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115 Facts You Never Knew About Social Media [Infographic]

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73% of companies recently reported that they have successfully hired a candidate from a social media search. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is. You’re Hired.

Three Things Smart B2B Marketers Will be Doing in 2016

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As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. The growing technology stack and the fact that most marketers are self-taught means we need to ensure effectiveness of our teams…Only 7.5 % of (companies report) the skill set of marketing personnel (is) highly effective.

How Does Content Marketing Help with SEO?

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The number one aim of any company’s SEO strategy is to increase the number of natural links back to a website. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. What is the difference? How do they work together?

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33 Thought-Provoking B2B Social Media and Marketing Stats

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Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( The CMO Survey ). 5. Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing. B2B messaging gets personal.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

22 Tantalizing Content Marketing Stats and Facts

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80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 85% of marketers say the primary purpose for creating content is to build brand awareness and positive company image. However, companies that report being clear on what success or effectiveness looks like also show a higher effectiveness rate (55%). Video is vital.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Quality matters. Or right after lunch.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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responding quickly builds confidence in your company. Unless your company is a “household name,” your website needs to reduce perceived risk and position your company as a safe choice by including complete contact information, certifications (such as Better Business Bureau membership), awards, customer testimonials, big-name client lists, and/or money-back guarantees.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

How to Calculate the ROI of Social Media Marketing [Infographic]

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So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

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How To Improve Your Email Subject Lines And Get Better Results

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Yet, despite this, many companies sending email marketing messages fail to give subject lines the attention they deserve. Research carried out by Phrasee, an email subject line optimisation company, found that 63 percent of all emails sent by retailers fall under the category of “generic,” meaning they could have been sent by any company and say nothing about the brand itself.

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Five Content Marketing Tips for B2B Success

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Mark Pinnes is the Deputy MD of Flagship Consulting , a Peppercomm company, where he oversees the strategic direction of integrated communications programmes for a range of leading clients in the financial, technology and enterprise sectors. Guest post by Mark Pinnes. Image credit: Wikimedia. There are lots of ideas, lots of theories—but also plenty of guesswork going on.

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47 Superb Social Media Marketing Stats and Facts

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All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. 70% of the U.S. billion last year to 2.5 Of the 7.2

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6 Tips for Encouraging Your Team to Blog

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Many companies leverage the power of their employees to produce content on a regular basis. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Many employees may find it difficult coming up with an appropriate subject to cover for a company blog. Guest post by Jill Phillips. Ask Each Employee Personally. Give Them a List of Topics.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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They provide an in-depth look as to how your company has helped a client. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. His work is recognized.

49 Noteworthy Social Networking Stats and Facts

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In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 84.7% of US companies with 100 employees or more used Facebook for marketing activities in 2015. companies. Infinit Datum ). 4. DR4WARD ).

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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People want to be in control of the content they receive: • 86% of people skip TV commercials. • 44% of direct mail is never opened. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. What type of content is most effective?

How To Turn Video Marketing Into a Successful SEO Strategy

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Jason has assisted in launching successful digital campaigns for publicly traded companies, national brands, and local, family-owned companies that have gained national notoriety. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. It can be educational while also helping businesses gain exposure. Watch video }.This

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

16 Enigmatic Business Blogging and Other Marketing Stats

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For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. Disclaimer: The companies cited in this section are clients of marketing agencies V3 Broadsuite or KC Associates. But apparently not. Meghan M.

34 Compelling Content Marketing Stats and Facts

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The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). MediaPost ).

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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Blogs are hard work.

Seven Ways to Humanize B2B Marketing

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Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Marketers in mid-sized companies usually have marketing automation software installed (e.g., The notion that business buyers are dispassionate and coldly rational is overstated. Tell stories.

Three Issues the New U.S. President Should Tackle ASAP

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Yet accounting gimmicks and loopholes enable dozens of the largest, most profitable companies in the country pay no federal taxes whatsoever. Larger companies will have fewer tax breaks but also less incentive to pursue them. Within the next 24 hours, the United States will have a new president (barring another hanging chad type situation). Reform the Corporate Tax Code. The U.S.

13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? Email?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. tech companies were founded by first- or second-generation Americans. The larger the company, the higher the marketing expense budget as a percentage of revenue. Image Credit: B2B Marketing Insider. Death of the salesman? Biznology ). 3.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

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If you consistently get people talking about your business and/or brand on social media and you link these websites to your own brand’s websites, you should be able to better control the overall search results for your company’s brand. By using Google Alerts, you get automatic email notices whenever your brand and/or company is being mentioned online.

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35 Stupendous Social Networking Facts and Stats

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population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 77% of B2C companies have acquired customers through Facebook. ( Ber|Art ). 8. 97% of the Fortune 500 companies have a company profile on LinkedIn.

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The Five Best Infographic Creation Tools and Services

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Sample review:  “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. Google Review Count:  3,600,000.

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20 Expert LinkedIn Guides

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For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. Want a Job? links.”

14 Dazzling Digital Marketing Stats and Facts

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Here are four more key takeaways based on the digital marketing facts and statistics presented below: •  Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year. Image credit: AdWeek. Marketers in the U.S. AdWeek ). 6.

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5 Easy Tools for Social Selling Success

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Because CircleBack tracks titles and companies and shares those changes with you, it’s easy to see when contacts move into decision-making roles or switch companies, and when it might be a good time to ding them on social. Guest post by Austin Duck. Social selling is an awesome way to get things done. Remember trying to manage your brand’s presence on social media pre Hootsuite?

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The 28 Best Influencer Marketing Tools

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” It lets you see when your connections and companies you follow are mentioned in the news. Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. 59% of marketers planned to increase their influencer marketing budget in 2016.

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14 Fortuitous SEO and SEM Stats and Facts

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Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. 64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO). Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs.

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Getting Started With Email Marketing Segmentation

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Announcement about some recent industry or company change. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Email showcasing your latest blog posts.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Between large and small businesses?

How to Use Social Media for Event Marketing [Infographic]

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As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s). Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

83 Exceptional Social Media and Marketing Statistics for 2014

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Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). Fast Company ). 76% of B2B companies maintain blogs. Fast Company ). Fast Company ).