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FEBRUARY 15, 2012 5 Worst Trade Show Blunders
4 reps at more than one booth sit in chairs texting as 30 people walk right by…… The main theme around many of these blunders comes back to how the rep “feels” about the company they work for. On the flip side, I talked with many professional people that truly “bled” their company colors. Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in. ” 2. ” 3. ” 4.
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JULY 28, 2010 Do homeowners tweet about contractors?
Katie is a marketer for a B2B technology company. Yes — not all but some — Like Katie Wolfe of St. Paul Minnesota. Like lots of young women she’s savvy about social media. Guess how many twitter followers she has? And she’s following 538. That’s a pretty decent social network! She tweets about stuff she likes, including High Road Heating and Cooling.
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JULY 6, 2010 Kathleen loves her window guy
Here’s the note… ———– Dear Neighbors, When we did our remodeling project two years ago, we discovered a local entrepreneur whose company builds beautiful, functional combination windows for older homes. This company is approved by MAC and can be hired to do the insulating windows by request. Sy Phandoanouvong is the owner of the company.
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SEPTEMBER 13, 2010 NARI Minnesota CoTY awards
The benefits of being an award-winning company are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners. 3) Bragging rights — winning awards is hard evidence of your company’s prowess that you can use in your marketing. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable.
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AUGUST 16, 2010 Get a jump on link-building
For example, if you are a company that specializes in green remodeling, you might look for blogs and websites written for consumers who are specifically interested in reducing the size of their carbon footprint, or in saving energy. It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of optimizing your website so that you will “be found by the search engines. Competition to top search engine results for long-tail search terms like “St Paul Remodeling and “minneapolis custom cabinets is intensifying.
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SEPTEMBER 16, 2011 5 Secrets to a Successful CoTY Award Binder
” Some companies are not wordsmiths, so they find someone to help them. According to Tim, this is where a lot of companies fall down. It’s that time again, the deadline for CoTY Award Binder Submissions is 1 PM Thursday, September 29, 2011. just got off the phone with Tim Chase from NARI-MN. Here are Tim’s Secrets to making your project a winner. Tell your story. good story will stand out and is just as important as the photos. According to Tim, “The idea is to do this part really well.” Choose your words carefully. Choose Photos Carefully. ” 3.
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BUNGALO Ten Ways to Beef Up Your Marketing (without spending more money)
| MONDAY, JUNE 14, 2010
1) Your Company
2.0. What will make your clients crazy with excitement about your company
? Can everyone in your company
(not just your sales team) communicate your value to a friend, neighbor, or prospect? The home building and remodeling industry is populated by lots of small and mid-size companies
, each struggling to maximize profitability and attract customers on their own. Dashboards make it easier to recognize and respond quickly to shifts and trends in company
performance. When you see something you know you should be doing, make it a priority. MORE >>
BUNGALO How to add the neighbors to your database
| SUNDAY, JANUARY 29, 2012
Last fall I was invited to an open house, hosted by a Minneapolis Design-Build company
at my neighbor’s house down the block. The event was VERY well attended, and everyone who saw the project was impressed by the quality of the work. Last week I learned that this same builder is hosting a cooking demonstration at a local showroom. But he had not sent me an invitation. He hasn’t added me to his mailing list – even though I live just three doors down from one of his best projects. Here’s one way to add project neighbors to your database. Step 1. Step 2. Step 3. MORE >>
BUNGALO Keyword Basics
| MONDAY, JUNE 7, 2010
because it uses the keywords that people search for, instead of your company
name. Last week a client emailed us a question about Search Engine Optimization. He was interested in improving his search engine rankings. We talked at length about the basics of SEO – especially optimizing your site using keywords and phrases, and inbound linking. We’re also wrapping up the next issue of our newsletter. This month’s article: Ten Ways to Boost Marketing Results (without spending more money). SEO is one of those things you can learn and do on your own on the cheap. Contact us. MORE >>
BUNGALO What is a marketing strategy, anyway?
| WEDNESDAY, SEPTEMBER 7, 2011
And it won’t change very much unless there is a major shift in the environment or company
circumstances. While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of “marketing strategy.” ” It’s a concept that gets thrown around — but without a clear definition. marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. Marketing strategy is shaped by business goals and strategy. Referral strategy). MORE >>
BUNGALO NARI Minnesota CoTY awards
| MONDAY, SEPTEMBER 13, 2010
The benefits of being an award-winning company
are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners. 3) Bragging rights — winning awards is hard evidence of your company
’s prowess that you can use in your marketing. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. MORE >>
- Word of Mouth Marketing BUNGALO | SATURDAY, MAY 15, 2010
- How are you showing up? BUNGALO | THURSDAY, APRIL 8, 2010
- I want to grow revenue in 2010. Should I hire a sales rep? BUNGALO | WEDNESDAY, MARCH 3, 2010
- Referral Tips for Home Improvement Pros BUNGALO | MONDAY, JANUARY 18, 2010
- Keeping customers engaged takes communication BUNGALO | WEDNESDAY, NOVEMBER 11, 2009
- If you are better, you should look better. BUNGALO | WEDNESDAY, NOVEMBER 4, 2009
- The Doing-Not-Doing Matrix BUNGALO | TUESDAY, OCTOBER 27, 2009
- How to write a press release BUNGALO | MONDAY, OCTOBER 5, 2009
- Webinar for job seekers BUNGALO | THURSDAY, JULY 16, 2009
- Is there a downside to Facebook? BUNGALO | MONDAY, AUGUST 17, 2009
- Fertile vs. sterile customers BUNGALO | TUESDAY, AUGUST 25, 2009
- You too could be a winner! BUNGALO | WEDNESDAY, AUGUST 26, 2009
- Help Customers find you on Google — it’s free. BUNGALO | WEDNESDAY, SEPTEMBER 2, 2009
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