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Three companies using IT for dramatic transformation

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I used to work for a big global company. ” We discussed the fact that in many companies, the IT Department is still a “cost center” and not strategically integrated into marketing and sales functions. Technology is kind of the blood coursing through our company’s veins these days. used to work for a big global company. It is a necessary evil.

5 Reasons companies are bringing their marketing in house

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Here’s a significant trend described in a very fine digital marketing  research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. The shift in North America is a little higher — 28 percent. have a few thoughts about it. One

12 ways to achieve emotional marketing for your B2B company

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” In Mark Schaefer’s book,  Social Media Explained , he asks companies to ask a critical question: What does our company do that NO ONE ELSE does? While there’s validity to each of the common complaints above, there are solutions to help ease companies into adding emotional marketing to the mix. By Brooke Ballard, {gow} Contributing Columnist. Psychographics.

Personal brand or company brand? The new realities of life online

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Am I a personal brand or a company brand? I’m a musician and I have more then a million followers on Google+. Establishing a “social organization” is a long-term aspirational goal for many companies, but there’s no reason you can’t ask enthusiastic employees to help spread interesting, relevant content on their social networks. The post Personal brand or company brand?

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Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

The 10 best big company blogs in the world

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There seems to be a lot of noise about the “death of the company blog.” Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging? What are the best company blogs today? The blog shows the authentic heart of the company.

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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Like many start-ups the company has been focused on growth and dominating a crowded space — a smart strategy. “Are you sure that’s the right goal?” ” I asked. Can you work with us?

How to change your company culture for marketing success

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I used to work for a big metals and mining company called Alcoa. It might make more sense if you knew that the company was the subject of the most famous lawsuit against a corporate monopoly in U.S. Alcoa actually lost the suit, leading to the break-up of the company into smaller parts that eventually grew into the company’s competitors. Company culture rules.

Why ad agencies need to become software companies

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There are many companies that have competed in this manner for years in a little industry called the software business. In essence, advertising and marketing agencies need to become software companies but the difference is, I’m not sure they see this as their core business. Buying companies that have software specialities. Can you sustain those entry barriers?). Do you?

Four profound marketing megatrends for 2016 and beyond

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Companies like Dell have to make pretty accurate projections of the data flow on the web because this is more or less their sales forecast for servers and other hardware. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out. Overcoming Information density. Learn.

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Five steps to establish a content-creating company culture

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I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. The first question many companies ask is, “Where is all of this content going to come from?”

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Five companies with a human social media presence

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The company is one of the few that is effectively integrating their paid advertising presence with social media connection. Their “spokes cow” has its own social media account, adding whimsy and fun to the company personality. brings the company to life and creates opportunities for social sharing and covnersation. Are there company examples you would like to share?

Podcasts and advertising: Meet social media’s new super power

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We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. probably consume more content than ever. You heard me correctly. million. Find the podcast on Stitcher.

15 Amazing ways social media is changing the world

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In our recent podcast, Tom Webster and I remarked that nearly all of the most valuable functionality of Twitter was created by the people — not the company. Most companies try to have a presence on social media, but it is the businesses that rely on personal connections which find it most worthwhile. What’s really going on is far more incredible. Here we go. 1.

Snapchat engagement and other myths

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If your company does not come across as human on Facebook or Twitter, you’re not going to be human on Snapchat, either. One media company is building a “Snapchat studio ” to handle this. It is a company with a huge HR department, a massive PR group, hundreds of staff lawyers, an thick rulebooks about content approvals and brand identity. But is that true?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

How do you build a content strategy when a market is already littered with “experts?”

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Does the company know where it fits in the competitive eco-system? We need to look at the company’s market position, its budget, resources, and skill sets. Even the company culture plays an enormous role in your options. very conservative company is going to embrace a very conservative strategy, for example, limiting the ways you might “stand out.”

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Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook wants to be a primary source of news and information and if their wish comes true, and it probably will, this company will be in charge of distributing our content to a large part of our audience. Inbound marketing content theoretically earns the attention of potential customers, makes the company easy to be found, and draws viewers to your website like a magnet. Of course.

7 Ways a small business can use social media resources wisely

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The time and resources needed to be effective in social media is certainly a problem for companies big and small. There seems to be no choice — most companies must develop some competency in this channel. What are your company’s critical needs right now? 95% of the companies I see engaging in social media are simply checking a box and not getting much out of the effort.

