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Creating a Continuously Improving Content Strategy

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More often than not, marketers can be surprised by what gets the most engagement and response, especially if a company’s audience tends to be slightly eccentric in some way. Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.

Tips & Trends for B2B Social Media Marketing Success

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English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.

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7 Reasons Why Business Websites Are Still Important

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Companies are able to control all aspects of a design with a website. also believe that it is vital for a company to have a website (or sometimes a blog can work too) that is working well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel. What do you think?

7 Benefits of Using Lead Generation Software

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Besides the multiple benefits that the tool offers, it becomes even more efficient when it’s incorporated as part of your company’s marketing strategy. You may also decide to use these pages within your company newsletter as well. In turn this leads to increased conversions, ROI and company revenue. Without This is where lead generation software can be invaluable.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

How Brands Use Social Media to Enhance the Customer Experience

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survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Despite 52 percent of companies saying it’s nearly impossible to measure ROI on social media marketing, a majority will increase spending on mediums in 2015, according to a study by Gigaom. JetBlue Rapid Response.

How Typography Affects Your Internet Marketing

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Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Font Personality.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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Almost 90% of all companies use some kind of lead generation marketing. With eCommerce and self-service sales, some companies don’t even need a sales force. When it’s over, they have no idea if their lead generation efforts have worked, or if they’ve achieved a positive ROI for their company. This is an interview with David T. and how to use them.

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How Twitter Grew From a Microblog Into a Business Tool

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In 2006, Dorsey brought his idea to Odeo, a podcast sharing company. Initially, an internal messaging system for Odeo employees, Twitter spun off into its own company the next year, offering a new merger of Internet instant messaging features with a microblogging social platform and mobile accessibility. came along (baby No. 3 is on her way, and there will be no baby No. 4).

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Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

6 Ways to Increase Word of Mouth Referrals with Social Media

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Since social media makes it easier for people to connect one-to-one, it makes it easier for people to see what other people have to say about a company. People are more likely to buy from a company if they know someone there. Many small businesses rely almost entirely on word of mouth referrals for new business. Social media can also help you track (and give back) for referrals.

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. You should hire an SEO expert at some point in your company just to make sure you’re on the right track. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold.

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Should Your Company Blog?

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Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. – Does It Still Make Sense For Companies to Blog? appeared first on Sazbean.

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Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

5 Strategies for Managing the Twitter Firehose

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Monitoring Looking for mentions of your Twitter profile or company name can help keep track of when people are talking to you (or about you), as well as what they’re saying. Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. What strategies do you use to manage Twitter?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

How Social Media Overtook Legacy Media

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While Wright used his face to give his business that personal touch, Yancey’s card is anything but personal, instead filtering all contacts through the company social media pages. How Social Media Overtook Legacy Media. While this was not the first newspaper in the United States (the first continuous publication was The Boston News-Letter in 1704), it did play a significant role in print journalism. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. How the Switch to New Media Impacted Business.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Users expect companies to find them rather than the other way around. Companies should also consider sentiment analysis along with their monitoring. Image Courtesy of Youssef Rahoui on Flickr.com. What do users think about this? Stay engaged.

12 Tips for Creating a Social Media Content Strategy

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If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Catalog what information is already available within the company. Check out companies with a lot of engagement.

15 Sources of New Content for Your Social Media Strategy

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Customer Service – What questions and concerns are customers bringing to the company? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Successful Marketing Always Has a Return

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Improving customer service — Customer support can cost ($) a company quite a bit in resources, returns and bad reputation. Many companies require an actual monetary return to be calculated for any marketing activities, which is fine, as long as you realize that there is some estimations involved (such as the value of increasing brand awareness). What do you think?

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Example of a Company Effectively Using Multiple Social Media Profiles

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Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. What do you think of Dell’s Twitter strategy? News & Notes

Merging Digital and Physical Customer Experiences

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would have thought that adding information about locations, opening hours etc would be a very basic step for companies with an offline presence. The 37% of companies not doing so are missing a chance to direct customers to offline locations, where they may be looking to make a purchase, get a quote, and so on. – Are companies merging the digital and physical customer experience?

Why You Need Social Media, Even if Your Customers Don’t

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Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? Well, here’s the thing: your customers probably are on social media. guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. News & Notes

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

How to Ensure Your Social Media Campaign Succeeds

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Take time to  optimize select web pages that coincide with certain social media posts your company plans to share. As you interact with followers, engage with industry influencers and follow other companies that complement your product, you will improve your overall reputation online. This is a guest post by Sean Gallahar from i7 Marketing. News & Notes

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

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Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present. Marketing

Impact of Google Algorithm Change on B2B Companies

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They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? LeadFormix recently put together a study on the recent Google algorithm changes on their B2B clients. LeadFormix is a cloud-based Marketing Automation platform that helps identify and create sales opportunities by measuring website visitor intent. You can view the full report here.

Must-Have Tools to Help Monitor Your Business Remotely

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Your day-to-day business transactions don’t need to halt because this satellite phone will keep you in the loop for minor or major decisions regarding your company. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely. Iridium for staying in touch off-the-grid.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Social Commerce – What is it, Who’s Doing it, How can You?

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But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line). If you provide customer support or get feedback or even just answer questions, you’re getting information about what customers want from your company. Do you use social commerce with your company? So, what exactly is social commerce?

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Best Of News & Notes

Social media marketing and social networking tips by Foursquare – Future of Engagement

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In this day, companies are encouraged to offer extra promotions to people who visit their businesses. Foursquare gets to thank their users and companies get extra Foursquare customers who are looking to cash in on extra deals. Foursquare reached out to their users by making April 16 4sqDay. What he says might surprise you: What can brands learn?

Amplify Your Business with Social Media Giveaways

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By now, most companies are engaging their customers in some way through social media. Are you a software company that has a big user conference around the corner? The company asked for people to send in stories about their mothers, and announced it would choose 100 stories and send free flowers to the 100 moms selected. Relevance is more than just contests. Discourage Spamming.

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Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

Top Internet strategy, marketing and technology links for the week of January 14, 2012

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13 Tips for Increasing Your Company’s Google Rank (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger).

3 Reasons You Should be Using Content Marketing

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But while it may not be great for us, the death of the banner ad is good news for your business because there are opportunities to get the word out about your company and your product that are hugely better than anything traditional advertising in either print or online media can offer. content (Photo credit: neonihil) Banner advertising is dead. Content Strategy

How Companies Use Content Marketing to Generate New Leads

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Here’s a closer look: Email marketing tops the list of effective strategies, with 58 percent of B2B companies and 63 percent of B2C companies reporting that it’s their most effective marketing tactic. When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). For B2C companies, the hardest part is managing social media.

Ethics and Social Media: Where Should You Draw The Line?

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Additionally, over the past few years, we have seen companies establish policies concerning social networking in the workplace, so this year it seemed fitting to add questions on the topic.” – Ethics and Social Media: Where Should You Draw The Line? As social media usage continues to rise, it’s only natural that statistic correlations will be made about the individuals who use the medium. This isn’t a bad thing; it’s common to deep-dive into demographic information and behavioral data. The Ethics Resource Center (ERC) is the oldest non-profit organization in the U.S.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.