| | | eMarketing Strategist | |  Companies | 18 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST OCTOBER 30, 2011 How to Write Meta Tags Should we use our company name in the title tag? There is debate about whether or not you should start you title tag with your company name. Usually the web designer puts up place holder meta tags like “XYZ Company Home Page” with the intention of coming back and adding real meta tags later. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. In my last post I explained what meta tags are and how they work. | EMARKETING STRATEGIST OCTOBER 30, 2011 How to Write Meta Tags Should we use our company name in the title tag? There is debate about whether or not you should start you title tag with your company name. Usually the web designer puts up place holder meta tags like “XYZ Company Home Page” with the intention of coming back and adding real meta tags later. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. In my last post I explained what meta tags are and how they work. | | | | | |
| EMARKETING STRATEGIST AUGUST 24, 2010 Who’s Tracking You Online? Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. WSJ’s research identified more than 100 tracking companies, data brokers and advertising networks collecting data — which are then sold on a stock market-like exchange to online advertisers. Cookies only know what page you’re on. | EMARKETING STRATEGIST FEBRUARY 14, 2011 Even the Big Guys Screw Up SEO Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. There are companies that specialize in it and most of them use methods that won’t get you in trouble with Google. What this company did wrong was pay for them and use link farms. This is news?” Featured | EMARKETING STRATEGIST AUGUST 2, 2010 Watch out for This Sales Newsletter Scam So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. Many companies, especially ones with a separate accounting department, will just pay the invoice to make it go away. wish I had the name of the scamming company. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. To which I replied, “Oh really. | EMARKETING STRATEGIST JUNE 22, 2010 How to Use HARO for Publicity & More! (Part I) HARO was recently purchased by software company Vocus. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. Helpareporter.com is a publicity resource every small business can use. | | | | | | | |
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EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010 The Power of Negative Attention
Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. Unfortunately, we the buying public, assume that high ranking sites must be reputable companies. Lesson #1: High Rankings & Snazzy Graphics Does Not Equal Reputable Company! As the article states, Google is better at providing reviews of local companies than it is internet based companies. If it’s not a major company or website you’ve heard of before (i.e. MORE >> -
EMARKETING STRATEGIST | MONDAY, JULY 19, 2010 HARO Part II: 5 Not So Well Known Uses for HARO
You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&# They got that spot because they came to the attention of the right journalist. I’m a big fan of Jill Konrath and her book “ Selling to Big Companies.&# In it she shows you how to sell to people who are so busy they are looking for a reason to blow you off. When you do this, you’ll get a bunch of new visitors to your website so make sure it’s spiffed up before company comes over! MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010  The Power of Negative Attention
Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. Unfortunately, we the buying public, assume that high ranking sites must be reputable companies. Lesson #1: High Rankings & Snazzy Graphics Does Not Equal Reputable Company! As the article states, Google is better at providing reviews of local companies than it is internet based companies. If it’s not a major company or website you’ve heard of before (i.e. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010  The Power of Negative Attention
Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. Unfortunately, we the buying public, assume that high ranking sites must be reputable companies. Lesson #1: High Rankings & Snazzy Graphics Does Not Equal Reputable Company! As the article states, Google is better at providing reviews of local companies than it is internet based companies. If it’s not a major company or website you’ve heard of before (i.e. MORE >> -
EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011  Are you Protecting Your Most Important Online Asset?
Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. So what can the real Bergeron Properties do about this? Nothing. MORE >>
- Are you Protecting Your Most Important Online Asset? EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011
- Are you Protecting Your Most Important Online Asset? EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011
- How to Set Up Google Alerts and Use Them for Internet Research EMARKETING STRATEGIST | TUESDAY, AUGUST 21, 2012
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
- Watch out for This Sales Newsletter Scam EMARKETING STRATEGIST | MONDAY, AUGUST 2, 2010
- Who’s Tracking You Online? EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
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