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PWB MARKETING BLOG
SEPTEMBER 9, 2011
22 Effective SEO Tips to Optimize Your B2B Website
Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Worried your competition might find out something about your company? It’s true.
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PWB MARKETING BLOG
SEPTEMBER 14, 2011
12 Tweetable Statistics Prove B2B Social Media ROCKS
Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. FACT] B2B companies that blog generate 67% more leads/month than those who do not. FACT] 86% of #B2B companies are using #socialmedia ( Source ) TWEET THIS. Know B2B social media fact from fiction.
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PWB MARKETING BLOG
OCTOBER 10, 2011
Six FREE Tools To Measure Social Media for Business
Google Alerts (free) – set up email alerts for your company name, product, and competition. Radian6  (paid) – acquired by the popular CRM company Salesforce.com earlier this year for $326 million. Many companies track them. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem.
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PWB MARKETING BLOG
AUGUST 24, 2011
Five Awesome B2B Social Media Statistics
But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. With that said, here is what we rounded up: B2B companies that blog generate 67% more leads per month tha n those who do not. 41% of B2B companies are acquiring customers through Facebook. Does your B2B company have a social strategy? Think again.
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PWB MARKETING BLOG
SEPTEMBER 29, 2011
11 Twitter Tips for Building Business Relationships
Use @ to send them an interesting article related to their interests, “Saw this interesting story about your company in the news.”. Follow their company on Facebook. Say what you liked about the post and tag their company. More and more businesses are jumping into Twitter to find new customers and connect with current ones. Twitter has unwritten rules of engagement.
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PWB MARKETING BLOG
SEPTEMBER 7, 2011
Three Stats Prove B2B Social Media Set To Explode [Charts]
Consumers are interacting with each other and with companies on social media. Fact 1: B2B Companies Are Using Social Media. According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media. Fact 2: B2B Companies Continue to Spend More on Social. Fact 3: B2B Companies Spend Nearly as Much as B2C on Social Media (% of Budget).
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