PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. work with clients of sizes ranging from solopreneurs to $1 billion companies. 01:37 Where should companies begin for digital marketing? Video Transcript. 00:18 Give an introduction of yourself.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

It’s important to understand what factors help or hinder your website and the key search terms for your company, products or services. 2. Public Relations: Previously, PR was seen mainly as a way to increase brand awareness for a company, with minimal connections to how it truly impacted a business. This requires understanding where the conversations are happening.

Top 5 Marketing Skills

PR Meets Marketing

”  When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Content Marketing: Today every company is a media company. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. And great content helps you stand above the noise.

PRMM Interview #20: Silvia Pellegrini

PR Meets Marketing

However, if they don’t have video facilities or the company they work for doesn’t allow Skype, I opt for an interview in a written post format. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. In this edition, I interviewed Silvia Pellegrini, founder of Events Uncovered TV , on the success of her event industry interviews, how she invites guests, and  her advice to anyone seeking to start a video interview series. My advice is simple. Go for it!

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Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

Understanding the Buyers Journey

PR Meets Marketing

In LinkedIn’s recently published eBook titled “ Rethink the B2B Buyer’s Journey “, the company surveys 6,000 marketers, buyers and salespeople to delve deeper into this topic. Be more social – expand your company’s reach by expanding your social program beyond marketing. Image Credit: Joe the Goat Farmer via flickr. Buyers are Social.

Getting Noticed by Industry Analysts

PR Meets Marketing

There was a recent discussion on Focus regarding how start-up companies can get noticed by Gartner analysts. One misconception is that you have to be a paid customer of the

The B2B Worldcom Practice Group Offers Insight for B2B Companies in 2011

PR Meets Marketing

Guest Post by Cortney Rhoads Stapleton, SVP and head of the Professional Servies Practice at BlissPR New York & Aven L. James, Account Supervisor at BlissPR in New York City While most

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

When you're a start-up, PR can be a difference for the company. This provides a good opportunity to highlight your thought leadership within in your industry as well as vision for the company. 3) New Hire Placements: Local newspapers and journals include information about new executives at local companies. Briefly, this company was giving out tomatoes with money on it.

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Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

The Impact of Boston

PR Meets Marketing

Small part to show support at my company – 2.62 This past week has transfixed the entire country. From the bombings at the Boston Marathon to the unbelievable climax in Watertown, I’ve been overwhelmed with a mix of emotions. With my husband originating from Boston, there were waves of relief as each person checked in to say they were safe. Go Red Sox! mile run on April 19.

The Four Stages of Social Media

PR Meets Marketing

Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. From my perspective, this is the first step from broadcast toward engagement.

Optimize Your Tradeshow Presence

PR Meets Marketing

Consider announcing significant news at the conference to drive buzz about your company. Research local reporters, analysts and bloggers who may be interested in meeting with your executives to learn more about your company. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert.

Five Ways to Get Hung Up On

PR Meets Marketing

On I recently had this happen to me not once, not twice, but THREE times from the same company. One look on my company’s website, and they would’ve known. by dalechumbley via flickr. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. This made me realize that we do in marketing and PR is a form of selling. Be respectful.

Top Three Common Product Demo Mistakes

PR Meets Marketing

Typically she may be an IT person looking into security protocol or a third-party consultant hired by the company to screen vendors. Conclusion – Good Demos Can Make Your Company. It may make or break your company. Here are the top three common mistakes I’ve made (and corrected!) or experienced with product demos. One Size Fits All. Complex, Overly Designed Demos.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

PRMM Interview #23: Michael Shapiro on pitching media

PR Meets Marketing

But keep an eye on what we cover and publishing companies is a good way to get freelance gigs writing about the topics of the magazines you want to work for. I had the pleasure to sit down with Michael Shapiro, Senior Editor of Meetings and Conventions magazine. trade journalist for about 15 years, Michael has worked with many marketing and PR professionals. What’s your pet peeve?

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

Able to push those things out through social becomes very important but the challenge is who’s going to own that. A lot of companies are going to have to weigh that. That person or that group of people will transcend all of those different groups and they look at you look at the customer journey and all the touchpoints that the company has with the customer. Enjoy the Video!

7 Tips for Competitive Analysis

PR Meets Marketing

Like regular Google, type in any  a company name or keyword to view results on filed, awarded or rejected patents – from anywhere in the world. Since it can take years to receive a patent the filing provides valuable insight on the product direction for the company. This provides more insight into the marketing and positioning the company is taking. Check Glassdoor.

