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2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. They're watching videos, playing games, posting to Facebook and on and on and on. Testing 1, 2, 3.

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Account Based Marketing and its Growing Interest Among B2B CMOs

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In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

The Customer Experience Story: Seamless and Not So Seamless

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“Customer experience is your customers’ perceptions of how the company treats them. There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands. ” Toma Kulbyte, Super Office. Main Takeaways. Customer Experience

7 Engaging CMO Interviews From 2016

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But as Xerox prepares to spin off its $7 billion business process services arm into a standalone company called Conduent in January, it is borrowing more B2C tactics as it seeks to differentiate both of its brands. The company did manage to complete 62 remodels and open 13 new restaurants. Below are 7 CMO interviews from 2016. Well, sort of. Marty St. George says. Sounds simple.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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59% of companies do not fully use the technology they have available (Ascend2). Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one. Be one of the 10%.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Lack of data quality and completeness is cited by 54% of companies as their biggest challenge to data-driven marketing success. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. What is a data management system?

How 4 Brands Are Revolutionizing the Customer Experience

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And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. Their online and mobile shopping experiences are second to none, but what’s worth noting is how the company is stretching these experiences with offline channels like the Echo and Dash buttons. Ideally, it does both.

Be Thankful for Account-based Marketing this Holiday Season

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In 2016, we saw more than 70% of B2B companies driving ABM programs to align their sales and marketing efforts, improve customer experiences, and accelerate their revenue gains." Since these are all of critical value to B2B companies, and we all know what they mean, I'm just going to pull them out in a bulleted-list for you to review. Revenue. Customer Experience.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Why Your Brand Should Start Using Qualitative Data

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Companies also need talented people on staff to conduct qualitative research. Word choice is also critical in qualitative marketing because companies need open-ended questions to get qualitative answers. “It is a capital mistake to theorize before one has data,” the famous problem-solver Sherlock Holmes once said. The words have explanatory Latin roots.

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What the Holidays and Account Based Marketing Have in Common

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Engrossed in holiday planning and decorating both at the company and at home, it dawned on me just how much the holidays and account based marketing have in common. In the last few years, ABM has been growing in popularity with more companies anticipating good things from this marketing approach. have to admit that my own company results from ABM has me feeling the same way.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Even if your company operates and reports on a fiscal calendar that is different from the calendar year, it is still helpful to look at a calendar year wrap-up to see how you did. These are things like title, company name, pain point / need / interest, and any additional details you need related to what you are offering. Specifically the MQL, or marketing-qualified leads.

4 Things That Should Be On Every CMO's Wish List

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The problem, however, is in most companies, the technologies, data systems, and people who are responsible for delivering that experience are not integrated, resulting in a disjointed, lackluster customer experience. According to the Aberdeen Group, companies with strong cross channel customer engagement see a 9.5% Ok perhaps a little melodramatic but you get the idea. Oh, sorry.

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Marketing without ABM is Like the Holidays Without an Ugly Sweater

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They recommend our company, products, and services when we ask them and even when we don't. It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer, never to be worn. Today ugly holiday sweaters are everywhere. People have ugly sweater parties where they are required for all guests.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

3 Ways to Connect Video Advertising to the Customer Journey

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For example, a telecom company can offer phone upgrades through video ads if customers reach the end of their contracts, based on their CRM data, rather than general awareness messages. There’s more opportunity than ever to create engaging journeys that provide value to your customers. Leverage a variety of data to personalize your video creative. Cross Channel Marketing

3 Mobile Marketing Trends You Can't Afford To Ignore

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59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Companies initially had control of the relationship because they controlled the information. If and when users abandon the funnel, companies have to discover the cause. You might want to sit down when reading this next sentence.

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Top 10 Modern Marketing Blog Posts of 2016

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Both the announcements of the finalists and the winners showed that readers are interested in companies that are executing marketing strategies better than others. As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. As Modern Marketers we need to know what types of posts resonate with our readers.

The Power of Instagram in Email Marketing

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The world didn’t understand how a tiny company that helps share photos could be worth so much. Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. How could Facebook justify paying that much for a tiny competitor? Email Marketing

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Customer Experience Simplified

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Three out of four people have spent more with a company because of a history of positive experiences. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level. Here's some obligatory stats to back this up. It's a Cross Channel World.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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The CMO needs to the Customer Experience thought leader in their company. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report. What gives? Period.

