B2B Memes

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The Coming Death of Self-Publishing

B2B Memes

Until recently, the only practical alternative for aspiring authors was vanity publishing: paying a company a large sum of money to produce their book, with little or no marketing or sales assistance. It won’t be long before self-publishing as a concept is dead. In fact, it’s healthier and growing faster than ever. These distinctions were once a reliable measure of quality.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks. This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. I don’t think so. You’re set, right? Why not play it safe?

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

I was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site. And also, with an eye to the future, I’ve been aware that it’s become a major source of my reputation outside the company. Adam Tinworth. But it is.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

And my experience has been that the overwhelming majority of these companies don’t have a culture that is open to journalism. These companies don’t have the stomach for news and the confrontations it can promote. Publishers sell the use of their editorial staff to the same companies that buy advertising. Paul Conley. They panic when someone complains. Schaefer.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

What once made trades so distinctively different from the consumer side was, as Jim Edwards writes of Adweek , obscurity and scarcity: “It churns out enough detailed information about the ad biz to require ad execs to buy subscriptions to it and to require marketing services companies to buy advertising in order to reach those executives.” Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. Fair enough.

Do B2B Editors Get Twitter?

B2B Memes

Tweets or retweets that link to or contain content from sources other than the editor’s company. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. I found seven who met this standard. Editor.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

For a company, it should not be about “the conversation” or the hype. Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Our goals were fundamentally different. New media.

The Future of Content Is Not Destination but Identity

B2B Memes

Consider, for instance, what Ziff Davis Enterprise CEO Steve Weitzner recently told Folio: about his company’s move to digital-only publication: “”We will publish [ eWeek ] in the same way—it will go through the same editorial process, the stories will get vetted, they’ll be laid out by art, we just won’t print it or mail it.” Somehow, I doubt it.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Time to Surf the Wave of the Personal Brand

B2B Memes

As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. link].

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies? Jesse Noyes. Say “I”

A Word Every Publisher Should Know

B2B Memes

As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality. Skeuomorph. It’s one of those words you have to look up several times before you can remember it.

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Breaking News: People Who Like Print, Like Print

B2B Memes

I have nothing but admiration for the company and its staff. So anything I say here is not intended as a criticism of the company. There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. I’m sure it’s true. I’m also sure it’s not very meaningful.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Two of those companies, Narrative Science and Automated Insights , are developing programs that churn through computerized data about sports and other topics and spit out news stories. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging. They are not going away. As James W. Without the I , there’s no you.

Three Ways to Annoy People and Produce Great Content

B2B Memes

Within a publishing company, there is high tolerance for irksome editors. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational. They weren’t, and he knew it. Care about details.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

The weekend before 9/11, the supply line to a water dispenser in my company’s kitchen had burst, and on Monday the 10th, the staff spent much of the day dealing with the effects and working with water damage specialists. Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. We’re not the kind of people who seek out media and keep a TV or radio on at all times. Events find us now, whether we’re looking for them or not.

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. Journatic screwed up because the company wanted to have it both ways: to embrace new-media principles while trying to disguise them. Among the company’s alleged misdeeds was its use of fake bylines on some of the stories it produced. No related posts.

Range 21

Are You Highly Digital? Try This Test

B2B Memes

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. But what interests me is the four-part test they use to assess companies. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise.

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Webcasts Grow Up

B2B Memes

It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. I haven’t seen much improvement in the intervening 18 months—until today.

The Yin and Yang of Content Economics

B2B Memes

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. It has the look of two trends hurtling toward a head-on collision. Content is getting ever cheaper, but to be effective, content has to get ever better. Was hoping to eat in 2011.”.

What Killed Borders? A Loss of Passion

B2B Memes

While the Borders manager was convinced of the superiority of his company’s approach to bookselling, he wasn’t brash. The announcement this week that Borders Group will liquidate its remaining bookstores by the end of the summer puts an end to my hopes for its unlikely revival. But though I’m sad to see it go, I don’t worry about the future of books or reading. What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion. Related posts: A Lament for Borders Bookstores.

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Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

It’s reasonable for a company to say, “Look, if you tweet using one of our corporate or branded Twitter accounts, remember you’re speaking for us too.” If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid. Got it? Now go out there and kick some social media ass.”. In effect, it drains the life out of both. I’d guess because they want to have it both ways. I.e., a stiff.

Can Content Save Publishers? Only If They Wake Up

B2B Memes

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers. Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth.

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No Monopoly on Lousy Content

B2B Memes

There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers. Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Increasingly the Internet is a gigantic content farm.

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Back from the Dead: The Challenge of Digital First

B2B Memes

How the transition plays out will vary with the circumstances of each company, of course, but the main hurdle is the same for all legacy publishers—the all-consuming demands of the print process. “‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Eliot. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. True enough. But is transparency an adequate defense?

Content Marketing & Journalism: Theory vs. Practice

B2B Memes

Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. The time is ripe, he nows argues, for companies to jump into true, investigative reporting. companies don’t have a culture that is open to journalism. These companies don’t have the stomach for news and the confrontations it can promote. More companies are now willing to court controversy, he says, and he boldly predicts that in 2013 at least one non-publishing brand will do “solid, hardcore, investigative” journalism. I hope it does.

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Attribution and Linking Are Essential to Transparency

B2B Memes

As Buttry says, the idea of a press release is that you can freely crib from it—the company that sent it to you will be perfectly happy if you do. MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. A good example is from Buttry’s post on Monday, in which he offers advice on attribution. They should do better.

Commodity Content, Demand Media, and Quality

B2B Memes

That isn’t to say the company is not aiming for quality, or not at least claiming to. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. The terms content farm and content factory are meant to be disparaging, as if content is worthless if it isn’t lovingly crafted by hand. Far from it.

The Decline of the Single Editorial Voice

B2B Memes

The discussion last week about which department within a publishing company should “control” social media indicates how much rethinking remains to be done. Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Gideon Lichfield. Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. In fact, for the B2B world in particular, it is a crucial concept.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Gideon Lichfield. Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. In fact, for the B2B world in particular, it is a crucial concept.

Rethinking the Role of “Advertisers”

B2B Memes

As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher. Rethinking the Article as the Basic Unit of Journalism.

Rethinking the Role of “Advertisers”

B2B Memes

As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher. Rethinking the Article as the Basic Unit of Journalism.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. True enough. But is transparency an adequate defense?

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

I think this sums up an approach that all media companies need to employ. I had known of Neil and his various previous companies for many years before we met. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. This makes UK-based Briefing Media Ltd. , Neil Thackray.

The Shift to New Media Cannot Be Gradual

B2B Memes

More than a third of them had no company training at all in the past year, and two-thirds found what training was offered to be inadequate. Don’t wait around for your company to follow this or similar advice. CJR: Huge culture gap between print and online. In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print.