Creating a Continuously Improving Content Strategy
JANUARY 6, 2014
More often than not, marketers can be surprised by what gets the most engagement and response, especially if a company’s audience tends to be slightly eccentric in some way. Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.
7 Reasons Why Business Websites Are Still Important
MAY 24, 2011
Companies are able to control all aspects of a design with a website. also believe that it is vital for a company to have a website (or sometimes a blog can work too) that is working well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel. What do you think?
7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
Besides the multiple benefits that the tool offers, it becomes even more efficient when it’s incorporated as part of your company’s marketing strategy. You may also decide to use these pages within your company newsletter as well. In turn this leads to increased conversions, ROI and company revenue. Without This is where lead generation software can be invaluable.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.
How to Utilize Mind Maps to Enhance Your Inbound Marketing
DECEMBER 11, 2014
Proprietary cloud-based companies can host your creations and allow you to control who has access to them as well as make changes to them in real time. Who isn’t looking for more effective inbound marketing in today’s content saturated society? Let’s look at some common FAQs when it comes to implementing this powerful visual aid. So, what exactly is mind mapping? Why does mind mapping work?
Rules for Creating an Engaging Corporate Video
JANUARY 13, 2015
In the finance industry, online videos are found to mediate trust for companies that are restructuring, a commonly disruptive organizational issue. Because of this, JetBlue has been touted as a company that uses its digital engagement right. We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows.
Five Tactics to Build a Strong Brand Presence Online
JUNE 3, 2014
This signals that your company is not only legitimate and recognized far and wide for your wonderful products or ideas, but also worthy of their investment. After all, no one will buy from a company they don’t trust, and no one trusts a company with sketchy online reviews or, perhaps worse, no web presence at all. People see social media as the face of a company.
How Brands Use Social Media to Enhance the Customer Experience
JANUARY 22, 2015
survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Despite 52 percent of companies saying it’s nearly impossible to measure ROI on social media marketing, a majority will increase spending on mediums in 2015, according to a study by Gigaom. JetBlue Rapid Response.
Interview with David T. Scott — Author of The New Rules of Lead Generation
MAY 20, 2013
Almost 90% of all companies use some kind of lead generation marketing. With eCommerce and self-service sales, some companies don’t even need a sales force. When it’s over, they have no idea if their lead generation efforts have worked, or if they’ve achieved a positive ROI for their company. This is an interview with David T. and how to use them.
How Twitter Grew From a Microblog Into a Business Tool
OCTOBER 29, 2013
In 2006, Dorsey brought his idea to Odeo, a podcast sharing company. Initially, an internal messaging system for Odeo employees, Twitter spun off into its own company the next year, offering a new merger of Internet instant messaging features with a microblogging social platform and mobile accessibility. came along (baby No. 3 is on her way, and there will be no baby No. 4).
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. You should hire an SEO expert at some point in your company just to make sure you’re on the right track. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold.
How Typography Affects Your Internet Marketing
APRIL 21, 2014
Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Font Personality.
6 Ways to Increase Word of Mouth Referrals with Social Media
JULY 28, 2011
Since social media makes it easier for people to connect one-to-one, it makes it easier for people to see what other people have to say about a company. People are more likely to buy from a company if they know someone there. Many small businesses rely almost entirely on word of mouth referrals for new business. Social media can also help you track (and give back) for referrals.
How to Ensure Your Social Media Campaign Succeeds
JUNE 11, 2013
Take time to optimize select web pages that coincide with certain social media posts your company plans to share. As you interact with followers, engage with industry influencers and follow other companies that complement your product, you will improve your overall reputation online. This is a guest post by Sean Gallahar from i7 Marketing. News & Notes
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.
Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
SEPTEMBER 9, 2014
Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Users expect companies to find them rather than the other way around. Companies should also consider sentiment analysis along with their monitoring. Image Courtesy of Youssef Rahoui on Flickr.com. What do users think about this? Stay engaged.
12 Tips for Creating a Social Media Content Strategy
FEBRUARY 1, 2011
If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Catalog what information is already available within the company. Check out companies with a lot of engagement.
Top Internet Marketing Strategy Links for the Week of January 6, 2014
JANUARY 11, 2014
Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes
Impact of Google Algorithm Change on B2B Companies
APRIL 7, 2011
They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? LeadFormix recently put together a study on the recent Google algorithm changes on their B2B clients. LeadFormix is a cloud-based Marketing Automation platform that helps identify and create sales opportunities by measuring website visitor intent. You can view the full report here.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. all other trademarks are the property of their respective companies. focus on companies to include the individuals behind the customer success stories.
Should Your Company Blog?
