| | | Fearless Competitor | |  Companies | 1253 articles |
| Page 1 of 13 | Previous | Next | | | FEARLESS COMPETITOR APRIL 28, 2013  A Company that Fires No One = Job Security + Results! Jenn Lim is the Chief Happiness Officer of Delivering Happiness, a Zappos company, and she was a guest on my former show, Mad Marketing TV, sponsored by Act-On Software. This is hard to believe, but apparently a technology company called NextJump has a policy that does not allow firing their employees. His company takes employee culture very seriously. No warning. Job security? | | | | | |
| FEARLESS COMPETITOR JUNE 3, 2010 The big mistake most companies make in content marketing Is your company doing content marketing today? The problem with what most company call Content Marketing is that it does not deliver on this goal. Companies today need a Chief Content Officer. Unfortunately, many make a big mistake when engaged in Content Marketing and it does not produce the results they desire. The leads don’t come. Why not? Content Marketing without a process is not content marketing. They have a Resources (or something like that) section on their website and it contains white papers, eBooks, webinars and the like. Lots of content, right? | FEARLESS COMPETITOR JANUARY 11, 2012 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson ” This should be a wake-call for all leaders in companies who sell products to other businesses. “On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” The world is passing you by. Over half of the decision is complete before they talk to you. The Corporate Executive Board surveyed 1,900 buyers to uncover insights regarding purchasing behavior. “The survey results were surprising.” ” That data should surprise and shock you. | FEARLESS COMPETITOR FEBRUARY 7, 2012 Almost 3 out of 4 B2B leads are NOT sales-ready. Better crank up Demand Generation Find New Customers needs to share this with top executives in B2B companies. In a Marketing Sherpa Case Study The Complex Sale: Lead scoring effort increases conversion 79% (click the link for the full case study) But we summarize here. It was found that almost 3 out of 4 leads (73%) being passed to sales are not sales-read y. This is a massive waste of time and money. By implementing Lead Scoring , the number of leads went down and revenues went up. Fewer leads means higher revenue. Lead scoring needs to be part of your marketing strategy. RESULTS. Converted leads increased 79%. | FEARLESS COMPETITOR APRIL 4, 2013 Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and is the creation of host Jeff Ogden , The show is directed by Craig E Yaris of Social Ribbit and is supported by our wonderful sponsors. Interviews & Guest Appearances Ford Motor Company Ford Social management-best-practices Marketing Made Simple TV sales lead generation Scott Monty social media camp 'Buffer. Check out this LIVE HD show in which @scottmonty of Ford is interviewed in front of a live studio audience at #socialmediacampNYC by show host Jeff Ogden. Scott Monty. | | | | | | | |
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FEARLESS COMPETITOR | MONDAY, MARCH 11, 2013  How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
Adele sees three challenges faced by companies doing buyer personas. 'Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? But most are not properly done. “Buyer personas are about messaging plus targeting, segmentation, prioritizing marketing investments, and sales enablement. MORE >> -
FEARLESS COMPETITOR | SATURDAY, JANUARY 14, 2012  6 Tips For Building a High Quality Blog Following
This blog for the B2B lead generation company Find New Customers is written by an experienced, polished blogger – and it’s all new for 2012 In fact, this author, Jeff Ogden, President and Founder of Find New Customers was recently featured in a white paper entitled “ B2B Blogging Trends in 2011 ” We liked this post at Mashable with consumer oriented blog tips and feel we could update it for B2B sellers. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Turn Existing Customers Into Readers. MORE >> -
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012  The Goal of Marketing – Trust
CMO.com just published a survey which shows that buyers want companies to understand them – do research rather than advertising. Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. The bottom line is that your company needs more than ever to EARN the trust of prospective buyers. Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. It doesn’t mean a hill of beans. Need for deep understanding. MORE >> -
FEARLESS COMPETITOR | MONDAY, JUNE 25, 2012  How to Grow Sales in B2B Companies
The answer for most companies is “hire more salespeople.” far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation programs. Case in point, Marketo, The #1 Fastest Growing Company in the Forbest Fast Private 2011 rankings only hires salespeople when the Sales Development folks approve it. ” But that’s the wrong answer. The best title to accomplish this is your Vice President of Marketing or Chief Marketing Officer. Clear, well defined processes. Strong content. MORE >> -
