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4 Ways to be a Better B2B Twitterer

WebMarketCentral

Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. Click here to follow XYZ Company on Twitter: [link] Thanks Ugh! There's a tremendous amount of interest in Twitter among b2b marketers. Nobody wants to be a dork. Help me do my job better. Make me laugh.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. For B2B websites: Among the companies Forrester studied, site traffic increased anywhere from 0-15%. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. One example of a company executing this combination well is Aquent , a marketing temporary help agency based in Boston. Email is outbound, social media is inbound.

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Here's why companies need to invest in both organic optimization and search engine advertising: 1. Can't I get most of the clicks for "free" using SEO rather than paying for clicks on search ads? Well, in a word, "no." Lies, damn lies, and statistics. Stating that 75% of search clicks are on the organic results rather than ads isn't untrue, but it is misleading. SEO isn't free.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? Among his conclusions: more content helps.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Our online lives are also of interest to private companies. If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual. Is Big Brother watching you? Facebook can even get a person killed.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? with Bing.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),

Will Content Marketing Kill Trade Publications?

WebMarketCentral

In the late 1990s, when big companies were taking huge write-offs and even declaring bankruptcy due to failed implementations of large ERP systems, ComputerWorld stood out with its honest reporting ; most other publications continued to push bubbles-and-sunshine pieces about these systems and vendors. Content marketing is all the rage. Audience. Authority and independence. Expertise.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

The only statement I take exception to in this excellent post is that "For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical." How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

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A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

WMC: What kinds of companies can benefit most from using this technology? WMC: Can you provide some real-world examples of companies using Nabbit Ads and what results they’ve seen? First, just within the marketing departments of the companies we are talking to, responsibility for mobile, digital and social network advertising is often fragmented. Here's our discussion.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Michael VanDeMar Social Media Today Crystal King Forrester survey company blogs JupiterResearch/BuzzLogic Conversation Marketing Ian Lurie Remarkablogger Michael Martine del.icio.us Generate more comments? The most promising?

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Most companies could be getting more benefit from their existing systems, but identifying the problem areas, and what needs to be done to improve use of the software, can involve a long and expensive consulting engagement. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? And it's free.

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Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid? What can SEO professionals learn from traditional marketers? Why do SEOs forget about REAL marketing? Just say "no" to nofollow.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

For b2b companies who are able to use such software effectively, the competitive advantage is akin to Indiana Jones taking on his would-be assassin in Raiders of the Lost Ark : The challenge for b2b marketers in adopting marketing automation / demand gen systems isn't with the technology, which is stable and reasonably easy to use. They apply technology to a difficult process.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

Many a SEO Company has tried to manipulate the results to their benefit. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. Social Tagging

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. To their credit, many have integrated this basic knowledge.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

domain to enhance your company's web presence. Companies Believe Social Media Can Increase Revenue! by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. Apparently company CEO’s are the folks who are the most excited about social media!"

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more. Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check. What The F**K is Social Media?

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Top 11 Money-Wasting AdWords Mistakes by Alibaba.com The ubiquitous Jon Rognerud lists 11 common mistakes made by small companies and those new to AdWords, such as duplicating search ads on Google's content network (the ads need to be different due to the different context in which they are seen), using too many keywords, sending visitors to your home page, and not properly testing ads.

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A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. Great launches build momentum over time to propel a product or company into the market, far above the noise and with sustainable credibility. After decades of new product launch experience, why such a dismal rate? Then reality strikes.

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Case in point: among my SEM clients are two b2b software companies. Without revealing any confidential information, both companies develop business software, target department heads and directors in midsize to large organizations with their messages, and run their AdWords search ads only in North America. These ads have both branding and direct response value. If not: 9.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook. How can you make a big splash in social media without a huge budget?

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru?

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn?

Social Networking or Social Notworking?

WebMarketCentral

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? These remind one of the link-baiting SEO is dead articles that pop up periodically. Get it?

Social Media Ostriches

WebMarketCentral

My company blocks all access to social media sites." We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our network blocks access to any website with 'blog' in the URL." "The only place our profiles can appear is on our corporate website. It is not part of the job. Social Tagging

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping. What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty?

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. Promotion wasn't the original intent.

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. The upshot: if you’re a B2B company, get it right when it comes to your online presence. It’s a question we hear a lot. Yes and no.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Used properly, content networks can add significantly to paid search lead generation.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Web 2.0 The tone is a bit spammy at times, but the information is valuable. Social Tagging

Best of 2008: Interactive PR, Part 2

WebMarketCentral

How do PR, SEO and social media work together to build name recognition and credibility for a company? What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). tags: PR 2.0

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