Your “brand” is your company’s identity (company name, logo, slogan, etc.) The way your website looks and how people experience it say a lot about your brand and your company too. If the latest news on your website is over 6 months old, visitors may assume that there’s nothing going on at the company. Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Best Practices Recommendations: Practice. MORE >>

Here’s a few of our favorites: Alaskan Brewing Company , Juneau, Alaska. What can you learn about marketing automation from microbreweries?  Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  John Jantsch of Duct Tape Marketing fame wrote a really nice post some time ago titled “ Small Batch, Hand Crafted Outbound Marketing Works ” that put forth this concept and lays out how direct, targeted, and genuine outbound marketing really works. We agree. but don’t make the only way you communicate. Odell Brewing , Fort Collins, CO. MORE >>

One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their web site is detailed below. 0 Days from Registration – this is your opportunity to let your company and product personality come through. That is about as simple as it gets because everyone goes through the same process and the content should be already available inside your company. Looking for lead nurturing examples? Look no further! Let’s leave that for later and just focus on a simple registration/sign up lead nurturing flow. MORE >>

One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. This is a very straightforward, time-based flow that can have some additional sophistication added by segmenting how a web form is filled out and using those variables to drive the content and timing – location, areas of interest, role, etc. We previously covered a Simple Lead Nurturing Example for Every Business and this post shows you how to implement it in LoopFuse. The basic flow will look like this: Step 1. MORE >>

Marketing is often thought of as a cost center and, to a degree, it is a cost of doing business but the closer you can get to revenue generating activities and the better you are at connecting the dots between marketing activities and booked sales the better for you and your company. How and when did they touch your company either in person or via some on-line path (website, social group, etc.)? The source is the marketing activity that introduced the prospect to your company. Go and look at your last three new customers. Where did they come from? MORE >>