| | | Inbound Marketing Automation Blog | |  Companies | 25 articles |
| Page 1 of 1 | Previous | Next | INBOUND MARKETING AUTOMATION BLOG NOVEMBER 4, 2010 IMA: Crossing the Chasm According to a recent blog post, Marketing Automation Vendors are experiencing a "tailwind" of demand, pushing more and more companies to automate their marketing efforts. According to our research and every software vendor in the space we talk to - Inbound Marketing and Marketing Automation, or what we call Inbound Marketing Automation, are used by fewer than 5% of companies today. But we disagree. No related posts. | INBOUND MARKETING AUTOMATION BLOG SEPTEMBER 8, 2010 What it takes to be a real Social Media Marketing Expert It would seem natural that a company like Cisco Systems of San Jose, California would become an early leader in the art and science of social media marketing. Cisco is a global leader in manufacturing hardware such as routers, modems, switches and the Wireless IP Phone 7920. LaSandra Brill is perhaps emerging as the most [.] No related posts. | | | | | |
| INBOUND MARKETING AUTOMATION BLOG JULY 25, 2012 Technology’s Biggest Failure Indeed, many of these companies are headed by people who believe that they shouldn't even have to sell their technology! Most promising technology startups fail because they do not believe their inventions require marketing. They believe the world should beat a path to their door because the benefits of their invention are compelling and obvious to all but fools. And these inventors are often arrogant enough to assume that such "fools" are not worthy of using their product/service - if they can't understand it, they're too stupid to do business with. Harsh words? No related posts. | INBOUND MARKETING AUTOMATION BLOG JULY 25, 2012 Technology’s Biggest Failure Many of these companies' people believe that they shouldn't even have to sell their technology! Most promising technology startups fail because they do not believe their inventions require marketing. The world will beat a path to their door because the benefits of their invention are compelling, clearly evident to all but a fool. And if the fool can't understand it, he's too stupid to do business with. Harsh words? Perhaps, but read on as to why I think they apply to most startups… No related posts. Blog Posts b2b marketing Inbound Marketing Automation | INBOUND MARKETING AUTOMATION BLOG AUGUST 10, 2012 5 Steps to Inbound Marketing Automation It suggests that you: (1) Switch from Outbound to Inbound, a move which will attract more visitors to your site; (2) Automate to cope with the increased volume and reduce costs; (3) Use Analytics to learn more about your visitors and their preferences; (4) Become a Social Media Marketer to increase traffic even more and to raise awareness of your company and its solution; and (5) Make it Easy for your Visitors to become clients by ensuring that your site's navigation and content ensure a valuable and enjoyable user experience. No related posts. Blog Posts | INBOUND MARKETING AUTOMATION BLOG AUGUST 10, 2012 5 Steps to Inbound Marketing Automation It suggests that you: (1) Switch from Outbound to Inbound, a move which will attract more visitors to your site; (2) Automate to cope with the increased volume and reduce costs; (3) Use Analytics to learn more about your visitors and their preferences; (4) Become a Social Media Marketer to increase traffic even more and to raise awareness of your company and its solution; and (5) Make it Easy for your Visitors to become clients by ensuring that your site's navigation and content ensure a valuable and enjoyable user experience. No related posts. Blog Posts | | | | | | | |
| - Social Media, Cisco Systems, and LaSandra Brill – Part 2
In this second post of the series, LaSandra Brill discusses the need for a dedicated Social Media Marketing “expert&# within a company, and comments on how social media is a cultural shift that is changing the expectations of business. Neill: How much time should a marketing department spend on social media? What is the balance between [.] No related posts. MORE >> - Inbound Marketing Automation is The Prizewinner
Back in the 50s, B2C companies persuaded their prospects to help them promote their wares to other prospects by holding competitions which awarded a prize for the best jingle for its product, or the best slogan, or the best advertisement. It makes perfect sense: who understands a prospect's needs better than another prospect? Who would know better how to express the benefits of the product or service? The recent movie, "The Prizewinner of Defiance", tells the story of a poor mother who managed to feed her 12 children despite her alcoholic husband. MORE >> - Three Ways to Improve Inbound Marketing
By using the resources that you likely already have, like a company website or blog, you can implement inbound marketing tactics to emphasize business leads. Inbound marketing is the smart way to bring in sale leads without really “trying.” No related posts. Blog Posts MORE >> - The FUDs of Marketing Automation
No single company in the Inbound Marketing or Marketing Automation space has achieved that kind of dominance yet, so none of us can practice FUD successfully. IBM's famous FUD - Fear, Uncertainty and Doubt - was an effective marketing strategy in the 70s and 80s. It revolved around the idea that you could not be fired for buying an IBM solution, but your chances were high if your project failed because you bought one of the obviously lesser competitor's products. Read on for what these typically are and how to respond. Related posts: Introduction to Inbound Marketing Automation. MORE >> -
 It’s all about Profit!
We''ve learned some lessons about Inbound Marketing and Sales and Marketing Automation since we launched our company in 2008 and they''re all encapsulated in our new slogan. 'Gossamar has recently changed its slogan from: “More leads of higher quality at lower cost”, to, “It’s all about Profit”. Watch our 3 minute video to learn more. The post It’s all about Profit! appeared first on Gossamar. No related posts. Blog Posts MORE >>
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