| | | Earnest about B2B | |  Companies | 48 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. Use of social media by B2B companies is validated by B2B buyer perspectives. 93% of business buyers believe all companies should have a presence in social media. 75% of B2Bers participate in microblogging (eg. Source: DemandGen Report. | EARNEST ABOUT B2B AUGUST 18, 2010  Top Infographics for b2b marketers Social Media in Business: iStrategy’s compelling infographic providing an insight into the adoption of Social Media by Fortune 100 Companies . . . Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map . Web trend map. | | | | | |
| EARNEST ABOUT B2B APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. LinkedIn proves to be the most useful channel, with 45% of companies having acquired a customer from this professional networking and community vehicle. This is closely followed by the company blog which has delivered new customers for 43% of companies that use them. 22% of the budget goes on events. and 5.6% | EARNEST ABOUT B2B MARCH 19, 2012 Social media: It’s a matter of time The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. These are rare though – FT reports last year only 4% of companies have a dedicated social media function. Not only this but ensure people are updating their own social networks and link these into the company website or other social channels. Last week the Financial Times ran a special report on digital and social media marketing. It’s not my job. It’s yours. stitch in time saves nine. | EARNEST ABOUT B2B JUNE 10, 2010 Vital Statistics for B2B Marketers – the video And while sample sizes always vary, as does the rigour with which different companies approach research, we genuinely believe the figures quoted here bear some semblance to the reality of what’s really going on out there. Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Join the movement. Finally enjoy the video! | EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study From B2B companies being ahead of their B2C rivals in social media adoption to the truth about how active C-level execs are online, the post painted an interesting and pretty compelling picture of what was going on out there. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. Objectives. | | | | | | | |
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EARNEST ABOUT B2B | THURSDAY, OCTOBER 18, 2012  B2B gets Pinteresting
Many B2B companies will recycle old content that is partially visual, such as the cover page of a white paper, in order to expand their repertoire. This is because company staff will rarely identify with a particular business product the way they do with consumer products. The new contender. Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. How does it work? Pinterest 101: Visual content. Engaging you target audience. Charm. Content Curation. MORE >> -
EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 21, 2012  Why use social media? The business case.
85% of b2b buyers believe companies should present information via social networks and 20% are more likely to engage with existing suppliers on twitter. When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. However, if your business still needs convincing that it’s where you should be spending your budget here are the top 10 reasons to help you out. 1. The power has shifted. It’s no longer a case of you putting materials out and attracting customers. 2. Customers are out there researching. 6. It’s cheaper. MORE >> -
EARNEST ABOUT B2B | THURSDAY, MAY 27, 2010  Just how connected are the world’s top 5 IT services companies?
Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. Facebook: Again second guess the IBM company page and you’ll get page not found. LinkedIn: The IBM company presence has 2.8k followers plus further company pages for IBM GS and its numerous subsidiaries. LinkedIn: The HP company presence on LinkedIn has some 2.4k There are a few other Fujitsu company pages but again its hard to separate the official from the unofficial. LinkedIn: Accenture’s company page has 1.3k Fujitsu. MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, JANUARY 12, 2011 B2B Marketing in 2011: The year Augmented Reality gets its big break?
