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Business volunteering – people or profits?

The B2B Research Blog

So as a company we pledged to donate a month of our time in ‘man-hours’ every year to charity and worthwhile causes.  In part we did so by volunteering at an inner-city school in London.  appeared first on Circle Research - B2B market research company The results were fascinating.  Businesses see three benefits to volunteering – employee engagement, team building, PR ( Tweet this ).

Are B2B agencies adapting quickly enough?

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appeared first on Circle Research - B2B market research company Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  So why are these agencies struggling? Well, more intense competition is probably part of the problem. 

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A wake up call for market research agencies

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The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company Greenbo ok has just published the latest edition of the GRIT Report.  The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. 

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B2B market research – 10 unique features

The B2B Research Blog

The post B2B market research – 10 unique features appeared first on Circle Research - B2B market research company. Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. And with good reason. organising a venue, meeting and greeting).

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

What system 1 and 2 thinking mean for B2B marketers

The B2B Research Blog

The post What system 1 and 2 thinking mean for B2B marketers appeared first on Circle Research - B2B market research company A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome.   System 1 works at a sub-conscious level without us knowing it.  Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course of action.  In contrast, system 2 works at a conscious level.   Now, what does all this mean for B2B marketers?

The month in #mrx

The B2B Research Blog

The post The month in #mrx appeared first on Circle Research - B2B market research company Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  And in first place…@esoGOV. close second…@kristinluck.

Social media in B2B – the latest stats

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The post Social media in B2B – the latest stats appeared first on Circle Research - B2B market research company The allure of social media in B2B is growing rapidly. In addition, just like an investor keenly eyeing their growing wealth portfolio, as the ‘value’ of social media in B2B rises, so too does the attention paid to tracking its performance. Let social media become the star.

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Does Big Data mean market research is dead?

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appeared first on Circle Research - B2B market research company. When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  They’ve got a point.  There’s no doubt that Big Data has huge potential to reveal hidden insights.  But it can’t reveal everything.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Identifying inefficiencies in content management Most of this inefficiency stems from how companies share content internally. Not only is this hugely frustrating and wasteful, it’s also a liability for companies. This allows companies. enjoyed our content or how it helped a rep explain our company’s value proposition. quickly and scales for any company. and value.

Branding is b t

The B2B Research Blog

As a marketer you no doubt recognise the value of a strong brand.  77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. The post Branding is b t appeared first on Circle Research - B2B market research company. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. And anyway our brand is just fine, the logo is great.”.

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Financial benchmarks for B2B marketing agencies

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The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first.  The average agency turnover is £4.08

It’s official – in B2B, content is king

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The post It’s official – in B2B, content is king appeared first on Circle Research - B2B market research company It’s official.  Content is king. The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Last year less than half (43%) held this opinion. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  Importantly, these different formats are being used for different purposes.  What’s the secret? 

The benefits of marketing automation aren’t automatic

The B2B Research Blog

The post The benefits of marketing automation aren’t automatic appeared first on Circle Research - B2B market research company. Predictions that 2015 is the year of marketing automation seem to be spot on.  The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%).  If you’re about to take the plunge there are some valuable lessons to be taken from those who have gone before. They’ll tell you to carefully manage your own and others’ expectations.  B2B marcomms

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

How Big Data will shape the researcher of 2020

The B2B Research Blog

The post How Big Data will shape the researcher of 2020 appeared first on Circle Research - B2B market research company A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing.  43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community. Excellent communication skills (69%). In-depth understanding of competitive landscape (67%).

How B2B brands approach Twitter

The B2B Research Blog

Group-wide company news and thought leadership is shared through @EYnews. Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. call them ‘Twitologies’ and I’d like to share an outline of them here. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media.

B2B brands are dead. Long live B2B2C brands!

The B2B Research Blog

appeared first on Circle Research - B2B market research company I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands  here ).  Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough. Tech brands still dominate. Long live B2B2C brands!

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Which B2B brands do you most respect?

