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Content Marketing Showcase Series # 10 French Connection YouTube Channel

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The company combines the mini-video format of YouTube with the ethos of the Home Shopping Network to offer women snack-sized personal shopping videos based on occasion. Name : Youtique : French Connection’s Twitter Handle [link]. Description.

B2B BloggingTrends in 2011

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Here are some snippets from the white paper: Tom Pick Given the increasing popularity of inbound / content marketing (and the declining effectiveness of advertising), more companies will start blogs in 2011.

Paper 11

How to Craft White Papers that Generate Quality Business Leads?

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Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Content Marketers Must Read Book of the Week!

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Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Content Marketing Tools Series #1 Animoto

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Industry Example: Here is an interesting example of Animoto by a company named Sweet Spud. sandeep. Normal. sandeep. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 12.00. Clean. Clean. false. false. false. false. EN-US. X-NONE. X-NONE. MicrosoftInternetExplorer4. Animoto : An.

Annual Content Marketing Retreat 2012

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As a result, companies are hiring Content Directors and adding content creation line items in their budgets, most for the first time ever. So, businesses and companies still do not have budgets for content development.

Managing Content Marketing

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Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

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Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. It’s almost the end of the year and we will soon start a fresh one.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Killer Questions to Ask Before Starting a White Paper Project

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He’s is the author of the widely acclaimed book, Crafting White Paper 2.0 , and the founder of The White Paper Company and the White Paper Pundit blog. A writer needs to understand the reader's business title, role, size of their team and their company, and the region where they work.

SME 2

How to measure ROI on creating and marketing content?

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Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

How to write lead generating white papers?

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Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. White papers are powerful sources of lead generation.

Defy Gravity: Propel Your Business to High-Velocity Growth

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She has helped to define, position and launch over 100 individual products and companies since she began consulting 20 years ago. There are those who can write and then are those who can "really" write. Rebel Brown belongs to the latter category.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

How should B2B content differ for Business and Technical Decision Maker?

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Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Now let’s assume that both of these decision makers work for the same company.

The Dawn of Content Strategy

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Without ownership in a company, all departments will vie for this control. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010?

Worry Less about being Heard

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" Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. How to help your buyers engage and self-educate?

Know Thy Audience: Business and Technical White Papers

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Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Many white papers produced by technology companies now reflect this blended view of business and technical factors.

FAQ 2

Campaigns to Conversations

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Listed companies will have to figure out relevance of terms like “silent period” and ‘selective disemmination” in this media. Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge?

Does your B2B Marketing have Consistent Messages?

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We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Why should they choose your company? B2B Marketing has become multi-faceted in this digital era.

B2B 2

Social Media Goes Corporate

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Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We Businesses have started integrating social media into their marketing efforts.

Marketing is a Mindset

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Find and Convert helps companies get found on the web and build profitable relationships through search marketing and social media marketing strategies. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share.

The Biggest Challenge in Creating and Marketing White Papers

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Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Three simple questions that determine whether any company needs white papers.

David

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" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery.

Craig

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" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery.

White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers

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Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. ” Jonathan Kantor , a 27-year business veteran with such companies as Apple, Microsoft, and J.D.

B2B Content Marketing - Less is the New More?

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Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? Your company decides to host a webinar with an industry expert. The Nielsen Company recently reported a 5.2%

B2B 2

Content Takes Center Stage

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" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Why should B2B organizations commit a growing percentage of their budget to content creation?

Embrace True Nurturing Programs

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If the story changes enough, it will veer away from your prospects’ expressed interests and they’ll move on to another company that’s providing the information they need for the buying stage they’re in.

Do your Content have a Personality?

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Companies, of all sizes, are finding success with the use of personas and spokespeople because people prefer to buy from other people, not from large, anonymous brands. Owners are the natural voices of their companies. Does your content have a personality?

Lead Generation to Demand Generation

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In 2010, we will see hundreds of medium and large sized B2B companies stop focusing on the number of lead created, instead improving the quality of leads passed to sales. How will demand generation evolve? We asked Maria Pergolino "What are key marketing trends and predictions for 2010?

The New Brand Investments

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Sample Social Media Plan for B2B companies. Where are the new marketing investments being made? We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

The White Paper Question: To Gate or Not To Gate?

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Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads?

FAQ 2

The Content Marketing Question: To Gate or Not To Gate?

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Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. "Buyers will find out about your company with or without you."

Understand the Full Buying Process of your Buyers

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Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change?

How to Make your Content Work Harder for You?

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Beth is Senior Editor at Interact Media , a content marketing software company. Even small businesses are now starting to go global, and repurposing can help these companies break down language barriers to capitalize on new opportunities.

Steve Woods

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Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. She specializes in Content Marketing for B2B companies. With the economy still raw, companies have an obligation to more than profit margins.

Jonathan

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Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. She specializes in Content Marketing for B2B companies. With the economy still raw, companies have an obligation to more than profit margins.