Paul Gillin

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Nearly 40 Years Later, I’m Still Proud of This Article

Paul Gillin

He had been with the company 15 good years, he said. We parted company with a handshake. I met him in the hardware engineering lab in Billerica. Bill was due to retire the next day. He was only 55, he told me, but he was well prepared for the future. Before that, he had been a career man in the Air Force, a lieutenant.

Course 65
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The Ins and Outs of AI Content Generation Tools

Paul Gillin

Like any other technology, AI can be used effectively for generating content in different ways, and learning how to do so will help you decide if it’s a viable option for your company. The post The Ins and Outs of AI Content Generation Tools first appeared on paulgillin.com.

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Constant Contact Colocates with Small Business Customers

Paul Gillin

Great companies go beyond just providing a product or service. I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing.

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How AI is automating writing and marketing messages

Paul Gillin

By harnessing the power of data, AI can help companies better understand their customers and offer them tailored experiences that meet their needs. Recent advancements in artificial intelligence (AI) have made it possible for businesses to personalize their products and services like never before.

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The Most Fun Class Ever

Paul Gillin

Leonard Stephens (Seahawks and Redskins) also has an athletic development company focused mainly on kids. Freddy Keiaho (LB – Colts, Jaguars) is a partner in a company that builds fine pools. Todd Scott (DB – Vikings, Buccaneers and Chiefs and a Pro Bowler) runs a real estate services company with 50 properties under management.

Class 50
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8 Data Points about the Importance of Customer Experience

Paul Gillin

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.

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3 Branded B2B News Services That Get It Right

Paul Gillin

If the parent company ever misused its popular property it would violate reader trust, and that’s the most important asset CMO.com has. In companies as large as Cisco, such siloed behavior is unfortunately common. Adobe doesn’t even have access to the 30,000-name newsletter mailing list. Cisco Connected Futures. Knowledge@Wharton.