Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. The growing technology stack and the fact that most marketers are self-taught means we need to ensure effectiveness of our teams…Only 7.5 % of (companies report) the skill set of marketing personnel (is) highly effective.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. It’s likely you already know who your engaged employees are, but if you don’t, look for the following behaviors: Belief in your company’s values, mission, and goals. Guest post by Liz Greene. It’s simple.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( The CMO Survey ). 5. Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing. B2B messaging gets personal.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 85% of marketers say the primary purpose for creating content is to build brand awareness and positive company image. However, companies that report being clear on what success or effectiveness looks like also show a higher effectiveness rate (55%). Video is vital.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. Disclaimer: The companies cited in this section are clients of marketing agencies V3 Broadsuite or KC Associates. But apparently not. Meghan M.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 84.7% of US companies with 100 employees or more used Facebook for marketing activities in 2015. companies. Infinit Datum ). 4. DR4WARD ).
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. 70% of the U.S. billion last year to 2.5 Of the 7.2
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. What are your key messages?
Getting Started With Email Marketing Segmentation
JUNE 9, 2016
Announcement about some recent industry or company change. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Email showcasing your latest blog posts.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
adults prefer communication with companies to happen through email. adults — 72% — prefer communication with companies to happen through email. Across all age groups, email is the preferred method of commuicating with companies (with about three-quarters of consumers/buyers choosing this). Email remains the most effective digital marketing tool for both B2B and B2C marketers.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
They provide an in-depth look as to how your company has helped a client. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. His work is recognized.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. tech companies were founded by first- or second-generation Americans. The larger the company, the higher the marketing expense budget as a percentage of revenue. Image Credit: B2B Marketing Insider. Death of the salesman? Biznology ). 3.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). MediaPost ).
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 77% of B2C companies have acquired customers through Facebook. ( Ber|Art ). 8. 97% of the Fortune 500 companies have a company profile on LinkedIn.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
Storytelling must emphasize the customer, not the company or the product. The company introduced young women who didn’t believe they were beautiful and showed how they overcame those issues to become self-confident. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. As visitors return to read new and updated stories, some will start the journey to becoming your customers.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
Jason has assisted in launching successful digital campaigns for publicly traded companies, national brands, and local, family-owned companies that have gained national notoriety. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. It can be educational while also helping businesses gain exposure. Watch video }.This
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
People want to be in control of the content they receive: • 86% of people skip TV commercials. • 44% of direct mail is never opened. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. What type of content is most effective?
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? Email?
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. all other trademarks are the property of their respective companies. focus on companies to include the individuals behind the customer success stories.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Your small business can’t afford to waste time on ineffective social media content, so make sure whoever is responsible for your social accounts is educated and empowered to positively impact the company’s success. John came to Swiftpage with a 30 year track record of building highly profitable and sustainable revenue growth for emerging companies and established global leaders.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
Because CircleBack tracks titles and companies and shares those changes with you, it’s easy to see when contacts move into decision-making roles or switch companies, and when it might be a good time to ding them on social. Guest post by Austin Duck. Social selling is an awesome way to get things done. Remember trying to manage your brand’s presence on social media pre Hootsuite?
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
If you consistently get people talking about your business and/or brand on social media and you link these websites to your own brand’s websites, you should be able to better control the overall search results for your company’s brand. By using Google Alerts, you get automatic email notices whenever your brand and/or company is being mentioned online.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business.
Study: How Much of Your Content Marketing Is Effective?
companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. 64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO). Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Just 1% say that mobile search optimization is the “most effective SEO tactic their company uses.” Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Image credit: AdWeek. AdWeek ). 3. AdWeek ).
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year. Image credit: AdWeek. Marketers in the U.S. AdWeek ). 6.
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Marketers in mid-sized companies usually have marketing automation software installed (e.g., The notion that business buyers are dispassionate and coldly rational is overstated. Tell stories.
Content Methodology: A Best Practices Report
company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.
Four Key Ways To Build Your B2B Brand Online
MARCH 10, 2016
Companies can start their own groups and forge valuable connections. Please, don’t make it “our company group” though; focus the group on an intriguing topic within your industry, like inbound marketing or enterprise request management. Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in? Social Media Tools to Boost Your Effectiveness in a Noisy World by Seriously Social.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Between large and small businesses?
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s). Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.
B2B Marketing Trends for 2016
Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.
20 Expert LinkedIn Guides
JULY 7, 2014
For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. Want a Job? links.”
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Noting how crucial earned links are to SEO success today, Chad Pollitt explains how some high-ranking brands have achieved their search visibility, and outlines a four-step process companies can use to emulate them–essentially a combination of research-driven content creation coupled with social and traditional media promotion, in line with a web presence optimization (WPO) approach.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Glenn Taylor reports on the disconnect between what B2B companies tend to say about themselves and what potential customers want to hear (that is, what types of messages contribute most to perceived brand strength. Expanding on the findings reported in the post above, Scott Gillum reveals that “The company customers say that they are most emotionally connected to is…Cisco.”
Staffing and Launching Your Content Marketing Program
companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. On a company level, 83% of the Fortune 500 had a Twitter presence in 2014, up from 77% the year before. Cision ).