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Does Your Content Have Superpowers?

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According to a study by DDB Worldwide and Opinionway , 84% of a company’s fans are already customers. In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. Social – more than any other medium – has to connect with what your customers and prospects want to learn. Sean-.

LinkedIn Changes for Your Company Page

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I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. After April 14, the best ways to extend reach on LinkedIn  will be through Company Updates or Showcase Pages. Showcase Pages are intended to build long-term relationships.

Social Media Tweetable Facts

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Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 70% of the Fortune 500 companies, have have a Facebook page. FACT] 34% of Fortune 500 companies have a public facing blog. TWEET THIS.

How Do You Sell?

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Case in point – a couple of years back I was talking to a technology company who’d basically been built on defense and government contracts. I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. What they were looking for from me was a marketing plan to penetrate one of these markets.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

B2B Social Media On The Rise [Infographic]

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Are you one of the 86% of B2B companies using social media? Is your company using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof. Not having time or resources is no excuse for not participating in the social sphere. Your customers are there. Why aren’t you?

11 Twitter Tips for Building Business Relationships

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Use @ to send them an interesting article related to their interests, “Saw this interesting story about your company in the news.”. Follow their company on Facebook. Say what you liked about the post and tag their company. More and more businesses are jumping into Twitter to find new customers and connect with current ones. Twitter has unwritten rules of engagement.

How We Made The Most Out Of Our LinkedIn Company Profile Page.

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Social Media: The New Company Newsletter? [Infographic]

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The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

The company is reportedly trying to lure celebrities and Hollywood stars to join the network to garner even more popularity. Companies cannot have business profiles at this time. Google has publicly stated that they will roll out business profiles for companies later this year. Google+ is outpacing Facebook and Twitter by leaps and bounds. We’ll have to see.

10+ Ways To Use B2B Social Media In Your Business

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It’s surprising how many B2B companies still overlook this key task. This includes having your company’s social media links included in every employee’s email signature line. Facebook says companies who integrate Facebook “Like” buttons throughout their website see an increase of 65% more referral traffic from Facebook. Eleven Different Ways to Integrate B2B Social Media.

Three Dangerous B2B Social Media Mistakes

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Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). The lack of competency in three areas is preventing companies from truly getting the most from their social media programs. For B2B companies new to social media, you get credit for being there. company puts a QR code on a billboard and calls it integrated marketing.

Why Your B2B Social Media is Failing (And What to Do About It)

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What to do about it : There are a ton of things you can measure with social media – the number of Facebook fans, Twitter followers, YouTube subscribers, mentions of your company name in the social space, your influence via retweets and reblogging, etc. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Three Stats Prove B2B Social Media Set To Explode [Charts]

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Consumers are interacting with each other and with companies on social media. Fact 1: B2B Companies Are Using Social Media. According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media. Fact 2: B2B Companies Continue to Spend More on Social. Fact 3: B2B Companies Spend Nearly as Much as B2C on Social Media (% of Budget).

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Can Your Customers Find Your B2B Industrial Company Online?

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Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. Consider these statistics: 86% of B2B companies are using social media, compared to 82% of B2C companies. Maybe, maybe not.

Secret to a Killer B2B Social Media Program

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Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. The truth is, people don’t care about your company, they care about themselves. Frustrated. Second, develop a content marketing strategy.

Six Surprising B2B Content Marketing Ideas

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Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. One of the biggest challenges B2B marketers have is coming up with new content.

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Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

10 Facebook Tips Every B2B Marketer Should Know

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Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Make sure to comment on fan posts. Don’t feel overwhelmed! Be human.

Seven Habits of Highly Effective B2B Websites

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We’ve also helped companies out of messes they’ve made with ineffective websites. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax.

22 Effective SEO Tips to Optimize Your B2B Website

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Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Worried your competition might find out something about your company? It’s true.

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

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LinkedIn profile photos: How do they reflect on your company? That could certainly affect their professional appearance, but may also become a challenge for the company they work for. picture says a thousand words, so how are your employees presenting themselves, and your company? Do the photos they use reflect positively on your company? There sure is! You should.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

LinkedIn profile photos: How do they reflect on your company? That could certainly affect their professional appearance, but may also become a challenge for the company they work for. picture says a thousand words, so how are your employees presenting themselves, and your company? Do the photos they use reflect positively on your company? There sure is! You should.

Trending and Analytics: Watch for Patterns

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It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. This past week I have been busy prepping monthly analytic reports for clients. As I was working on the first one though, I was amazed to see a sharp drop in website traffic the week of April 13 and again on April 20. Tammy.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. And 41% of B2B companies are getting customers from Facebook. 15-page road map to help B2B companies launch a social media program, filled with charts and graphs. . This has been a pivotal year in the world of B2B social media. Let us know in the comments below.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Google Alerts (free) – set up email alerts for your company name, product, and competition. Radian6  (paid) – acquired by the popular CRM company Salesforce.com earlier this year for $326 million. Many companies track them. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

5 Simple SEO Tips To Optimize B2B Video

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Create a Company YouTube Page. YouTube videos in particular show well in Google because Google owns the company. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online. Two, it helps your video get indexed when someone does a search for your company website. Have you heard about Universal Search? This does two things.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. So how do you get your stuff noticed?

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If You Are Both a B2B and B2C Company, Should You Have Two.

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

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Users get exposed to more information about your company. If our case, people will see that we can help companies “Build a Brand ”, “ Generate Demand ”, and “Leverage New Media”. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords.

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Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

The data showed that companies that generated more content generated more sales leads. The most successful B2B companies are integrating social with traditional media. These are all important ways B2B companies are using content to generate leads and grow their business. Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. New research shows more content means more sales leads.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

There is nothing more frustrating to me, than seeing a company that does not have consistent branding across all social media profiles, so please feel free to print and reference this social media image size guide. Regardless of your need, PWB marketing can assist your company in getting the most from social media.  Having trouble managing your social media?

How Are B2B Companies Using Content To Grow Business? | PWB.

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Three Things Your Company May Not Know About Google SEO | PWB.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.