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Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. There are companies that specialize in it and most of them use methods that won’t get you in trouble with Google. What this company did wrong was pay for them and use link farms. This is news?” Featured

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. So what can the real Bergeron Properties do about this?

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. So what can the real Bergeron Properties do about this?

How to Write Meta Tags

eMarketing Strategist

Should we use our company name in the title tag? There is debate about whether or not you should start you title tag with your company name. Usually the web designer puts up place holder meta tags like “XYZ Company Home Page” with the intention of coming back and adding real meta tags later. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Monitor what people are saying about your company online. Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? This could take hours! That’s where Google Alerts comes in. See who’s talking/writing about a particular topic.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Monitor what people are saying about your company online. Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? This could take hours! That’s where Google Alerts comes in. See who’s talking/writing about a particular topic.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Monitor what people are saying about your company online. Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? This could take hours! That’s where Google Alerts comes in. See who’s talking/writing about a particular topic.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. So what can the real Bergeron Properties do about this?

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. So what can the real Bergeron Properties do about this?

Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. This is news?”

Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. This is news?”

Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. This is news?”

Even the Big Guys Screw Up SEO

eMarketing Strategist

Penney’s SEO company improved their rankings by paying for links to the site. Penney had no idea what their SEO company was doing to improve their rankings. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. This is news?”

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. Many companies, especially ones with a separate accounting department, will just pay the invoice to make it go away. wish I had the name of the scamming company. Talk about a crappy way to start a Monday!

How to Write Meta Tags

eMarketing Strategist

Should we use our company name in the title tag? There is debate about whether or not you should start you title tag with your company name. Usually the web designer puts up place holder meta tags like “XYZ Company Home Page” with the intention of coming back and adding real meta tags later. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work.

How to Write Meta Tags

eMarketing Strategist

Should we use our company name in the title tag? There is debate about whether or not you should start you title tag with your company name. Usually the web designer puts up place holder meta tags like “XYZ Company Home Page” with the intention of coming back and adding real meta tags later. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&#   They got that spot because they came to the attention of the right journalist. When you do this, you’ll get a bunch of new visitors to your website so make sure it’s spiffed up before company comes over! Tags: Featured Blog Talk Radio content HARO Jill Konrath PR public relations Selling to Big Companies That’s where Help a Reporter Out comes in. You bet I will! link]. link].

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Secondly, even if you have an ethical web designer, if something happens to them (like they die), you can’t contact the company they registered it with and say “Hey. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. So what can the real Bergeron Properties do about this? Nothing.

The Power of Negative Attention

eMarketing Strategist

Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. Unfortunately, we the buying public, assume that high ranking sites must be reputable companies. Lesson #1: High Rankings & Snazzy Graphics Does Not Equal Reputable Company! As the article states, Google is better at providing reviews of local companies than it is internet based companies. If it’s not a major company or website you’ve heard of before (i.e.

Who’s Tracking You Online?

eMarketing Strategist

Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. WSJ’s research identified more than 100 tracking companies, data brokers and advertising networks collecting data — which are then sold on a stock market-like exchange to online advertisers. Cookies only know what page you’re on.

Who’s Tracking You Online?

eMarketing Strategist

Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. WSJ’s research identified more than 100 tracking companies, data brokers and advertising networks collecting data — which are then sold on a stock market-like exchange to online advertisers. Cookies only know what page you’re on.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. Many companies, especially ones with a separate accounting department, will just pay the invoice to make it go away. wish I had the name of the scamming company. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. The lesson in this? That’s not true.

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

HARO was recently purchased by software company Vocus. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. Helpareporter.com is a publicity resource every small business can use.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Instagram is a social media platform unlike any other. Microsoft. HootSuite.

One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company. San Diego – check! Check!

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. The post Five Videos Every Company Needs appeared first on Act-On Marketing Blog. For many people, the Dollar Shave Club video is high on the list. Again, great!

Video 73

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. This is only a content summary.

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

I used to work for a big global company. ” We discussed the fact that in many companies, the IT Department is still a “cost center” and not strategically integrated into marketing and sales functions. Technology is kind of the blood coursing through our company’s veins these days. used to work for a big global company. It is a necessary evil.

How to change your company culture for marketing success

grow - Practical Marketing Solutions

I used to work for a big metals and mining company called Alcoa. It might make more sense if you knew that the company was the subject of the most famous lawsuit against a corporate monopoly in U.S. Alcoa actually lost the suit, leading to the break-up of the company into smaller parts that eventually grew into the company’s competitors. Company culture rules.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

Five steps to establish a content-creating company culture

grow - Practical Marketing Solutions

I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. The first question many companies ask is, “Where is all of this content going to come from?”

How Your SMB Company Can Adopt ABM Tactics

Act-On

We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company. So, here is a breakdown of how you can use account-based marketing, no matter what size your company is. We want to be just like them. But, we’re afraid we won’t fit in. No, it doesn’t. That

SMB 72

Is Marketing Automation Right for Every Company?

The Point

Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent. Which begs the question: is marketing automation right for every company? However, specific factors make certain companies better candidates than others.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. So if you’re an in-house marketer, just replace “client” with “company” as you read.). Marketing is hard.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.