eMarketing Strategist

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Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. There are companies that specialize in it and most of them use methods that won’t get you in trouble with Google.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients.

How to Write Meta Tags

eMarketing Strategist

Should we use our company name in the title tag? There is debate about whether or not you should start you title tag with your company name. Usually the web designer puts up place holder meta tags like “XYZ Company Home Page” with the intention of coming back and adding real meta tags later. If you asked me “What is the #1 thing I can do to improve my website’s rankings?”

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

The Power of Negative Attention

eMarketing Strategist

Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. Unfortunately, we the buying public, assume that high ranking sites must be reputable companies.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Monitor what people are saying about your company online. Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis?

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Monitor what people are saying about your company online. Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis?

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Monitor what people are saying about your company online. Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients.

Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. There are companies that specialize in it and most of them use methods that won’t get you in trouble with Google.

Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. There are companies that specialize in it and most of them use methods that won’t get you in trouble with Google.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. There are companies that specialize in it and most of them use methods that won’t get you in trouble with Google.

Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. There are companies that specialize in it and most of them use methods that won’t get you in trouble with Google.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. Many companies, especially ones with a separate accounting department, will just pay the invoice to make it go away.

How to Write Meta Tags

eMarketing Strategist

Should we use our company name in the title tag? There is debate about whether or not you should start you title tag with your company name. Usually the web designer puts up place holder meta tags like “XYZ Company Home Page” with the intention of coming back and adding real meta tags later. If you asked me “What is the #1 thing I can do to improve my website’s rankings?”

How to Write Meta Tags

eMarketing Strategist

Should we use our company name in the title tag? There is debate about whether or not you should start you title tag with your company name. Usually the web designer puts up place holder meta tags like “XYZ Company Home Page” with the intention of coming back and adding real meta tags later. If you asked me “What is the #1 thing I can do to improve my website’s rankings?”

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&# They got that spot because they came to the attention of the right journalist. I’m a big fan of Jill Konrath and her book “ Selling to Big Companies.&# In it she shows you how to sell to people who are so busy they are looking for a reason to blow you off.

PR 2

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon.

The Power of Negative Attention

eMarketing Strategist

Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. Unfortunately, we the buying public, assume that high ranking sites must be reputable companies. Lesson #1: High Rankings & Snazzy Graphics Does Not Equal Reputable Company! If it’s not a major company or website you’ve heard of before (i.e.

Who’s Tracking You Online?

eMarketing Strategist

Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. Big companies such as Google, Microsoft and Yahoo aren’t out to get sensitive data such as credit card or social security numbers.

Who’s Tracking You Online?

eMarketing Strategist

Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. Big companies such as Google, Microsoft and Yahoo aren’t out to get sensitive data such as credit card or social security numbers.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. Many companies, especially ones with a separate accounting department, will just pay the invoice to make it go away. I wish I had the name of the scamming company. Talk about a crappy way to start a Monday!

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

HARO was recently purchased by software company Vocus. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work.

One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme.

6 Branding Mistakes Undermining Your Company's Image

Hubspot

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Five steps to establish a content-creating company culture

grow - Practical Marketing Solutions

I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1.

How to change your company culture for marketing success

grow - Practical Marketing Solutions

I used to work for a big metals and mining company called Alcoa. It might make more sense if you knew that the company was the subject of the most famous lawsuit against a corporate monopoly in U.S. Obviously something that dramatic would have a powerful impact on the company culture.

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

I used to work for a big global company. ” We discussed the fact that in many companies, the IT Department is still a “cost center” and not strategically integrated into marketing and sales functions. I used to work for a big global company.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing.

Is Marketing Automation Right for Every Company?

The Point

Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent.

Study shows social media usage surging at large companies

grow - Practical Marketing Solutions

The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.

Video 80

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.