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Does your company's Web presence differentiate your company from the competition?

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An interesting question and one that has significant impact on your company''s ability to grow. Most BtoB companies have a website and have made an effort to attract prospective customers to their site. When a prospective customer finds your company through search engines they generally are evaluating several companies and their solutions.

How to Define Buyer Personas for Inbound Marketing and Selling

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Look for commonalities, in role/title, problems they wanted to solve, industry, company size, etc. Interview companies that did not buy or that bought from a competitor. What are buyer personas? Buyer personas are the model example of an "ideal customer". How to define a buyer persona. There is no one set way to create a buyer persona. Why they ultimately chose your solution?

Blogging for Business - It's Role In Attracting Target Buyers

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When target customers are ready to buy, do they consider your company? reasonable resolution to this question is critical for BtoB companies who serve a defined target market. Most companies do not have a good handle on the answer because they don''t know what they don''t know. The first step in solving this quandary is to think customer and not your company.

INFOGRAPHIC: Social Sharing - B2B vs. B2C

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Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Using Apple's Marketing Techniques

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Apple is really a design company that re-frames existing technology. What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. How to use it: Write for your audience.

Content Marketing Checklist

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This can be accomplished with a web hosting company with a strong security track record, or with a monitoring service. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. View Original Article

HubSpot Reveals New Tools to Accelerate Sales

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Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. As inbound marketing gains popularity and companies become more successful at attracting prospects and generating leads, there is a growing need to get better at selling and servicing leads. Recording optional.). Click to Tweet!

SEO Tips for Small Budgets

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Find a Product - For most, this will be your company or your area of expertise. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. Link Tracking - $20/month is reasonable. Rank Checking Tools - Free ones exist.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

How to Define Your Funnel Stages & MQLs

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Your definition of a marketing qualified lead will be specific to your company, but it must encompass two elements. Defining Your Company’s MQLs. The last stage is to arrive at a definite description of MQLs that fits your company’s needs by considering the following: The behavioral history of recent customers such as the average number of actions they take before becoming a customer.

INFOGRAPHIC: Social Media Strategy

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Social media has become more and more important to organizations, yet many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. From Social Media Explorer, here''s an infographic with an eight step approach to social media strategy. View Original Article

VIDEO: Making Your Brand Stand Out with Social Media

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In this video from Entrepreneur.com, Shira Lazar, host of YouTube''s What''s Trending , advises that companies be authentic and speak directly to their core demographics when extending their brands to social media. View Original Article

VIDEO: Social Media's Multiplier Effect

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From Entrepreneur.com, here's a video with entrepreneur and author Gary Vaynerchuk in which he explains how customers broadcasting their experiences on social media can amplify the impact of your company's interactions. View Original Article

Why Implementing a Good Content Strategy is Good for Business

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content strategy does several things to ensure that you are positioning your company and yourself for success. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. First, it establishes your commitment to providing your users with fresh content. In addition, you will notice more consistency in the message as well as the tone of the message. However, don’t rely on sharing alone.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

The Seven Deadly Sins of Social Media Strategy

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Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Establishing a social media presence for a brand can be difficult. Kevin Dugan offers some tips on how to avoid the "“seven deadly sins” of social media: Envy Trying to mimic the social media programs of other brands isn't beneficial. Brands must understand what makes them unique and use social media to demonstrate that differentiation. Sloth Earn fans by creating engaging content and promotions. Don't just talk about yourself.

What Users Want from a Mobile Website

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52% of users say they're less likely to engage with a company after a bad mobile experience. 48% of users regard a poorly optimized site as an indication that the company doesn't care about their business. 48% of users want to access a company's social networks. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." From the Hubspot Blog, here are 20 statistics from the study. Smartphone Users and the Mobile Browsing Experience. 69% of users want bigger buttons.

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Statistics That Indicate the Future of Marketing

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75% of B2B companies do not measure or quantify social media engagement. 61% of marketing companies plan to increase their email marketing efforts in the next year. A 50% increase in the adoption of marketing automation technology is expected by 2015. 47% of marketing companies plan to increase mobile application efforts in the next year. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. 84% of B2B marketers use some form of social media. View Original Article

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How to Set Up a Google + Business Page

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You’ll be able to classify your page from a number of options that include “Local Business or Place,” “Product or Brand,” “Company, Institution or Organization,” “Arts, Entertainment or Sports,” or “Other.” Once you make your selection, you’ll want to fill in all the basic information, such as your company name, your company’s website URL, and your company’s industry.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

3 Ways Google + Changes Search Marketing

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It means that having a Google + business page provides your company with a win-win situation! These are huge benefits, so be sure to set up a Google + business page for your company if you haven’t already The benefits of having a Google + business page are huge. This is because your marketing efforts on Google + can directly influence your search ranking on Google.

