B2B Memes

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Are You Highly Digital? Try This Test

B2B Memes

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. But what interests me is the four-part test they use to assess companies. That’s no surprise. Its leadership has deep digital experience.

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The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. Journatic screwed up because the company wanted to have it both ways: to embrace new-media principles while trying to disguise them. Instead of looking forward, it looked backward.

Paper 100
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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?

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Is Your Content Putting You at Risk?

B2B Memes

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. The following three questions, based on your relationship to your content, your audience, and to the people and companies you cover, should get you started. Your company owns the content.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

And my experience has been that the overwhelming majority of these companies don’t have a culture that is open to journalism. These companies don’t have the stomach for news and the confrontations it can promote. Publishers sell the use of their editorial staff to the same companies that buy advertising.

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Breaking News: People Who Like Print, Like Print

B2B Memes

I have nothing but admiration for the company and its staff. So anything I say here is not intended as a criticism of the company. Now before I say anything more, I should mention that in my previous career in publishing I was a Readex customer for 20 years or so. But the thing about Readex is that much of their work is for publishers.

Buzz 100
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Is B2B Ready for Corporate Journalism?

B2B Memes

Reflecting on Pigott’s blog post, he thinks some companies will make the effor t. But he’s not sure they’ll succeed: “For now, B2B companies are mostly still struggling with how much to allow their own employees to go beyond strictures of message control and engage freely in social media and networks.

Ethics 100