FEARLESS COMPETITOR | SATURDAY, OCTOBER 15, 2011 10 Essential PR Tips for Startups
As a tech journalist, I’ve been pitched by hundreds of companies and have developed a taste for what works and what doesn’t. If your startup isn’t news-worthy, it’s really not a matter of figuring out how to pitch your company — instead, you may want to consider improving your product before hitting the pavement. The company’s response to a current event. Before sending out any pitches, take time to craft your company’s message. Besides your company’s description, you’ll also need to create a message for the news event you’re hoping to get covered. MORE >>
- How Businesses Use Social Media for Recruiting [INFOGRAPHIC] FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 10, 2011
- Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping” FEARLESS COMPETITOR | FRIDAY, AUGUST 19, 2011
- A Terrible Prospecting Email Example FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 8, 2011
- Content Marketing – How the Total Lack of Understanding Hurts Some Companies FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
- Find New Customers announces the release of our newest “cheat sheet” FEARLESS COMPETITOR | MONDAY, MAY 9, 2011
- Chart: Greatest Challenges for CMO’s FEARLESS COMPETITOR | TUESDAY, JUNE 14, 2011
- Search Engine Optimization is NOT B2B Demand Generation FEARLESS COMPETITOR | TUESDAY, OCTOBER 4, 2011
- Slideshare: The Quiet Giant of Content Marketing FEARLESS COMPETITOR | SATURDAY, APRIL 14, 2012
- The Fatal Flaw in the Job Description/Resume Process FEARLESS COMPETITOR | MONDAY, SEPTEMBER 12, 2011
- Zappos company values. What are your values? FEARLESS COMPETITOR | TUESDAY, APRIL 24, 2012
- Why do some companies prosper – despite a terrible economy? FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
- Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, MAY 16, 2013
- Consumer Choice in Education FEARLESS COMPETITOR | SUNDAY, JULY 31, 2011
- 5 Tips for Developing Strong Buyer Personas FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
- How to Organize a Digital Marketing Team – Lessons from Hubspot FEARLESS COMPETITOR | SUNDAY, MAY 5, 2013
- How companies miss the boat on experience FEARLESS COMPETITOR | WEDNESDAY, APRIL 7, 2010
- The One Thing EVERY Company Needs Today FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
- Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, MAY 9, 2013
- Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV FEARLESS COMPETITOR | SUNDAY, MAY 12, 2013
- The State of B2B Lead Generation – a great infographic by BuyerZone FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
- How to Find New Customers – The Definitive Guide to BtoB Demand Generation FEARLESS COMPETITOR | FRIDAY, APRIL 26, 2013
- How the World Has Changed – @guykawasaki on Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, MARCH 21, 2013
- 10 Things Your CEO Needs to Know Now about B2B Demand Generation FEARLESS COMPETITOR | MONDAY, MAY 20, 2013
- Selling Power TV – Aligning Sales and Marketing featuring marketing expert Jeff Ogden FEARLESS COMPETITOR | SUNDAY, MARCH 24, 2013
- Should You Hire Your Demand Generation Leader from your Competitor? FEARLESS COMPETITOR | WEDNESDAY, MAY 1, 2013
- The Awesome Power of Lead Nurturing FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
- Ten Questions to Sharpen Your Competitive Differentiation – Guest post by Laura Patterson FEARLESS COMPETITOR | SUNDAY, MARCH 3, 2013
- Stan Phelps of @9inchmarketing on Marketing Made Simple TV “What’s Your Green Goldfish?” FEARLESS COMPETITOR | THURSDAY, APRIL 11, 2013
- 3 out of 4 companies say lack of quality leads is #1 problem FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 1, 2010
- 6 in 10 Senior Marketers Say Social Media Key to Company Survival FEARLESS COMPETITOR | TUESDAY, APRIL 3, 2012
- The 7 Second Test for B2B Marketers FEARLESS COMPETITOR | WEDNESDAY, JUNE 30, 2010
- 7 Personality Traits of Top Salespeople – from Harvard Business Review FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
- Find New Customers – the Unmarketing Company FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
- The Awesome Power of Guest Posts in Content Marketing FEARLESS COMPETITOR | FRIDAY, MAY 17, 2013
- The Best B2B marketing companies…and Jill FEARLESS COMPETITOR | SATURDAY, MAY 7, 2011
- The B2B Content Marketing Strategy Checklist is finally here FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
- Where’s your marketing plan? The most important marketing tool. FEARLESS COMPETITOR | WEDNESDAY, APRIL 24, 2013
- Sales and Marketing Co-Creation – The Power of a Cold Beer FEARLESS COMPETITOR | MONDAY, MAY 6, 2013
- What’s the Biggest Challenge Facing Your Business Today? FEARLESS COMPETITOR | TUESDAY, APRIL 30, 2013
- Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV! FEARLESS COMPETITOR | WEDNESDAY, MAY 15, 2013
- 16 Marketing Terms to Ban in 2011 FEARLESS COMPETITOR | MONDAY, DECEMBER 13, 2010
