| | | Funnel Focus | |  Companies | 94 articles |
| Page 1 of 1 | Previous | Next | FUNNEL FOCUS AUGUST 1, 2011 Content Marketing Strategy – Step 1: How to Perform a Content Audit For B2B companies, there’s typically more than one person involved in the decision-making process. Purpose: This will vary from organization to organization but I used the following categories: Thought Leadership (new idea or concept); Education (how to; tips, tactics and strategies); Entertainment (attention grabbers); Customer/Product Support (product and customer-specific technical support); Proof Points (case studies, customer videos & testimonials, analyst reviews and buyer guides); Sales Enablement (sales presentations, company/product information, competitive comparisons). | FUNNEL FOCUS JULY 12, 2010 Manticore Technology is Pleased to Release The Quintessential Marketing Automation Guidebook The Quintessential Marketing Automation Guidebook contains over 50 pages of thought leadership and best practices to help companies considering the purchase of marketing automation—or even those who have it—to get the best bang for their investment buck. We all know that the Internet has given buyers the ability to hold vendors at arm’s length until they’re ready to engage. This change has necessitated that marketing’s responsibility must reach farther than the top of the marketing funnel. There just isn’t.”. Three key factors that can make or break your marketing automation investment. | | | | | |
| FUNNEL FOCUS JANUARY 21, 2013 Breaking News: Eloqua Acquisition Irrelevant to Mid-market Analysts expect the consolidation to continue as companies like IBM, Teradata and others rush to acquire some form of marketing automation to augment their existing solutions. With the entry of big business into this niche space, it may be time to assess if these providers routinely develop solutions oriented at all levels of business operations or if their position might influence the shortsightedness with which they consider the needs of small and mid-sized companies. Marketing automation software has arrived at this destination. Why is that? | FUNNEL FOCUS MAY 11, 2011  Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale Here we are in 2011 and I still get unfocused and irrelevant emails, calls and offers from various B2B companies! Companies with extended product lines can improve nurturing performance with targeted messaging, relevant content and offers. This has to be one of the biggest areas of pain that I saw both in my corporate life and with clients or companies in the B2B realm. | | | | | | | | | |
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FUNNEL FOCUS | WEDNESDAY, FEBRUARY 22, 2012 3 Steps to Aligning Marketing and Sales
The common ground that is established from marketing and sales having a mutual understanding of how buyers interact with your company is invaluable, and forms the basis for on-going cooperation. The hand off of marketing qualified leads (MQLs) to sales, for example, is a stage where many companies suffer a great deal of lead leakage. As B2B buyers leverage Web 2.0 and social media to streamline their purchasing processes, the line between marketing and sales as it relates to prospect interaction becomes blurred. It is tempting to try and fix the entire process in one fell swoop. MORE >> -
FUNNEL FOCUS | FRIDAY, APRIL 8, 2011  Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
The numbers aren’t lying: Companies executing always-on lead nurturing campaigns leveraging marketing automation are getting their ROI. see it from the best lead nurturing companies in the world— they’re incorporating the phone. In b2b marketing, effective demand generation requires more than just getting your prospects to respond to one or two emails and then passing them off to your sales team – it’s about constantly being in front of your prospects with the right message at the right time. CR: Before I answer that, I must first jump on my soapbox. Very simple, right? MORE >> -
FUNNEL FOCUS | FRIDAY, FEBRUARY 10, 2012 Interview: Current Marketing Automation Pricing Trends and the Market Impact
That is, companies with revenues less than $20M are looking at an increased number of solutions with price points less than $1000 per month. Most companies have far more sales and customer facing employees than they do marketing employees. Jeff Erramouspe, President of Manticore Technology , and was recently quoted in a DemandGen Report article on the trends around the average selling price of marketing automation solutions and the possible impact for the future of the market. Have you seen this trend and what do you attribute it to? What’s driving the change/pricing pressure? MORE >> -
