Also, the sense of conformity it brings to a company is an aspect that cannot be overlooked. Instead of managing and maintaining each site individually, a company can do it all at once. company can manage a great deal of individual sites all containing different content, but with Responsive Design time is saved by only having to deal with one site to maintain. Company outlook is up to date. All companies wants to be up to date with interactive ways to display their product or services. link]. Responsive Design Benefits. Better Consumer Experience. Saves Time. MORE >>

After a couple of lackluster experiences, however, where my scanning efforts were rewarded only by being directed to a company's homepage, I began to think QR code scanning was a waste of my time. It's great to see companies small and large having "ah ha!" Over the past few years, there have been many naysayers regarding the use of QR codes in marketing to drive mobile engagement – I was one of them. I, like many, was initially excited by the novelty of using the camera on my smartphone as a scanner. more than the similar products near it on the shelf. MORE >>

While I personally wouldn’t recommend adopting SMS as a way to advertise in general (I as a mobile user would completely rebel against a company who was spamming me…) I must admit I wouldn’t resent receiving the odd SMS-based coupon to a nearby restaurant or store as I was walking around downtown… What do you think? When talking about digital marketing strategies today’s marketer would be completely remiss if he were not incorporating mobile best practices. So we do what we must. We optimize our email messages and shorten our headlines. by 2015. MORE >>

Before the cloud phenomenon, companies requiring big data capabilities needed to purchase the machines that comprised the processing power they required even if it was only fully utilized all the time. In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Computing on the scale required to handle Big Data comes with a number of challenges. Store. Analyze. MORE >>

for more information on how to improve customer service online check out 5 Tips to Improve Your Company's Customer Service on the Web by Brett Borgeson.). I love the holidays. love the excitement as wicker cornucopias filled with fake gourds and folding paper turkeys dressed like pilgrims are replaced by brightly-colored gift wraps, shiny decorations and stuffed animals with Santa hats. love to see the dogs dressed up with reindeer antlers and trucks with wreaths mounted on the front. especially love the holiday baked goods… cakes and cookies and cupcakes and breads… wow! MORE >>