Buzz Marketing for Technology

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level. Last year I was asked by ITSMA to collaborate on this piece with them. Enjoy!

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. What companies really need is the ability to manage large amounts of data in a safe, agile and adaptable fashion.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Posted in Innovation. And it’s often what keeps customers happy and coming back year and after. Take, for example, a global footwear brand.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. I keep posting things but I’m not getting many views.”

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. or 2.xx, which is not uncommon.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. The result might enable companies to find new customers, engage with existing customers in a fun way, getting customers to take some form of action, or managing the relationship in other ways.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Which is no small feat since most companies are not “born digital” there is a lot of work to do to get all the people, process and technology to line up.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. So here are 3 reasons why ….

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade. B2B companies—and their customers—crave a great online experience too.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. Rule #1: Don’t Become Complacent. touch, swipe).

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. You’re not alone.

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom line. So the assumption that change is the weird thing and stability is the normal thing is something that causes a lot of companies to get taken by surprise. So how should companies think about and organize themselves to take advantage of short-term sustainable advantages?

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Posted in Commerce eCommerce Strategy. When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Well, and install the lockers. A lot.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

I spoke to two very well-known technology companies. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD: How often is poor data the downfall of a marketing campaign? Very often if you think about trade shows, who attends your booth?

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. Results : 500,000 viral updates on company products. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems. Posted in Crowdsourcing Gaming Innovation.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When companies combine this with internal business data, they get the Business Intelligence they use to make fundamental decisions about product development, honing existing services, and where and how much to invest. Both have inherent limitations.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. Feel free to let me know how you are using some of these tools to help your company make better business decisions!

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

We discussed nine ways companies have found to connect social media to revenue and ROI. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. 2) Start testing, seriously.

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The Rapid eLearning Blog

Buzz Marketing for Technology

Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations. A big issue with the presentation template is that they’re branded with logos or company brand elements. Insert your company Intranet. This could just as easily be your company’s Intranet site.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. Companies that have already successfully leveraged new SaaS solutions along with optimization and personalization strategies have achieved, on average, a double-digit increase in conversions.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Aligning all these efforts first requires companies to consider how consumers are using mobile devices to interact with the brand, and how that will differ from the online or in-store interaction. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. These applications of social media analytics only scratch the surface though.

IROI: Immediate Return on Investment

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In the traditional model, smaller companies with new and disruptive products and services are often locked-out of media buys because they lack the incumbents’ financial muscle. With information and insights derived from Social Media, these companies can find alternate and more effective channels to disseminate their messages in real-time and with high-fidelity to audience attitudes and behavior. Social media democratizes the playing field for small and medium companies for whom attention and exposure is priceless, and again generating an immediate ROI. No related posts.

The ROI of Influencer Marketing

Buzz Marketing for Technology

Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The question is: who inside the company can embody these traits and help the CEO rule the roost? The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. If the $42.3 But online is a big place. And who should lead the charge? One word: data.

Making Marketing Agility Cool

Buzz Marketing for Technology

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Good creative will always be important in marketing. Now that’s cool.

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The Emotion found in Social Data

Buzz Marketing for Technology

It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. In other words, they are emotionally invested in the product, service or experience about which they are opining. The opportunity is yours for the taking!

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willmcinnes ) Integrated Marketing Analyst at Union+Webster.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. So how are websites replicating—and advancing—the traditional focus group?

Blockchain – governance, regulation and security

Buzz Marketing for Technology

As he said to me about the future of digital monies, “A lot of banks and companies and governments are waking up to the potential of this technology. Together, Alex and I delved into the thorny issue of virtual currency, the uses of blockchain to make financial transactions, and what’s to come. It’s not been easy, and that has led to a problem of trust. Alex mentioned to me Mt.