Biznology

Trending Sources

Design thinking

Biznology

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Due to the remarkable success rate of design-led companies such as WeTransfer , Airbnb and Pinterest and many others, design has evolved beyond making objects or services. In our days, design becomes the cornerstone of digital transformation projects.

The ugly side of digital transformation

Biznology

Interest in digital transformation has been spurred by the success of a few disruptive companies and egged on by technology vendors eager to find a way to sell more gear. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.

The state of B2B marketing in Asia—moving toward digital

Biznology

What are the particular sales and marketing challenges faced by Asian B2B companies? . One headache for B2B companies in Asia can be the lack of scale. There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! That puts pressure on margins.

RFP 97

The simple truth about what’s driving digital next year

Biznology

But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) Want more proof?

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Influencer Marketing Social Media/PR ANZ companies influencer social media social media influencer Social Media Use.

What content to blog for Google search success

Biznology

Expertise:  a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. What to Write? It’s diabolically simple. You heard me. Go do it! Get personal.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. Now, our client targeted specific companies (especially those he mentioned in the assessment) on LinkedIn and provided prospects with challenger content that was specific to their issues.

50 Facts about online consumer behavior not to ignore

Biznology

89% of consumers have stopped doing business with a company after experiencing poor customer service. 76% of consumers believe the customer service they received shows how the company values them as a customer. 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( CRM Magazine ). FINDING YOUR AUDIENCE. Google ).

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

How to improve your company’s Facebook page

Biznology

Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. Let’s say your company sells cars.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

If you post it will they come?

Biznology

Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as  Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page. I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Not even revolutions just happen.

Implement the powerful CloudFlare CDN for free today

Biznology

Search Engine Optimization 4oD Advertising network American Broadcasting Company Android (operating system) Apple Inc. As I have said again and again in posts like  Two more Google Webmaster Tools tips and tricks ,  Your website sucks , and  Search success hinges on site speed , Google has a need, a need for speed. for free. actually do. I stress eat. You’re going to need to.

Selling is to hunting like marketing is to trapping

Biznology

Actually, “needs” is the wrong word for it: everyone should always be closing — or learning how to develop their networks, and learning how to speak well and compellingly about your company and your products and services. Always remember: don’t forget to keep on selling. Put that coffee down,  coffee’s for closers only. Are you a digital PR god ? Like this post?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

This tells me that B2B buyers are looking to engage with experts within a company rather than the corporation itself. This tells me that if you want to reach, connect, and engage with more key decision makers, then experts need to reach out (not the company) and provide up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change!

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling. Well, you can. Let me explain.

Cost areas that make up a business video marketing communication

Biznology

With corporate video production companies, the five main areas are. The first factor, pre-production time includes everything that a professional business video production services company will do to plan.  And the final area is the experience of the professional video production services company that you choose. Pre-production time. Cameras and equipment. Like this post?

Cost 51

How to improve company culture

Biznology

Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice,  also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful. How can you emulate companies with strong cultures? Have a clear mission statement.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

Video 85

How to reach your customers at work or at home

Biznology

have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Example: insurance companies can offer health insurance to workers in companies that are known to have decided to issue vouchers to their employees. Access hard-to-reach segments. Like this post?

Work 49

10 Reasons why branding is even more important for start-ups

Biznology

In all situations or types of companies, perhaps the biggest challenge for management is to open their minds to new perspectives and creative ideas from outside their business. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. Like this post?

Brand 64

Your team is the best content source for search

Biznology

You should do exactly the same thing with everyone in your company, too — and you don’t have to attend J-School at Berkeley to make it happen. Don’t do it.  It’s better to identify one or two people you’d really like to learn more about, maybe someone who’s been there forever or those impenetrable, unknowable coders who build the backbone of your company.

Why don’t more marketers use keyword research?

Biznology

If every marketer in a company used these tools to build content for related products or services, they would naturally produce duplicate content. Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. Companies have to do this integration themselves. All kinds of data living together.

Brand assimilation in link campaigns: building client trust

Biznology

The Importance of Branding for Enterprise Companies. Enterprise companies have built immense brand equity, and want to protect that equity. This means that any marketing done on behalf of the company must be consistent with their unique branding, or the campaign won’t happen. The only way to represent a major corporation well is through extensive research of that company.

Link 107

Visitors hate online ghost towns more than spammy auto posts

Biznology

Lacking that, it’s on you to either search for someone who is already deeply marinated in company culture who not only gets social media but also is so completely totally psyched about getting to do your social media, including blogging, that they’ll keep on keeping on through the weeks, months, and even half-year it might take for real growth to occur. Know why I know this?

Online 104

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. This is game-changing. Why war? The less the gun lobby knows the better the chances that they won’t  be able to mount a counter-offensive. Good to go.

How most Social Media experts are wrong about LinkedIn

Biznology

By taking a prospect-centric, rifle approach that is laser focused on very specific, targeted audiences, our clients (including professional service firms, technology companies, and other B2B organizations that have solutions starting at a minimum of $10,000) are generating leads and building real relationships. You see, it’s a wrong message to the wrong audience. Like this post?

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Some companies seem to bury their contact information or hide it behind contact forms. Company History. What’s your company’s story and history? Contact Information. Do not do this.

Going Small: A Marketers Journey from Large Companies to the Startup World

Biznology

For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. The company makes software used to test software applications for bugs.

3 predictions for online marketing in 2016

Biznology

Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! The cobbler’s company has no shoes, if you will. Even the freebie open source MySQL is actually capable of amazing things. There’s more! It’s amazing stuff. And the free ones? Want to learn  more? Happy 2016.

Finalizing your holiday digital marketing plan

Biznology

Website speed check: As consumers become more tech savvy, they expect more from companies. Smaller-sized companies can have a hard time competing with the delivery times and prices. They are an excellent selling point since consumers love to see what other shoppers say about your company and your products. Here are 10 tips to include in your holiday digital marketing plan.

Plan 51

How long should your online business video production be?

Biznology

So a product video on an e-commerce page should be a very short video, whereas with an enterprise level sales-cycle that takes many months, you may have a longer professional video production that explains in detail why a company developed a certain piece of functionality/product/service and why it is so beneficial. But what is the optimal length of an online business video production ?

Video 92

What’s the killer app in B2B marketing? Face-to-face events

Biznology

Even when we are buying on behalf of our companies, we are social animals, and we want to look the seller in the eye before signing a big contract. 20% on average, according to Forrester.  I’ve seen companies that devote as much as 60% of their spend to face to face. Events ranked higher than even the company website, at 81%. It’s not digital, except tangentially. Bingo. alone.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. Their marketing efforts are concentrated on their company page – which is top of the funnel. On their company page, they are sharing relevant content with their followers and specific audiences.

I’m an influencer, pay me more!

Biznology

Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR. As SVP, Product, she drives the company’s overall content licensing strategy and is responsible for all influencer and distribution products and services, including the popular PRWeb platform and Cision’s leading influencer database. Like this post?

What is Social Media Marketing?

Biznology

have been putting together my company’s capabilities deck and have really had to think about this very carefully. Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.”

6 studies show why Facebook organic reach is declining so quickly

Biznology

Plus, it could be controlled with a significantly high number coming  from the region the company was really going after – the United States. 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 What can business do? Like this post?