Are You Highly Digital? Try This Test
B2B Memes
JULY 3, 2012
In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. But what interests me is the four-part test they use to assess companies. That’s no surprise. Its leadership has deep digital experience.
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