| | | Client Bridge | |  Companies | 147 articles |
| Page 1 of 2 | Previous | Next | CLIENT BRIDGE APRIL 8, 2011 Statistics Every Marketer Should Know Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. 91% of email users have unsubscribed from a company email they previously opted-in to." 57% of businesses have acquired a customer through their company blog." 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook." Facebook has demonstrated value to all types of companies. Companies that blog get 55% more web traffic." 78% of Internet users conduct product research online." | CLIENT BRIDGE SEPTEMBER 20, 2010  Software Tools for Inbound Marketing The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Below are a list of technologies and capabilities that are important tools for today's inbound marketer. Email marketing - email is still a critical tool in the lead generation arsenal. Solutions vary greatly in price and capability. | | | | | |
| CLIENT BRIDGE SEPTEMBER 17, 2010  10 Steps to Launch Your Social Media Presence Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. In 2 minutes -- you can find out if your company is taking full advantage of today's powerful inbound marketing practices. Where does your market get together online? Try creating a persona of your ideal target audience. | CLIENT BRIDGE JUNE 28, 2012 Content Marketing Checklist This can be accomplished with a web hosting company with a strong security track record, or with a monitoring service. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. View Original Article | CLIENT BRIDGE FEBRUARY 28, 2011 6 Benefits of Inbound Marketing Benefits of Inbound Marketing: Consumer Engagement - Enables the customers to interact not only with the company or brand, but also with each other. Ron Fink, partner at Strategic Marketing Solutions, discusses Inbound Marketing on the Hubspot Blog. Strategic Marketing Solutions had to adapt to the disruptive technologies of the digital revolution in order to continue to provide engaging, measurable and profitable marketing solutions for their customers. They embraced the inbound marketing process: Get Found --> Convert --> Analyze. View Original Article | CLIENT BRIDGE SEPTEMBER 24, 2010 4 Persuasive Lead Nurturing Statistics Forrester Research report highlights that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. According to CSO Insights, companies that excel at lead nurturing have 9% more sales reps make quota , and enjoy a 10% shorter ramp up time for new reps. Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". | | | | | | | |
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CLIENT BRIDGE | FRIDAY, MARCH 18, 2011 Blog Metrics to Track
Intra- company links Do you have links to other relevant areas of your site? Media links How many media companies and bloggers link into your blog as a source of information? Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? Where do they click? MORE >> -
CLIENT BRIDGE | MONDAY, OCTOBER 22, 2012 INFOGRAPHIC: Social Sharing - B2B vs. B2C
Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article MORE >> -
CLIENT BRIDGE | MONDAY, MAY 9, 2011  INFOGRAPHIC: Social Location Apps
Digital services company Beyond created the following infographic which looks at social location applications. View Original Article MORE >> -
CLIENT BRIDGE | FRIDAY, MARCH 25, 2011 Building a YouTube Marketing Strategy
Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. 271,000+ Facebook fans. MORE >> -
CLIENT BRIDGE | SATURDAY, SEPTEMBER 25, 2010 ClientBridge Blog Featured in B2B MarketingZone
For examples, you can easily sort by date, company name, topic, product, etc. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone. This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. One of the coolest things about the B2B MarketingZone is the navigation. MORE >>
