Savvy B2B Marketing

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10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Read on to see all the ways that companies benefit from customer stories. Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. 1. Example: “Learn how ABC Company Reduced Its Costs by 40%.” According to research firm Gartner, a potential customer is 2.5 ” 3.

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Shanna Mallon is a writer for Straight North, a company specializing in Chicago search engine optimization for B2B clients. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Yet many companies struggle to capture, manage and convert meaningful leads for their business. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Quality Content – Never focus your content on yourself or your company. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

” It’s a question our agency has been asked countless times, but not many companies know it’s the wrong question to be asking. The same DemandGen Report research referenced above found that web searches are the primary way that buyers start researching B2B companies. Post links to content on your company website, with videos and/or photos included in your post. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

In my work developing content for technology companies, the topic of “thought leadership” comes up often. ” When I ask what innovative or visionary ideas the company wants to share, I’m often met with silence. The fact is, not every company can be a thought leader – and that’s okay. I'm not saying I have all the answers.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are excellent reinforcers of product materials because they have the ability to put the product benefits into action in a relevant industry, company size, etc as the prospect. Focus less on the headline quotes and more on the supporting details that describe what life is like with your company after the ink dries on the contract. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Making the before unbelievable.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

We began to see this become a reality, especially in the last three years, working with forward-thinking companies. We’re seeing more of this interaction during purchase decisions because companies want to minimize risk. Being included tells you that your company is on the right track. 7. The static snapshot of a single buyer is a key problem with buyer personas today.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

Think about the difference between “Hi Claire, this is Tom from company x our rep talked to you at event y” and “Hi Claire, this Tom, we talked at event x about problem y” This connection means that you start the conversation where you left off rather than needing to catch up on the basic information. And then nothing happens; your leads just vanish into the ether.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

If you were a marketing automation company, you could ask customers to contribute what they learned to “Tips for Choosing a Marketing Automation System.” For those with projects well on their way, you can offer, “How Company XYZ Saved $300,000 Annually through Data Center Consolidation.” ” The most amazing thing happened to me recently. ” 2.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Company / Brand / Product Affinity. Benchmark Lift to Company / Brand Awareness. The Research: With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. Effectiveness Less Than Expected: The ROI Confidence Gap. Direct Sales.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Identify Yourself.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

Team blogging is a great way for a company to spread the burden and opportunity too. Tweet about your posts, mention them in LinkedIn Group discussions and on your companies facebook wall if you have one. My final comment to the group in San Francisco was to blog by being human (not overly corporate) with your company blog and have fun! Don’t do it!

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

About the author: Derek Edmond is Managing Partner of KoMarketing Associates, a B2B internet marketing company specializing in SEO, PPC, and social media consulting services While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements. Incorporate keywords in specific elements of each web page.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

” What’s especially appealing about content marketing is that when companies deliver content prospects find relevant and valuable, they're seen as a trusted advisor. Today, companies need to get a sense for how strongly its rivals are embracing these three ways of engaging with prospects and customers. Content marketing. Buying experience. non-salesy) way.

Email by the Numbers

Savvy B2B Marketing

” A quick glance at the first paragraph and, “Ummm…” I mean 450 words on a product description and company history might be considered by some to be outside the bounds of best practice. The thing is, there’s a gazillion Franks out there: owners of small and medium sized companies who understand that buyers have gone digital. Set the goal. ” 7.

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Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

Several innovative companies are using witty and fun approaches. This online show has become a well-known staple for Hubspot, one of the fastest growing companies in history. Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads What is personality?

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Read on for insights into how one B2B company mindfully repurposes its content. By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage.

The Case for Buzzwords

Savvy B2B Marketing

could say “that mystical, ineffable je nesais quoi your company brings to the table that no one else can.” I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. Start with the punch line. They have resonance.

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Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

There are lots of ways for companies to become leaders, and having the best product is only one of them – and probably not even the most common. But references tell you what kinds of companies have previously succeeded with the system – so they’re important evidence in assessing whether the vendor is a good fit for you. Here are some errors to avoid along the way. 1. Not really.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Power: Instead of laying out the same old story line as all your competitors, find a unique way to frame the story and establish your company as one with a unique perspective. If possible, highlight companies that have already done so with great success. Now I'm going to share new triggers that marketers can use to their advantage. Please share your ideas and examples!

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

This is the story of what happened, where I think the company in question went wildly wrong (resulting in a giant FAIL), and the super important moral to this B2B fable. With all the high-profile privacy issues surrounding sites like Facebook, I’m shocked that any company would play it so loose with their users’ most valuable asset – their network. Confession.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

Doing so will help both marketing and sales improve their operations and ultimately boost the company’s bottom line. However, in many companies, marketing and sales do their planning and hold their big kick offs at different times of the year. We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. What can marketers do to meet those new demands?

Could Pinterest Work for B2B?

Savvy B2B Marketing

You may also be wondering about whether this visual platform - which currently seems to appeal to a primarily female audience and has a very strong lifestyle focus - has any real potential as a marketing tactic for hardcore B2B companies. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. What do you think about Pinterest?

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B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

Consumer companies have raised the bar high, and B2B marketers need to satisfy high expectations as buyers make their B2B purchases. " B2B buyers also expect their interactions with your company to be seamless every step of the way. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

Because sales enablement is a new discipline within most companies, building best practices can be a challenge. (In fact, there are more than 1,600 sales enablement positions open right now.) Jody and her team provide messaging, asset framework design and content development services to the industry's biggest and brightest companies. Nurturing Sales. Sliced and diced databases.

Savvy Week in Review - June 1

Savvy B2B Marketing

Brian Zimmerman of OpenView Venture Partners shares insights from the company's experience with inbound marketing over three years. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. One thing you probably don't have is time to troll the web for tbe best posts out there.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

And for many companies, the “alignment gap” seems to be growing. Most companies develop their sales quota based on the 90-day quarter. This, of course, (for public companies) accommodates shareholder expectations and earnings reports. In fact, many high-tech companies are engaged in a buying cycle that far surpasses 90 days, yet sales is still held to a quarterly quota.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

Unfortunately, far too many companies know just the basics about their prospective buyers , leading to white papers that miss the mark. About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. That's why this study from IDG Connect caught my eye.

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Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

– work together instead of in silos. B: What’s the goal of a marketing round, and should it be different for different types of companies? G: The goal is the same regardless of company type, and for-profit companies it is to make money. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Your leads are drying up. Gini Dietrich says no.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. And, you want it to result in the best possible outcome for your organization.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.