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11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. Need some examples? Like this post?

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

They don’t want to waste time and money like the companies that Straight North recently evaluated. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. For the President and CMO of a logistics company, a well-known LinkedIn lead generation company was delivering 5 to 10 leads for sales calls per week. All sales leads are not equal.

How to simultaneously attract new prospects and retain loyal customers

Biznology

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. One of the challenges business owners face is attracting new customers while trying to retain current customers.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Our discipline is blessed with a lot of talent and plenty of new ideas. Hats off to them all! friends.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Before deciding to implement a knowledge base for your company, it is necessary to understand what options are currently available. Types of knowledge base software solutions. Like this post?

The future of Twitter is as a protected essential public utility

Biznology

If you want more of me, you can read my stuff at Biznology , my website, my company site, Gerris Corp , and sometimes on Socialmedia.biz and Business2Community. This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. SF: What’s your take on the future of Twitter? CA:  Twitter isn’t going anywhere. It’s still a thing!

10 Marketing trends to watch for 2017

Biznology

Hire a photographer to take photos of your company and your products. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

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Why account-based marketing is a game changer for Japan

Biznology

With what level of sophistication are companies in Japan practicing B2B marketing today?  Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. But companies don’t have the skills and the internal resources. 3. But sales people care about matters like: What’s the buying power of this target company? But in Japan, the field is wide open.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

There was no content to create an unconsidered need and an unexpected urgency and demand for the company’s services. You see, the company was only basing their content on what customers were saying what their needs were. And, if they did this study with other industries, I’m sure they’d find very similar results. Don’t get me wrong. But I’m not going to invest in a resource.

Modeling B2B video content on micro-learning

Biznology

Here are six, as listed by the eLearning company, Swift. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning? It’s said to be a “learner-centered” approach. The idea is that you can reduce cognitive overload and increase retention by chunking information.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. When it comes to customer outreach, your brand is the face of your company. How’s your customer outreach?

How storytelling can shape the corporate brand and culture

Biznology

More companies today are using storytelling to recruit and train new employees– Apple , IBM , 3M , Nike , Coca Cola , Disney , Microsoft , NASA , and other forward-thinking organizations. Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Why every business needs a social media business audit

Biznology

That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. Example: Facebook Company Page – because I have a good number of likes on each Page post. Instagram Company Page – because our videos hit it out of the park with our fans. Not active on social media? You are losing ground to competitors. Twitter.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Meanwhile, Austin is GC at a pharmaceutical company. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. An inaccurate profile. Barry is a partner in a Tier 1 accounting firm.

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The simple truth about what’s driving digital next year

Biznology

But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) Want more proof?

Trends 109

The state of B2B marketing in Asia—moving toward digital

Biznology

What are the particular sales and marketing challenges faced by Asian B2B companies? . One headache for B2B companies in Asia can be the lack of scale. There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! That puts pressure on margins.

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Influencer Marketing Social Media/PR ANZ companies influencer social media social media influencer Social Media Use.

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The ugly side of digital transformation

Biznology

Interest in digital transformation has been spurred by the success of a few disruptive companies and egged on by technology vendors eager to find a way to sell more gear. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.

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Interactive video for sales just got a big boost from Apple

Biznology

Now anybody in your company can make an existing video interactive in a few minutes. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. And it could be a game-changer for marketing videos. Now it’s easy.

Cognitive content strategy

Biznology

And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. The only refuge of companies with such large sites is to build internal search engines that automatically find content users are looking for. More likely, different units within your company use the same terms differently. Their only recourse is to use search.

10 most inspiring digital marketing stories of 2016

Biznology

Meanwhile, the company continues to push out short, inspiring messages via the hashtag #LikeAGirl. By incorporating data from past activity, the company ensured that a wide variety of ad testing was done, essentially optimizing the advertisement’s impact based on where their customers were in the buying cycle. Here are the 10 most inspiring digital marketing stories of 2016.

How to improve your company’s Facebook page

Biznology

Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. Let’s say your company sells cars.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. Now, our client targeted specific companies (especially those he mentioned in the assessment) on LinkedIn and provided prospects with challenger content that was specific to their issues.

Don’t screw up your social media listening

Biznology

Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.” Sound familiar? Very few are using it for what it should be used for–to gain market intelligence and to better understand your customers. You don’t want to just listen to yourself! That’s absurd!

Buy domain names for all your pages, products, and services

Biznology

While we go the extra mile to produce a unique page, separately-hosted on a separate server entirely (we like to go around the drama of company’s IT crew (they’re always a control-freak pain in the butt), this can easily be used directly on your website. Infomercials and commercials have become smart. It’s short and dedicated to the one page. Now they all do. Give it a go.

Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Companies are seeing their desktop traffic decrease in lieu of mobile traffic. The benefit to a company is the ease of access. Strategic content marketing is an integral part of successful businesses, both local and globally. Document the concept. Mobile technology. SEO still reigns.

How to reach your customers at work or at home

Biznology

have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Example: insurance companies can offer health insurance to workers in companies that are known to have decided to issue vouchers to their employees. Access hard-to-reach segments. Like this post?

Paid online influencer marketing is fully mainstream

Biznology

Things like calculators, free tax software (for tax season), and other financial apps tend to be ways financial services companies get through the noise to reach people who are online, be they service provider or consumer. Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing. Actual spokespeople.

If you post it will they come?

Biznology

Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as  Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page. I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Not even revolutions just happen.

7 key roles in digital marketing

Biznology

The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. The biggest challenge companies face in content strategy is a tendency to focus on volume rather than effectiveness. Most companies recognize this, and hire teams of analysts to tag content and measure its effectiveness. Analyst.

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15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

Implement the powerful CloudFlare CDN for free today

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Search Engine Optimization 4oD Advertising network American Broadcasting Company Android (operating system) Apple Inc. As I have said again and again in posts like  Two more Google Webmaster Tools tips and tricks ,  Your website sucks , and  Search success hinges on site speed , Google has a need, a need for speed. for free. actually do. I stress eat. You’re going to need to.

50 Facts about online consumer behavior not to ignore

Biznology

89% of consumers have stopped doing business with a company after experiencing poor customer service. 76% of consumers believe the customer service they received shows how the company values them as a customer. 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( CRM Magazine ). FINDING YOUR AUDIENCE. Google ).

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Cost areas that make up a business video marketing communication

Biznology

With corporate video production companies, the five main areas are. The first factor, pre-production time includes everything that a professional business video production services company will do to plan.  And the final area is the experience of the professional video production services company that you choose. Pre-production time. Cameras and equipment. Like this post?

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Is it time to stop measuring engagement ?

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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling. Well, you can. Let me explain.