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The 26 Best All-in-One SEO Tool Suites

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Sample review: “The company says its 4 powerful tools will deliver everything you need for SEO functionality in one package. According to the company, you can create SEO reports for your website with SERP tracking, historical graphics, directory submission software, link analysis, social mentions, and alerts. SEO has a lot of moving parts. Best all-in-one SEO tool suites.

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Five Strategies for Improving Customer Experience

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Furthermore, 81% of survey respondents say they’ll continue to do business with a company if they receive positive customer support. Second to positive customer experience, your company’s success relies heavily on effective marketing and communication. In order for you to create loyal customers, they first have to know your company exists. Guest post by Brooke Cade.

115 Facts You Never Knew About Social Media [Infographic]

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73% of companies recently reported that they have successfully hired a candidate from a social media search. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is. You’re Hired.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it. during Ramadan.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Five Tips to Help You Write Outstanding Content For Your Blog

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Jessica Kane is a professional blogger who writes for Faxage a leading company that provides Internet fax service for individuals and businesses. Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. Organize Your Content. Break Up The Text.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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The more you’ve helped a company, the more compelling the case study will be. How Company X Grew Their Email Leads by 434%. How Company X used Company Y’s service to Dominate Organic Search. Company X sees a 201% Increase in Inbound Leads After This Switch. This summary tells what the company sells. Was the company able to overcome their problem?

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. And how can you apply them to your own business?

33 Thought-Provoking B2B Social Media and Marketing Stats

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Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( The CMO Survey ). 5. Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing. B2B messaging gets personal.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

7 Common Myths About Big Data

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For at least a decade, what we now know as big data has been heavily commercialised, with many public companies having built multi-billion dollar valuations through their use of it. 2. Big data is only relevant to big companies. Even if your smaller to medium-sized company can make use of big data, does it produce enough data to justify the adoption of such tech? ” 6.

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. It’s likely you already know who your engaged employees are, but if you don’t, look for the following behaviors: Belief in your company’s values, mission, and goals. Guest post by Liz Greene. It’s simple.

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22 Tantalizing Content Marketing Stats and Facts

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80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 85% of marketers say the primary purpose for creating content is to build brand awareness and positive company image. However, companies that report being clear on what success or effectiveness looks like also show a higher effectiveness rate (55%). Video is vital.

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Five Content Marketing Tips for B2B Success

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Mark Pinnes is the Deputy MD of Flagship Consulting , a Peppercomm company, where he oversees the strategic direction of integrated communications programmes for a range of leading clients in the financial, technology and enterprise sectors. Guest post by Mark Pinnes. Image credit: Wikimedia. There are lots of ideas, lots of theories—but also plenty of guesswork going on.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many companies treat all their leads same. Lack of Focus. Conclusion.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.

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47 Superb Social Media Marketing Stats and Facts

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All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. 70% of the U.S. billion last year to 2.5 Of the 7.2

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Quality matters. Or right after lunch.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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They provide an in-depth look as to how your company has helped a client. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. His work is recognized.

49 Noteworthy Social Networking Stats and Facts

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In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 84.7% of US companies with 100 employees or more used Facebook for marketing activities in 2015. companies. Infinit Datum ). 4. DR4WARD ).

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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People want to be in control of the content they receive: • 86% of people skip TV commercials. • 44% of direct mail is never opened. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. What type of content is most effective?

How To Turn Video Marketing Into a Successful SEO Strategy

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Jason has assisted in launching successful digital campaigns for publicly traded companies, national brands, and local, family-owned companies that have gained national notoriety. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. It can be educational while also helping businesses gain exposure. Watch video }.This

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6 Tips for Encouraging Your Team to Blog

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Many companies leverage the power of their employees to produce content on a regular basis. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Many employees may find it difficult coming up with an appropriate subject to cover for a company blog. Guest post by Jill Phillips. Ask Each Employee Personally. Give Them a List of Topics.

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How to Calculate the ROI of Social Media Marketing [Infographic]

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So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

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responding quickly builds confidence in your company. Unless your company is a “household name,” your website needs to reduce perceived risk and position your company as a safe choice by including complete contact information, certifications (such as Better Business Bureau membership), awards, customer testimonials, big-name client lists, and/or money-back guarantees.

34 Compelling Content Marketing Stats and Facts

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The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). MediaPost ).

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How To Improve Your Email Subject Lines And Get Better Results

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Yet, despite this, many companies sending email marketing messages fail to give subject lines the attention they deserve. Research carried out by Phrasee, an email subject line optimisation company, found that 63 percent of all emails sent by retailers fall under the category of “generic,” meaning they could have been sent by any company and say nothing about the brand itself.

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16 Enigmatic Business Blogging and Other Marketing Stats

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For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. Disclaimer: The companies cited in this section are clients of marketing agencies V3 Broadsuite or KC Associates. But apparently not. Meghan M.

13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? Email?

Seven Ways to Humanize B2B Marketing

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Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Marketers in mid-sized companies usually have marketing automation software installed (e.g., The notion that business buyers are dispassionate and coldly rational is overstated. Tell stories.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. tech companies were founded by first- or second-generation Americans. The larger the company, the higher the marketing expense budget as a percentage of revenue. Image Credit: B2B Marketing Insider. Death of the salesman? Biznology ). 3.

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20 Expert LinkedIn Guides

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For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. Want a Job? links.”

The 20 Best SEO Rank Tracker Tools

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Which one is best suited for your company depends on your specific needs and what other tools you have in place. Sample review:  “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.”

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This One Thing Has Become The New SEO Reputation Management Secret This Year

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If you consistently get people talking about your business and/or brand on social media and you link these websites to your own brand’s websites, you should be able to better control the overall search results for your company’s brand. By using Google Alerts, you get automatic email notices whenever your brand and/or company is being mentioned online.

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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

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She saves her best stuff for company Slack updates (now Cisco Spark?); She gave me the opportunity to work with some fantastic companies and technology brands. B2B companies benefit from the use of theories and models, but those work best when the consultant or agency working with the company is using frameworks grounded in a combination of research and hands-on application.

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35 Stupendous Social Networking Facts and Stats

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population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 77% of B2C companies have acquired customers through Facebook. ( Ber|Art ). 8. 97% of the Fortune 500 companies have a company profile on LinkedIn.

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14 Dazzling Digital Marketing Stats and Facts

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Here are four more key takeaways based on the digital marketing facts and statistics presented below: •  Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year. Image credit: AdWeek. Marketers in the U.S. AdWeek ). 6.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Between large and small businesses?