| | | Marketing to Business Executives Blog | |  Companies | 18 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011  Top Eight Reasons B2B Marketers Use Content Curation True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Visitors often click through to the company website. For instance, when visitors referred from the curated site download white papers at the company site, they become a lead, which marketers can track through the sales funnel. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Create knowledge bases for groups within a company (i.e., Assess web and media mentions of their own company and brand. Draw eyeballs of customers in order to sell advertising or sponsorships to companies that serve those customers. On further reflection, I think you are right that some companies will move to content curation for the sole purpose of generating more leads (your first point) and/or nurturing leads that are not sales ready. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Support mission. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 27, 2011  Three Ways Data-Driven Marketing Improves Performance As more companies invest in the technologies, processes, and leadership needed to excel at data-driven marketing, the harder it will be to compete if you haven’t adopted new practices. . According to a survey just completed by ITSMA and Patricia Seybold Group , today’s B2B marketers recognize the importance of data-driven marketing. So what? The cost of darkness (i.e., | MARKETING TO BUSINESS EXECUTIVES BLOG JUNE 24, 2011 Number One in Social Business Debra Devoy, from OpenText , added her company’s findings: that “strength of purpose&# is the one factor that enables OpenText to predict the success or failure of an implementation. At Enterprise 2.0 this week in Boston, I found a few inspiring moments amid all the activity. I particularly liked the opening keynote presentations by John Hagel from Deloitte on the first day and Lee Bryant of Headshift on the second day. The big takeaway…my number one in social business: it all starts with a problem that needs to be solved…and that you can affect. | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 2, 2011 Choosing the Right Topic for Your Content Curation Initiative close second is relevance to a point of view held by your company. Don’t Secondly, look at your answers to those questions through the prism of your company’s products or services. You’ll be citing these sources frequently so their reputations will be associated with your company. Pawan Deshpande’s post on Crafting the Perfect Content Curation Strategy raised the important issue of how one chooses the right topic for a content curation initiative. The topic choice drives actions and investments. Moreover, These three are definitely important. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 7, 2011 How do you involve your experts in social media? company’s key subject matter experts are short on time and may not have an inclination to blog or engage online with customers. How does a company productively involve their experts in online discussions? company called ConnectedN has an answer. Combining content curation with workflow management and an email-based user interface addresses two factors that limit many companies’ engagement with social media: the time required of experts and the volume of content needed to maintain a consistent presence. From whom does the customer want to hear? Pretty nifty. | | | | | | | |
| - New Research on Why CRM Fails…Also Lessons for Marketing Automation
“The rate of organizational learning, rather than the size of the company’s CRM budget, determines how rapidly companies can change the way they relate to a consumer, which, in turn, is linked to the length of the consumer purchasing cycle.&#. The marketing relationships between companies and consumers are: transactional (from the 1970′s), one-to-one (based on the long-term relationship focus of the 1980s ) and networked (flowing from online networks, the company supply chain and consumers).&#. Enough of the left brain/right brain argument. MORE >> -
 Games as Content in B2B Marketing
times, including marketing for: A six figure gene splicing machine sold by a major pharma company to bio engineers Printers sold by Samsung to IT managers back in 2007 (game name: Destroy a Printer ) BPM services sold by IBM to IT and business leaders (game name: IBM Innov8 ) The point is that games, as we all know, can be used to teach and a lot of marketing is education. You also need another starting point: your company’s world view or story line. Whilst it doesn’t teach prospects about what the company does, it is used as an awareness tool to hook prospects in. MORE >> -
 “Curation” gets six tweets per hour…right now!
Thoora’s crowdsourcing of the news isn’t unique, although it had a lot less company when it was launched in October 2009. Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! Tweets per hour and the “sparkline&# of tweet history is shown for each story. It’s free. I’ve corrected it to Aggregage. MORE >> - Sorting through content curation options
This will give you an SEO boost, provide fodder for your lead nurture campaigns and (if done right) gradually build your reputation as the “go to&# company for insight and information in the content area you’ve decided to “own.&# (Actually, a more reasonable goal is to be one of the top five sites your customers go to for information: Marketing as Media: Are you in the Top 5? ) What next? Further, you have the expertise to provide valuable commentary on changes occurring in that area. There are dozens of content curation tools out there. Please let me know. MORE >> -
 Eqentia content curation gives control to information consumer.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Content curation , Content marketing , Thought leadership > Eqentia content curation gives control to information consumer Eqentia content curation gives control to information consumer 02/25/2011 Marketing to Business Executives Leave a comment Go to comments Eqentia is a content curation platform for business professionals who need to stay current in their areas of focus and, like most of us, are inundated with too much information. No trackbacks yet. Theme: INove by NeoEase MORE >>
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