My reaction to most company blogs: “Blah, Blah and Double Blah!&#. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Nearly every hardware, software and services company “gets it.&# Think of any company goal and there is likely to be an example of a company blog supporting it.  3) There is a chasm between the adoption of blogs at large companies versus the rest of the world.  And even when some companies claimed to have a blog, I couldn’t find it.  MORE >>

'I have written a lot about the critical importance of company culture to social media marketing success. For many companies this is a dramatic and difficult change. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. In some companies this might include Legal, HR, PR, IT, Marketing, and Sales. It could be a manager or VP, but in some companies you might have to go all the way up to the CEO. There is no such thing as a grassroots organizational change. MORE >>

If I am using my account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or my favorite charity? At its heart, Twitter is a business networking tool … which is what many companies and individuals don’t understand. They view the platform as just another way to broadcast company press releases. You’re not two people and being yourself is not only a great way to build your business network, it humanizes your company brand. Would you stand there and read press releases? MORE >>

As director of social media for Flightster one of my very first assignments was to create and maintain our company blog.  As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. Put a blogger in charge: One of the biggest advantages I had in the process of creating my company blog was that I had experience with my own bog and built a trusted personal network. If you have a smaller company, even one very good blogger can make a huge difference. By Srinivas Rao, Contributing Writer. MORE >>

Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. Instead of managing for a long-term vision, becoming a public company creates an inexorable and relentless pressure to meet quarterly sales goals. The company encourages us to post and share everything about our lives, which will lead to more advertising opportunities. Well, by now you already know the answer — as a public company, Google is under incredible pressure to collect our private information to sell ads. MORE >>