Marketing Edge

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Companies, Take Back Your Name

Marketing Edge

As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Media 19

Facebook Changes Don’t Change Challenge

Marketing Edge

now called USA2everywhere) This is a company that reduces international shipping costs by [.] Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. Facebook marketing

Name Your Favorite “New Small” Technology

Marketing Edge

Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. By mixed I mean other than the geek set. In his [.] small business technology cloud computing enabling technology small business technology

How Purple Can Make You Successful

Marketing Edge

Enter Stan Phelps , who with due deference to Godin is working on the Purple Goldfish Project, a quest to obtain 1,001 examples of purpleness, remarkable ways companies large and small are treating customers. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. However, my vote for the most remarkable purple reference would have to be the resurrection of Christ long symbolized with the color purple.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

How Content Marketing Allows Big Finance to Look Social

Marketing Edge

I can appreciate how difficult it must be for companies in the financial industry to incorporate social media. The medium that pushes companies to be human in the harsh environment of credit scores, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Financial

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Facebook advertising mobile technology digital marketing Facebook privacy Google privacy marketing

New Twins Stadium Attracts A Classic Marketing Tactic

Marketing Edge

represent six (plus) different companies so I am able to find the very best coverage at the most competitive price. I can help the very best, and the “more troublesome” drivers. You have to admit when something is hot, I mean real hot, like a 65 degree day in March in Minnesota that gets people thinking. They get outside in shorts, they get a jump on their garden, and they start believing that outdoor baseball in the new Twins Stadium (the one without a retractable roof) in less than three weeks will be comfortable. Look even I can buy into this with a couple of days of sunshine.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Identifying inefficiencies in content management Most of this inefficiency stems from how companies share content internally. Not only is this hugely frustrating and wasteful, it’s also a liability for companies. This allows companies. enjoyed our content or how it helped a rep explain our company’s value proposition. quickly and scales for any company. and value.

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. Some may believe that brand is only for large companies that have time and money for a brand strategy and its execution. Just as Stephen Covey refers to True North as the ethical and moral direction for personal growth, I think True North for a company is its core brand value.

4 Ways A Company Trusts Social Media

Marketing Edge

Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. After all, all this access to information and opinions makes the world a very uncertain place, and the number one element of fear for companies and individuals is the unknown. Time 16:22. Chris Brogan and Julien Smith have this thing about trust.

Getting Most From Brand Journalism

Marketing Edge

Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Strategy brand journalism

Does Your Company Need A Social Media Policy?

Marketing Edge

When it comes to the issue of individual employees and their public disclosure about company information, a whisper at a trade show booth is no different than a Tweet ahead of the quarterly earnings report. Does your company have a separate policy for social media or is social media included as another distribution channel for corporate information? Time 22:27.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Perhaps because this method of communicating and relationship building is different for each participant, each company, each employee representing a company, and each person engaging with each other. Schmaltzy?,

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

Detractors, every company and every product has them, even if it’s because the product is perfect. Aren’t those the attributes you want a company to have? This is the essence of being a social company, not just implementing social tactics, but truly being a social company. Companies that get high marks for the social strategies are usually not those that play it safe, it’s those that play it straight. As I watched the Super Bowl the talk online was about the commercials and brands. learned more about social media by watching the game.

Is Your Company Social At Its Core?

Marketing Edge

Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 14:20 This was a fun piece to put together, let’s face it I went back to Izzy’s Ice Cream three times to research all the different flavors. Izzy’s Ice Cream is a premium, delicious ice cream with unique flavors, some of them available on a limited basis.

Social Media ROI and Tail Chasing

Marketing Edge

This notion of calculating every nook and cranny of social media is a ruse.  It may be used by critics to set off staff on the task of chasing their tails.   The question companies should answer. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Social Media Uncategorized customers ROI Social ROI

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Embarq –ing on Social Media at a Fortune 500 Company

Marketing Edge

Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion , and embarked on a company-wide adoption of social media to contribute to its strategic goals. Embarq, and its social media early adopter team, understood any move into social media with these objectives would touch every aspect of the company.

McKinsey Consulting is a Media Organization

Marketing Edge

You have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. And yes they also. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post marketing

Inside HP Software Social Media

Marketing Edge

Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.&#.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive. connection between customer and company, online and offline touch points, and a means for customers to engage on a social platform.

Content Strategy for Marketing

more and more from the companies they choose to form. company’s people and your users [customers]. well, it grows a relationship between your company and your. Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. eConsultancy. • 81% of companies with strong. company. We named our company Content Science. Content. You’re.

PR Pros Does Speaking On Background Work?

Marketing Edge

This is a classic case where companies, organizations big and small are moving fast, involved in potential legal issues, are trying to keep everything in check, so there may be strict rules on who speaks to the media. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. That’s a tricky one.

PR Pros Does Speaking On Background Work?

Marketing Edge

This is a classic case where companies, organizations big and small are moving fast, involved in potential legal issues, are trying to keep everything in check, so there may be strict rules on who speaks to the media. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. That’s a tricky one.

Will A Mobile App be Your Next Website?

Marketing Edge

Mobile is everywhere and that means should your company be there? hesitate to say yes because I don’t think mobile is a must be for every company. Time 12:04 Mobile is everywhere and that means should your company be there? hesitate to say yes because I don’t think mobile is a must be for every company. Time 12:04. wrote about them last week.

3 Reasons Why This Headline Works

Marketing Edge

It also involves doing what you may personally not like, but if effective, and ethical, then you owe it to your company to execute it well. I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. In fact, I think there are more blogs written about blog headlines than most any other topic about blogs.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Your Own Live News Truck Plus Social Conversations – Here’s How

Marketing Edge

Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. Please add some of your ideas below and take a look at how Qualls used this live video and social engagement for other companies. Time 19:56. What if… No ifs about it, you can.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Among those Lisa mentions among the innovators in Kansas City are Spiral 16 a sentiment and social media monitoring company and Meers Advertising. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Paul food shelter.

Individual Catalysts, Leadership Keys to Successful Communities – Part 2

Marketing Edge

Companies see the benefits of being part of this community, Best Buy and Verizon Wireless are sponsors of some events. Social networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. See that’s the leadership part.

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing social media #SMW @SMW12 social business social media week

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Three Ingredients for Your Social Media Pantry

Marketing Edge

As a journalist of these issues, as well as a practitioner, these gems of opinions from others are data points I keep in mind as I assess recommendations for companies. Some ingredients may be right for some, companies may have the budget to use them all, some may not. Time 10:15. Also how consumers are interacting with each other and with brands. – Really I say? Bless you.