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Marketing Automation Trends - Download the Report

Everything Technology Marketing

Download the Marketing Automation Report * Required Email Address: * First Name: Last Name: Company Name: We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the B2B Technology Marketing Community on LinkedIn to get answers to questions like: What are the biggest barriers to marketing automation adoption? Enjoy the report

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As predicted last year, marketing automation has gone mainstream in 2011 as companies are taking their online campaigns, lead scoring, and email automation to the next level. Happy New Year! It is time again for our annual B2B Marketing "predictions". And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. In short, they are more profitable.

A Simple B2B Marketing Framework

Everything Technology Marketing

To close the loop, and ensure continuous improvement, the feedback process (bottom) loops back to inform changes to strategy or adjustment of goals and tactics to more closely reflect the reality of external market dynamics as well as internal company resources and competencies. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

You want to be the source buyers are flocking to for this high-value content. 7 - Focus on customer retention Customer retention has provided the much needed revenue stream that enabled many companies to survive the recession as new customer wins dried up. Happy New Year! It is January and time again for the obligatory 2011 predictions. What marketing areas are less important in 2011?

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

With these two figures in partnership, you’re prepared to move to the next step. 2) Identify questions that drive your goals Now that your company insider and outside analyst are in place, they’ll need to collaborate in order to identify questions that will drive growth for the firm — questions that may be answered through business intelligence (BI) and big data analytics. Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. So how do you go about setting the stage for an effective marketing analytics strategy ?

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%. This year, IDC says, tech companies will allocate 19.3% of their total marketing budget to digital, up from 12.6% MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009.

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Content marketing is going mainstream in 2013. Download the new B2B Content Marketing Report to find out.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. better segmentation strategy is to start with why companies purchase a solution. How do I know how price sensitive a company's buying center is?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments. And many companies simply don't allocate sufficient resources for defining the right segments. In complex markets, segmentation is not trivial. In short, they are more profitable.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements. Your B2B markets are changing rapidly.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. Finally, the new 2013 B2B Lead Generation Report is available! The results are in.

5 Steps to B2B Marketing Success

Everything Technology Marketing

This has profound implications on marketing and the way companies engage with prospects. Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. And today’s customers are busier than ever.

Looking for Social Media Policy Examples?

Everything Technology Marketing

Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage. Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Resources to learn more about social media metrics The 10 Social Media Metrics Your Company Should Monitor Social Media Measurement: Are You Getting Value Out Of Twitter and Its Peers? Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.

What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

This supports the observation that companies are increasingly using content marketing to influence and guide prospects through the buying cycle. Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? which caused a heated debate about whether these changes are real and consequential). Let's take a look at some data. Want to read the survey report?

Great Content Marketing Infographic from Demand Metric

Everything Technology Marketing

To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic (click to enlarge Did you know that 90% of all organizations use content in their marketing efforts?

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility. One of the interesting topics that came up was outsourcing. Is marketing moving to a subscription based model? What do you see happening?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

The survey will answer questions about the latest social media trends in B2B marketing, what challenges managers face, what platforms and tools are considered effective, how companies measure success, and more. B2B marketing is undergoing dramatic change. Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven.

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. Or add 20 percent?

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

About Laura Patterson Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups. In 1999 she co-founded VisionEdge Marketing ( [link] ), a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. Delving deeper into what matters to your customers is the key to growing revenue.

Lead Generation Checklist – Part 3: Develop and Intensify Your Ideal Customer Profile

Everything Technology Marketing

One of the biggest mistakes companies can make is to try and be all things to all people, going after all possible customers out of fear to miss out on revenue opportunities. Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers. They are more likely to pay a premium and prefer the vendor over less ideal competitors. This translates into higher closing rates and higher lifetime customer value. But how do you identify your ideal customers? Check it out

Fixing the Crisis in Marketing

Everything Technology Marketing

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). Bower takes a page from the shift in software development methodologies (agile development replacing waterfall model, etc over the last years) and applies it to marketing. How are you managing marketing in your organization

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

This article outlines a ten-step process any size company can use to successfully enter a new market. Where and who do they go to when looking for solutions provided by your company? 3. About Laura Patterson Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups. by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. These steps involve: 1. Implementation 10.

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. Do you know who is responsible for entering your company’s details on LinkedIn? from their office computers, they open up company networks to viruses and other malware. Therefore, companies need to create and carefully monitor employee usage of these sites – or institute a policy to not access them during company time.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Instagram is a social media platform unlike any other. Microsoft. HootSuite.

One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company. San Diego – check! Check!

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. This is only a content summary.

Is Marketing Automation Right for Every Company?

The Point

Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent. Which begs the question: is marketing automation right for every company? However, specific factors make certain companies better candidates than others.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. 4. The Harvard Business Review suggests “Credit card companies would waive late fees for customers who were on vacation when the payment was due… Airlines and hotels would renew status levels for customers who took a hiatus from traveling when they had a baby or were between jobs.”. What could your company do? 5. Our first impressions of people (and companies) frame how we experience them later.

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. This is especially true for companies that are using ABM strategies. For B2B software/SaaS companies, this can be extremely powerful for finding the right people. Different Strengths.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. The post Five Videos Every Company Needs appeared first on Act-On Marketing Blog. For many people, the Dollar Shave Club video is high on the list. Again, great!

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Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Influencer Marketing Social Media/PR ANZ companies influencer social media social media influencer Social Media Use.

5 Tips To Promote Your Company Blog

B2B Marketing Insider

The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it?

Successful Companies Create Successful Customers

Lattice

Customer success is the hallmark of a great company. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. The post Successful Companies Create Successful Customers appeared first on Lattice Engines. business customer service predictive analytics success stories

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

How to Solve the Marketing Skills Gap In Your Company

Digital B2B Marketing

A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster. Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.”