FUNNEL FOCUS | THURSDAY, NOVEMBER 4, 2010  Interview: Mac McIntosh Shares How Marketing Automation Can Impact Your Bottom Line
What's the #1 mistake you see companies making with marketing automation and what can we do to fix that? You've invested only $150 to complete the first two steps that otherwise would have cost your company $784 to accomplish with in-person sales calls, saving $634 and lowering your cost of sales by more than 30 percent. Doing so will result in more sales-ready opportunities that your salespeople, reps, resellers or distributors can turn into new business, meaning greater sales revenue and profits for your company. Good question. in-person sales calls to close a B2B sale. MORE >> -
FUNNEL FOCUS | THURSDAY, APRIL 14, 2011  Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
EM: Your company Green Leads specializes in b2b appointment setting and reaching top-level executives. After sharing these ideas with other leading demand gen companies, Mike decided to form Green Leads, where he can complement these practices with a higher sense of quality and accountability to the company, its people, its clients, and its community. In the Lead Nurturing Cookbook , we offer a recipe for managing and qualifying inbound leads using your marketing automation platform. They warmed themselves up for you, so don't make the mistake of treating it as a cold call. MORE >>
- Interview: Ardath Albee Shares 5 Tips for Customer Nurturing FUNNEL FOCUS | FRIDAY, MAY 20, 2011
- Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales FUNNEL FOCUS | TUESDAY, JULY 20, 2010
- Interview: Carlos Hidalgo Shares Tips on Turning Recycled Leads into Revenue FUNNEL FOCUS | THURSDAY, APRIL 21, 2011
- The Business Case for Marketing Automation FUNNEL FOCUS | TUESDAY, SEPTEMBER 7, 2010
- The Quintessential Marketing Automation Guidebook Spotlight: Ardath Albee Suggests Marketers Put Content to Work FUNNEL FOCUS | THURSDAY, JULY 15, 2010
- 5 Ways to Prevent Sales Funnel Leakage with Marketing Automation FUNNEL FOCUS | THURSDAY, JANUARY 6, 2011
- The Quintessential Marketing Automation Guidebook Spotlight: Andrew Gaffney Scoops on Marketing Metrics FUNNEL FOCUS | MONDAY, JULY 12, 2010
- Marketing Operations 2.0 – 5 Questions for Gary Katz FUNNEL FOCUS | FRIDAY, JULY 9, 2010
- What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee FUNNEL FOCUS | TUESDAY, JUNE 15, 2010
- Content Creation & Social Media: Jobs for the Entire Company FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
- Thought Leadership Interview: Andrew Gaffney Explains How Marketers Use Metrics to Impact Business FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 8, 2010
- Managing Unhappy Customers on Twitter FUNNEL FOCUS | TUESDAY, MAY 25, 2010
- Use 3 Components to Create a Lead Scoring Model FUNNEL FOCUS | MONDAY, MARCH 22, 2010
- Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
- Tips for Getting from No to Yes for Marketing Automation FUNNEL FOCUS | FRIDAY, MARCH 2, 2012
- Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases FUNNEL FOCUS | FRIDAY, DECEMBER 17, 2010
- Interview: Mac McConnell on How Marketing Automation Benefits Financial Service Companies FUNNEL FOCUS | SUNDAY, NOVEMBER 21, 2010
- Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation FUNNEL FOCUS | FRIDAY, FEBRUARY 25, 2011
- The Quintessential Marketing Automation Guidebook Spotlight: Bob Walmsley Reveals How Marketing Automation Helps Companies Adapt to Changing Buyer Behavior FUNNEL FOCUS | MONDAY, JULY 19, 2010
- Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process FUNNEL FOCUS | MONDAY, SEPTEMBER 20, 2010
- Marketing Automation Puts an End to Wasting Leads FUNNEL FOCUS | TUESDAY, OCTOBER 5, 2010
- Spotlight: Chief Sales Officer Jill Konrath Writes a Letter to Marketing FUNNEL FOCUS | WEDNESDAY, AUGUST 11, 2010
- Q&A Excerpt: Driving Leads with Social Media FUNNEL FOCUS | THURSDAY, NOVEMBER 18, 2010
- Best Practices in Video Content Marketing FUNNEL FOCUS | TUESDAY, JANUARY 8, 2013
- Inspiration for Compelling Content Found in the Simplest of Places FUNNEL FOCUS | WEDNESDAY, FEBRUARY 1, 2012
- Thought Leadership Interview: Jep Castelein Provides Tips on Improving Lead Nurturing Programs FUNNEL FOCUS | MONDAY, AUGUST 23, 2010
- Interview: Jeff Erramouspe Discusses the Difference Between Drip Marketing and Lead Nurturing FUNNEL FOCUS | THURSDAY, MAY 26, 2011
- In the B2B Funnel, Is There a Clean Sales Handoff? FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
- A Content Marketing Retreat on the Puget Sound FUNNEL FOCUS | THURSDAY, NOVEMBER 17, 2011
- Complimentary Webinar: Winning B2B Buyers with your Content Marketing Mix FUNNEL FOCUS | THURSDAY, MAY 12, 2011
- Brian Hession Shares the List Intelligence Approach with Marketing Automation Users FUNNEL FOCUS | TUESDAY, MARCH 8, 2011