Lessons in Customer Engagement by Laz-Z-Boy and Build-A-Bear

PR Meets Marketing

How does your company build engagement with your customers? Over the past two weeks, I’ve been awed as a consumer by how two stores have focused on the customer experience – La-Z-Boy and Build a Bear. Yes you read that correctly. What do these two stores know about the customer experience? La-Z-Boy – not your grandma’s sofa. Recliners  included! Particularly the cost.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Who will ultimately discover your company and products relies on how and where your content is distributed online. Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. How does your company solve these pain points? Will this position your company, product and/or executives as thought leaders? Image Credit: Dennis Hill via Flickr. . Where do they get information?

Top 3 Similarities and Differences Between Product Marketing and General Marketing

PR Meets Marketing

While a marketer may focus on corporate-level messages, product marketers drive how a company talks about their products internally and externally. 2. Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences between the two. Don’t get me wrong, a user may also be a buyer of the product. Bonus Similarity. 4.

Five Tips for Launching a Memorable Start-Up Company

PR Meets Marketing

So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and

My company in Forbes.com!

PR Meets Marketing

OK - I had to put up this quick post. I'm so happy ! Check out the article titled, " Kill the Business Trip " by Sramana Mitra. As I told one friend, it's like birthing a baby! Let me know what you think! All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

So while I clearly will continue working with US-based, seed-stage companies, I will also be able to consider investments based anywhere in the world that folks buy products with a chip. The Intel Capital portfolio has a deep bench, with great companies such as Betaworks, Joyent, OpenFeint, Skyhook Wireless, and Vostu on the roster, to name just a few. love brainstorming on product.

Crisis Communication – San Bruno Fire

PR Meets Marketing

Express Sympathy: The spokesperson did communicate that the company’s thoughts were with the families of this tragedy. This was a good sign, demonstrating the company’s empathy with the victims. 2. Provide Valuable Information : In a 24/7 news cycle, news outlets are seeking to get information out as quickly as possible and companies are seeking to minimize potential risk.

Geolocation Services for B2B

PR Meets Marketing

suspect that one of the main objectives for the company’s "MoFo2Go” is to increase customer loyalty and referrals. And if they are able to preview information, such as company title or industry, they can reach out to your subject matter experts to resolve an issue or get feedback on the company and products. Almost anytime, anywhere. Conclusions.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

While the resonance rating is part of Twitter’s Promoted Tweets campaign, there is value to provide companies – small, medium and large – access to this data, similar to a Google Analytics dashboard. And whether or not these services are complimentary or competitive to companies like Radian6.  What do you think? Anything I’m missing? Twitter

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

Just as the momentum was gaining speed, I put on the brakes, pouring my time and energy into my work.  My personal brand became more intertwined with the work I did on behalf of my company vs my original intent of providing thoughts on how public relations and marketing come together. In turn, this will help any company by building credibility in my personal brand. Conclusions.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Make sure your use of humor fits with the messages you’re seeking to communicate and the personality of the company you’re cultivating online. Just the Facts Ma’am (Dragnet) : The straight forward and direct approach informs your audience about your products, solutions and company. You’ve decided that you want to engage in social media. Wrong.

Networking Newbie Uses Unique Approach to Pursue Dream Job

PR Meets Marketing

Part of Mia’s approach is to interview one person per day (more like a week I believe) and leverage this expanding network to make inroads into the company. One day I am interviewing an SEO expert from India, the next I am speaking with the CEO of an advertising company in Dubai. asked Mia to share her thoughts and the reaction to her unique approach to date. Is that true?

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

By establishing more transparency and openness, companies can ultimately harness potential customers that were previously unattainable. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. Video, blog posts, etc.).

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Do you and your company have something to say, consistently? By answering the above six questions, you can develop the right approach that fits your company and time. Previously, I highlighted how I used social media. One challenge for many marketers isn’t how to get started, rather it’s how to delegate your time to make the most out of your social marketing. What are your objectives?

New Breed of Analysts

PR Meets Marketing

And for the company seeking to launch with a bang, Chris Shipley and the DEMO conference was the standard. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But all is not gloom and doom. Quicker to Identify, Evaluate and Research New Technology Segments.

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

Our job is to present our companies or clients in the best possible light. We’ve all probably been in that situation  – we’re marketing or publicizing a product /company that we know deep down can’t deliver on the promise. Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year.

PR Ethics – How far would you take it?

PR Meets Marketing

always argue with him that public relations fills an important role in how company’s present themselves to the public. It never seems to work because his point is that companies are just lying to consumers and the public to sell more stuff. companies market themselves, it’s sometimes hard to argue. And do private companies “get away” with more than public ones?  .

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.