Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. If you’re a small company then the report won’t be of much help because it breaks down the survey respondents into those with less than $1 billion in revenues, $1 billion to $9.9 It is still interesting to see the percentage of allocation for each type of interactive initiative and then compare to how your own company is doing. Five Benchmarks. MORE >>

Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Agreed! MORE >>

This guest post is written by Lior Levin, a marketing advisor for a shipment company that offers Pre shipment inspections , and who also advises for the Tel Aviv University’s department of ma in security. Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. This practical guide is intended to change all of that. MORE >>

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Also, the classes (delivered via online webinars, with the archives available afterwards) feature speakers from other respected companies that would love to be able to sell their products to the attendees. Will I get sales calls from each company that is presenting a class? Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. Maybe. So, why is it free? MORE >>

Post-Sales or Post-Support Surveys : When you send customers surveys about their sales or support experience with your company, make sure you reward their feedback accordingly. Holiday Card: Whether you do a physical or virtual card, email, video, etc during the holidays and send out to customers, you should take this opportunity to give them something different and that will increase their trust in you and your company. Show off your company’s personality, who works there, put a face behind the communication customers usually receive from you. MORE >>