KoMarketing Associates

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Report: Intent Data is Helping Marketers Boost Company Revenue

KoMarketing Associates

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success.

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5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. With LinkedIn, B2B companies can target ads directly to the buyers of their product.

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5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

Because of the potential user and search engine exposure, it’s important for organizations to have a complete LinkedIn company page that lives up to its potential. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

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LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. Does your company serve multiple buyer personas ?

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Report: 93% of B2B Marketers Say Personalizing Content Has Boosted Company Revenue

KoMarketing Associates

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Approximately 74% claimed that their organization shares values and beliefs for driving a customer-centric culture.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven.

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Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. This was compared to just 81 percent of $1B-$5B companies, and 75 percent of $500M to $1B companies. Marketers Predict a Rise in Budgets.