The ability for B2B companies to provide relational choices and experiences becomes an important factor.  Does the company provide relational choices whether they are face-to-face, telephone, or complex networking technology that involves exchanging design ideas and specifications? Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  We are entering a new era of the buyer.  MORE >>

Here is a portion of what he said:  “As more buyers wait to engage with sales and as more companies, in order to attract potential buyers, open up their content, the need to meet your audience’s needs before you know who they are is likely going to be one of the next revolutions we see.”. And believe me I am continuously amazed how companies are broadcasting to their buyers about their great content marketing.  Image via Wikipedia. This comment really got me thinking.  Eric, in the same comment, also used the expression “creating demand in an anonymous environment.”  MORE >>

500 listed companies across the globe.  There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.  What is confronting those wanting to achieve revenue growth from SMB buyers and companies is that they may know very little about these buyers and companies.  How to market to SMB buyers and companies becoming one of the hot priority items showing up on the agenda of many large enterprise management meetings being held daily, weekly, or monthly.  New Challenge And A New Frontier. Follow @tonyzambito. MORE >>

  Creating a new way of thinking that transforms the company that is in harmony with its buyers. Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.   Buyer Insight. Buyer Personas. Buyer Journey Mapping and Design.   Buyer Experience Design. MORE >>

  If companies have not adapted their businesses to enhanced online and social capabilities, they may very well be placing artificial barriers in front of their buyers who are seeking an entirely different straight re-buy or modified re-buy experience than in the past.    As consumer-like experiences become more desired in business marketplaces, companies will need to rethink many aspects of their sales and service capabilities as well as interactions.  Image by davidking via Flickr. Assist-Enabled Buying.   Follow @TonyZambito. Related articles. MORE >>