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Sell Me This Pen. Some Advice for Technology Marketers

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Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. Sell Me This Pen. So here’s an exercise to try whether your a marketing or sales professional.

What is Disruptive Innovation? Where’s It Happening Now?

MI6 Marketing Agency

Disruption occurs within industries, companies, geographies, departments and in our lives. . We also kick to the curb injustice, bad business models, overpaid professionals and out of touch companies. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships.

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

So, if you’re a software development company or SaaS provider make sure that you’re developing for various devices especially if your application is used at and for work. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Week of April 4th. Time will tell! Sources.

Mi6 Agency’s Top Charts for February 2016

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What are the Most Used Metrics by SaaS Companies? Some of these SaaS companies need to get their acts together! There are four areas that a SaaS company should measure religiously and they are related to: revenue, costs, usage and usability. How Much Are Companies Budget for the Internet of Things? Perhaps Facebook is the bellwether company but let’s get real!

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

Introducing Twitter Polls

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Poll] How likely are you to use @Twitter polls for your company? Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Here’s what you need to know about Twitter polls. Coming soon! We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

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would add that any idea or invention has to provide value to the customer and the company offering that good or service. What this study clearly tells you is most companies are still figuring how to become digital businesses. Sales and Marketing. This Guy Gets Social Selling. Is Twitter now the number one choice, over LinkedIn, for sales and marketing professionals? Technology. Suite.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

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——– 2) How Much Should My Company Spend on Marketing and Sales? It depends on various factors including how old your company is, the nature in which your solution is best sold and bought, the average sale and sales cycle … and the list grows on an on. In fact many companies have formal Bring Your Own Device (BYOD) programs in place. Where’s it Happening Now?

Mi6 Agency’s Top Charts for March 2016

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In February’s post we asked: “ How Much Are Companies Budgeting for the Internet of Things? There will be thousands of companies adopting IIoT to address key Line of Business and industry challenges. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Sources.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

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What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Unleashing your employees to share content via social channels can backfire. I see this daily with large technology companies where a whack load of employees are sharing exactly the same content creating an echo chamber of noise. not the vendor. The goal?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Unleashing your employees to share content via social channels can backfire. I see this daily with large technology companies where a whack load of employees are sharing exactly the same content creating an echo chamber of noise. not the vendor. The goal?

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Mi6 Agency’s Top Charts for May 2016

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When measuring value keep in mind that your goal is create and deliver value to your customers through your marketing activities and capture value for your company. Today’s buyer will interact with you and your company across various channels, with various people and consume all types of content. Two charts will be featured each week with some insights and thoughts from the author.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

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It’s a for profit company and technology community led by entrepreneurs, students and a core group of members from private industry. By the way, I’m of the view that startup success is less about an “exit” and more about building a company that creates lasting value for customers, employees, founders and the local markets they call home. Check out the chart below. from Buffer.

Should My CEO be on Social Media?

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There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. We were all getting our “social legs” if you will and some of us had to tackle compliance and regulatory requirements… especially those who led public companies. Cue the music. Source | Lyrics ]. What is a “Social CEO?".

Career Advice From Three Canadian CIOs

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The DNA of the CIO. At Mi6 Agency, we’re focused on learning as much as we can about the key leadership roles in organizations. We apply these learnings to the programs we develop and execute with and for our clients.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

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On Oct 28th, IBM announced their plans to acquire the Weather Company’s Product and Technology business. Enterprise cloud software (SaaS) is one of the fastest growing segments in tech with Forrester forecasting companies projected to spend $106B on it in 2016. Suite How Crude is Your Company’s Data? Sales and Marketing LinkedIn Sponsored Updates the Way to Go?

Social CRM for Small Business

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The vision is for Nimble to provide small businesses with customer relationship management tools that up till now have only been available to larger companies. 16:20 Jon talks about the role partners, like Mi6 (that’s us!), can play in helping companies adopt and use Nimble to be successful. An Interview with Jon Ferrara, Nimble Founder. But, Nimble is much more. Enjoy the Interview!

Linkedin for B2B Marketing

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And also for building business through company pages (recommendations, etc.). Also to follow activities in companies – get a pulse of what people in my network are up to professionally. I use LI as my contact DB, plus our Construction Leaders (new) and co. Easy to watch people/title movement trends both in & out of company. I don’t use the questions on LI as much as I should; agree it’s great resource for building trust. You can also determine company size -> competitive reserarch. I’m in talks right now with a prospect I met on LinkedIn.

