Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
SEPTEMBER 3, 2014
SCORE (Simple, Clear, Optimal Revenue Enhancement) is a well crafted process and was used in many companies – it’s proven and takes between 4-6 months to implement fully. Getting a documented best practice program is what, I think, most companies should do BEFORE hiring a demand generation manager. That’s right. You should outsource marketing before hiring in-house.
5 Reasons Your Company Should Be Blogging
FEBRUARY 5, 2015
Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local “ Social Media Marketing that makes YOU More Successful.” In this sense, and product can be literal, such as a camera, or figurative, if your company offers services (like Find New Customers does) rather than tangible goods.
Why Every Company Needs a VP of Marketing or Chief Marketing Officer
JUNE 1, 2013
Doesn’t every company need a leader to focus on finding Mr. Right? I was surprised that the Colorado-based company Datalogix raised $25 million dollars recently, but when one looks at their management team , there’s no one there with “marketing” in their job title. Unless a company has very simple products and a very select marketplace, then every company needs to have a VP of Marketing or a Chief Marketing Officer. This is why, frankly, companies who lack a VP of Marketing or Chief Marketing Officer deeply concern me.
One Company I Never Want to Hear from Again Ever
NOVEMBER 11, 2014
never, ever wan t to hear from that company again. It was a bad experience that is best forgotten and never heard from again. Good-bye and good-riddance to that company in Atlanta. With so many good friends, I sure don’t need enemies like that company I once worked for. clearly don’t need that company in Atlanta. Thank you, all soldiers and especially Rolfe.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Filed under: B2B demand generation , b2b lead generation companies , Chief Content Officer. If you need new customers, visit Find New Customers. Dave Kerpen of Likeable Local.
7 Personality Traits of Top Salespeople – from the Harvard Business Review
FEBRUARY 9, 2015
Over the past decade, I have had the privilege of interviewing thousands of top business-to-business salespeople who sell for some of the world’s leading companies. I’ve also administered personality tests to 1,000 of them. In addition, tests were administered at Presidents Club meetings (the incentive trip that top salespeople are awarded by their company for their outstanding performance).
A Company that Fires No One = Job Security + Results!
APRIL 28, 2013
Jenn Lim is the Chief Happiness Officer of Delivering Happiness, a Zappos company, and she was a guest on my former show, Mad Marketing TV, sponsored by Act-On Software. This is hard to believe, but apparently a technology company called NextJump has a policy that does not allow firing their employees. His company takes employee culture very seriously. No warning. Job security?
Zappos company values. What are your values?
APRIL 24, 2012
One of the things that is striking about Zappos is their company values. What are your company values? Self Education company values management-best-practicesI had the pleasure of interviewing Jenn Linn, the CEO of Delivering Happiness (a Zappos creation) for Mad Marketing TV a couple of weeks ago. Jenn LIm. Here is the final list they came up with: Deliver WOW Through Service.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.
Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
MAY 16, 2013
” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by show creator Jeff Ogden. Director Margaret Molloy is Chief Marketing Officer of the digital marketing company Velocidi.
Content Marketing – How the Total Lack of Understanding Hurts Some Companies
JUNE 15, 2012
As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. They created one lonely eBook (written by Jeff Ogden of sales lead generation company Find New Customers ) and stopped. It didn’t work. But are CEOs will to invest over 1 1/2 years?
The Critical Importance of Buyer Personas in B2B Marketing Today
JUNE 17, 2013
Perhaps some hints/examples of companies/entrepreneurs effectively doing this – without astronomical budgets.” Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. “ Buyer Personas are more than a story about a person. start with the mantra – Educate or Entertain.
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
If you don’t know Hubpot – they’re a fast growing inbound marketing software company based in Cambridge, MA – and they’ve raised a kings ransom in venture capital. Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. They’ve grown extemely fast. Brian Halligan is their CEO. Stay tuned.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.
Why You Shouldn’t Assume when Signing Employment Agreements
JULY 17, 2013
share this with you, in hopes it helps you avoid my painful mistakes. I’ve been running the sales lead generation company Find New Customers for over 5 years. Over that time, I also joined a couple of companies in senior marketing roles. small software company in Florida called Aplicor wanted those popular domains. learned that the hard way. Shame on me. Shame on me.
