Marketing Edge

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Companies, Take Back Your Name

Marketing Edge

As an early user of social media I was an advocate. I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications.

Facebook Changes Don’t Change Challenge

Marketing Edge

now called USA2everywhere) This is a company that reduces international shipping costs by [.] Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Name Your Favorite “New Small” Technology

Marketing Edge

Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

How Purple Can Make You Successful

Marketing Edge

Enter Stan Phelps , who with due deference to Godin is working on the Purple Goldfish Project, a quest to obtain 1,001 examples of purpleness, remarkable ways companies large and small are treating customers. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Facebook advertising mobile technology digital marketing Facebook privacy Google privacy marketing

4 Ways A Company Trusts Social Media

Marketing Edge

Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. Maruggi’s Social Company Trust Test. 1) Have a company-wide process to handle learning and comments from social communities. Time 16:22.

Does Your Company Need A Social Media Policy?

Marketing Edge

When it comes to the issue of individual employees and their public disclosure about company information, a whisper at a trade show booth is no different than a Tweet ahead of the quarterly earnings report. Time 22:27.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Getting Most From Brand Journalism

Marketing Edge

Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Strategy brand journalism

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Say do you think banks or credit card companies would do such a thing? Time 29:58.

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

I’ve always found it interesting that many company CEOs view marketing as an after thought. Some may believe that brand is only for large companies that have time and money for a brand strategy and its execution. Time 21:52.

Is Your Company Social At Its Core?

Marketing Edge

Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Social Media ROI and Tail Chasing

Marketing Edge

The question companies should answer. This notion of calculating every nook and cranny of social media is a ruse. It may be used by critics to set off staff on the task of chasing their tails. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Social Media Uncategorized customers ROI Social ROI

Embarq –ing on Social Media at a Fortune 500 Company

Marketing Edge

Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion , and embarked on a company-wide adoption of social media to contribute to its strategic goals. Time 8:38.

McKinsey Consulting is a Media Organization

Marketing Edge

You have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. And yes they also. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post marketing

Inside HP Software Social Media

Marketing Edge

Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. Time 21:13.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive.

PR Pros Does Speaking On Background Work?

Marketing Edge

This is a classic case where companies, organizations big and small are moving fast, involved in potential legal issues, are trying to keep everything in check, so there may be strict rules on who speaks to the media.

PR Pros Does Speaking On Background Work?

Marketing Edge

This is a classic case where companies, organizations big and small are moving fast, involved in potential legal issues, are trying to keep everything in check, so there may be strict rules on who speaks to the media.

Will A Mobile App be Your Next Website?

Marketing Edge

Mobile is everywhere and that means should your company be there? I hesitate to say yes because I don’t think mobile is a must be for every company. Time 12:04 Mobile is everywhere and that means should your company be there? Time 12:04.

3 Reasons Why This Headline Works

Marketing Edge

It also involves doing what you may personally not like, but if effective, and ethical, then you owe it to your company to execute it well. I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines.

Your Own Live News Truck Plus Social Conversations – Here’s How

Marketing Edge

Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. Time 19:56. What if… No ifs about it, you can.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Among those Lisa mentions among the innovators in Kansas City are Spiral 16 a sentiment and social media monitoring company and Meers Advertising. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls.

Individual Catalysts, Leadership Keys to Successful Communities – Part 2

Marketing Edge

Companies see the benefits of being part of this community, Best Buy and Verizon Wireless are sponsors of some events. Social networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group.

Three Ingredients for Your Social Media Pantry

Marketing Edge

As a journalist of these issues, as well as a practitioner, these gems of opinions from others are data points I keep in mind as I assess recommendations for companies. Some ingredients may be right for some, companies may have the budget to use them all, some may not. Time 10:15.

How to Implement The New Rules of Marketing and PR

Marketing Edge

The key here is for companies to consider information that has news value and not just company/shareholder value. When a company’s perspective of what’s news expands, so does their number of mentions and conversations. Time 22:50.

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

That’s why Rick Mahn and I are looking forward to the tweet ups in Des Moines Wednesday, March 10 at 5:30 at the Raccoon River Brewing Company. Time 6:15. We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival.

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media.

Marketing Edge

Marketing Edge

This is Classic New Thinking by Seth Godin Tapping New Media » Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club Time 23:42 It’s nutty, plenty of companies are running around trying to figure out social media.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketing

The New Newsroom – What’s in Your Company?

Marketing Edge

Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. Companies are not limited to brochures, more importantly; their audiences are accustomed to getting all kinds of formats, when and where they want it. Here is a list to help determine if your company can tap into a newsroom. Time 9:14.

MN Blogger Conference Highlights Live

Marketing Edge

Tags: marketing Company blogs corporate blogging corporate communications

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Companies, especially content providers look at the marginal costs to produce podcasts given that the content has already been produced. Time 21:22. Here is some simple math. It is estimated that nearly 22 million Internet users will listen to podcasts this year according to eMarketer.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

My daughter benefited from this experience just last week by learning about aerodynamics, building a model plane and flying it, all for free, because these companies funded the STEPS program.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Scott Monty, head of social media for Ford Motor Company ,and I had a fun conversation several weeks back about how Ford was taking a new approach to building and launching the Ford Fiesta into the US market. Time 11:30.

ROI of Anything - Good Discipline, Bad Crutch

Marketing Edge

He talks about Twitter being started as a side project when he was building a different company Odeo. Time 5:17.

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