| | | The CRAP Report | |  Companies | 10 articles |
| Page 1 of 1 | Previous | Next | THE CRAP REPORT MARCH 26, 2010  Interview with David Meerman Scott Starting in 1997-98 I was VP of Marketing for a couple of different technology companies. The company that I was working for, Thompson, fired me in 2002, and I’m like, “Damn it! I think it’s partly the business model of the company. I actually advocate more of a hybrid model for a lot of companies. think it depends on the company. I like that. . My iPhone? | THE CRAP REPORT OCTOBER 14, 2010  Sales Prospecting Lessons from New Jack City It’s important to get that information into their hands because it’s going to make them better at their jobs – they’re going to be able to sniff out prospects better because they’re better informed at who your company targets. Where were you in March of 1991? . I was getting ready to graduate high school in a few months. The lesson here? What do you think? | | | | | |
| THE CRAP REPORT MARCH 17, 2010  Thoughts on the Death of Cold Calling Matt makes the common observation that all that is heard today is that all a company needs to do is focus on their inbound marketing and social media efforts, and they’ll be all set in regards to lead generation. Halligan and Shah have founded a company whose entire mission is to offer software that helps other companies get found. Not For B2B Appointment Setting. | THE CRAP REPORT FEBRUARY 17, 2010  Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking If you’ve partnered with an organization to provide you with qualified B2B sales opportunities, or maybe you run one inside of your company, you want your BDR’s to be creative. Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph. I just want to make sure you understand that. You’d have to get pretty creative, right? | THE CRAP REPORT FEBRUARY 5, 2010  Selling Must Be About Buyers How is it possible that so many companies still fail to “get&# this? How is it possible that companies still haven’t woken up to the fact that selling is really all about BUYERS and providing whatever they need to make the purchase decision in your favor?&#. I read a great blog article today from Ardath Albee, B2B marketer and strategist. You should check it out, too. | THE CRAP REPORT AUGUST 6, 2009 I Don’t Know How You Do It… Now I understand, those names you got from “Software-Tech Mega Expo ‘05” were hot then, but I’d bet that more than 75% of those people are no longer working for the company you think they are. Having a targeted list is going to be the difference between a database full of sales qualified leads and a bunch of names who are no longer working for companies that no longer exist. You know, if you’re going to spend money on outsourcing your sales opportunity development, it might make sense to put a list in front of them that isn’t four or five years old. | | | | | | | |
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THE CRAP REPORT | TUESDAY, AUGUST 11, 2009 Top 100 Qualities of a Great Teleprospecting Rep – #63: Tenacity
Now this guy is in some pretty decent company; the best of the best of all Naval fighter pilots are surrounding him, and without skipping a beat, Maverick replies, “Yes sir.” In an effort to bring you what I believe are the Top 100 Qualities of a Great Teleprospecting Rep, I’ll be doing so in random order, starting today with #63. love that scene from Top Gun when Viper, (played by Tom Skerrit) asks Maverick (played by pre-couch jumping Tom Cruise) if he thinks his name will be on the plaque of the best pilots from the fighter academy. MORE >> -
THE CRAP REPORT | THURSDAY, AUGUST 6, 2009 I Don’t Know How You Do It…
Now I understand, those names you got from “Software-Tech Mega Expo ‘05” were hot then, but I’d bet that more than 75% of those people are no longer working for the company you think they are. Having a targeted list is going to be the difference between a database full of sales qualified leads and a bunch of names who are no longer working for companies that no longer exist. You know, if you’re going to spend money on outsourcing your sales opportunity development, it might make sense to put a list in front of them that isn’t four or five years old. MORE >> -
THE CRAP REPORT | TUESDAY, AUGUST 11, 2009 Top 100 Qualities of a Great Teleprospecting Rep – #63: Tenacity
Now this guy is in some pretty decent company; the best of the best of all Naval fighter pilots are surrounding him, and without skipping a beat, Maverick replies, “Yes sir.” In an effort to bring you what I believe are the Top 100 Qualities of a Great Teleprospecting Rep, I’ll be doing so in random order, starting today with #63. love that scene from Top Gun when Viper, (played by Tom Skerrit) asks Maverick (played by pre-couch jumping Tom Cruise) if he thinks his name will be on the plaque of the best pilots from the fighter academy. MORE >> -
THE CRAP REPORT | WEDNESDAY, JANUARY 20, 2010 Teleprospecting Lessons from Guns N’ Roses
Tell them the truth that there aren’t going to be many since the list came WITHOUT phone numbers or company names. Man, the summer of 1987 when I discovered Guns N’ Roses ’ first release, Appetite for Destruction , was a good one. I think I listened to their first album (cassette tape actually) so much that I probably needed to buy a second one. My sister hated them, and would get mad at me every time I wanted to watch their videos on MTV (when they actually played videos). In my opinion, there wasn’t a bad song on the whole album. Do you have any like that in your music collection? MORE >>
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