Savvy B2B Marketing

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10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Read on to see all the ways that companies benefit from customer stories. Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. 1. Example: “Learn how ABC Company Reduced Its Costs by 40%.” According to research firm Gartner, a potential customer is 2.5 ” 3.

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Shanna Mallon is a writer for Straight North, a company specializing in Chicago search engine optimization for B2B clients. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Yet many companies struggle to capture, manage and convert meaningful leads for their business. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Quality Content – Never focus your content on yourself or your company. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

This is the story of what happened, where I think the company in question went wildly wrong (resulting in a giant FAIL), and the super important moral to this B2B fable. With all the high-profile privacy issues surrounding sites like Facebook, I’m shocked that any company would play it so loose with their users’ most valuable asset – their network. Confession.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

” It’s a question our agency has been asked countless times, but not many companies know it’s the wrong question to be asking. The same DemandGen Report research referenced above found that web searches are the primary way that buyers start researching B2B companies. Post links to content on your company website, with videos and/or photos included in your post. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

We began to see this become a reality, especially in the last three years, working with forward-thinking companies. We’re seeing more of this interaction during purchase decisions because companies want to minimize risk. Being included tells you that your company is on the right track. 7. The static snapshot of a single buyer is a key problem with buyer personas today.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. And, you want it to result in the best possible outcome for your organization.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

In my work developing content for technology companies, the topic of “thought leadership” comes up often. ” When I ask what innovative or visionary ideas the company wants to share, I’m often met with silence. The fact is, not every company can be a thought leader – and that’s okay. I'm not saying I have all the answers.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

Think about the difference between “Hi Claire, this is Tom from company x our rep talked to you at event y” and “Hi Claire, this Tom, we talked at event x about problem y” This connection means that you start the conversation where you left off rather than needing to catch up on the basic information. And then nothing happens; your leads just vanish into the ether.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are excellent reinforcers of product materials because they have the ability to put the product benefits into action in a relevant industry, company size, etc as the prospect. Focus less on the headline quotes and more on the supporting details that describe what life is like with your company after the ink dries on the contract. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Making the before unbelievable.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

Because sales enablement is a new discipline within most companies, building best practices can be a challenge. (In fact, there are more than 1,600 sales enablement positions open right now.) Jody and her team provide messaging, asset framework design and content development services to the industry's biggest and brightest companies. Nurturing Sales. Sliced and diced databases.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

If you were a marketing automation company, you could ask customers to contribute what they learned to “Tips for Choosing a Marketing Automation System.” For those with projects well on their way, you can offer, “How Company XYZ Saved $300,000 Annually through Data Center Consolidation.” ” The most amazing thing happened to me recently. ” 2.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Company / Brand / Product Affinity. Benchmark Lift to Company / Brand Awareness. The Research: With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. Effectiveness Less Than Expected: The ROI Confidence Gap. Direct Sales.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

Doing so will help both marketing and sales improve their operations and ultimately boost the company’s bottom line. However, in many companies, marketing and sales do their planning and hold their big kick offs at different times of the year. We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. What can marketers do to meet those new demands?

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Power: Instead of laying out the same old story line as all your competitors, find a unique way to frame the story and establish your company as one with a unique perspective. If possible, highlight companies that have already done so with great success. Now I'm going to share new triggers that marketers can use to their advantage. Please share your ideas and examples!

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Identify Yourself.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

Team blogging is a great way for a company to spread the burden and opportunity too. Tweet about your posts, mention them in LinkedIn Group discussions and on your companies facebook wall if you have one. My final comment to the group in San Francisco was to blog by being human (not overly corporate) with your company blog and have fun! Don’t do it!

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6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

About the author: Derek Edmond is Managing Partner of KoMarketing Associates, a B2B internet marketing company specializing in SEO, PPC, and social media consulting services While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements. Incorporate keywords in specific elements of each web page.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

” What’s especially appealing about content marketing is that when companies deliver content prospects find relevant and valuable, they're seen as a trusted advisor. Today, companies need to get a sense for how strongly its rivals are embracing these three ways of engaging with prospects and customers. Content marketing. Buying experience. non-salesy) way.

Email by the Numbers

Savvy B2B Marketing

” A quick glance at the first paragraph and, “Ummm…” I mean 450 words on a product description and company history might be considered by some to be outside the bounds of best practice. The thing is, there’s a gazillion Franks out there: owners of small and medium sized companies who understand that buyers have gone digital. Set the goal. ” 7.

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Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

Unfortunately, far too many companies know just the basics about their prospective buyers , leading to white papers that miss the mark. About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. That's why this study from IDG Connect caught my eye.

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Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

Several innovative companies are using witty and fun approaches. This online show has become a well-known staple for Hubspot, one of the fastest growing companies in history. Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads What is personality?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

The Case for Buzzwords

Savvy B2B Marketing

could say “that mystical, ineffable je nesais quoi your company brings to the table that no one else can.” I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. Start with the punch line. They have resonance.

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Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Read on for insights into how one B2B company mindfully repurposes its content. By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

There are lots of ways for companies to become leaders, and having the best product is only one of them – and probably not even the most common. But references tell you what kinds of companies have previously succeeded with the system – so they’re important evidence in assessing whether the vendor is a good fit for you. Here are some errors to avoid along the way. 1. Not really.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

In fact, I’ve seen companies get into hot water with ideas they weren’t ready to deliver on. For example, IBM thought about what it meant that companies were suddenly so interested in analytics. How can companies validate their ideas with data and case studies ? We see centers of excellence developing in companies. The old carrot-and-stick approach works.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Your brand is the sum of all the impressions it makes – from your company name and logo to your website and advertising to your product quality and customer service. Auto-responder E-mails – Speaking of robots, auto-responder E-mails are another place where I often see companies fall down on their branding. The devil is in the details. One rotten apple ruins the crop.