Twitter for B2B Marketing

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these days…customers want to engage w/ companies they deal w/ & this provides great way to do it. Depends on the company. Depends on size, culture of company- use social operations function to balance open participation with some corp standards. Working well… Q4: Who should a B2B company follow on twitter? Companies should follow anyone who provides something useful. Who should a B2B company follow on twitter? Should have a strong individual tone but toe the company stance. always vote for people, not company. Meet people.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

B2B Company Websites

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B2B Company Websites. Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. Aesthetics, usability, clear messaging – in a snapshot you can get an idea what the company does. Understand what this B2B company is about in a SIMPLE understandable language. First thing I look for on a site is 1) what the company actually *does*. Seriously what does the company do, why do I need them and how do I contact them?

Win Tickets

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This is a powerful lineup of marketers and business professionals that have been key builders of companies including Apple, Yakoo!, Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Enter Our Draw for Free Tickets to The Art of Marketing Conference. What We’re Offering.

The Emerging Role of the CMO

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But, they said their companies were not giving them the training they needed in order to leverage social media to be successful. We’d suggest B2B companies start with a social media program pilot by forming a small team of people from sales, marketing, service and support. If you are a technology company Mi6 can help you with that. Key Points from the Video.

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Mi6 Quick Tip #5

MI6 Marketing Agency

It’s a very powerful and affordable tool that can be ideal for small to midsize companies. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts?

Tips 39

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

What is Marketing?

MI6 Marketing Agency

It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. Maybe this is outdated, but if you were to think about your company and what it sells, these four things must be in place for you to generate revenue. What I am saying is that marketing is what each person and group in your company must do. Who Needs Marketing? Summary.

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Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build relationships, build reputations and generate revenue. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3.

Building Your B2B Brand

MI6 Marketing Agency

Branding isn’t about what you say it’s about what people think and feel about you, your people, your product and your company. Here are some things to think about as you build your “brand&# (reputation): What is it that your company or product does for your customer? What is it like for your customers to conduct business with your company? What Is A Brand?

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Mi6 Quick Tip #2

MI6 Marketing Agency

Yakidoo [ Website Blog ], an Mi6 client, helps companies cut costs through process automation, document digitization and content management. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Using Linkedin To Generate Web Traffic. Maybe promote new offers? To Consider.

Tips 31

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Mi6 Quick Tip #1

MI6 Marketing Agency

Please connect with us if you’d like to learn more about designing and producing a cool event for your company. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Real World Example: Silicon Halton.

Tips 30

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

We encourage you to leave a comment below and share your insights and thoughts about this chart and the implications it may have in your role and for your company. lead could be a contact within a company or it could be a qualified opportunity that is ready to buy your service/solution (if you’re this late in the buying process you likely won’t win the deal though).

How to Align Marketing & Sales

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For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. A key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. Christine believes that B2B marketing is at a key junction in its evolution within companies. 10:45 Christine describes the three stages companies go through in the journey to marketing and sales alignment. In this episode of the the B2B Specialists podcast I interview Christine Crandell.

Mi6 Quick Tip #7

MI6 Marketing Agency

This isn’t to say that you or your company should go hog wild and hang social media icons on your site, set up Twitter accounts for all your employees, get a Facebook Fanpage and start a Linkedin group. This post will show you how to set up a listening post for a company (target account using sales terminology). We offer workshops and a kick start program for B2B companies.

Tips 27

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

B2B Marketing Framework

MI6 Marketing Agency

Before reading any further you may want to check out an earlier post entitled “ What Is Marketing “ In this post I propose that marketing should be a strategic and tactical discipline in every B2B company. To market your company. Programming marketing and business development in to your company is done using marketing programs. Foundation for B2B Marketing.

Mi6 Tip #4

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. This post is one such example. What to do.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

In our view a recommendation is something you offer/ask of someone based on an extended engagement (project) and/or relationship. 2) Techonomy: Why Every Company is a Software Company | Source: PC Magazine. Many companies are developing software and “apps” that they use to run their products and deliver core services (planes, cars, distribution networks, financial transactions etc.). Good post by Rachel Foster providing advice on how companies can produce content without it becoming onerous and time consuming. Save Some Time on Us. See #5 below).

Are You Giving More than Your Receiving?

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Canadian companies must be connected to these regions and the networks within them. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Feb 6, 2012. Is it? Phelps.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

agree that using Linkedin groups can be a great way to build your company’s social network and attract professionals within your addressable market. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. Watch an Interview About This Linkedin Group. It’s short and succinct. Stay tuned.