The goes to show that the maxim “Different strokes for different folks” still holds true, regardless of whether you are talking about your eventual life partner or the customers that fuel the growth of your company. Attract – Ensure that your company is highly visible through a strong website presence. One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website. The topic of proper timing applies in spades to the marketer or salesperson. Make it easy for them to find you. MORE >>

To establish yourself and/or your company as a branded authority, you will first have to decide the breadth of your focus.  I recently attended an excellent presentation by David Avrin, who is known as the Visibility Coach and author of It’s Not Who You Know, It’s Who Knows You. Like other first-class marketers, Avrin understands that marketing is way more effective when you have established yourself as a branded authority.  This principle echoes what we preach (and practice) and is the essence of the difference between push marketing and pull marketing. endoscopic brain surgery).  MORE >>

For example, if a company is generating 200 leads per month through push marketing programs, we don’t try to replicate these results with pull marketing campaigns. As an example, we reduced the cost-per-lead for a SaaS software company from $120 to $45 in a one-year period. You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model. First, let’s briefly recap the benefits of pull marketing. MORE >>

In my former life as a software company marketing executive, and in my current life as a B2B marketing consultant, I have used database marketing techniques to dramatically increase lead flow, lower the cost per inquiry, and improve sales close rates. 'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Find your right contact tempo.  MORE >>

The idea with pull marketing is to build your personal (and/or company) circle of influence so that prospects will come to you when they need what you have to offer.  Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”. When I founded Fusion Marketing Partners , my objective was to generate our clients strictly through pull marketing methods. Our motto is always: “First, do no harm.” MORE >>