So while I clearly will continue working with US-based, seed-stage companies, I will also be able to consider investments based anywhere in the world that folks buy products with a chip. The Intel Capital portfolio has a deep bench, with great companies such as Betaworks, Joyent, OpenFeint, Skyhook Wireless, and Vostu on the roster, to name just a few. Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. even love sitting on the floor with a stickered laptop at SXSW. So I have a surprise play to announce.I'm MORE >>

It’s important to understand what factors help or hinder your website and the key search terms for your company, products or services. Public Relations: Previously, PR was seen mainly as a way to increase brand awareness for a company, with minimal connections to how it truly impacted a business. The goal is to find ways to be present when someone is searching on your company or products/services related to your company. I originally started my career in public relations before moving into the marketing function. An article, a tweet, a search result, a ppc ad. MORE >>

Transparency : While people will engage with a brand, I strongly believe that putting a name and face to the company strengthens the connection with audiences and humanizes the company as a result.   In a recent report by Jeremiah Owyang of The Altimeter Group, The 8 Success Criteria for Facebook Marketing , the group highlighted the need to set community expectations as a key component for success in Facebook marketing. think this is not just for Facebook but something to consider as part of your social media strategy. Are there other factors I missed? Social Media Marketing 101. MORE >>

By establishing more transparency and openness, companies can ultimately harness potential customers that were previously unattainable. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. These individuals were formally unavailable and couldn’t have been harnessed through traditional marketing avenues. Consequently, social platforms now grant businesses the ability to accomplish this with ease. Conclusions. MORE >>

And for the company seeking to launch with a bang, Chris Shipley and the DEMO conference was the standard. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Now, there are more niche analyst groups and consulting firms that wield influence on a variety of topics. But all is not gloom and doom. Embrace of Social Media. MORE >>