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11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. Need some examples? Like this post?

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

They don’t want to waste time and money like the companies that Straight North recently evaluated. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. For the President and CMO of a logistics company, a well-known LinkedIn lead generation company was delivering 5 to 10 leads for sales calls per week. All sales leads are not equal.

New Year’s resolutions for digital marketers

Biznology

Companies that dominate the digital dialogue— Uber , Airbnb , Snapchat , Instagram —didn’t even exist a decade ago. Syndrome”) has hurt many a marketer and many a company. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. Adopt a test and learn mindset. Everything.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. One of the challenges business owners face is attracting new customers while trying to retain current customers.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

10 Marketing trends to watch for 2017

Biznology

Hire a photographer to take photos of your company and your products. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. friends.

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Modeling B2B video content on micro-learning

Biznology

Here are six, as listed by the eLearning company, Swift. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning? It’s said to be a “learner-centered” approach. The idea is that you can reduce cognitive overload and increase retention by chunking information.

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Why account-based marketing is a game changer for Japan

Biznology

With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. But companies don’t have the skills and the internal resources. But sales people care about matters like: What’s the buying power of this target company? I posed six questions to Mr. Niwayama.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

The future of Twitter is as a protected essential public utility

Biznology

If you want more of me, you can read my stuff at Biznology , my website, my company site, Gerris Corp , and sometimes on Socialmedia.biz and Business2Community. This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. It’s still a thing!

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

There was no content to create an unconsidered need and an unexpected urgency and demand for the company’s services. You see, the company was only basing their content on what customers were saying what their needs were. And, if they did this study with other industries, I’m sure they’d find very similar results. Don’t get me wrong. But I’m not going to invest in a resource.

All social media sites should offer profit sharing and ad revenue

Biznology

It wouldn’t be technically difficult at all to offer revenue share in the same method that Google AdSense does routinely and most every company does through affiliate platforms like Conversant (formerly CJ or Commission Junction). Doing so would differentiate the company so to do in a world where the only real incentive is attention, inclusion, play, and information.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. When it comes to customer outreach, your brand is the face of your company. How’s your customer outreach?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

How storytelling can shape the corporate brand and culture

Biznology

More companies today are using storytelling to recruit and train new employees– Apple , IBM , 3M , Nike , Coca Cola , Disney , Microsoft , NASA , and other forward-thinking organizations. Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us.

Why every business needs a social media business audit

Biznology

That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. Example: Facebook Company Page – because I have a good number of likes on each Page post. Instagram Company Page – because our videos hit it out of the park with our fans. Not active on social media? You are losing ground to competitors. Twitter.

The simple truth about what’s driving digital next year

Biznology

But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) Want more proof?

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Meanwhile, Austin is GC at a pharmaceutical company. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. An inaccurate profile. Barry is a partner in a Tier 1 accounting firm.

The state of B2B marketing in Asia—moving toward digital

Biznology

What are the particular sales and marketing challenges faced by Asian B2B companies? . One headache for B2B companies in Asia can be the lack of scale. There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! That puts pressure on margins.

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Influencer Marketing Social Media/PR ANZ companies influencer social media social media influencer Social Media Use.

Five habits of highly-effective entrepreneurs

Biznology

This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Initiative and drive are what lead these entrepreneurs to start their companies. Many of these factors are dictated by your personal and professional habits. Obsess over efficiency. Delegate responsibilities. Keep a journal.

The ugly side of digital transformation

Biznology

Interest in digital transformation has been spurred by the success of a few disruptive companies and egged on by technology vendors eager to find a way to sell more gear. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.

Why you need 3,643 domains just like President Donald J. Trump

Biznology

Even if you go for a full Trump, most companies spend more than $10,000/year on rent. Crisis Management Public Relations Reputation Management Aberdeen American Broadcasting Company Americans AppRiver Associated Press Barack Obama donald trump George W. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. What Donald J. Want to buy donaldtrumpsucks.com? On gas?

Organic vs paid social media: 12 myths vs realities

Biznology

MOST COMPANIES USE EITHER ORGANIC OR PAID ONLY SOCIAL MEDIA: Myth. The great majority of companies us both. THERE ARE FEW LARGE COMPANIES THAT USE ONLY ORGANIC SOCIAL MEDIA. 13% of larger companies only do organic social media according to Clutch. Does your company need guidance to help identify the right combination for your business? Which one to use? MYTHS.

How to improve your company’s Facebook page

Biznology

Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. Let’s say your company sells cars.

Interactive video for sales just got a big boost from Apple

Biznology

Now anybody in your company can make an existing video interactive in a few minutes. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. And it could be a game-changer for marketing videos. Now it’s easy.

Cognitive content strategy

Biznology

And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. The only refuge of companies with such large sites is to build internal search engines that automatically find content users are looking for. More likely, different units within your company use the same terms differently. Their only recourse is to use search.

Buy domain names for all your pages, products, and services

Biznology

While we go the extra mile to produce a unique page, separately-hosted on a separate server entirely (we like to go around the drama of company’s IT crew (they’re always a control-freak pain in the butt), this can easily be used directly on your website. Infomercials and commercials have become smart. It’s short and dedicated to the one page. Now they all do. Give it a go.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

A positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. Now, our client targeted specific companies (especially those he mentioned in the assessment) on LinkedIn and provided prospects with challenger content that was specific to their issues.

If you post it will they come?

Biznology

Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page. I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Not even revolutions just happen.

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How to reach your customers at work or at home

Biznology

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Example: insurance companies can offer health insurance to workers in companies that are known to have decided to issue vouchers to their employees. Access hard-to-reach segments.

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15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

Implement the powerful CloudFlare CDN for free today

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Search Engine Optimization 4oD Advertising network American Broadcasting Company Android (operating system) Apple Inc. As I have said again and again in posts like Two more Google Webmaster Tools tips and tricks , Your website sucks , and Search success hinges on site speed , Google has a need, a need for speed. for free. And you can has cheezburger, too. I am a whale. I actually do.

10 most inspiring digital marketing stories of 2016

Biznology

Meanwhile, the company continues to push out short, inspiring messages via the hashtag #LikeAGirl. By incorporating data from past activity, the company ensured that a wide variety of ad testing was done, essentially optimizing the advertisement’s impact based on where their customers were in the buying cycle. Here are the 10 most inspiring digital marketing stories of 2016.

7 key roles in digital marketing

Biznology

The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. The biggest challenge companies face in content strategy is a tendency to focus on volume rather than effectiveness. Most companies recognize this, and hire teams of analysts to tag content and measure its effectiveness. Analyst.

The crisis of message credibility and impact on brands

Biznology

Transparency is crucial for any brand, and some noteworthy companies have even taken the initiative to enhance the perceived value of their brand and strengthen their bond with customers. Our world is more passionately polarized than ever. A major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Words do matter.

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What promotional products are on your desk? [survey results]

Biznology

Can you name a brand of company/organization featured on promotional products on your desk? 84% of survey respondents is an extremely large percentage to be able to name a brand, company, or organization on a promotional product currently on their desk. Have you purchased anything from any of the companies that have supplies you with promotional products? 89% pen. 65% mug.

5 tips to help you make business decisions that get results

Biznology

As a small business owner, it is inevitable that you are going to make countless decisions that will determine the success or failure of your company. Small business owners tend to do it all and wear all of the business hats when running their business. The owner often acts as the marketer, operations manager, and human resources manager all at the same time. Learn from your mistakes. Relax.

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