Forrester: B2B Companies Score Low in Marketing Best Practices
The Point
JUNE 5, 2018
HJS: You report that only 41% of companies reported marketing and sales working from a common strategy and plan. For as long as marketing automation (the main technology empowering automated lead management) has been around, why are companies still struggling to move beyond the basics? LDW: Stunning, right? HJS: Thanks Lori!
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