The profile dimension contains static information like job title or company size. When leads register, they usually fill out a form with fields like job title, industry, and company size. Or the opposite: a very active lead may in reality be a student who will never buy from your company. Talk to someone about Marketing Automation and one of the first topics that comes up is Lead Scoring. Lead Scoring is the process of assigning a numeric score to leads to indicate lead quality. Why Do You Need Lead Scoring? This number provides guidance to both marketing and sales. MORE >>

Marc benioff has predicted the “end of email&# , which may account for why he hasn’t bought an email based marketing company.  It’s also why we were the first automation company to build in social media monitoring.  Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud&#. It represents a deep existential question about whether marketing makes sense as a separate category from sales/services at all and whether the “marketing automation&# category is toast. MORE >>

For example, a company that sells management dashboard software attracted people looking for a replacement dashboard for their car. DemandTools is created by the same company as DupeBlocker, and it’s a power tool for mass data manipulation. Even with DupeBlocker in place, you will still find lots of inconsistencies in your data that need to be fixed, such as normalization of company names and deletion of old data. With that many applications, it also gets more challenging to find the best applications. In no particular order: Salesforce for Google AdWords. Cloud2Mail. MORE >>

Last week I had the opportunity to co-present on a webinar with the good folks at DemandGen Report and Ian Michiels of Gleanster (Formerly an Analyst at Aberdeen), where we addressed the inherent, but somewhat surprising issues companies are having with adopting technologies and implementing processes for lead management and lead nurturing. As it turns out, research shows that most companies are aware of their lead management issues and the solutions that can help fix them. These are all real issues, but they don’t need to be overwhelming or debilitating. Where did they come from? MORE >>

Attributes like; company, size, industry segment, job title, geographic location, budget, authority, need and timing. According to Wikipedia it’s the “method of assigning points to each prospect you come across. Points are assigned based on specific criteria you set–those attributes you’ve identified as being most associated with serious prospect customers–the higher the score, the more likely they’re the right target prospect who is actively engaged in the buying process and should be the most routed to sales.”. Lead Score with Marketing Automation. Tweet This! Share this on Linkedin. MORE >>