| | | Biznology | |  Companies | 332 articles |
| Page 1 of 4 | Previous | Next | BIZNOLOGY APRIL 1, 2013  Does brand marketing still matter in the digital age? Far from becoming unimportant, brand marketing is becoming more important to more companies every day. I’ve often tried to get companies to focus on actual direct marketing metrics and conversions, reasoning that if they buy from you then at some point they probably became aware of you. If your brand is literally selling your company short, you need to do something about it. | BIZNOLOGY MAY 7, 2013  3 signs your social media shout is a whisper Being a gray man may well be dandy for keeping alive in a post-apocalyptic deathscape, but being an invisible wallflower is antithetical to what you’re supposed to be doing on behalf of your brand, your company, your boss, your products, and your services. 'Every other week I like to remind you that you’re being a social media wuss. Heaven forbid. The Internet is a collaboration. | | | | | |
| BIZNOLOGY NOVEMBER 1, 2011  Google Plus was born prematurely and you should take advantage This is why Google+ didn’t have a brand page similar to Facebook Pages, built-in upon launch, resulting in either a transparent and compliant real name membership or deletion, with the exception of Ford Motor Company and a few others that are the only brands that are in a testing phase, the sort of testing that happens in limited and private beta. OK, enough of that. | BIZNOLOGY FEBRUARY 18, 2013 16 case studies prove ROI of mobile marketing Does your company use mobile marketing? Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? 85% report an intent to raise their mobile budgets in the near future. | BIZNOLOGY MAY 1, 2013 Beyond the Google Privacy Policy to Free Market Privacy Users have no idea what they are agreeing to, privacy advocates complain about the lack of transparency and pillory companies, governments also criticize and regulate companies for their behavior, and companies go to great lengths to obscure what they are doing because they know they will be criticized no matter what. ” Might companies compete on how they handle your information? Might companies pay consumers for the value of the data that they are parting with? Can Can companies use privacy as a differentiator? 'Photo credit: Sean MacEntee. | BIZNOLOGY JUNE 29, 2012  Why you shouldn’t bring your social media (completely) in-house really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. And when people bring up Zappos as the corporate exemplar, I always remind them that Zappos is exceptional and that’s why they’re the only company anyone can think of who does it as well internally. | | | | | | | |
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BIZNOLOGY | MONDAY, APRIL 29, 2013  B2B Marketers Should Take Another Look at E-Commerce
The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Companies that buy consumer solutions and try adding B2B capabilities will quickly be frustrated. 'Photo credit: Wikipedia. commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. MORE >> -
BIZNOLOGY | TUESDAY, NOVEMBER 20, 2012  Building and spending social media equity
Admit that you’re a company and organization that needs to make money in order to thrive. While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the way humans work, especially in concert and in community — and then I will mix my metaphors, add in some analogies about friendship and public broadcasting pledge drives — it’ll be a long journey — so, spoiler alert, I am going to give away the farm right now. But it never worked that way. MORE >> -
BIZNOLOGY | TUESDAY, JULY 3, 2012  The bloggers are the victims of bad blogger outreach
The mistake of belittling bloggers and hoping they’ll jump at any opportunity to interview someone from your company or give away a small gift to their audience is rampant, and it occurs even within successful PR firms that were launched after the “social era” had already begun. That you’ve been selected by X or Y company? I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Totally! I don’t know. MORE >> -
BIZNOLOGY | TUESDAY, OCTOBER 30, 2012  A good reputation online is an essential marketing strategy