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
Engaging executives on the phone is essential in sales, as well as a key element in your company’s sales lead generation programs. When you call a company or stop by, the first person you always meet is the receptionist. What’s the name of your company? Let’s look at a typical example of a phone conversation: Receptionist : American Products Company.
5 Ways to Create Magnetic Content that Wow Your Buyers
JULY 8, 2013
The best way to get budgets approved is by sharing insights on what your company’s customers are thinking. These five reasons show why most companies need to invest in a best-practices buyer persona initiative as soon as possible. Want to create truly magnetic content that has your prospects begging for more? Special promotion for July 2013. Your salespeople win more deals.
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert (see award below) and President of the sales lead generation company Find New Customers. Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. One VP of Marketing referred me to an expert on website design as proof! ”).
Study: How Much of Your Content Marketing Is Effective?
companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.
Pruning my list of contacts from my sales lead generation company
APRIL 13, 2013
Jeff Ogden, an award-winning marketing expert, is President of the sales lead generation company , Find New Customers , in addition to hosting Marketing Made Simple TV. The post Pruning my list of contacts from my sales lead generation company appeared first on Fearless Competitor. It’s time to prune your list of relationships. just dumped a long-time mentor. “ Good-bye.
Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC
APRIL 4, 2013
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and is the creation of host Jeff Ogden , The show is directed by Craig E Yaris of Social Ribbit and is supported by our wonderful sponsors. Interviews & Guest Appearances Ford Motor Company Ford Social management-best-practices Marketing Made Simple TV sales lead generation Scott Monty social media camp Buffer. Check out this LIVE HD show in which @scottmonty of Ford is interviewed in front of a live studio audience at #socialmediacampNYC by show host Jeff Ogden. Hope you like it.
Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
NOVEMBER 12, 2014
This is awesome news for companies in the Tampa/St. ” This is exciting news for Jeff and for many companies in the Tampa/St. The Business Marketing Association can help companies a lot and we are exciting to bring them to you. The Business Marketing Association is coming to Tampa Bay soon – within weeks. on marketing topics. Petersburg area. The BMA is coming soon.
Passion for Hire – the Biggest Mistake Companies do in Hiring
AUGUST 5, 2014
Roger believes passion is too often ignored in hiring, despite the fact that most companies claim their people are their greatest asset. “Brands don’t build themselves. It takes people.” ” from Brainfluence Branding by Roger Dooley, a book on engaging consumers of your products based on science. (I’ll post a book review soon too.). and Tell All Your Friends.
Content Methodology: A Best Practices Report
company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? Yet most companies suck royally at content marketing. They’re sending out CRAP.
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
What began as an idea for a wedding turned into a need for a company, and Likeable Media was born. Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com / . Author of twelve books. Former chief evangelist of Apple. Daniel H. You can find Joe on Twitter @JoePulizzi. Change your mindset!Jeff
Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
JANUARY 28, 2012
5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key.
How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
MARCH 11, 2013
Adele sees three challenges faced by companies doing buyer personas. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. “Buyer personas are about messaging plus targeting, segmentation, prioritizing marketing investments, and sales enablement.
B2B Marketing Trends for 2016
Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.
Find New Customers ends 2014, ready to crank up 2015
DECEMBER 30, 2014
Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. The transformation of Find New Customers started by coming up with 2 cardinal business rules and making them your company Bible. To get me to spend limited company money, I needed two things: Relatively inexpensive. Offering lots of value potential.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
Our CEO (of a revenue marketing company) and my boss (at the time) wrote out a content map. Another former employee told me that company knows marketing automation, but not marketing. The best companies at solving the problem. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers.
Being Active on Social Media does NOT make you a Marketing Company!
AUGUST 26, 2014
Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company. Recently, Jeff Ogden, President of Find New Customers moved down to St. suggest these firms in the Tampa/St. Love comments here.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. This is the true story of Marketing Made Simple TV.
Staffing and Launching Your Content Marketing Program
companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert who holds a degree in Marketing from the University of Notre Dame, he’s President of the sales lead generation company Find New Customers. Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing. Want to really engage people? What do you think?