- 5 Steps to Getting Started with Lead Nurturing CLIENT BRIDGE | THURSDAY, SEPTEMBER 16, 2010
- Small Business Predictions for 2012 CLIENT BRIDGE | THURSDAY, DECEMBER 15, 2011
- The Top 10 Content Marketing Blogs CLIENT BRIDGE | MONDAY, MARCH 21, 2011
- INFOGRAPHIC: The Evolution of Social Customer Relationship Management CLIENT BRIDGE | WEDNESDAY, MAY 11, 2011
- INFOGRAPHIC: Competing with Big Brands CLIENT BRIDGE | FRIDAY, JULY 13, 2012
- Reasons to be Cautious with Facebook Marketing CLIENT BRIDGE | THURSDAY, MARCH 17, 2011
- Where Does Social Media Fit into the Marketing Mix? CLIENT BRIDGE | TUESDAY, MARCH 1, 2011
- Marketing Trends of 2012 CLIENT BRIDGE | TUESDAY, JANUARY 31, 2012
- Word of Mouth Marketing Lessons CLIENT BRIDGE | WEDNESDAY, MARCH 2, 2011
- Creating Sales Opportunities With Lead Scoring CLIENT BRIDGE | THURSDAY, FEBRUARY 24, 2011
- How to Keep Customers Happy CLIENT BRIDGE | MONDAY, MARCH 21, 2011
- Big Brands Start to Bet on Mobile Marketing CLIENT BRIDGE | THURSDAY, APRIL 14, 2011
- Content Marketing - Large vs. Small Companies CLIENT BRIDGE | TUESDAY, FEBRUARY 15, 2011
- INFOGRAPHIC: Using Twitter for Customer Service CLIENT BRIDGE | MONDAY, SEPTEMBER 10, 2012
- INFOGRAPHIC: "Liking" Brands on Facebook CLIENT BRIDGE | WEDNESDAY, OCTOBER 17, 2012
- INFOGRAPHIC: Social Media Tips on Commenting CLIENT BRIDGE | WEDNESDAY, MAY 23, 2012
- Bold Social Media Risks CLIENT BRIDGE | THURSDAY, OCTOBER 11, 2012
- Statistics That Indicate the Future of Marketing CLIENT BRIDGE | TUESDAY, AUGUST 28, 2012
- Content Marketing Ideas for 2013 CLIENT BRIDGE | THURSDAY, DECEMBER 27, 2012
- HubSpot Competitor Analysis Tool CLIENT BRIDGE | FRIDAY, SEPTEMBER 14, 2012
- A Guide to Local SEO CLIENT BRIDGE | THURSDAY, SEPTEMBER 13, 2012
- Debunking Social Media Marketing Myths CLIENT BRIDGE | THURSDAY, NOVEMBER 29, 2012
- B2B Content Marketing Statistics CLIENT BRIDGE | THURSDAY, DECEMBER 13, 2012
- Why Implementing a Good Content Strategy is Good for Business CLIENT BRIDGE | MONDAY, AUGUST 13, 2012
- IBM's Twitter Use for Marketing CLIENT BRIDGE | FRIDAY, MARCH 25, 2011
- B2B Blogging in 2011 CLIENT BRIDGE | THURSDAY, MARCH 3, 2011
- The Four C's of Content Marketing CLIENT BRIDGE | THURSDAY, JULY 21, 2011
- How to Ramp Up Marketing Automation CLIENT BRIDGE | MONDAY, FEBRUARY 14, 2011
- Social Media Marketing Tips from 2011 CLIENT BRIDGE | TUESDAY, JANUARY 10, 2012
- Reducing Costs with Content Marketing CLIENT BRIDGE | THURSDAY, JUNE 2, 2011
- Content Marketing Failure Points CLIENT BRIDGE | FRIDAY, MARCH 18, 2011
- Another Software Company Succeeds with Inbound Marketing & HubSpot CLIENT BRIDGE | WEDNESDAY, FEBRUARY 17, 2010
- Is Bing Currently the Best Deal in Paid Search? CLIENT BRIDGE | TUESDAY, JULY 19, 2011
- Creating Compelling Content When You're Out of Ideas CLIENT BRIDGE | WEDNESDAY, MAY 18, 2011
- Yahoo and Bing to Allow Trademark Keywords CLIENT BRIDGE | MONDAY, FEBRUARY 28, 2011
- Thoughts on Outsourced Lead Generation CLIENT BRIDGE | MONDAY, JULY 19, 2010
- Find Out What Companies Are Viewing Your Website - New HubSpot App! CLIENT BRIDGE | WEDNESDAY, NOVEMBER 9, 2011
- Blogging for SEO CLIENT BRIDGE | THURSDAY, FEBRUARY 10, 2011
- INFOGRAPHIC: Global Social Media Check-Up 2012 CLIENT BRIDGE | MONDAY, JULY 30, 2012
- Inbound Marketing ROI Statistics CLIENT BRIDGE | THURSDAY, MARCH 21, 2013
- VIDEO: Social Media's Multiplier Effect CLIENT BRIDGE | TUESDAY, DECEMBER 4, 2012
- INFOGRAPHIC: Expert SEO Tips CLIENT BRIDGE | FRIDAY, NOVEMBER 9, 2012
- INFOGRAPHIC: Social Media Strategy CLIENT BRIDGE | FRIDAY, APRIL 5, 2013
- INFOGRAPHIC: Effective Internet Marketing CLIENT BRIDGE | FRIDAY, JANUARY 11, 2013