Again, good brand reinforcement for IBM, firmly positioning the company’s expertise in emerging mobile technologies – but fundamentally a b2c app when push comes to shove. It’s neatly executed but a somewhat onerous way to access the information which is billed as being ‘intriguing and insightful’ and helping companies ‘stay ahead of their customer needs in a continually changing world.’. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Watch this space. MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 13, 2010 When familiarity breeds intent: 5 tips to building brand awareness
They run a reputation programme to help all staff better understand how what they say and do on a daily basis defines the way the company is seen out there in the real-world. Be part of the conversation online: According to research by the folk at Cone Inc, 85% of business buyers believe companies should not just present information via social media, but use it to interact and become more engaged with them. Sit down. Brace yourself. According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. Research your market. MORE >>
- Lessons to be learnt EARNEST ABOUT B2B | FRIDAY, FEBRUARY 8, 2013
- Brand loss, no one’s gain: The misery and anguish of M&A activity EARNEST ABOUT B2B | MONDAY, JULY 19, 2010
- This could be the start of a beautiful relationship EARNEST ABOUT B2B | THURSDAY, JUNE 24, 2010
- A lesson in global brand management for b2b marketers EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 10, 2010
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
- It’s all in the message: Bringing clarity to complex propositions EARNEST ABOUT B2B | THURSDAY, JANUARY 6, 2011
- Trending in B2B: Earnest’s Top Tweets in September EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
- Together they stand. Divided they fall. EARNEST ABOUT B2B | TUESDAY, JULY 3, 2012
- How do you get a 60% response rate from FTSE250 Finance Directors? EARNEST ABOUT B2B | MONDAY, MAY 10, 2010
- Trending in B2B: Earnest’s Top Tweets in July EARNEST ABOUT B2B | WEDNESDAY, AUGUST 4, 2010
- This is the week that was in b2b (w/c 20th June) EARNEST ABOUT B2B | MONDAY, JUNE 27, 2011
- RIM: A ship heading for the rocks? We have a bulb for the lighthouse EARNEST ABOUT B2B | FRIDAY, JUNE 1, 2012
- This is the week that was: When social media showed its good and bad side EARNEST ABOUT B2B | TUESDAY, AUGUST 16, 2011
- This is the week that was: Viva Marketing EARNEST ABOUT B2B | WEDNESDAY, AUGUST 22, 2012
- This is the week that was: When Apple lost its core EARNEST ABOUT B2B | TUESDAY, AUGUST 30, 2011
- This is the week that was: Lucky number 7 EARNEST ABOUT B2B | MONDAY, JULY 25, 2011
- Trending in B2B: Earnest’s Top Tweets in October EARNEST ABOUT B2B | MONDAY, NOVEMBER 8, 2010
- Unloved and overlooked: Getting your customer marketing back on track EARNEST ABOUT B2B | FRIDAY, JUNE 4, 2010
- Kaspersky campaign: a viral campaign, but not as you’d know it EARNEST ABOUT B2B | TUESDAY, JANUARY 24, 2012
- This is the week that was: When social media put its brakes on EARNEST ABOUT B2B | TUESDAY, NOVEMBER 15, 2011
- This is the week that was in b2b: we love a bit of controversy EARNEST ABOUT B2B | FRIDAY, JULY 15, 2011
- This is the week that was in b2b EARNEST ABOUT B2B | FRIDAY, JUNE 17, 2011
- This is the week that was – Public bickering and mourning. EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 12, 2011
- Are your customers content? EARNEST ABOUT B2B | FRIDAY, MARCH 18, 2011
- This is the week that was: The times they are a-changin’ EARNEST ABOUT B2B | FRIDAY, JULY 27, 2012
- Buyer personas – under-used, but over-abused? EARNEST ABOUT B2B | THURSDAY, MARCH 4, 2010
- Causing offence: The pain and anguish of customer loyalty EARNEST ABOUT B2B | TUESDAY, MAY 4, 2010
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: What of the future generation? EARNEST ABOUT B2B | FRIDAY, AUGUST 19, 2011
- This is the week that was: The death of the tagline? EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 23, 2011
- 5 things we learnt from Davos that we thought you needed to know EARNEST ABOUT B2B | TUESDAY, JANUARY 29, 2013
- Kaspersky campaign: a viral campaign, but not as you’d know it EARNEST ABOUT B2B | TUESDAY, JANUARY 24, 2012
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
- Social media: It’s a matter of time EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012
- This is the week that was: A slice of the BlackBerry crumble EARNEST ABOUT B2B | MONDAY, OCTOBER 17, 2011
- This is the week that was: When captain credit crunch reared his ugly head EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 20, 2011
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