- 7 Keys to B2B Marketing Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
- Developing an Integrated Content Marketing Strategy that Works – Guest Post FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
- Top Challenges in B2B Content Marketing FEARLESS COMPETITOR | SATURDAY, JUNE 9, 2012
- How B2B Sellers Can Address the Content Marketing Challenges FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011
- Marketing Strategy to Revenues and Social with three top marketing experts FEARLESS COMPETITOR | MONDAY, MAY 13, 2013
- 6 Keys to B2B Marketing Success Today FEARLESS COMPETITOR | WEDNESDAY, JUNE 23, 2010
- How Sales Leaders Find Growth – Jon Vander Ark of McKinsey and Company FEARLESS COMPETITOR | SUNDAY, JULY 29, 2012
- The crazy, complex world of B2B marketing today FEARLESS COMPETITOR | SUNDAY, MARCH 27, 2011
- 5 Critical Actions to Improve Data Quality FEARLESS COMPETITOR | THURSDAY, MARCH 22, 2012
- Weekend Summary of Highlights from the Fearless Competitor blog FEARLESS COMPETITOR | SATURDAY, MAY 18, 2013
- Laugh and Learn featuring @fearlesscomp | Episode 27 – Speak E.A.S.Y. FEARLESS COMPETITOR | FRIDAY, MAY 20, 2011
- The Remarkable Marketing Made Simple TV show FEARLESS COMPETITOR | SATURDAY, APRIL 20, 2013
- You’d Make a Great Company Evangelist! FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
- Content Marketing 101 FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
- My Review of the book, Enchantment, by Guy Kawasaki FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
- How to Create an Optimal Linkedin Profile FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
- The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo FEARLESS COMPETITOR | THURSDAY, APRIL 25, 2013
- The 10 Commandments of B2B Social Marketing – guest post by Mike Stiles of Vitrue FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
- Who’s the Hero of our Story? – Part 2 FEARLESS COMPETITOR | TUESDAY, MAY 7, 2013
- How do you choose the right WordPress hosting solution for your websites? FEARLESS COMPETITOR | MONDAY, APRIL 22, 2013
- Why B2B Companies Ought to Bring in Pros BEFORE Hiring In-House FEARLESS COMPETITOR | TUESDAY, MARCH 13, 2012
- How to do lead nurturing in a complex product company FEARLESS COMPETITOR | WEDNESDAY, JANUARY 19, 2011
- Happy Birthday, sales lead generation company Find New Customers – belatedly FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
- 5 Ways to Differentiate Your Company in a Highly Competitive Market – Last Chance to Register FEARLESS COMPETITOR | TUESDAY, FEBRUARY 14, 2012
- 5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar FEARLESS COMPETITOR | SUNDAY, FEBRUARY 12, 2012
- “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, FEBRUARY 14, 2013
- Review of the book Sales Growth: 5 Proven Strategies from the World’s Sales Leaders FEARLESS COMPETITOR | FRIDAY, JULY 27, 2012
- Marketing automation starves without a Content Marketing strategy FEARLESS COMPETITOR | MONDAY, OCTOBER 24, 2011
- How to turn a good white paper into a great lead generation piece FEARLESS COMPETITOR | TUESDAY, MARCH 8, 2011
- Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key. FEARLESS COMPETITOR | FRIDAY, APRIL 5, 2013
- The Simple Guide to Lead Nurturing FEARLESS COMPETITOR | WEDNESDAY, JULY 20, 2011
- Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not. FEARLESS COMPETITOR | SATURDAY, FEBRUARY 19, 2011
- Mapping marketing content across the buying cycle and personas FEARLESS COMPETITOR | THURSDAY, FEBRUARY 4, 2010
- “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, FEBRUARY 21, 2013
- “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking FEARLESS COMPETITOR | WEDNESDAY, MARCH 7, 2012
- My interview of the content marketing expert, Jim Burns of Avitage, Part 1 FEARLESS COMPETITOR | THURSDAY, MAY 19, 2011
- The Power of Servant Leadership – Good Advice for CEOs FEARLESS COMPETITOR | FRIDAY, MARCH 15, 2013
- Top 10 Reasons NOT to talk to Find New Customers FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
- 3 out of 4 companies say lack of quality leads is #1 problem FEARLESS COMPETITOR | TUESDAY, JANUARY 11, 2011
- Buying software is easy. Fixing lead generation is hard. FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
- 5 Keys to Successful Lead Nurturing FEARLESS COMPETITOR | THURSDAY, APRIL 12, 2012
- From Marketing Strategy to Revenues Through Automation and Social Media on SalesOp TV FEARLESS COMPETITOR | MONDAY, APRIL 29, 2013
- Who is the Hero of our Story? You are! FEARLESS COMPETITOR | MONDAY, APRIL 29, 2013
- Why Marketing Outsourcing is Growing So Quickly FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 22, 2012
- Jeffrey Hayzlett at the Aprimo Marketing Summit FEARLESS COMPETITOR | FRIDAY, APRIL 29, 2011
- Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile) FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 22, 2011
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- Expert Advice for B2B Marketing: 5 Tips from Thought Leaders FEARLESS COMPETITOR | MONDAY, JULY 11, 2011
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