In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. Extending Your Reach. Social media has once again changed that model. Buyers were once defined by search terms. MORE >>

Established Company: It’s All About Revenue. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. Looking like everyone else is a reliable way to make sure you go unnoticed. So we are back at it, again. link]. MORE >>

Not bad for a company without revenue. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. The company has asked Instagram enthusiasts to capture GE products and enter a contest. Have you seen some companies that have done something unique with it? by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? That’s too bad. Here we outline 4 ways B2B marketers can use Instagram. MORE >>

Integrate the journalist onto the team - The journalist needs to understand the company’s strategy, partner ecosystem, and goals if they are to be successful. Some companies don’t see the journalist as a “marketer”. The more your reporter knows about your company, the more valuable he will become. Jesse has had an amazing impact on our company. We are not just better marketers because of Jesse, we are a better company. by Brian Kardon | Tweet this Some anniversaries are worth celebrating more than others. For this one, I eagerly pop open the Champagne! MORE >>

Is the company too small? company’s blog often holds clues into the way the organization collectively moves and thinks. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales tips that are easy to put into practice, but deliver results. Let Leads Market to You. When it comes to B2B sales and marketing, nothing beats relevance. Leverage the Written Word. It helps you stand out. Find and Follow. MORE >>