FEBRUARY 17, 2014
Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. – Does It Still Make Sense For Companies to Blog? appeared first on Sazbean.
Amplify Your Business with Social Media Giveaways
DECEMBER 17, 2014
By now, most companies are engaging their customers in some way through social media. Are you a software company that has a big user conference around the corner? The company asked for people to send in stories about their mothers, and announced it would choose 100 stories and send free flowers to the 100 moms selected. Relevance is more than just contests. Discourage Spamming.
How Social Media Overtook Legacy Media
SEPTEMBER 9, 2011
While Wright used his face to give his business that personal touch, Yancey’s card is anything but personal, instead filtering all contacts through the company social media pages. How Social Media Overtook Legacy Media. While this was not the first newspaper in the United States (the first continuous publication was The Boston News-Letter in 1704), it did play a significant role in print journalism. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. How the Switch to New Media Impacted Business.
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
Monitoring Looking for mentions of your Twitter profile or company name can help keep track of when people are talking to you (or about you), as well as what they’re saying. Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. What strategies do you use to manage Twitter?
Study: How Much of Your Content Marketing Is Effective?
companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.
15 Sources of New Content for Your Social Media Strategy
AUGUST 4, 2011
Customer Service – What questions and concerns are customers bringing to the company? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts.
Ways to Empower Your Brand Ambassadors
JUNE 5, 2013
Companies will often use this tactic as a way to engage influential bloggers. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. Getting consumers to buy your product is one thing. Getting them excited enough to buy your product and tell their family and friends about it is something completely different.
How and Why to Get Started with Video Advertising
SEPTEMBER 4, 2014
The company markets identity theft and fraud protection products. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. You do want more and better customers, right? million views.
Your Website is Your Online Business Card
AUGUST 7, 2013
Searching for a company’s website or the name of a person is a very common part of the purchase process. Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? What does your website say about you?
Content Methodology: A Best Practices Report
company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.
Successful Marketing Always Has a Return
MAY 28, 2013
Improving customer service — Customer support can cost ($) a company quite a bit in resources, returns and bad reputation. Many companies require an actual monetary return to be calculated for any marketing activities, which is fine, as long as you realize that there is some estimations involved (such as the value of increasing brand awareness). What do you think?
3 Brand Publishers You Should Copy
DECEMBER 19, 2014
Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? And, do you actively use social media to amplify the reach of your content? Congratulations, you are a brand publisher—or at the very least, you’re heading in that direction. Urban Outfitters: The Retailers of Good Cheer.
Must-Have Tools to Help Monitor Your Business Remotely
FEBRUARY 27, 2015
Your day-to-day business transactions don’t need to halt because this satellite phone will keep you in the loop for minor or major decisions regarding your company. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely. Iridium for staying in touch off-the-grid.
3 Tips for the Best Use of Video in Mobile Marketing
JULY 22, 2014
Companies know their websites must be mobile-compatible and that consumers need an easy way to browse and buy via their devices. These three tips will help marketing executives maximize returns on their campaigns and subsequently increase company profits. Companies without a logo are companies without an identity. Others raise that estimate to 83 percent.
B2B Marketing Trends for 2016
Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.
How to Protect Your Online Reputation [infographic]
NOVEMBER 12, 2012
People trust what their peers say over what companies say and most people do online research before hiring, purchasing, or even dating. Even if you’re not online, there may be reviews about you or your company. This infographic from InventHelp has more… Infographic brought to you by InventHelp. News & Notes Social Networks
Getting Started with Twitter for Business
JANUARY 5, 2015
Your Twitter name should be your company’s name, ideally. Like most entrepreneurs, chances are you didn’t start your own business so you could run a Twitter page. But this deep into the 21 st century and the impact of a social media campaign is undeniable. The problem with tomorrow is that it isn’t today. Set up your Twitter profile. Build your Twitter community.
Avoid Sites That Sell Followers
DECEMBER 22, 2014
Companies that promise new followers often deliver with people from different countries who have no realistic chance to ever visit your business. It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. Buying followers from “businesses” outside of Facebook, Twitter, et al. will not get you the results you desire.
Example of a Company Effectively Using Multiple Social Media Profiles
FEBRUARY 16, 2011
Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. What do you think of Dell’s Twitter strategy? News & Notes
Staffing and Launching Your Content Marketing Program
companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.
Merging Digital and Physical Customer Experiences
JUNE 26, 2013
would have thought that adding information about locations, opening hours etc would be a very basic step for companies with an offline presence. The 37% of companies not doing so are missing a chance to direct customers to offline locations, where they may be looking to make a purchase, get a quote, and so on. – Are companies merging the digital and physical customer experience?