Social Marketing Forum

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This is Your Real Social Business Strategy Challenge

Social Marketing Forum

The “headline” of the infographic: “Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation” The infographic mainly focuses on [.]. A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October.

The Need for Personality in Customer-Centric Social Media Marketing

Social Marketing Forum

Faceless and big companies are looked upon with distrust. Customer-centric social media requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first. In virtually all business functions, people, personality and relationships are key. It’s an evolution that has been going on for years, especially [.].

Social Customer Service: Why You Must Offer it Right Now

Social Marketing Forum

Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company. Social customer service is one of the most important domains of social business and social CRM. Here is why. Those who could not get proper customer service from a business found that social media provided a way for them [.].

Stop and Rework your Digital Marketing Budget Right Now

Social Marketing Forum

The digital marketing budget needs to follow the path towards customer-centric integration and company-wide enablement. While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and involve all departments and functions in and around the enterprise. Soon all business will have a [.].

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Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

How often do you discuss a purchase, ask for advice or just share your experiences with a company or product? Word-of-mouth marketing does not only involve products, brands and companies. Firstly it involves experiences and interactions, including with companies: experiences with businesses and products are talked about. Word-of-mouth is not something new. Think about it.

Major Fail: Businesses Remain Unprepared for Social Media Criticism

Social Marketing Forum

Most companies are aware of the importance of having a social media presence. recent study, however, has proven once again that a willingness to jump into social networking does not necessarily mean that a company is prepared to handle any potential social media criticism. The Ethical Corporation and Useful Social Media report (PDF), released [.]. Research Social media marketing Social media monitoring social media criticism The Ethical Corporation and Useful Social Media report

Employees Have No Clue if Their Company Has a Social Media Policy

Social Marketing Forum

53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Furthermore, 70% has no idea whether or not their company has a policy on the subject. It’s recommended for companies to undertake necessary steps. Adjusting your privacy there is more difficult, and the company is currently under heavy fire because of changing privacy rules.

Tips on How to Handle Negative Tweets

Social Marketing Forum

It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Should you ignore negative tweets? If not, what should you do? Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring Twitter

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HootSuite Acquires Seesmic and Goes for Corporate Gold

Social Marketing Forum

However, the company has been continuously innovating and adding new features, making it [.]. HootSuite acquires Seesmic. It’s probably the news of the day in social media land. There are several reasons to assume HootSuite is going for the corporate user. HootSuite started out as one of the many social media management tools many years ago. Social media marketing Social media monitoring HootSuite Loic Le Meur Seesmic social media management social media monitoring

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies.  A self-described “social media freak,” Sarah initiated and moderates #journchat , the weekly live chat between PR professionals, journalists and bloggers on Twitter. What one piece of advice would you give a start-up (individual and company/organization)?

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Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

7 Social Media Engagement Tips from the Fortune 1000

Social Marketing Forum

If you need some inspiration regarding your social media strategy and implementation, you'll find these seven tips from Fortune 1000 companies worth reading. Brand marketing Social media marketing Social media monitoring CNW Group dna13 Fortune 1000 social media social monitoring tips & tricks

15 Truths About Customer Experience

Social Marketing Forum

Many companies either bucket the discipline into some form of Customer Service or Marketing, thus limiting the group’s ability to reach across the organization. Other companies allow Customer Experience to live in silos [.]. Customer Experience, even with all of the corporate and media attention its gotten the past decade, is still sort of a mystery. Customer service customer experience customer service tips & tricks

The Single Most Important Social Media Asset

Social Marketing Forum

Social media and those companies feeding off it or building it have exploded in the past two years. However, what are companies such as Facebook and Twitter really worth? Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. Social media marketing dot com bubble Facebook LinkedIn social media assets Twitter

London 2012: More Tweets in One Day than During the Whole Bejing Games

Social Marketing Forum

As the company [.]. The London 2012 Olympics are over but more data are popping up, showing the social and digital dimension of the Games. Several media and blogs already looked at Twitter stats and other numbers but what about the peaks and the actual data traffic? In a blog post, BT shares a few numbers. Infographics Social media marketing BT infographic London 2012 Social Media Olympics Twitter

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context

Social Marketing Forum

According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among 46% of respondents. So, do corporations just not get social and mobile or are these channels simply not effective? Cross-channel ROI Research email EPIserver mobile social media spending web site

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Highlights from European Social Media and Email Marketing Study

Social Marketing Forum

13% of social network fans and followers of a company or brand want to be called upon to do something. Email marketing Research Social media marketing email marketing social media marketing Study

Social Media May be Trendy, but Socializing isn’t

Social Marketing Forum

Companies should understand that social networks may come and go, but people won't stop being social online. Community marketing Social media marketing Facebook online communities sharing social media social media networks social networks

Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet

Social Marketing Forum

goal of content is to generate value and emotional connections for people through all the contact points with the brand or the company. Content is king in brand related but also in more lead nurturing and customer retention driven types of marketing. Another goal is to create an environment where stories are born and nurtured. Stories that define the brand and immerse the clients in them. Content marketing Bob Gilbreath content marketing David Sable Joe Pulizzi Junta42 Marketing Foundation Wunderman

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Report: Future Plans for Focus in Social Marketing

