A keen attention to detail is the hallmark of great service companies. It takes a great deal of effort - having the processes in place, hiring the people with the right attitude and training them as well as equipping them with the appropriate customer intelligence at the right time - in order to execute well and provide great customer experiences. We are all familiar with stories of great service upscale brands such as Nordstrom and Ritz Carlton. am on the top tier of US Airways' frequent flier program.  Usually this means I board early and get upgraded to first class. MORE >>

Your company looks smart in the eyes of your consumer because you deliver relevant and timely content with the consumer’s needs in mind. Your marketing efforts today may be good, or even better than they were, but why not make them the best for your company and your target audience by using Neolane typology to optimize your target? In addition, nothing is worse than the damage to your company’s good-will when your communications have errors, inappropriate material, or go to the wrong target audience. Why not make your life a little easier with Neolane? MORE >>

how could Mr. Mason have a “lack of data” given the digital company he founded and grew so successfully? Like so many companies today, the data exists but the analysis and insight to mine the apples of information that will move the business forward are often neglected. I recently re-visited my StrengthFinder profile. Marcus Buckingham’s seminal book from 2001 is a keeper in my mind along with the profile created for readers that take the online survey. One of my strengths is Strategic. It is not a skill that can be taught. It quickly struck as a connection to Andrew Mason. . MORE >>

Analytic companies are seeing this and becoming more actively involved.  Are the big analytic companies doing this out of the kindness of their hearts?  Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. 2010 in Review. Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics.  Overkill especially given IBM's purchase of SPSS in 2009?  Maybe not given the heightened focus on online, big data and analytics. MORE >>

If I ask you to tell me about your buyer, you will no doubt tell me about the appropriate titles, job responsibilities, company size and revenue, industries, etc. Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. As I spend time looking through my notes and action items, there are a few key themes that I am taking away. Cheers, Renay MORE >>