Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing MORE >>

Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially since communication essentially often was company-oriented and more a monologue than a dialogue. Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread and how they act. Relationships are based upon trust. Although the levels and types of trust are different, this goes for business relationships as well. Trust regarding what businesses say and do has been decreasing. MORE >>

Or better, I maybe should say “it starts to change” because every day again I have to notice how companies succumb for the old ways of push marketing under pressure of internal silo-driven personal short-term priorities. goal of content is to generate value and emotional connections for people through all the contact moments and touch points with the brand or the company. Every point of contact between the customer, prospect or simply a “person” without labels, and a company contributes to the shape the story takes: customer experiences, relevant marketing dialogues, etc. MORE >>

m working on a few trainings for a company to get their employees involved in a social business program. It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. Yes, that involves training as well. Even if my message is to be channel-agnostic and think integrated, people need to learn how to use the channels as well. So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing. My rules, not everyone’s rules. Some examples? Respect. MORE >>

In a 2010 overview of the usage of connected devices, The Nielsen Company, used the term ‘ connected consumer ’ in that context (PDF opens, slideshare below). The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer if you want to serve him well. So, here is what you should know about that connected consumer. It’s also clear that we use more connected devices. MORE >>