While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well. Board memberships, associations, altruistic contributions, generous giving, corporate underwriting, company-sponsored fundraising campaigns — they’re all very newsworthy and powerful ways of becoming part of a larger web-community and a larger conversation — plus, it reflects very well on your, your colleagues, your values, and your company. And for some, it is. What are on them? Are they about you? MORE >> -
BIZNOLOGY | MONDAY, JANUARY 14, 2013  21 stats show CMOs leap before they look at ROI
Perhaps, companies are finally appreciating the business impact a CMO has. 91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Does longer tenure put more or less pressure on CMOs? If you have a longer tenure, you have greater pressure to live with results. MORE >>
- Social listening drives traditional market research BIZNOLOGY | THURSDAY, JUNE 7, 2012
- If you perform only to an empty house your show will close BIZNOLOGY | TUESDAY, JANUARY 29, 2013
- 15 experts define Agile Marketing BIZNOLOGY | WEDNESDAY, JULY 18, 2012
- Twitter Vine in Small Business Marketing BIZNOLOGY | THURSDAY, APRIL 25, 2013
- The art of writing the perfect blogger pitch BIZNOLOGY | TUESDAY, NOVEMBER 29, 2011
- Build some social media marketing backbone you big wuss BIZNOLOGY | TUESDAY, FEBRUARY 12, 2013
- You must commit to reddit to succeed BIZNOLOGY | TUESDAY, JULY 24, 2012
- Your corporate website needs to become a trap BIZNOLOGY | TUESDAY, FEBRUARY 5, 2013
- The Rise of Content Strategy–What to do about Google killing SEO BIZNOLOGY | THURSDAY, APRIL 5, 2012
- Mea maxima culpa marketing BIZNOLOGY | TUESDAY, FEBRUARY 19, 2013
- Enterprise Social Networking Platforms: Think Amazon, Not Facebook BIZNOLOGY | MONDAY, APRIL 22, 2013
- Optimizing your site information architecture (IA) for Panda BIZNOLOGY | WEDNESDAY, JUNE 6, 2012
- Turn social into your own personal media empire BIZNOLOGY | TUESDAY, APRIL 2, 2013
- No, SEO still isn’t dead BIZNOLOGY | FRIDAY, FEBRUARY 1, 2013
- Don’t Ignore Message Boards in Your Social Media Marketing Strategy BIZNOLOGY | TUESDAY, FEBRUARY 14, 2012
- Social business, the forest and the garden: Your intranet is not the Internet BIZNOLOGY | FRIDAY, FEBRUARY 8, 2013
- Your followers care about you, but do you care? BIZNOLOGY | TUESDAY, MAY 1, 2012
- New developments in B2B marketing list acquisition BIZNOLOGY | WEDNESDAY, JANUARY 23, 2013
- Being Pretty Isn’t Enough for Social Media Marketing BIZNOLOGY | TUESDAY, JANUARY 17, 2012
- Are you mistaking marketing tactics for strategy? BIZNOLOGY | THURSDAY, JANUARY 31, 2013
- Your fans want to know exactly how you did it BIZNOLOGY | TUESDAY, FEBRUARY 26, 2013
- Successful Social Business Practices Need C-Suite Support BIZNOLOGY | FRIDAY, SEPTEMBER 28, 2012
- Why do you want Twitter followers? BIZNOLOGY | FRIDAY, AUGUST 31, 2012
- Facebook Offers Friendlier Business Page Tools for Marketers BIZNOLOGY | FRIDAY, JUNE 8, 2012
- How NOT to pitch a blogger BIZNOLOGY | TUESDAY, SEPTEMBER 20, 2011
- Maximize your SEO benefit on Google+ in 8 simple steps BIZNOLOGY | TUESDAY, NOVEMBER 8, 2011
- Awaiting the Next Horizon–Will the Internet Enforce Social Good? BIZNOLOGY | THURSDAY, AUGUST 2, 2012
- Blogger outreach is scary BIZNOLOGY | TUESDAY, SEPTEMBER 13, 2011
- Do you appreciate your blogger network? BIZNOLOGY | TUESDAY, OCTOBER 11, 2011
- Do large companies need to specialize in their markets? BIZNOLOGY | MONDAY, APRIL 30, 2012
- How does your team get digital marketing training? BIZNOLOGY | WEDNESDAY, JANUARY 2, 2013
- Employees represent their companies online, like it or not BIZNOLOGY | FRIDAY, APRIL 20, 2012
- Bean counters and Innovators: Facing off on social media ROI BIZNOLOGY | WEDNESDAY, NOVEMBER 23, 2011
- Are your Google rankings based on your conversion rate? BIZNOLOGY | THURSDAY, MARCH 1, 2012
- Answers to Your Google+ for Business Questions, Part 2 BIZNOLOGY | TUESDAY, APRIL 10, 2012
- In praise of social media mediocrity BIZNOLOGY | TUESDAY, MARCH 26, 2013
- Is your social media marketing about listening or talking? BIZNOLOGY | TUESDAY, JUNE 5, 2012
- Specialization is Scary but Required for Digital Marketing BIZNOLOGY | THURSDAY, MAY 3, 2012
- Winning an online reputation “land war in Asia” BIZNOLOGY | FRIDAY, SEPTEMBER 7, 2012
- 5 Critical Roles that Need SEO Skills BIZNOLOGY | MONDAY, DECEMBER 31, 2012
- Push versus Pull Marketing: In B2B, You Need Both BIZNOLOGY | THURSDAY, MARCH 28, 2013