- New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process FUNNEL FOCUS | TUESDAY, FEBRUARY 1, 2011
- Q&A: Finding & Implementing the Right Marketing Automation Platform FUNNEL FOCUS | TUESDAY, MAY 18, 2010
- Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively FUNNEL FOCUS | TUESDAY, NOVEMBER 2, 2010
- The Content Marketing Basics FUNNEL FOCUS | WEDNESDAY, MAY 23, 2012
- Marketing Automation Isn’t Easy – White Paper FUNNEL FOCUS | SUNDAY, JUNE 20, 2010
- How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
- Reflections on the 2nd Annual Content Market Retreat FUNNEL FOCUS | THURSDAY, FEBRUARY 9, 2012
- Brent Mellow Helps You Choose the Right Marketing Solution FUNNEL FOCUS | TUESDAY, NOVEMBER 9, 2010
- Four Reasons for Marketing and Sales to Collaborate FUNNEL FOCUS | WEDNESDAY, MAY 26, 2010
- B2B Buyers Looking a Lot Like B2C Consumers FUNNEL FOCUS | MONDAY, MARCH 8, 2010
- Spotlight: Jep Castelein Shows Marketers How to Avoid Follow-up Failure FUNNEL FOCUS | MONDAY, JULY 26, 2010
- Lead Nurturing Webinar Q&A FUNNEL FOCUS | THURSDAY, APRIL 1, 2010
- Spotlight: Brian Massey Provides Pointers on Performance Marketing FUNNEL FOCUS | WEDNESDAY, JULY 21, 2010
- The Final Solution: Lead-to-Revenue Management FUNNEL FOCUS | MONDAY, FEBRUARY 18, 2013
- A Match Made in the Cloud! FUNNEL FOCUS | TUESDAY, JUNE 12, 2012
- Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs FUNNEL FOCUS | MONDAY, AUGUST 2, 2010
- Lead Generation is Not Lead Nurturing FUNNEL FOCUS | MONDAY, MARCH 15, 2010
- Spotlight: Bob Walmsley Addresses How Sales Can Benefit from Marketing Automation FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 22, 2010
- Why Marketing Strategy Must Drive Lead Nurturing Execution FUNNEL FOCUS | SUNDAY, APRIL 11, 2010
- Inbound Marketing Can’t Carry the Load Alone FUNNEL FOCUS | TUESDAY, JUNE 8, 2010
- Use Marketing Automation to Improve Lifecycle Management FUNNEL FOCUS | WEDNESDAY, MAY 5, 2010
- 3 Questions before Content Marketing Retreat FUNNEL FOCUS | THURSDAY, JANUARY 19, 2012
- A Busy January FUNNEL FOCUS | TUESDAY, JANUARY 17, 2012
- Webinar: 3 Pillars of Marketing Automation Success: Find, Connect, Engage FUNNEL FOCUS | TUESDAY, APRIL 26, 2011
- Is the term Marketing Automation Mainstream? And Does It Really Matter? FUNNEL FOCUS | MONDAY, APRIL 18, 2011
- Big Data, the Next Big King? FUNNEL FOCUS | TUESDAY, FEBRUARY 5, 2013
- Spotlight: Jeff Erramouspe Says, You Need Good Technology, But… FUNNEL FOCUS | WEDNESDAY, AUGUST 4, 2010
- Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story FUNNEL FOCUS | TUESDAY, JULY 5, 2011
- Demand Generation Unifies Sales and Marketing FUNNEL FOCUS | TUESDAY, APRIL 20, 2010
- Marketing Automation is Much More than a Glorified Email System FUNNEL FOCUS | TUESDAY, APRIL 6, 2010
- A Tactical Approach to Targeted Lead Nurturing Webinar Q & A FUNNEL FOCUS | FRIDAY, APRIL 16, 2010
- Video Content for Asure Software FUNNEL FOCUS | WEDNESDAY, FEBRUARY 13, 2013
- Accountability Through Marketing Automation FUNNEL FOCUS | MONDAY, JUNE 28, 2010
- Webinar: 5 Ways to Improve Marketing Performance with the Human Touch FUNNEL FOCUS | FRIDAY, JULY 8, 2011
- Q&A: Making the Case for Taking the Plunge with Marketing Automation FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
- Webinar: Six Truths About Marketing Automation (and How to Face Them) FUNNEL FOCUS | SUNDAY, MAY 2, 2010
- Marketing Automation Enables Tuning to Shorten Sales Cycles FUNNEL FOCUS | MONDAY, APRIL 26, 2010
- Improving Your Social Skills: Top Social Media Tools FUNNEL FOCUS | FRIDAY, JANUARY 11, 2013
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
- How to Tell Your Story—Explicit Steps FUNNEL FOCUS | MONDAY, JANUARY 28, 2013
- Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta FUNNEL FOCUS | MONDAY, AUGUST 30, 2010
- How Marketing Can Help Sales After the Handoff FUNNEL FOCUS | TUESDAY, SEPTEMBER 28, 2010
- What Marketers See and Why it Matters FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 15, 2010
- SiriusDecisions Recap: The Must-Attend Event for Sales & Marketing Processes FUNNEL FOCUS | TUESDAY, MAY 31, 2011
- Use Benchmarks to Ground Marketing Progress FUNNEL FOCUS | MONDAY, MAY 10, 2010
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
- Build a “Mayan-Worthy” Editorial Calendar FUNNEL FOCUS | FRIDAY, JANUARY 4, 2013
- 3 Steps to Aligning Marketing and Sales FUNNEL FOCUS | WEDNESDAY, FEBRUARY 22, 2012
- Tips for Getting from No to Yes for Marketing Automation FUNNEL FOCUS | FRIDAY, MARCH 2, 2012
- The Content Marketing Basics FUNNEL FOCUS | WEDNESDAY, MAY 23, 2012
- A Match Made in the Cloud! FUNNEL FOCUS | TUESDAY, JUNE 12, 2012
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
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