Leading Provider – What authority gave your company this designation? cites a real example of corporate-speak, with the company name disguised. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Better yet, let’s circle back and do a deep dive so we can empower a paradigm shift with a value added, team building, best of breed, Six Sigma, perfect storm that could go viral.  ……. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. MORE >>

After all, you don’t release new products, open offices, acquire companies, or issue earnings statements. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. But, more importantly, you can reach your prospects and referral sources directly via the Internet. . You may not be able to afford a PR firm. But you can still get publicity on your own. Why Publicity Matters. MORE >>

Susan says “The Subcontractors Trade Association has sought out Grassi as a speaker and construction companies contact the firm for help. In academia, it’s “publish or perish.” It’s getting that way in professional services, too. Thought leadership” (a.k.a. marketing your expertise via writing and speaking) is probably the best way to find new clients. But it’s not just a great marketing tool. It’s becoming a necessity. Prospects rely on thought leadership to determine your credibility and distinguish you from competitors. If you don’t publish, will they consider you? MORE >>

Companies – If you want to reach senior corporate execs, don’t hang out at your local chamber of commerce. If you want an intro, mine your contact list and LinkedIn connections for current or former company employees. Do you want to reach companies or small businesses? Fred the consultant has been Tweeting, Friending, Linking in, and blogging. He’s also trying to set up a webinar and podcast series. In the past week, he’s had five one-on-one networking meetings and attended six local events. And now he wants to give workshops. Fred is dizzy from all this activity. Small. MORE >>

A marketing communications consultant we know trains her referral sources to look for companies that sponsor a lot of events and therefore need a lot of mailings and sales collateral. Tell your client what types of companies make the best match for your offerings. “ For more details on explaining your prospect’s demographics (industry, company size etc) and psychographics (fears, goals etc), see my blog post To get a referral from you do I have to paint a picture? haracteristics – industry, company size, location etc. You keep your referral sources guessing. MORE >>