The B2B Research Blog

We recently posed this question to 100 marketing leaders in B2B companies. Most brand positionings are based on what marketers would like the company to be known for. The most powerful brands are lived because the leadership of the company bases everything they do around the brand’s values. appeared first on Circle Research - B2B market research company Which B2B brands do you most respect? Two brands emerged head and shoulders above the rest: IBM and Salesforce. They gave ten tips: It’s not your brand. brand is simply a perception others have of you. Be authentic.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Time to get with the programmatic

The B2B Research Blog

The post Time to get with the programmatic appeared first on Circle Research - B2B market research company Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. What’s behind the rapid growth?  Three things. 

Tips for B2B customer satisfaction research

The B2B Research Blog

The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though.  Get it wrong and you can actually make things a whole lot worse… Relationships matter.  Don’t try and bypass those who ‘own’ the customer relationship within your organisation. Reflect your business.  React in real-time. 

Insights from the B2B Barometer

The B2B Research Blog

And the outlook remains rosy – 87% expect their company’s revenue to grow over the coming 12 months (which bodes well for next year’s round of budgets). The post Insights from the B2B Barometer appeared first on Circle Research - B2B market research company The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. 

The secrets of successful B2B marketing

The B2B Research Blog

The post The secrets of successful B2B marketing appeared first on Circle Research - B2B market research company. What’s the secret to successful marketing?  A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’.  They were given free rein to answer however they wanted and an analysis of these responses reveals five themes. And it’s a tool to build support for marketing from across the business by articulating the function’s benefit.

Content Strategy for Marketing

more and more from the companies they choose to form. company’s people and your users [customers]. well, it grows a relationship between your company and your. Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. eConsultancy. • 81% of companies with strong. company. We named our company Content Science. Content. You’re.

The 19 B2B brands in the Klout 50 ranking

The B2B Research Blog

The post The 19 B2B brands in the Klout 50 ranking appeared first on Circle Research - B2B market research company There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer ). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers. Lithium Technologies ’ recently published Klout 50 study is testament to this. Brands like Coca-Cola, McDonalds and Nike. Google (4th).

The secrets of employee motivation

The B2B Research Blog

The post The secrets of employee motivation appeared first on Circle Research - B2B market research company In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders. What’s the secret?

B2B social media – a two horse race?

The B2B Research Blog

appeared first on Circle Research - B2B market research company Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. Who’s your money on?

A blueprint for customer service excellence

The B2B Research Blog

The post A blueprint for customer service excellence appeared first on Circle Research - B2B market research company Relationships matter in B2B.  But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like.  Above all then, a good experience is one which resolves the issue to their satisfaction.  perspective.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Report: The Ambitious SME

The B2B Research Blog

Ambitious companies employ very ambitious people (after all, it’s the people who will achieve the ambition). ambitious companies. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine.  I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. They employ people in their likeness.

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Shape the B2B Barometer

The B2B Research Blog

The post Shape the B2B Barometer appeared first on Circle Research - B2B market research company The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.  At a macro-level this gives a measure of our industry’s health and reveals key trends.  At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. What are their most important marketing goals? What are the most significant marketing challenges they face?

Why is B2B market research the poor cousin?

The B2B Research Blog

In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones…. Are there 16 consumer companies for every one ‘industrial’ company? No, appeared first on Circle Research - B2B market research company The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings. Each No, in fact the opposite is true. Behind

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Getting to the top of the marketing tree

The B2B Research Blog

There was one particular question which had me on the edge of my seat:  What attributes does a successful B2B marketer have? I was excited because those answering the question were marketing leaders in some of the UK’s largest B2B companies.  In other words, people perfectly placed to provide a blueprint which aspiring marketing leaders can follow. The post Getting to the top of the marketing tree appeared first on Circle Research - B2B market research company. To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. 

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Generation Y: Implications for the workplace

The B2B Research Blog

The post Generation Y: Implications for the workplace appeared first on Circle Research - B2B market research company A client recently asked us to present to a group of CIOs from their enterprise customers.  What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y.  That’s not as easy as it sounds.  Generations have ‘fuzzy edges’ so it’s not always clear where they start and end.  Some definitions of Generation Y include anyone born from the late 1970s all the way up to the early noughties.