grow - Practical Marketing Solutions

Trending Sources

5 Reasons companies are bringing their marketing in house

grow - Practical Marketing Solutions

Here’s a significant trend described in a very fine digital marketing  research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. The shift in North America is a little higher — 28 percent. have a few thoughts about it. One

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

I used to work for a big global company. ” We discussed the fact that in many companies, the IT Department is still a “cost center” and not strategically integrated into marketing and sales functions. Technology is kind of the blood coursing through our company’s veins these days. used to work for a big global company. It is a necessary evil.

12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

” In Mark Schaefer’s book,  Social Media Explained , he asks companies to ask a critical question: What does our company do that NO ONE ELSE does? While there’s validity to each of the common complaints above, there are solutions to help ease companies into adding emotional marketing to the mix. By Brooke Ballard, {gow} Contributing Columnist. Psychographics.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging? What are the best company blogs today? The blog shows the authentic heart of the company.

Best 123

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

Why ad agencies need to become software companies

grow - Practical Marketing Solutions

There are many companies that have competed in this manner for years in a little industry called the software business. In essence, advertising and marketing agencies need to become software companies but the difference is, I’m not sure they see this as their core business. Buying companies that have software specialities. Can you sustain those entry barriers?). Do you?

Five companies with a human social media presence

grow - Practical Marketing Solutions

The company is one of the few that is effectively integrating their paid advertising presence with social media connection. Their “spokes cow” has its own social media account, adding whimsy and fun to the company personality. brings the company to life and creates opportunities for social sharing and covnersation. Are there company examples you would like to share?

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Companies like Dell have to make pretty accurate projections of the data flow on the web because this is more or less their sales forecast for servers and other hardware. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out. Overcoming Information density. Learn.

Dwell 159

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. He has a finite number of customers — a handful of companies rolling steel in the US. He is facing gut-wrenching decisions to change healthcare coverage in order to keep his company solvent in the face of this competition.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Why it’s a very good sign that people don’t read your content

grow - Practical Marketing Solutions

This is the exceptional example of a person or company that transcends the content, transcends SEO, transcends social media and becomes a Heroic Brand. Contact Mark  to have him speak to your company event or conference soon. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. know how to read. Stop it. Okay?”.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Contact Mark  to have him speak to your company event or conference soon. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” ” It’s like a handshake. Fowler.

Study shows social media usage surging at large companies

grow - Practical Marketing Solutions

The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. Eight of the top 10 companies (Exxon and Berkshire Hathaway do not). Tweet.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Like many start-ups the company has been focused on growth and dominating a crowded space — a smart strategy. “Are you sure that’s the right goal?” ” I asked. Can you work with us?

Batman, Pokemon, and an essential lesson from the heart of marketing

grow - Practical Marketing Solutions

Like me and Batman, Pikachu and company has its own generation of passionate fans. We have just witnessed the greatest app download success in history and the company essentially had NO paid promotion. We need to build an emotional bond between our company, our content, and our customers. Let me tell you about me and Batman. dwelled in a cardboard Bat Cave. How did this happen?

Dwell 99

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. 500 is Facebook with 74% of companies using it. Only 24% of the companies have a formal social media policy.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook wants to be a primary source of news and information and if their wish comes true, and it probably will, this company will be in charge of distributing our content to a large part of our audience. Inbound marketing content theoretically earns the attention of potential customers, makes the company easy to be found, and draws viewers to your website like a magnet. Of course.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

In our recent podcast, Tom Webster and I remarked that nearly all of the most valuable functionality of Twitter was created by the people — not the company. Most companies try to have a presence on social media, but it is the businesses that rely on personal connections which find it most worthwhile. What’s really going on is far more incredible. Here we go. 1.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

have one reader in Canada who prints out many of my articles and posts them on a company bulletin board! If a company is doing a decent job publishing and distributing its content, they can never really know how many people see it. And that is why many companies are freaking out about content marketing. Don’t count on changing company culture. This is not good.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. just knew that if this guy with a pool company could build a massive business with blogging then why couldn’t I? By Kate McQuillan, {grow} Community Member. It was time for a big decision.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

Contact Mark  to have him speak to your company event or conference soon. By Mark W. Schaefer. have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. However I do think there is something to this idea. The social media content form I love best is blogging.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

The time and resources needed to be effective in social media is certainly a problem for companies big and small. There seems to be no choice — most companies must develop some competency in this channel. What are your company’s critical needs right now? 95% of the companies I see engaging in social media are simply checking a box and not getting much out of the effort.

Media 110

A thought exercise on social media and critical thinking

grow - Practical Marketing Solutions

Contact Mark  to have him speak to your company event or conference soon. By Mark Schaefer. received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. Most of the Irish side of my family came over during the potato famine of the mid-1800s. The mind game.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Start following people, companies, and brands you already know by looking for them on Twitter using the “Search box” at the top of your Twitter screen. Twitter looks at your followers, who they are following, plus companies and brands you might have mentioned in your tweets to suggest relevant people for you to connect to. By Mark W. Schaefer. But a network plan? MAKE it happen.

Snapchat engagement and other myths

grow - Practical Marketing Solutions

If your company does not come across as human on Facebook or Twitter, you’re not going to be human on Snapchat, either. One media company is building a “Snapchat studio ” to handle this. It is a company with a huge HR department, a massive PR group, hundreds of staff lawyers, an thick rulebooks about content approvals and brand identity. But is that true?

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

Nearly every day you can find this tired advice on the web: Companies need to be in the publishing business — that we need to “think like a media company.” As I listened to example after example of creative story delivery, I thought of the recent conversations I’ve had with major companies still debating whether they should have a blog or not. Podcasts?

The 6 Scariest Words in Digital Marketing

grow - Practical Marketing Solutions

This is an epic flip-flop for Facebook and at this point I think it is fair to ask, does the company really know what it wants? Frank Speiser, SocialFlow’s co-founder, said how media companies respond to these updates is “critical” to the value they get from Facebook. ” And so it goes. What impact will this have on content publishers? The Facebook re-focus.

Words 90

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

Further, companies’ participation in these platforms creates even more feedback, the way one barking dog spurs on every other dog within earshot to join the ruckus. Nearly every company interviewed for this book, as well as research from Yelp and others says the same. As I write this blog, the company has nearly 400 locations. 2) Do not use canned, copy-and-paste responses.

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

However, it’s shocking to see how many company websites miss this simple point. This is happening even with the content sites of Fortune 500 companies. However, it's shocking to see how many company websites miss this simple point. This is happening even with the content sites of Fortune 500 companies. You are basically daring  readers to share! Is there a title?

Dwell 113

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.

P2P 112

The business case for unbranded content

grow - Practical Marketing Solutions

Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives. The answer?

Case 109

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

Almost every company and brand wants to encourage engagement. Here’s an example. I was doing a project for a company in the gaming industry. Contact Mark  to have him speak to your company event or conference soon. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

just know that deleting your page means that you are no longer searchable on that platform and that your company name or branding placeholder is — POOF! Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? What exactly is the proper protocol when you’re ready to walk away? Yikes!

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

and it is “unedited” by its parent company Facebook. There is just too much stuff, too much competition for attention, so the cost of Facebook connection has become astronomical for many companies. One of these topics was a discussion on the most reliable ways to deliver your content. Is anybody reading it? Does anybody care? People subscribe. They sign up. They opt-in.

Why Facebook will become the most dangerous company on earth

grow - Practical Marketing Solutions

Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. The company encourages us to post and share everything about our lives, which will lead to more advertising opportunities. And at that point, Facebook will become the most dangerous company on earth. You and me. Pretty simple.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.