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One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company. San Diego – check! Check!

6 Branding Mistakes Undermining Your Company's Image

Hubspot

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image. There was just one big problem for Colgate: their brand. What's a brand style guide?

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Instagram is a social media platform unlike any other. Microsoft. HootSuite.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. This is only a content summary.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

I used to work for a big global company. ” We discussed the fact that in many companies, the IT Department is still a “cost center” and not strategically integrated into marketing and sales functions. Technology is kind of the blood coursing through our company’s veins these days. I used to work for a big global company. It is a necessary evil.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Whether you’re launching a new SDR effort for your company, or seeking to improve its effectiveness and success in the New Year, here are five steps to get you off on the right track. Do the math. Build a process. How often?

Is Marketing Automation Right for Every Company?

The Point

Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent. Which begs the question: is marketing automation right for every company? However, specific factors make certain companies better candidates than others.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. The post Five Videos Every Company Needs appeared first on Act-On Marketing Blog. For many people, the Dollar Shave Club video is high on the list. Again, great!

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Study shows social media usage surging at large companies

grow - Practical Marketing Solutions

The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. Eight of the top 10 companies (Exxon and Berkshire Hathaway do not). Tweet.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. In addition, among those companies not blogging, 62 percent are considering adding a blog. Is blogging dying?

5 Reasons companies are bringing their marketing in house

grow - Practical Marketing Solutions

Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. I was brought in to do marketing triage for a large company in Florida. A lot more.

How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

Companies well-versed in social media marketing have taken all these steps to grow and establish their brand’s online presence, but are they doing enough to protect it? Every company that engages in social media marketing needs to uphold a strong and credible reputation while looking for ways to continuously improve it. Unsupervised Content Publishing. Controversial Content.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging? What are the best company blogs today? The blog shows the authentic heart of the company.

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5 Tips To Promote Your Company Blog

B2B Marketing Insider

The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it?

12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

” In Mark Schaefer’s book, Social Media Explained , he asks companies to ask a critical question: What does our company do that NO ONE ELSE does? While there’s validity to each of the common complaints above, there are solutions to help ease companies into adding emotional marketing to the mix. By Brooke Ballard, {gow} Contributing Columnist. Psychographics.

Successful Companies Create Successful Customers

Lattice

Customer success is the hallmark of a great company. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. The post Successful Companies Create Successful Customers appeared first on Lattice Engines. business customer service predictive analytics success stories

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. This is especially true for companies that are using ABM strategies. For B2B software/SaaS companies, this can be extremely powerful for finding the right people. Different Strengths.

How to Solve the Marketing Skills Gap In Your Company

Digital B2B Marketing

A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster. Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. A thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.”

How to establish your company’s Social Media Lead Team

grow - Practical Marketing Solutions

I have written a lot about the critical importance of company culture to social media marketing success. For many companies this is a dramatic and difficult change. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. There is no such thing as a grassroots organizational change.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. The Harvard Business Review suggests “Credit card companies would waive late fees for customers who were on vacation when the payment was due… Airlines and hotels would renew status levels for customers who took a hiatus from traveling when they had a baby or were between jobs.”. What could your company do? Our first impressions of people (and companies) frame how we experience them later. Conclusion.

Five companies with a human social media presence

grow - Practical Marketing Solutions

The company is one of the few that is effectively integrating their paid advertising presence with social media connection. Their “spokes cow” has its own social media account, adding whimsy and fun to the company personality. brings the company to life and creates opportunities for social sharing and covnersation. Are there company examples you would like to share?

8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. Let''s look at eight that are capitalizing on the opportunity and rocking it -- I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages. 1) Coca-Cola. It''s a professional audience.

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. Write helpful content. Every blog post looks like a demo! No, no, no!

Should your B2B Marketing Plan Include Company Personas?

Cintell

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). A wide variety of data types and insight are now being used to develop buyer personas that give us an understanding of the people within the companies we are targeting. If a company had a soul, the purchasing history is a window into it.

Marketers Will Define Company Strategy

Modern B2B Marketing

This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. In our survey, when asked if marketing would shape company strategies over the next three to five years, roughly 80% of respondents agreed or strongly agreed that it would. They’re reaching out to companies later and later in their decision-making cycles.

Why Your Company Should Hire an Inbound Marketing Agency

Synecore

As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. Why Companies Are Shifting to Inbound. Inbound marketing realigns a company’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. According to research by leading marketing software platform HubSpot, inbound is the preferred marketing strategy regardless of company type; B2B, B2C, nonprofit—everyone’s implementing inbound tactics.

Why ad agencies need to become software companies

grow - Practical Marketing Solutions

There are many companies that have competed in this manner for years in a little industry called the software business. In essence, advertising and marketing agencies need to become software companies but the difference is, I’m not sure they see this as their core business. Buying companies that have software specialities. Do you have the best creative talent? (A Do you?

Digital Marketing Strategies Every Company Needs Today

Spiralytics

It’s easy to get left behind in the world of marketing. As the Project Runway host, Heidi Klum, would say it, “ One day you’re in, the next day you’re out. ”. Digital Marketing

Please. Stop making your company blog suck.

grow - Practical Marketing Solutions

Company blogs suck. Blogging best practices blogging blogging best practices blogging presentations company bloggingMark Schaefer on Blogging. Let’s face it. They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology. Highlights include: A few stats on blogs. Social media for non-profits.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.

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Why Should a B2B Sales Company Have a Facebook Page?

Sales Prospecting Perspectives

B2B companies often have a stigma of being boring and a bit drab compared to B2C businesses. There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. If you''d like more information on a company, nine times out of ten what do you do? Well, what else shows up besides the company website? Show it!

9 Companies That Make Content Marketing Execution Simple

B2B Marketing Insider

The post 9 Companies That Make Content Marketing Execution Simple appeared first on Marketing Insider Group. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. Content Marketing

LinkedIn Launches Notification Center for Company Pages

Vertical Response

In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. This new feature has been rolled out globally and is available for use by any company page administrator. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. So if you’re an in-house marketer, just replace “client” with “company” as you read.). Marketing is hard.

How Your SMB Company Can Adopt ABM Tactics

Act-On

We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company. So, here is a breakdown of how you can use account-based marketing, no matter what size your company is. We want to be just like them. But, we’re afraid we won’t fit in. No, it doesn’t.

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What Not To Do at Your Company Holiday Party

Hubspot

Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. 10 Dos & Don'ts for Your Company Holiday Party. It’s hard work to plan an event for an entire company -- make sure it’s not thankless work, too.