Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts. In 2010, as companies think of these tools as more central to their communications, you’ll find objective-driven measurement will become even more important. MORE >>

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. The Ultimate Guide to Salesforce Automation Campaign from InsideCRM.com: This was a campaign my company ran which was extremely successful. MORE >>

He’s is the author of the widely acclaimed book, Crafting White Paper 2.0 , and the founder of The White Paper Company and the White Paper Pundit blog. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Janice King of WriteSpark is a prominent freelance technical copywriter who creates white papers, case studies, and other sales materials for global technology companies such as Cisco, Nokia Siemens Networks, Hewlett Packard, and Sprint. " Jonathan Kantor. Benefits. MORE >>

Jonathan Kantor is the principal and founder of The Appum Group, The White Paper Company , and has been producing commercial white papers for the past 11 years. Tell us about The White Paper Company. Jonathan Kantor: The Appum Group, The White Paper Company has been dedicated to white paper marketing since 2000. Each person in The White Paper Company has an extensive enterprise business background and serves as an independent contractor. Ambal Balakrishnan: What makes The White Paper Company different from other players in the market? Crafting White Paper 2.0 MORE >>

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. If this is the first interaction a potential buyer has with your company, he or she will probably resist registration (rightly expecting that sharing contact info will lead to being bombarded with emails or phone calls). " Jonathan Kantor. Books. MORE >>