- How to make real friends (and pimp your Klout) with Flipboard BIZNOLOGY | TUESDAY, OCTOBER 9, 2012
- 12 myths vs. reality on Search Engine Optimization (SEO) BIZNOLOGY | MONDAY, MARCH 25, 2013
- 10 reasons social media has peaked. 8 reasons that’s a relief BIZNOLOGY | MONDAY, APRIL 15, 2013
- The best online reputation defense is a good offense BIZNOLOGY | TUESDAY, AUGUST 14, 2012
- Blogger outreach is earned media PR, isn’t it? BIZNOLOGY | TUESDAY, JUNE 26, 2012
- How can you pick the right social media tool for your situation? BIZNOLOGY | THURSDAY, JUNE 28, 2012
- How to court Google with chivalry and courtly love BIZNOLOGY | TUESDAY, AUGUST 7, 2012
- SEO for Marketing Executives BIZNOLOGY | WEDNESDAY, MARCH 6, 2013
- Vulnerability is essential to your social media marketing success BIZNOLOGY | TUESDAY, DECEMBER 11, 2012
- Five Apps that Do the Marketing Work for You BIZNOLOGY | WEDNESDAY, FEBRUARY 27, 2013
- Are Keywords Market-Shares? BIZNOLOGY | MONDAY, JUNE 25, 2012
- What Are Your Customers Saying About You? BIZNOLOGY | MONDAY, JUNE 4, 2012
- What the Crumbling State of the Media Means for Digital Marketing BIZNOLOGY | THURSDAY, APRIL 18, 2013
- To Gate or Not to Gate, That Is the B-to-B Content Marketing Question BIZNOLOGY | WEDNESDAY, MAY 30, 2012
- Do you have a handle on your online reputation? BIZNOLOGY | TUESDAY, JULY 31, 2012
- Predictions for B2B digital marketing in 2013 BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
- Your client is your work-time spouse BIZNOLOGY | TUESDAY, SEPTEMBER 18, 2012
- Business tweeting is a life-sentence BIZNOLOGY | TUESDAY, SEPTEMBER 25, 2012
- Your keywords suck and are outdated BIZNOLOGY | TUESDAY, OCTOBER 2, 2012
- Get rid of the spam link I left on your site! BIZNOLOGY | WEDNESDAY, FEBRUARY 6, 2013
- Digital Developments in Event Marketing BIZNOLOGY | WEDNESDAY, APRIL 25, 2012
- SEO is the Top Skill for Digital Marketers BIZNOLOGY | THURSDAY, DECEMBER 6, 2012
- Take back your online reputation with a little help from your friends BIZNOLOGY | TUESDAY, AUGUST 21, 2012
- Get Over Social Media Writer’s Block BIZNOLOGY | TUESDAY, MARCH 6, 2012
- 26 Social Media Secrets Skittles Knows BIZNOLOGY | MONDAY, AUGUST 20, 2012
- Human analysts turn social listening into market research insights BIZNOLOGY | THURSDAY, JUNE 14, 2012
- 3 important SEO metrics to pay attention to BIZNOLOGY | THURSDAY, JANUARY 24, 2013
- Selling From A Salesman’s Point of View BIZNOLOGY | FRIDAY, NOVEMBER 16, 2012
- New Developments in B2B Loyalty Marketing BIZNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
- Add a blog and blogging to your New Year’s resolution BIZNOLOGY | TUESDAY, DECEMBER 25, 2012
- Your online reputation should be a culmination of you BIZNOLOGY | TUESDAY, NOVEMBER 6, 2012
- Red Flags of Deceitful Link Building Firms BIZNOLOGY | FRIDAY, APRIL 19, 2013
- Answers to Your Google+ for Business Questions, Part 1 BIZNOLOGY | TUESDAY, MARCH 27, 2012
- Top 5 Social Business Myths BIZNOLOGY | WEDNESDAY, NOVEMBER 7, 2012
- Can traditional marketers adjust to digital marketing? BIZNOLOGY | THURSDAY, APRIL 19, 2012
- The Role of Brand Journalism in Content Marketing BIZNOLOGY | THURSDAY, APRIL 11, 2013
- 5 social media pain points and the point they prove BIZNOLOGY | MONDAY, JUNE 18, 2012
- 5 reasons it’s not too late for Avon to join Social Media’s party BIZNOLOGY | MONDAY, MAY 14, 2012
- Being Honest About Digital Marketing BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
- Three Ways to Build Links in the Age of Google Penguin BIZNOLOGY | MONDAY, AUGUST 6, 2012
- Take Control of Your Reputation Online BIZNOLOGY | WEDNESDAY, NOVEMBER 14, 2012
- What the State of Social Media Today Means for 2013 Marketing Plans BIZNOLOGY | FRIDAY, DECEMBER 7, 2012
- Content Marketing Metrics: What To Count, How To Count It BIZNOLOGY | THURSDAY, SEPTEMBER 13, 2012
- An Entire Organization Should be On Board with SEO BIZNOLOGY | THURSDAY, FEBRUARY 14, 2013
- Outsourcing your social media isn’t all or nothing BIZNOLOGY | TUESDAY, OCTOBER 16, 2012
- Is Social Media Security Out of Your Hands? BIZNOLOGY | FRIDAY, MARCH 1, 2013
- Why Every Social Media Team Needs Millennials AND Boomers BIZNOLOGY | WEDNESDAY, AUGUST 8, 2012
- Social Media Listening Is Sound Business Practice BIZNOLOGY | FRIDAY, MARCH 29, 2013
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