PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. work with clients of sizes ranging from solopreneurs to $1 billion companies. 01:37 Where should companies begin for digital marketing? Video Transcript. 00:18 Give an introduction of yourself.

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PRMM Interview #20: Silvia Pellegrini

PR Meets Marketing

However, if they don’t have video facilities or the company they work for doesn’t allow Skype, I opt for an interview in a written post format. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. In this edition, I interviewed Silvia Pellegrini, founder of Events Uncovered TV , on the success of her event industry interviews, how she invites guests, and  her advice to anyone seeking to start a video interview series. My advice is simple. Go for it!

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

It’s important to understand what factors help or hinder your website and the key search terms for your company, products or services. 2. Public Relations: Previously, PR was seen mainly as a way to increase brand awareness for a company, with minimal connections to how it truly impacted a business. This requires understanding where the conversations are happening.

Top 5 Marketing Skills

PR Meets Marketing

”  When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Content Marketing: Today every company is a media company. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. And great content helps you stand above the noise.

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Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

New Gig and What’s in Store for the Future

PR Meets Marketing

In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company. Courtesy of Active Network via Flickr.

Understanding the Buyers Journey

PR Meets Marketing

In LinkedIn’s recently published eBook titled “ Rethink the B2B Buyer’s Journey “, the company surveys 6,000 marketers, buyers and salespeople to delve deeper into this topic. Be more social – expand your company’s reach by expanding your social program beyond marketing. Image Credit: Joe the Goat Farmer via flickr. Buyers are Social.

Getting Noticed by Industry Analysts

PR Meets Marketing

There was a recent discussion on Focus regarding how start-up companies can get noticed by Gartner analysts. One misconception is that you have to be a paid customer of the

The B2B Worldcom Practice Group Offers Insight for B2B Companies in 2011

PR Meets Marketing

Guest Post by Cortney Rhoads Stapleton, SVP and head of the Professional Servies Practice at BlissPR New York & Aven L. James, Account Supervisor at BlissPR in New York City While most

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

The Impact of Boston

PR Meets Marketing

Small part to show support at my company – 2.62 This past week has transfixed the entire country. From the bombings at the Boston Marathon to the unbelievable climax in Watertown, I’ve been overwhelmed with a mix of emotions. With my husband originating from Boston, there were waves of relief as each person checked in to say they were safe. Go Red Sox! mile run on April 19.

The Four Stages of Social Media

PR Meets Marketing

Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. From my perspective, this is the first step from broadcast toward engagement.

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

When you're a start-up, PR can be a difference for the company. This provides a good opportunity to highlight your thought leadership within in your industry as well as vision for the company. 3) New Hire Placements: Local newspapers and journals include information about new executives at local companies. Briefly, this company was giving out tomatoes with money on it.

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PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

Able to push those things out through social becomes very important but the challenge is who’s going to own that. A lot of companies are going to have to weigh that. That person or that group of people will transcend all of those different groups and they look at you look at the customer journey and all the touchpoints that the company has with the customer. Enjoy the Video!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Five Tips for Launching a Memorable Start-Up Company

PR Meets Marketing

So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and

Top Three Common Product Demo Mistakes

PR Meets Marketing

Typically she may be an IT person looking into security protocol or a third-party consultant hired by the company to screen vendors. Conclusion – Good Demos Can Make Your Company. It may make or break your company. Here are the top three common mistakes I’ve made (and corrected!) or experienced with product demos. One Size Fits All. Complex, Overly Designed Demos.

Five Ways to Get Hung Up On

PR Meets Marketing

On I recently had this happen to me not once, not twice, but THREE times from the same company. One look on my company’s website, and they would’ve known. by dalechumbley via flickr. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. This made me realize that we do in marketing and PR is a form of selling. Be respectful.

Optimize Your Tradeshow Presence

PR Meets Marketing

Consider announcing significant news at the conference to drive buzz about your company. Research local reporters, analysts and bloggers who may be interested in meeting with your executives to learn more about your company. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 If you delved into the content of what is being said, how many would say they would 1) hire your company; 2) never work with your company again or 3) are neutral.  . I’m making a huge assumption that each person is a potential customer regardless of their company affiliation and title. By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . efforts? Measuring Positive and Negative Reactions.

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

39 agencies had blogs; 28 had Twitter profiles with one having a hashtag but no Twitter profile; 35 agencies had Facebook Group pages with two establishing fan pages; and 25 had LinkedIn Group pages while two created company pages.  . A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?  . decided to see which PR firms were actively participating in social media. This list was based on worldwide fees for firms with major US operations.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

By establishing more transparency and openness, companies can ultimately harness potential customers that were previously unattainable. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. Video, blog posts, etc.).

7 Tips for Competitive Analysis

PR Meets Marketing

Like regular Google, type in any  a company name or keyword to view results on filed, awarded or rejected patents – from anywhere in the world. Since it can take years to receive a patent the filing provides valuable insight on the product direction for the company. This provides more insight into the marketing and positioning the company is taking. Check Glassdoor.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

PRMM Interview – Mike Westcott of INXPO on Virtual Business

PR Meets Marketing

 As I believe virtual events will (if not already) become a more integral part of a company’s communications strategy, I will reach out to vendors and practitioners in the industry to

Lessons in Customer Engagement by Laz-Z-Boy and Build-A-Bear

PR Meets Marketing

How does your company build engagement with your customers? Over the past two weeks, I’ve been awed as a consumer by how two stores have focused on the customer experience – La-Z-Boy and Build a Bear. Yes you read that correctly. What do these two stores know about the customer experience? La-Z-Boy – not your grandma’s sofa. Recliners  included! Particularly the cost.

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Who will ultimately discover your company and products relies on how and where your content is distributed online. Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. How does your company solve these pain points? Will this position your company, product and/or executives as thought leaders? Image Credit: Dennis Hill via Flickr. . Where do they get information?

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Crisis Communication – San Bruno Fire

PR Meets Marketing

Express Sympathy: The spokesperson did communicate that the company’s thoughts were with the families of this tragedy. This was a good sign, demonstrating the company’s empathy with the victims. 2. Provide Valuable Information : In a 24/7 news cycle, news outlets are seeking to get information out as quickly as possible and companies are seeking to minimize potential risk.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Make sure your use of humor fits with the messages you’re seeking to communicate and the personality of the company you’re cultivating online. Just the Facts Ma’am (Dragnet) : The straight forward and direct approach informs your audience about your products, solutions and company. You’ve decided that you want to engage in social media. Wrong.

Top 3 Similarities and Differences Between Product Marketing and General Marketing

PR Meets Marketing

While a marketer may focus on corporate-level messages, product marketers drive how a company talks about their products internally and externally. 2. Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences between the two. Don’t get me wrong, a user may also be a buyer of the product. Bonus Similarity. 4.

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

Our job is to present our companies or clients in the best possible light. We’ve all probably been in that situation  – we’re marketing or publicizing a product /company that we know deep down can’t deliver on the promise. Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year.

Build Your Business with an “Army of Entrepreneurs™”

PR Meets Marketing

I’m a strong believer that a great company is one that empowers its employees. I’m happy to present a byline by Jennifer Prosek , CEO of CJP Communications and the author

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

To summarize, my company seeks to reach business-to-business marketers. Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . So even when others are being blatantly self-promotional, you and your company are seen as contributory. Social Networking Sites.