Crimson Marketing

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How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. While more canny companies are surging ahead. As a consequence, they’re barely able to leverage marketing technologies, if at all.

Analytics 100
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Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100
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Going Digital: The Secrets Revealed [Video]

Crimson Marketing

It takes more than competing with your competitors and incremental changes to transition your company to digital. Companies who are really focused on going digital challenge themselves to think long term, about new business models, and are disruptive. Digital companies are willing to make tough decisions right now, today.

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month.

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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

These days, with monthly lead flow for some companies in the thousands or tens of thousands, those old-school methods no longer cut it. That is exactly the work done by predictive analytics technology company Infer. Jim was Infer’s first customer while he was at Box and also served as an advisor to the company since 2012.

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How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)

Crimson Marketing

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

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Why Trusting Your Gut Is The Worst Marketing Move You Could Make

Crimson Marketing

Let’s take a look at two very different companies that have used Big Data — and are still using it — to give their brands a big, information-driven boost. Companies Using Big Data the Right Way. Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company.