First, do a search on Twitter for Tweet chats in your industry or on topics your company would focus on. Twitter Chat are a free way of gaining exposure to your prospects, colleagues, and yes, even competition on a social media platform that is often ignored or taken for granted, The only investment to your company is your time and resources, but can reward you with a new stream of followers, and potentially, leads. 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. These are know as Twitter chats.