Direct Response Coach

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How you can – and why you should – use your website to teach

Direct Response Coach

For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell. But that shouldn’t be the end of it.

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Account-Based Marketing and Direct Mail

Direct Response Coach

It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It starts with the understanding that most of your business is going to come from a small group of businesses that [.].

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Let’s talk about response rates – realistically

Direct Response Coach

This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. Twenty years ago, I developed a lead generation program for a technical recruiting employment firm.

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What I don’t understand about this failed email campaign

Direct Response Coach

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

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Is a direct mail postcard enough?

Direct Response Coach

Do a Google search and see how many postcard companies are out there. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Large, small or in between, [.]. The post Is a direct mail postcard enough?

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Never feel bad about “cold calling”

Direct Response Coach

At some companies and for some sales people, it still is. Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.].