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5 Worst Trade Show Blunders


Without qualifying, the rep openly shares pricing, competitive information, and trade secrets.  . 5.  4 reps at more than one booth sit in chairs texting as 30 people walk right by…… The main theme around many of these blunders comes back to how the rep “feels” about the company they work for. On the flip side, I talked with many professional people that truly “bled” their company colors. Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). ” 2. ” 3. ” 4. Filed under: strategy.

5 Secrets to a Successful CoTY Award Binder


” Some companies are not wordsmiths, so they find someone to help them. According to Tim, this is where a lot of companies fall down. It’s that time again, the deadline for CoTY Award Binder Submissions is 1 PM Thursday, September 29, 2011. just got off the phone with Tim Chase from NARI-MN. Here are Tim’s Secrets to making your project a winner. 1. Tell your story. good story will stand out and is just as important as the photos. According to Tim, “The idea is to do this part really well.” Choose your words carefully. Choose Photos Carefully. script.

Words 16

How to add the neighbors to your database


Last fall I was invited to an open house, hosted by a Minneapolis Design-Build company at my neighbor’s house down the block. The event was VERY well attended, and everyone who saw the project was impressed by  the quality of the work. Last week I learned that this same builder is hosting a cooking demonstration at a local showroom. But he had not sent me an invitation. Step 1. Step 2.

Do homeowners tweet about contractors?


Katie is a marketer for a B2B technology company. Yes — not all but some — Like Katie Wolfe of St. Paul Minnesota. Like lots of young women she’s savvy about social media. Guess how many twitter followers she has? And she’s following 538. That’s a pretty decent social network! She tweets about stuff she likes, including High Road Heating and Cooling.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

Kathleen loves her window guy


Here’s the note… ———– Dear Neighbors, When we did our remodeling project two years ago, we discovered a local entrepreneur whose company builds beautiful, functional combination windows for older homes. This company is approved by MAC and can be hired to do the insulating windows by request. Sy Phandoanouvong is the owner of the company.

Ten Ways to Beef Up Your Marketing (without spending more money)


When you see something you know you should be doing, make it a priority. 1) Your Company 2.0. What will make your clients crazy with excitement about your company? Can everyone in your company (not just your sales team) communicate your value to a friend, neighbor, or prospect? 5) Update Your Sales Tools. Leaders often get caught up in day-to-day stuff. Managing people.

Keyword Basics


because it uses the keywords that people search for, instead of your company name. Last week a client emailed us a question about Search Engine Optimization. He was interested in improving his search engine rankings. We talked at length about the basics of SEO – especially optimizing your site using keywords and phrases, and inbound linking. Bungalo Group can help. Contact us.

Word of Mouth Marketing


Subtitle is “How Smart Companies Get People Talking&# It offers “simple, actionable things you can do.&# I was putting on my lipstick yesterday, when I happened to glance at my bookshelf. And spotted a book that belongs on everyone’s shelf: Word of Mouth Marketing , by Andy Sernovitz. There’s a website too: www.wordofmouthbook.com. Filed under: strategy.

If you are better, you should look better.


The owner of GreatWay Roofing, Rod Menzel, was inspired to rebrand his company when he attended a conference and learned about Blue Ocean Strategy , a book by W. Menzel defines branding as a company’s effort to build lasting value by delighting customers. For Menzel, this was the reason he changed his company’s name and logo — at the time they were too similar to others in the market.

Keeping customers engaged takes communication


rarely encounter companies or individuals — in any industry — who practice this level of discipline in their customer-interactions. Greg advises creating a system for keeping prospects engaged, but that gives you “time to cross your t’s and dot your i’s.&#. But what should the system look like? Doing so takes effort, practice, and training.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

The Doing-Not-Doing Matrix


This is an example of something that is very important – because it has a significant impact on closing rates and repeat business – but few companies have mastered. 3. I was recently invited to a talk by Phil Styrlund about adding value to B2B relationships, sponsored by Vistage. How the Doing-Not-Doing matrix works. Going clockwise starting at the top left, brainstorm: 1. Keep doing it. 2.

Help Customers find you on Google — it’s free.


current listing can help drive traffic to your website, I noticed one company on this list has 20 reviews! If you Google “remodeling&# in Minneapolis, here’s what you’ll see: Is your business listed here? By now you’ve noticed the map – with local business results – that Google often displays at the the top of their search results.

Fertile vs. sterile customers


Am I not more valuable to your company, than someone who spends twice as much, is also satisfied, but just isn’t the recommending type? Customer Referral Value (CRV) = Customer Lifetime Value (CLV) + the value of the referrals generated. An article in the August issue of Customer Relationship Management discusses a nifty metric: Customer Referral Value (CRV). Want to know more? Kumar

What is a marketing strategy, anyway?


And it won’t change very much unless there is a major shift in the environment or company circumstances. While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of  “marketing strategy.” ” It’s a concept that gets thrown around — but without a clear definition. marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. 1. Marketing strategy is shaped by business goals and strategy. Referral strategy).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

NARI Minnesota CoTY awards


The benefits of being an award-winning company are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners. 2) Publicity — Award winning projects are “newsworthy&# and are more likely to capture the attention of editors. 3) Bragging rights — winning awards is hard evidence of your company’s prowess that you can use in your marketing. 4) Buyers DO notice — at a recent party, I asked a fellow who was doing his kitchen how he selected his remodeler. I heard through the grapevine that CoTY entries are down this year.

