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| Page 1 of 2 | Previous | Next | MARKETING EDGE JULY 1, 2010 Is Your Company Social At Its Core? Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream with unique flavors, some of them available on a limited basis. | MARKETING EDGE MARCH 19, 2008 Ideas for greater wiki participation At the Social Media Breakfast in Phoenix on March 14, 2008, I had a conversation with a colleague named Miles who provides tech support for computers at the retail stores of a major wireless company. Working with a team of developers, Miles is trying to increase participation in the company's wiki, which will be used for tech support issues, essentially a knowledge base to expedite troubleshooting. Here are some ways to get people to participate in a wiki. Quick definition of a wiki , for purists the Wikipedia definition is what you should fall back on. tech support. | | | | | |
| MARKETING EDGE JANUARY 3, 2008  Marketing Edge Subscribe to our podcast « Market researchers are the secret winners in the blogosphere Political thinking will help companies better participate in social media » 2008 full of spices for corporate marketers – REI potential is just one example Marketers, here is a social media recipe with some zing. What should I do? don’t own stock and they don’t pay me for anything. | MARKETING EDGE AUGUST 20, 2009  4 Ways A Company Trusts Social Media Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. After all, all this access to information and opinions makes the world a very uncertain place, and the number one element of fear for companies and individuals is the unknown. Maruggi’s Social Company Trust Test. Time 16:22. What’s your take? | MARKETING EDGE JULY 9, 2010 The Only Way to Guarantee Social Media Success – Engage in the Process Back then social media zealots were telling company execs, “you don’t get it”. Back then social media zealots were telling company execs, “you don’t get it”. Time 21:36 The tables have turned in five years. They loved to bring out charts of percentage growth and the ever. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 21:36 The tables have turned in five years. | MARKETING EDGE AUGUST 18, 2009 Trust Has Value In it he describes for two audiences, companies and individuals, the impact of individual trust networks on companies, and how individuals can launch their own journey into building a trusting audience. Those individuals with a trusted following can navigate a company through these uncharted waters, but also have a little learning to do themselves. If nothing else, if you are an anti-social company, you should build a monitor and react plan. Time 22:33. Trust is not a new thing in marketing and communications. Trust in social media is now at the individual level. | | | | | | | |
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MARKETING EDGE | MONDAY, MARCH 8, 2010  How to Implement The New Rules of Marketing and PR
The key here is for companies to consider information that has news value and not just company/shareholder value. When a company’s perspective of what’s news expands, so does their number of mentions and conversations. – Find out who cares about your stuff, not just mentions of your brand (that’s so narrow) but things that comprise the universe in which your company operates. Time 22:50. The New Rules of Marketing and PR include participating in the communities with which you do business, not talking at them. 1) Who Cares? 2) Do You Care ? MORE >> -
MARKETING EDGE | MONDAY, MARCH 22, 2010  Your Own Live News Truck Plus Social Conversations – Here’s How
Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. Then using a platform called Twitterface.com created by Qualls’ company Fresh ID we branded the event website and placed Twitter streams for our hash tage and following mentions of @albertmaruggi and my colleague @rickmahn on our way to South by Southwest. Time 19:56. What if… No ifs about it, you can. It’s here and we did it on the #SxSw road trip. News Conference. MORE >> -
MARKETING EDGE | MONDAY, MARCH 29, 2010  Individual Catalysts, Leadership Keys to Successful Communities – Part 2
Companies see the benefits of being part of this community, Best Buy and Verizon Wireless are sponsors of some events. Social networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. When there is leadership, meetings become events, individuals know who to turn for action, and success begets success. Community Catalysts Part 2 – Rick Mahn and SMBMSP from Albert Maruggi on Vimeo. 1) leadership. MORE >> -
MARKETING EDGE | FRIDAY, OCTOBER 19, 2012 Social Media ROI and Tail Chasing
The question companies should answer. This notion of calculating every nook and cranny of social media is a ruse. It may be used by critics to set off staff on the task of chasing their tails. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Social Media Uncategorized customers ROI Social ROI MORE >> -
MARKETING EDGE | MONDAY, MAY 6, 2013  Companies, Take Back Your Name
'As an early user of social media I was an advocate. I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Social Media Uncategorized brand management consumer complaints customer satisfaction social response MORE >>
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