Using Data-Driven Marketing for Business Success

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Data-driven marketing is now the framework that is guiding the development of more targeted campaigns, that are linked to what a company has learned about its customer base and audience, in the hopes that more leads and deals will be achieved. When we started our invoicing company we saw that there were patterns but didn't correlate them to data. There is help.

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Why Data and Customer Experience Should Go Hand In Hand For CMOs

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The problem or challenge lies in the fact that in most companies, the technologies, data systems, and people who are responsible for delivering that experience are not integrated, resulting in a disjointed, lackluster customer experience. Let's dispense with the amenities and jump right in. obvious. And yes this goes for both B2C and B2B customers. Every single day there are 2.5

Why Cross Channel Marketing Needs To Be Visual

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Generating these visuals either through crowdsourcing or collaborating with photographers and multiple agencies and then using them across different channels is vital to the success of companies like Grouse Mountain Resorts. 3. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product.

CMOs Need To Get Disruptive and Defensive

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For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were. Based on research from Accenture the type of disruption at play is disruptive growth. Well Positioned CMOs. On the Defensive. Own the Entire Experience. CMO Corner

What Plato Can Teach CMOs About Customer Experience

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In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. Customer Experience (CX) continues to be a top priority for major brands. That should come as no surprise to anyone. But what does Plato have to do with it? Glad you asked. The Human Touch.

Why CMOs Need To Put Their Customers First

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The headline in question is followed by the subhead via this link : Study Reveals Customer Satisfaction Expands Dramatically When Companies Place Consumer Needs Ahead of Immediate Business and Marketing Goals. Customers are 269% more likely to be satisfied when they view a company's marketing as putting their needs ahead of its business goals, according to MarketingSherpa survey of U.S.

How To Run An Effective SMS Marketing Campaign

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Keep them updated with SMS messages to avoid fielding phone calls or emails which cost your company time and manpower. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. Personalization. Delivery status.

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Why Email is Essential for Your Content Marketing Strategy

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For instance, if Bob was previously checking out content about nutrition for senior, overweight dogs then wouldn’t you want serve him some specific, relevant content based on his demonstrated interests in the next educational email your pet food company sends (i.e. Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. The results?

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5 Simple Marketing Automation Tips to Improve Conversion

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Other data like company size, industry, or even past purchase behavior can be included in your persona definitions and can be easily collected with your lead gen forms. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. VP of Marketing.

The 5 Fundamentals of Account-Based Marketing You Need to Know

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Rather than emailing a single mass campaign or message to a group of prospects and waiting to see what sticks, you tailor a singular version of your marketing message to each individualized company. 2. ABM Addresses Individual Decision Makers Instead of looking at one persona across many companies (“We want to reach CMOs!”), Sound too good to be true? It’s not.

Understand Customers and Their Lifecycle with Marketing Automation

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Just 22% of companies saw themselves as advanced email marketers. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Improving your marketing automation capability.

How Global CMOs Reap the Benefits of Technology

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” Some companies have found similar success managing their global branding efforts via technology. Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. Created A Lot of Value. Once we set up the objectives either quantitative or qualitative, we monitor them.

7 Compelling Reasons to Invest in Mobile Marketing

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Compelling Reasons to Invest in Mobile Marketing Mobile holds many advantages and benefits for marketers, as companies are increasingly discovering. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

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Data is the Key to More Engaging Relationships with Your Customers

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Consumers have neither the time nor the energy to absorb every message that companies deliver to them each day. In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box retailer? There is no silver bullet when it comes to collecting and using data.

Why a Single View of Your Customer is Vital for Success

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Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. Additionally, this data collected from the single customer view provides feedback on the products and services the company is marketing.

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How to Rock the World of Events and Marketing Automation

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Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. The good news is we can flip this equation by using event and marketing automation together. That’s powerful. What if we made events work for you.

100 Things You Are Doing Wrong on Social Media

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You are not listening for tweets about the company without the @ sign. 6. You are not letting people know your company is on Twitter. You are not making it easy for employees to retweet company posts. You are not providing a list of company employees on Twitter. You are not searching for company executive mentions on Twitter. You are tweeting press releases. 2.