| | | Social Marketing Forum | |  Companies | 49 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM JUNE 23, 2011 Tips on How to Handle Negative Tweets It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Should you ignore negative tweets? If not, what should you do? Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring Twitter | SOCIAL MARKETING FORUM JANUARY 5, 2013  Social Customer Service: Why You Must Offer it Right Now Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company. Social customer service is one of the most important domains of social business and social CRM. Here is why. Those who could not get proper customer service from a business found that social media provided a way for them [.]. | | | | | |
| SOCIAL MARKETING FORUM NOVEMBER 27, 2010  Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals You ask (survey) people who have been exposed to the messages about a shift in their opinion or attitude about the company and/or the product”. A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. What can be measured and what can’t? Enter code at checkout: 1JM0JKHKHP?N4J | SOCIAL MARKETING FORUM JANUARY 9, 2011 The Single Most Important Social Media Asset Social media and those companies feeding off it or building it have exploded in the past two years. However, what are companies such as Facebook and Twitter really worth? Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. Social media marketing dot com bubble Facebook LinkedIn social media assets Twitter | SOCIAL MARKETING FORUM NOVEMBER 23, 2010  The Single Main Reason Why People Start Following Brands Online One always needs to be careful with surveys but this finding is confirmed by other companies. Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6 These findings are not shocking. Offers, discounts and promotions beat love. | SOCIAL MARKETING FORUM FEBRUARY 6, 2011 Tips on Handling Negative Blog Comments One issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative ones. It’s a valid concern because at some point you will get critical or negative comments and unless you plan on never taking any position on anything, you will almost certainly have to deal with someone [.]. B2B marketing B2C marketing Blogging Brand marketing Community marketing Content marketing Social media marketing blog comments corporate blog tips corporate blogging tips & tricks user comments | | | | | | | |
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SOCIAL MARKETING FORUM | SUNDAY, MAY 8, 2011 15 Truths About Customer Experience
Many companies either bucket the discipline into some form of Customer Service or Marketing, thus limiting the group’s ability to reach across the organization. Other companies allow Customer Experience to live in silos [.]. Customer Experience, even with all of the corporate and media attention its gotten the past decade, is still sort of a mystery. Customer service customer experience customer service tips & tricks MORE >> -
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010 Employees Have No Clue if Their Company Has a Social Media Policy
53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Furthermore, 70% has no idea whether or not their company has a policy on the subject. It’s recommended for companies to undertake necessary steps. Adjusting your privacy there is more difficult, and the company is currently under heavy fire because of changing privacy rules. MORE >> -
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010  The Possibilities of Blogging and Blog Marketing Are Underused
Despite the masses of books, blogs, articles and opinions on blog marketing, I find that many companies have no blogs. The report found that 48% of the surveyed companies have a “corporate blog” or a “branded blog”. The report also found that 45% of companies use “blog relationships” as part of their online PR activities and that 43% started online conversations that made use of user-generated content or social media. lot of companies have no blog. In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published. Fast-forward to 2010. MORE >> -
SOCIAL MARKETING FORUM | MONDAY, MAY 30, 2011 Social Media May be Trendy, but Socializing isn’t
Companies should understand that social networks may come and go, but people won't stop being social online. Community marketing Social media marketing Facebook online communities sharing social media social media networks social networks MORE >> -
SOCIAL MARKETING FORUM | THURSDAY, JANUARY 20, 2011 Tips on How to Handle Negative Tweets
It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Should you ignore negative tweets? If not, what should you do? Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring Twitter MORE >>
- Listen to Your Super-Consumers and Engage the Engaged to Grow Sales SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
- Sarah Evans: Social Media Allows Us to Break Boundaries SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
- Relevance and Content Key in Search Engine marketing SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 19, 2010
- Using Customer Cases in Marketing and Sales 2.0 SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
- Tips to Optimize Conversion of Online Forms SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 4, 2010
- Customer Satisfaction And Social Feedback: No One Cares About You SOCIAL MARKETING FORUM | FRIDAY, JANUARY 14, 2011
- 10 Questions to Ask Yourself Before Starting with Social Media Marketing SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
- Generation Now: the Need for Real-Time Customer Service and Experiences SOCIAL MARKETING FORUM | SUNDAY, DECEMBER 5, 2010
- Primer: Understanding Word-of-Mouth Marketing in the Social Media Age SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- London 2012: More Tweets in One Day than During the Whole Bejing Games SOCIAL MARKETING FORUM | THURSDAY, AUGUST 16, 2012
- The Digital Leverage Effect of Social Media and Email Marketing Integration SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Major Fail: Businesses Remain Unprepared for Social Media Criticism SOCIAL MARKETING FORUM | MONDAY, AUGUST 27, 2012
- Markets are Still Conversations: Why Blogging is Necessary SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 30, 2010
- 7 Social Media Engagement Tips from the Fortune 1000 SOCIAL MARKETING FORUM | MONDAY, APRIL 25, 2011
- Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 24, 2010
- How Social Media are Challenging the Old Media Business Models SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010
- Social Media Marketing Needs A Multi-Channel Approach SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 11, 2010
- Influence: Facts, Opportunities and Threats of Influencer Marketing SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Social Media: You Can’t Always Get What You Want… SOCIAL MARKETING FORUM | MONDAY, MARCH 21, 2011
- Avoid Social Media Marketing Wobble Worry: Select SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 16, 2010
- Chris Brogan: All These Numbers Like Friends and Followers are Useless SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Why Should Anyone Follow Or Like You: Email And Setting Social Expectations SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 17, 2010
- HootSuite Acquires Seesmic and Goes for Corporate Gold SOCIAL MARKETING FORUM | THURSDAY, SEPTEMBER 6, 2012
- Are Your Customers Looking for your Business on Mobile Phones? 5 Facts Worth Knowing SOCIAL MARKETING FORUM | MONDAY, MAY 30, 2011
- A Good Reason to Invest in B2B Marketing Content: Sales SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- Social Media Monitoring: Attentio Acquires 365Research SOCIAL MARKETING FORUM | THURSDAY, JANUARY 20, 2011
- Customer Service, Social Media and Email: Data and Tips SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Highlights from European Social Media and Email Marketing Study SOCIAL MARKETING FORUM | SUNDAY, APRIL 24, 2011
- Report: Future Plans for Focus in Social Marketing SOCIAL MARKETING FORUM | THURSDAY, APRIL 21, 2011
- Remaining Professional with Social Media SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Ahoy Social Media! Cap’n on Deck! SOCIAL MARKETING FORUM | SUNDAY, MARCH 6, 2011
- Prospecting the Social Customer SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
- Quick Guide to Indirect Sales Increases via Social Media Marketing SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
- Reactivating and Engaging Inactive Email Recipients in 8 Steps SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- Doing Business as Unusual: Customer Service SOCIAL MARKETING FORUM | WEDNESDAY, MAY 25, 2011
- Don’t Do Social, Be Social SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
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