- INFOGRAPHIC: Using Social Media for Customer Service CLIENT BRIDGE | WEDNESDAY, JANUARY 9, 2013
- INFOGRAPHIC: Social Media Customer Service CLIENT BRIDGE | WEDNESDAY, JULY 25, 2012
- Content Marketing Lessons for Small Business CLIENT BRIDGE | THURSDAY, OCTOBER 4, 2012
- Marketing Resolutions for 2013 CLIENT BRIDGE | THURSDAY, JANUARY 3, 2013
- What Users Want from a Mobile Website CLIENT BRIDGE | THURSDAY, OCTOBER 25, 2012
- Online Marketing Trends for 2013 CLIENT BRIDGE | THURSDAY, JANUARY 31, 2013
- Using LinkedIn for Lead Generation: 5 Quick Tips CLIENT BRIDGE | THURSDAY, AUGUST 16, 2012
- Social Media Marketing Mistakes CLIENT BRIDGE | THURSDAY, AUGUST 16, 2012
- VIDEO: Social Media for Growing a Business CLIENT BRIDGE | TUESDAY, FEBRUARY 14, 2012
- INFOGRAPHIC: Social Customer Relationship Management CLIENT BRIDGE | MONDAY, MAY 14, 2012
- INFOGRAPHIC: Facebook 2012 CLIENT BRIDGE | FRIDAY, APRIL 27, 2012
- INFOGRAPHIC: Inbound Marketing Budget Trends CLIENT BRIDGE | WEDNESDAY, NOVEMBER 16, 2011
- INFOGRAPHIC: Black Hat SEO CLIENT BRIDGE | WEDNESDAY, NOVEMBER 2, 2011
- Facebook B2B Marketing Tips CLIENT BRIDGE | THURSDAY, OCTOBER 20, 2011
- Marketing Automation Success Stories CLIENT BRIDGE | MONDAY, MARCH 28, 2011
- InboxQ Moves Q&A to Twitter CLIENT BRIDGE | WEDNESDAY, FEBRUARY 23, 2011
- Tips for Creating a Business Video CLIENT BRIDGE | TUESDAY, NOVEMBER 15, 2011
- Marketing Red Flags CLIENT BRIDGE | THURSDAY, MARCH 31, 2011
- How B2B Marketers Should Be Using Social Media CLIENT BRIDGE | TUESDAY, MARCH 22, 2011
- Groupon and Online Marketing CLIENT BRIDGE | THURSDAY, MARCH 3, 2011
- Marketing Strategies to Maintain Your Online Reputation CLIENT BRIDGE | WEDNESDAY, MARCH 16, 2011
- Social Media Trends for 2012 CLIENT BRIDGE | TUESDAY, DECEMBER 20, 2011
- Top Tactics in B2B Inbound Marketing CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
- Great Facebook Pages CLIENT BRIDGE | WEDNESDAY, MARCH 9, 2011
- Marketing Automation from Salesforce.com CLIENT BRIDGE | TUESDAY, FEBRUARY 22, 2011
- Generating Leads from Your Blog CLIENT BRIDGE | TUESDAY, SEPTEMBER 27, 2011
- Website Elements that Hamper Inbound Marketing CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
- Are You Failing at Marketing Automation? CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
- Social Media Cliches That Work CLIENT BRIDGE | THURSDAY, MARCH 24, 2011
- Attributes of a Thought Leader CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
- The Seven Deadly Sins of Social Media Strategy CLIENT BRIDGE | MONDAY, MARCH 14, 2011
- Blogs - The Centerpiece of Content Marketing CLIENT BRIDGE | FRIDAY, MARCH 4, 2011
- Salesperson Time Investment CLIENT BRIDGE | THURSDAY, MARCH 3, 2011
- What Type of Website Do You Need? CLIENT BRIDGE | THURSDAY, OCTOBER 21, 2010
- Content Marketing in 2012 CLIENT BRIDGE | TUESDAY, SEPTEMBER 13, 2011
- Dispelling Myths about the Youth Market CLIENT BRIDGE | TUESDAY, MARCH 22, 2011
- Mistakes to Avoid When Purchasing a Marketing Automation System CLIENT BRIDGE | MONDAY, MARCH 14, 2011
- Using Apple's Marketing Techniques CLIENT BRIDGE | THURSDAY, MARCH 10, 2011
- Video: Custom Content Marketing CLIENT BRIDGE | TUESDAY, AUGUST 2, 2011
- SLIDESHOW: Pearls of Wisdom From Marketing Experts CLIENT BRIDGE | THURSDAY, MAY 2, 2013
- Misconceptions of B2B Marketing CLIENT BRIDGE | THURSDAY, APRIL 25, 2013
- INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era CLIENT BRIDGE | MONDAY, APRIL 22, 2013
- Short Answers to Common Content Marketing Questions CLIENT BRIDGE | THURSDAY, FEBRUARY 28, 2013
- INFOGRAPHIC: Global Social Media Insights - 2012 CLIENT BRIDGE | FRIDAY, FEBRUARY 22, 2013
- Marketing Trends for 2013 CLIENT BRIDGE | THURSDAY, JANUARY 10, 2013
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