Social Marketing Forum

82% of those companies with 1000 or more employees indicated this as a key growth area. According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. Research Social media marketing Facebook marketing research social marketing social media trends Twitter

Generation Now: the Need for Real-Time Customer Service and Experiences

Social Marketing Forum

Speed and real-time interactions and services have become an asset to companies that wish to score with the “Generation Now. People have less time and less patience. It is one of the consequences of the real-time economy and even a social phenomenon. And this generation is more than a song. CRM Customer service customer experience customer service reputation trust

Tips on Handling Negative Blog Comments

Social Marketing Forum

One issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative ones. It’s a valid concern because at some point you will get critical or negative comments and unless you plan on never taking any position on anything, you will almost certainly have to deal with someone [.]. B2B marketing B2C marketing Blogging Brand marketing Community marketing Content marketing Social media marketing blog comments corporate blog tips corporate blogging tips & tricks user comments

Are Your Customers Looking for your Business on Mobile Phones? 5 Facts Worth Knowing

Social Marketing Forum

For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. There has been a lot of talk about the power of mobile marketing.  From text marketing to applications, the market is abuzz with the “power of mobile.” That’s why when I read [.]. Mobile Social media marketing mobile marketing social media marketing text marketing

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Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Why Should Anyone Follow Or Like You: Email And Setting Social Expectations

Social Marketing Forum

What many companies forget is the golden rule of 'what's in it for them': why should anyone follow your company on Twitter, subscribe to your YouTube channel or 'like' on Facebook? Set the expectations, don't just ask to follow but explain what's in for the people. Email marketing Social media marketing email engage expectations Remy Bergsma social media social sharing tools

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Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures

Social Marketing Forum

give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business. Of course, Omniture is a company that allows marketers to measure their efforts online, therefore the results are mostly good news for Omniture itself, but they’re none the less interesting. The fast evolutions in the digital landscape (social media, mobile, online video, etc.) Some marketers want to measure yet many simply don’t know how. Mobile.

How Social Media are Challenging the Old Media Business Models

Social Marketing Forum

Author sharing revenue with the media company – basically paying money for the platform to speak (or to be heard).It There are quite a few media business (revenue) models which come in different classifications and structures, but I find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured. Madness?

Influence: Facts, Opportunities and Threats of Influencer Marketing

Social Marketing Forum

Even though there are ethical standards, there are no actually enforceable rules and increasingly more companies specialize in the identification and engagement of the opinion makers and influential voices. The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers, the so-called “peers”, “influencers” etc.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Reactivating and Engaging Inactive Email Recipients in 8 Steps

Social Marketing Forum

If you don’t have a company name and name, it’s hard to give people a call. All email marketers have them: inactive recipients and dormant email addresses. People that are still subscribed to their email lists with a valid email address but never open their emails and thus don’t interact with them anymore. How do you re-engage these subscribers? There can be several reasons.

Doing Business as Unusual: Customer Service

Social Marketing Forum

Companies can’t simply use new technology to prop up the status quo – they have to change the way they think and operate – it’s no longer business as usual. Cross-channel Customer service BT CRM customer service customer support social media

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Ahoy Social Media! Cap’n on Deck!

Social Marketing Forum

The story of how a small boutique marketing company proved to the big boys what social marketing can do when done right. Social media marketing Cap’n Crunch Quaker Oats social marketing The Giant Steps

The Single Main Reason Why People Start Following Brands Online

Social Marketing Forum

One always needs to be careful with surveys but this finding is confirmed by other companies. Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6 These findings are not shocking. Offers, discounts and promotions beat love.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

Customer Satisfaction And Social Feedback: No One Cares About You

Social Marketing Forum

94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback. In the era of the empowered consumer, customer satisfaction should be a holy grail for every single business on this planet. However, only one quarter of businesses systematically (more or less) adapts the way they are working to the feedback they gather and thus their customers. CRM Opinion Research Social media monitoring customer feedback customer satisfaction markettools social media listening

Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals

Social Marketing Forum

You ask (survey) people who have been exposed to the messages about a shift in their opinion or attitude about the company and/or the product”. A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. What can be measured and what can’t? Enter code at checkout: 1JM0JKHKHP?N4J

Customer Service, Social Media and Email: Data and Tips

Social Marketing Forum

There are lots of examples of companies using Twitter for customer service purposes successfully. However, there are also lots of examples of companies doing it without success. Email, the research, said, is still the most popular tool to ask questions to a company. A fax number was the least important in 2009, in 2008 the last place was for chatboxes. When sending an email to the customer service of a company, 54.5% of the respondents expected at least a notification that the mail had been received and in what timeframe it would be answered. What does reality show?

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Avoid Social Media Marketing Wobble Worry: Select

Social Marketing Forum

Many companies are trying to be in too many social media places at once and have too many plates spinning at the same time. According to a new report, time and resources are the biggest hurdle preventing marketers from entry into the social channel. Select your goals and channels, depending on your business and customers. Research Social media marketing multi-channel R2 interactive R2i research social media marketing strategy

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Markets are Still Conversations: Why Blogging is Necessary

Social Marketing Forum

You cannot talk and listen to ‘companies’ and ‘consumers’, only to people. Corporate blogs are a way of getting the inter-human dialogue going. And those dialogues are precious. Blog and get found, it's the very first step in establishing a relationship in the online world.