What is Google + and Why it Matters

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Google + provides companies with a huge amount of ways to increase brand awareness and loyalty. For example, if you run a pet food company, then an article about cats isn’t going to be relevant to all of your followers since many of your followers probably have different pets. Google + is often considered Google’s answer to the social media giant, Facebook.

INFOGRAPHIC: Black Hat SEO

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As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” ” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business. View Original Article

Making the Most of Content Marketing Efforts

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Feed your Twitter, LinkedIn, and Facebook updates to your company's blog. Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting. Include social media icons in the sidebar of your blog. Include links to your branded sites in your email signature. Include links to your branded sites in your forum signatures. Put content links in your ads.

INFOGRAPHIC: Effective Internet Marketing

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According to Shebang Online Marketing Group, in 2012, some of the the most effective internet marketing returns were seen from companies that focused on content creation, social media, blogging, SEO, website and landing pages, email and mobile marketing. Here's an infographic that details the prevailing trends for effective online marketing. View Original Article

B2B Content Marketing Statistics

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65% of large companies outsource content creation and 44% overall outsource B2B content creation. The Content Marketing Institute and MarketingProfs have produced the report, "B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends". You can see a slideshow here: Lee Odden on TopRank has pulled over a hundred salient statistics from the report. Here are some highlights. Tactics.

Inbound Marketing ROI Statistics

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Hubspot and MIT studied data from 5,048 HubSpot customers and surveys from 236 knowledgeable professionals about their company's marketing strategy to answer questions about the return on investment from inbound marketing. 92% of Companies Using Inbound Marketing Increase Their Traffic. 85% of Companies Using Inbound Marketing Increase Traffic within 7 Months. 93% of Companies Using Inbound Marketing Increase Their Lead Generation. 84% of Companies Using Inbound Marketing Increase Their Leads within 7 Months. 40% increased traffic by at least 75%.

INFOGRAPHIC: Global Social Media Insights - 2012

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From Burson-Marsteller on JeffBullas.com, here's an infographic of findings from a 2012 study on how companies have adapted to social media. Engagement is becoming second nature to companies. Multiple accounts on these platforms allow companies to target audiences by geography, topic or service. Companies are adapting rapidly to new platforms. Top 5 Findings. People are talking about the Fortune Global 100 a lot. Video content creation is on the rise. View Original Article

INFOGRAPHIC: Using Social Media for Customer Service

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As a result, 80% of companies have plans to use social media for customer service. Forty seven percent of social media users "actively seek" customer service through social media. From ClickSoftware, here's an infographic that shows the growing importance of social media in customer service. View Original Article

Online Marketing Trends for 2013

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Local companies have never before had so many affordable tools available to understand how to improve local search results, engage with customers and measure their success. Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. "A surge in second screen value." Mobile screens represent value to marketers. To realize that value, mobile offerings need to move beyond easy of use and searchability and offer new information and resources. The evolution of attribution modeling."

Marketing Resolutions for 2013

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Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. Dissect a company you admire to understand why their marketing works. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Produce a video in the first quarter of 2013 and post it on YouTube.

A Calculator of the Value of Social Media Followers

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Answer six questions and see what each Like or follower is worth to your company. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. UpM (Unlikes-per-Month) Unlikes and unfollows. CR (Conversion Rate) Average conversion rate of your website, from visit to sale or visit to lead.

INFOGRAPHIC: "Liking" Brands on Facebook

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The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. View Original Article

Bold Social Media Risks

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At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. That scares a lot of companies, but others proactively open the feedback floodgates. Vacuum cleaner company Oreck uses Pinterest to tie their brand to something visually exciting.

What Type of Website Do You Need?

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Helping you generate publicity about your company. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads.

VIDEO: Creating a Social Media Policy

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In the following video on Entrepreneur.com, Mikal Belicove outlines how to create a social media policy for your company. Define what social media means for your business. Document your goals, strategy and tactics as part of the policy. Describe what is and what is not allowed in your social media efforts. Assign social media roles among your staff. Share your social media policy with your legal counsel before sharing it with staff. View Original Article

Tips for Retooling Your Business

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While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Otherwise, you're loaning customers money, interest-free for 30, 60 or 75 days. Start Collecting Have a consistent collection strategy and process with an employee dedicated to it. Define a niche and exploit it. View Original Article

Scheduling Your Social Media Marketing Efforts

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Scan Google Alerts for brand and company mentions. Set up saved searches to find out if people are talking about you or your company. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn. Scan Twitter followers for relevant conversations. Respond/Follow when appropriate.

Building a YouTube Marketing Strategy

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Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. 271,000+ Facebook fans.