NARI Minnesota CoTY awards


The benefits of being an award-winning company are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners. 2) Publicity — Award winning projects are “newsworthy&# and are more likely to capture the attention of editors. 3) Bragging rights — winning awards is hard evidence of your company’s prowess that you can use in your marketing. 4) Buyers DO notice — at a recent party, I asked a fellow who was doing his kitchen how he selected his remodeler. I heard through the grapevine that CoTY entries are down this year.

Get a jump on link-building


For example, if you are a company that specializes in green remodeling, you might look for blogs and websites written for consumers who are specifically interested in reducing the size of their carbon footprint, or in saving energy. It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of  optimizing your website so that you will “be found&# by the search engines. Competition to top search engine results for long-tail search terms like “St Paul Remodeling&# and “minneapolis custom cabinets&# is intensifying.

How are you showing up?


According to Ronn –  culture is your company’s personality — it’s how you and your staff show up everyday. It’s also the unwritten rules that everyone in your company lives by. Just returned from Southview Design Landscape Contractors business partner breakfast. One of the presenters was a fellow named Ronn Lehmann. Ronn is an “outside crackpot&# (some people call them consultants) who specializes in culture. For customers, for suppliers, and also for each other. Things that are critical to sustainability and growth. Where are you now?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. all other trademarks are the property of their respective companies. focus on companies to include the individuals behind the customer success stories.

I want to grow revenue in 2010. Should I hire a sales rep?


First, instead of building a marketing program that works, many companies bounce from one activity to another – never sticking with a plan long enough to see and measure results. Second, most companies spend much less time, money and effort on marketing than they do on sales. Revenue was off in 2009, and you want to stabilize it, or increase it over the next few years. You have existing sales reps that sell, so why not hire an additional one to go out and beat the street for you? Before creating and posting the job description, keep reading: Are your expectations realistic?

Referral Tips for Home Improvement Pros


Most are common sense, but few companies have truly mastered all of them, so there’s always room for improvement. While preparing for our presentation on Wednesday, Jan 20 – Nothing Left to Cut, Now What? – I came across these simple tips for creating more referrals. Make sure your clients understand your service. Keep them informed about your products and services, especially if you expand or improve your offering. Build referral time into your meetings. Let people know in advance you will be asking for ideas. Seek phrases and praises. Be worth talking about. Show appreciation.

How to write a press release


You can also include editors and writers on your direct mail list and send them newsletters and promotional literature, just to build general awareness of your company.). 2. I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release , a very good how-to summary. Unfortunately, she’s a little late — her press release should have been sent three weeks ago. Pay attention to media calendars. No such thing.

You too could be a winner!


Entering makes sense for a few reasons: 1) Feels good — provides a much-needed morale boost for staff and owners. 2) Publicity — Award winning projects are “newsworthy&# and are more likely to capture the attention of editors. 3) Bragging rights — winning awards is hard evidence of your company’s prowess that you can use in your marketing. 4) Buyers DO notice — at a recent party, I asked a fellow who was doing his kitchen how he selected his remodeler. Just received an email from NARI about the COTY Awards. The Power of Corporate Awards (About.com).

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

Is there a downside to Facebook?


Last week a client called to ask a question: We’re thinking of creating a company Facebook page, but before we do… is there a downside? Make sure you have one or more people in your company who are willing to participate. 3. To become a “fan&# I have to really care about helping that company, or cause succeed. 6. Whoever you are – as a company, as a person – sites like Facebook and LinkedIn make it easy to put your stake in the ground, say what you believe, share what you know. Here’s some of what we talked about: 1. Don’t be dull.

Webinar for job seekers


Companies still have needs. Most of us know someone who is looking for a job — sometimes because we’re ready for a change, sometimes because change has been forced on us. My good friend, Jill Konrath , is hosting a free webinar for job seekers. If you know someone who is looking for a job — perhaps a client, or former-employee — tell them about it. Jill knows her stuff! Complimentary Webinar for Job Seekers: Creating Opportunities Using Get Back to Work Faster Strategies. Date: Thursday, July 23 at 1 pm ET. Register now for this free session: [link]. FTAF 1.

One Company | One City | One Lattice


Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company. San Diego – check! Check!

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Instagram is a social media platform unlike any other. Microsoft. HootSuite.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

5 Tips To Promote Your Company Blog

B2B Marketing Insider

The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it?

15 best Big Data companies and why they stand out


Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

I used to work for a big global company. ” We discussed the fact that in many companies, the IT Department is still a “cost center” and not strategically integrated into marketing and sales functions. Technology is kind of the blood coursing through our company’s veins these days. used to work for a big global company. It is a necessary evil.

Five Videos Every Company Needs


What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. The post Five Videos Every Company Needs appeared first on Act-On Marketing Blog. For many people, the Dollar Shave Club video is high on the list. Again, great!

Video 67

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. This is only a content summary.

How to change your company culture for marketing success

grow - Practical Marketing Solutions

I used to work for a big metals and mining company called Alcoa. It might make more sense if you knew that the company was the subject of the most famous lawsuit against a corporate monopoly in U.S. Alcoa actually lost the suit, leading to the break-up of the company into smaller parts that eventually grew into the company’s competitors. Company culture rules.

5 Common Marketing Challenges Agencies (and Companies) Face


Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. So if you’re an in-house marketer, just replace “client” with “company” as you read.). Marketing is hard.

Five steps to establish a content-creating company culture

grow - Practical Marketing Solutions

I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1. The first question many companies ask is, “Where is all of this content going to come from?”

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

How to Find The Best Influencers for Your Company


Depending on your company’s brand voice, it might be easy or hard to find influencers that fit with your company voice. If your company has taken a strong position on something, be careful about partnering with influencers who have a different opinion. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? At last! Conclusion.

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