Digital B2B Marketing

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Selfless Giving and Selfish Companies: A Social Media Conundrum

Digital B2B Marketing

Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Companies do not do something and expect nothing in return.

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How to Solve the Marketing Skills Gap In Your Company

Digital B2B Marketing

A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster. Our conversation turned to skill sets and the current digital and technology skills gap in marketing today.

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Are Your Company Values a House of Cards?

Digital B2B Marketing

Company values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. All it takes is one misstep for the perception of your company and brand to unravel. Prospects and customers experience how you live your values in every interaction.

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Both sites that loaded include the company follow button. Company pages were not visited prior to or doing the video.

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Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Remember, a benchmark just reflects how the companies or marketers in the study are doing. They represent the results of a small sample of companies. Measurement practices vary company to company and platform to platform. Notes on chart statistics: Mailchimp results exclude companies with less than 50 employees.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Companies like Simpli.fi

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. However, before that can be turned into a broad advertising plan, it is generalized as large companies or specific industries likely to have large data centers. Measure traffic by company.