

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Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

Best of 2009 (So Far): Social Media Marketing, Part 4

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How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

A Unique Approach to Integrated Advertising Campaigns: Nabbit

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WMC: What kinds of companies can benefit most from using this technology? WMC: Can you provide some real-world examples of companies using Nabbit Ads and what results they’ve seen? First, just within the marketing departments of the companies we are talking to, responsibility for mobile, digital and social network advertising is often fragmented. Here's our discussion.

How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 There's little difference in the responses between large and small companies.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. Those in the U.K.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Identifying inefficiencies in content management Most of this inefficiency stems from how companies share content internally. Not only is this hugely frustrating and wasteful, it’s also a liability for companies. This allows companies. enjoyed our content or how it helped a rep explain our company’s value proposition. quickly and scales for any company. and value.

The 4 C's of Social Media

WebMarketCentral

As the recent example of Skittles first turning its website entirely over to social media and then pulling back , companies and brands are still struggling with exactly how to best utilize these tools. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. Social Tagging

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical.

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Can Social Media Save Detroit?

WebMarketCentral

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. Social Tagging

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

With more of an emphasis on location, even small company sites may appear more prominently in searches on broad, highly competitive phrases such as CRM consulting services in their local area. Larger companies may be able to form internal SEO teams, but SMBs will still need to rely on outside agencies that can provide this mix of skills on an affordable, as-needed basis. "SEO is dead."

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

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As CNet's Caroline McCarthy points out, "Twitter remains Silicon Valley's poster child for hyped companies without revenue models. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette.

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Blogger Outreach for PR - Worst Practices

WebMarketCentral

Want bloggers to write nice things about your product, service or company? This is likely to do your company or your client more harm than good. It's perfectly acceptable to send a follow-up note along the lines of, "Hi, here is a new development at our company that I thought you might find interesting. First, it helps to understand how to get bloggers to write about you.

How to Get Bloggers to Write About You

WebMarketCentral

Bribery is bad for you because you don't want your company to become known as a firm that has to pay to get coverage. Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. It's bad for bloggers.

New on WMC: Marketing Webcasts and Videos

WebMarketCentral

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. One example of a company executing this combination well is Aquent , a marketing temporary help agency based in Boston. Email is outbound, social media is inbound.

Best of 2007: Articles and Blog Posts on SEM

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Rules of Thumb by The Rimm-Kaufman Group In this post, blogger George Michie lays out a complex process for determining whether your company is best served by keeping search marketing in-house or outsourcing to an SEM agency. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation.

New Report: How to Successfully Launch B2B Products and Services

WebMarketCentral

The free report, entitled Business-to-Business Launch Survey , profiles the ten key lessons B2B companies can use to improve their odds for launch success. Planning most commonly started anywhere from three to 12 months before launch—though nearly 40% of B2B product companies didn't get started until within three months of the planned launch. There's lots more.

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How to Write a Strategic Marketing Plan

WebMarketCentral

hospitals, insurance companies and community banks, all of which buy very differently). With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. and new prospects. NOT "what do I need to sell to them?").

Content Strategy for Marketing

more and more from the companies they choose to form. company’s people and your users [customers]. well, it grows a relationship between your company and your. Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. eConsultancy. • 81% of companies with strong. company. We named our company Content Science. Content. You’re.

TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

This is a clear win for TechTarget, and a loss for at least some KnowledgeStorm employees (a number of very talented people have already left the company, voluntarily or otherwise). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. The same week, CNet announced its acquisition of FindArticles , significantly expanding its content network.

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SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Here's why companies need to invest in both organic optimization and search engine advertising: 1. Can't I get most of the clicks for "free" using SEO rather than paying for clicks on search ads? Well, in a word, "no." Lies, damn lies, and statistics. Stating that 75% of search clicks are on the organic results rather than ads isn't untrue, but it is misleading. SEO isn't free.

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as "guaranteed" rankings, use of hidden links, and duplicate content on multiple domains or subdomains. Which factors are really most important in search engine rankings?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging

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Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? Among his conclusions: more content helps.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Our online lives are also of interest to private companies. If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual. Is Big Brother watching you? Facebook can even get a person killed.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in?

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? with Bing.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),