Why “rich content” is central to your social media strategy

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Several years ago I became interested in a company called Klout. It was shared thousands of times and attracted 173 comments, many expressing disbelief that a company could do this. Several years ago I became interested in a company called Klout. It was shared thousands of times and attracted 173 comments, many expressing disbelief that a company could do this. Twitter?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. all other trademarks are the property of their respective companies. focus on companies to include the individuals behind the customer success stories.

The stress of authenticity and other reasons social media is exhausting

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So when I’m representing myself and my company online I’m constantly walking a tightrope of what’s expected, what’s appropriate, and what I’m really feeling or wanting to say. With social media being an “always on” medium, how far to people — and companies– have to take it? By Brooke Sellas, {grow} Contributing Columnist. Brooke B.

The uncomfortable state of content marketing metrics

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have one reader in Canada who prints out many of my articles and posts them on a company bulletin board! If a company is doing a decent job publishing and distributing its content, they can never really know how many people see it. And that is why many companies are freaking out about content marketing. Don’t count on changing company culture. This is not good.

Break the mold: Why content marketing needs to be like a chalupa

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” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.

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The FTC and Influence Marketing: The crackdown begins

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The company received a warning letter from the FTC in 2014 for its “wandering soles” campaign. The company encouraged consumers to create Pinterest boards and share Cole Haan’s pinned photos using the hashtag #wanderingsole in order to enter a contest. The company did review influencers’ posts in advance, tweaking language and making sure the hashtag appeared. Keep it engaging.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Are you ready for the mega-shift from social media to private media?

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The company founder insists it is “not a social network.” ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. More than 900 million people use Messenger now. The rise of private media.

One easy tip to increase content sharing immediately

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However, it’s shocking to see how many company websites miss this simple point. This is happening even with the content sites of Fortune 500 companies. However, it's shocking to see how many company websites miss this simple point. This is happening even with the content sites of Fortune 500 companies. You are basically daring  readers to share! Is there a title?

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5 Reasons most content marketing is FAR behind where it needs to be

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Nearly every day you can find this tired advice on the web: Companies need to be in the publishing business — that we need to “think like a media company.” As I listened to example after example of creative story delivery, I thought of the recent conversations I’ve had with major companies still debating whether they should have a blog or not. Podcasts?

Study shows social media usage surging at large companies

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The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. Eight of the top 10 companies (Exxon and Berkshire Hathaway do not). Tweet.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

5 Ways to keep up with the avalanche of online customer feedback

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Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. Nearly every company interviewed for this book, as well as research from Yelp and others says the same. As I write this blog, the company has nearly 400 locations. 2) Do not use canned, copy-and-paste responses.

Why are America’s fastest-growing companies killing their blogs?

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Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. 500 is Facebook with 74% of companies using it. Only 24% of the companies have a formal social media policy.

The business case for unbranded content

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Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives. The answer?

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What are the most reliable content channels to connect with customers?

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and it is “unedited” by its parent company Facebook. There is just too much stuff, too much competition for attention, so the cost of Facebook connection has become astronomical for many companies. One of these topics was a discussion on the most reliable ways to deliver your content. Is anybody reading it? Does anybody care? People subscribe. They sign up. They opt-in.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Are you becoming an obsolete marketing professional?

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Typically, students in the class are marketing executives from small and large companies in the greater New York area. We are in a period of permanent tech revolution, and the way to ensure relevance —for a big company or a small brand — is to start building for the future BEFORE it hits. seek out as many meetings I can with people who are working in diverse fields and companies.

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When all the hard work on social media … just doesn’t work

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The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. Even if I had access to a talent bank of expert freelancers, companies didn’t feel secure trusting this “new fangled” social media thing with a solopreneur. Their progressive attitude and strong company culture was impressive and refreshing. And, it didn’t work. Crazy?

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The lost blogging monarchy, the defeat of links, and the war on social media

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“Ironically enough, (countries) that cooperate with Facebook and Twitter know much more about their citizens than those, like Iran, where the state has a tight grip on the internet but does not have legal access to social media companies. I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later?

Teaching is the New Marketing

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The following are three examples demonstrating the ways that solopreneurs, small businesses, and larger companies are using education as a fundamental marketing strategy. She is even pitching some companies to pay her to teach a course in how to use their products properly. 3. Counter Culture Coffee is a Durham, North Carolina company that imports and roasts exceptional fine coffees.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

Content Shock is here. Now what?

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Buffer, a company that specializes in social sharing , reported recently that despite consistent efforts at producing unique and useful content, their social referral traffic dropped by 50 percent in just 12 months. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Google it! Enjoy!

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