Buzz Marketing for Technology

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level. Last year I was asked by ITSMA to collaborate on this piece with them. Enjoy!

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. What companies really need is the ability to manage large amounts of data in a safe, agile and adaptable fashion.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

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In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically Posted in Innovation. And it’s often what keeps customers happy and coming back year and after. The “other” dominates our attention.

Interview with Simon Sinek – Start With Why

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mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why? Not only can a big company have a why, every company does have a why. It’s the reason why they started the company. good place to start is when companies are formed around real problems. Everybody knows what they do. That’s a result.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

Blockchain – governance, regulation and security

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As he said to me about the future of digital monies, “A lot of banks and companies and governments are waking up to the potential of this technology. Together, Alex and I delved into the thorny issue of virtual currency, the uses of blockchain to make financial transactions, and what’s to come. It’s not been easy, and that has led to a problem of trust.  Alex mentioned to me Mt.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

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Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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Change or Die | Fast Company

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Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features.

The Social-Shake-Up: A New Breed of Marketer is Coming

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In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Which is no small feat since most companies are not “born digital” there is a lot of work to do to get all the people, process and technology to line up.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

10 Ecommerce Predictions for 2013

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Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have -  Companies big and small have dabbled in this for a decade. B2B companies—and their customers—crave a great online experience too. 

3 Ways Social Media can Boost Sales Success

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Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. So here are 3 reasons why ….

Interview with Gregg Thaler from RingLead

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spoke to two very well-known technology companies. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? Very often if you think about trade shows, who attends your booth?

Leading Companies for Customer Service, On and Off Social

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Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

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This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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4 Lessons from Responsive Design for CMOs

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According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. Rule #1: Don’t Become Complacent. touch, swipe).

Why Sustainable Competitive Advantage is so 1990

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So the assumption that change is the weird thing and stability is the normal thing is something that causes a lot of companies to get taken by surprise.  So how should companies think about and organize themselves to take advantage of short-term sustainable advantages? And I’ll give an example of a friend of mine at a big publishing company.  Are you learning new things? 

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

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If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. 6.     Too many clicks.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

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Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Posted in Commerce eCommerce Strategy. When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Well, and install the lockers.

Integrating Listening Into Your Platform for ROI

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We discussed nine ways companies have found to connect social media to revenue and ROI. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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The ROI of Influencer Marketing

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Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing.

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How to Make the Zero Moment of Truth Work for You

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When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. Personalization.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Monitoring vs Analytics [Infographic]

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tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. Feel free to let me know how you are using some of these tools to help your company make better business decisions!

Why Digital Marketers Need to Get More Personal

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With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. Companies that have already successfully leveraged new SaaS solutions along with optimization and personalization strategies have achieved, on average, a double-digit increase in conversions.

5 Ways B2B Can Learn from B2C Marketers

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Sites must be more visual, more concise and more consumable, taking the following into account: 1)     Design your site for the consumer, not the company. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. 2)     Start testing, seriously.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. Prospects can compare their opinions individually and/or as a team with recognized thought leaders from the company or the industry. The following is a transcript of our conversation. How does that differ from just a game?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

The Rapid eLearning Blog

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Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations. The Branding Issue. A big issue with the presentation template is that they’re branded with logos or company brand elements. Insert your company Intranet. The Rapid Elearning Blog. June 24th, 2008.

Social Business Intelligence: Wisdom from the Outside-In

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In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When companies combine this with internal business data, they get the Business Intelligence they use to make fundamental decisions about product development, honing existing services, and where and how much to invest.  Both have inherent limitations. 

Social Listening: Harness Marketing Insights from Consumer Conversations

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This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willmcinnes ) Integrated Marketing Analyst at Union+Webster.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

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Aligning all these efforts first requires companies to consider how consumers are using mobile devices to interact with the brand, and how that will differ from the online or in-store interaction. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

4 Ways Your Website Can Replace Focus Groups

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From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. So how are websites replicating—and advancing—the traditional focus group?