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11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. Need some examples? Like this post?

How to simultaneously attract new prospects and retain loyal customers

Biznology

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. One of the challenges business owners face is attracting new customers while trying to retain current customers.

10 Marketing trends to watch for 2017

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Hire a photographer to take photos of your company and your products. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

Design thinking

Biznology

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Due to the remarkable success rate of design-led companies such as WeTransfer , Airbnb and Pinterest and many others, design has evolved beyond making objects or services. In our days, design becomes the cornerstone of digital transformation projects.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Meanwhile, Austin is GC at a pharmaceutical company. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. An inaccurate profile. Barry is a partner in a Tier 1 accounting firm.

Gaining an edge over competitors with a knowledge base

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A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Before deciding to implement a knowledge base for your company, it is necessary to understand what options are currently available. Types of knowledge base software solutions. Like this post?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

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There was no content to create an unconsidered need and an unexpected urgency and demand for the company’s services. You see, the company was only basing their content on what customers were saying what their needs were. And, if they did this study with other industries, I’m sure they’d find very similar results. Don’t get me wrong. But I’m not going to invest in a resource.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. When it comes to customer outreach, your brand is the face of your company. How’s your customer outreach?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

How storytelling can shape the corporate brand and culture

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More companies today are using storytelling to recruit and train new employees– Apple , IBM , 3M , Nike , Coca Cola , Disney , Microsoft , NASA , and other forward-thinking organizations. Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us.

The simple truth about what’s driving digital next year

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But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) Want more proof?

The state of B2B marketing in Asia—moving toward digital

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What are the particular sales and marketing challenges faced by Asian B2B companies? . One headache for B2B companies in Asia can be the lack of scale. There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! That puts pressure on margins.

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Modeling B2B video content on micro-learning

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Here are six, as listed by the eLearning company, Swift. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning? It’s said to be a “learner-centered” approach. The idea is that you can reduce cognitive overload and increase retention by chunking information.

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The ugly side of digital transformation

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Interest in digital transformation has been spurred by the success of a few disruptive companies and egged on by technology vendors eager to find a way to sell more gear. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Influencer Marketing Social Media/PR ANZ companies influencer social media social media influencer Social Media Use.

Interactive video for sales just got a big boost from Apple

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Now anybody in your company can make an existing video interactive in a few minutes. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. And it could be a game-changer for marketing videos. Now it’s easy.

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How to improve your company’s Facebook page

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Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. Let’s say your company sells cars.

Cognitive content strategy

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And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. The only refuge of companies with such large sites is to build internal search engines that automatically find content users are looking for. More likely, different units within your company use the same terms differently. Their only recourse is to use search.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

7 key roles in digital marketing

Biznology

The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. The biggest challenge companies face in content strategy is a tendency to focus on volume rather than effectiveness. Most companies recognize this, and hire teams of analysts to tag content and measure its effectiveness. Analyst.

If you post it will they come?

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Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as  Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page. I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Not even revolutions just happen.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

How to reach your customers at work or at home

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have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Example: insurance companies can offer health insurance to workers in companies that are known to have decided to issue vouchers to their employees. Access hard-to-reach segments. Like this post?

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. Now, our client targeted specific companies (especially those he mentioned in the assessment) on LinkedIn and provided prospects with challenger content that was specific to their issues.

Implement the powerful CloudFlare CDN for free today

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Search Engine Optimization 4oD Advertising network American Broadcasting Company Android (operating system) Apple Inc. As I have said again and again in posts like  Two more Google Webmaster Tools tips and tricks ,  Your website sucks , and  Search success hinges on site speed , Google has a need, a need for speed. for free. actually do. I stress eat. You’re going to need to.

50 Facts about online consumer behavior not to ignore

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89% of consumers have stopped doing business with a company after experiencing poor customer service. 76% of consumers believe the customer service they received shows how the company values them as a customer. 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( CRM Magazine ). FINDING YOUR AUDIENCE. Google ).

Cost areas that make up a business video marketing communication

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With corporate video production companies, the five main areas are. The first factor, pre-production time includes everything that a professional business video production services company will do to plan.  And the final area is the experience of the professional video production services company that you choose. Pre-production time. Cameras and equipment. Like this post?

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What content to blog for Google search success

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Expertise:  a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. What to Write? It’s diabolically simple. You heard me. Go do it! Get personal.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Is it time to stop measuring engagement ?

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling. Well, you can. Let me explain.

Selling is to hunting like marketing is to trapping

Biznology

Actually, “needs” is the wrong word for it: everyone should always be closing — or learning how to develop their networks, and learning how to speak well and compellingly about your company and your products and services. Always remember: don’t forget to keep on selling. Put that coffee down,  coffee’s for closers only. Are you a digital PR god ? Like this post?

Exploit the hours employees spend on social media

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Furthermore, more than half (52%) don’t think that the marketing team makes it easy for them to advocate for the company on social media. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. Well, as most of you know, I am not on Team Bambu; I’m on Team GaggleAMP.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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How to improve company culture

Biznology

Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice,  also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful. How can you emulate companies with strong cultures? Have a clear mission statement.

Brand assimilation in link campaigns: building client trust

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The Importance of Branding for Enterprise Companies. Enterprise companies have built immense brand equity, and want to protect that equity. This means that any marketing done on behalf of the company must be consistent with their unique branding, or the campaign won’t happen. The only way to represent a major corporation well is through extensive research of that company.

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Your team is the best content source for search

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You should do exactly the same thing with everyone in your company, too — and you don’t have to attend J-School at Berkeley to make it happen. Don’t do it.  It’s better to identify one or two people you’d really like to learn more about, maybe someone who’s been there forever or those impenetrable, unknowable coders who build the backbone of your company.

10 Reasons why branding is even more important for start-ups

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In all situations or types of companies, perhaps the biggest challenge for management is to open their minds to new perspectives and creative ideas from outside their business. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. Like this post?

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

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This tells me that B2B buyers are looking to engage with experts within a company rather than the corporation itself. This tells me that if you want to reach, connect, and engage with more key decision makers, then experts need to reach out (not the company) and provide up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change!