I’ve helped several companies increase content creation to successfully attract and engage qualified prospects. A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. CMI is a group of consultants who make money on content marketing consulting. Just sayin’! Should you join in this content marketing trend? Here are three reasons why it’s important. MORE >>

Next I add a column for who will do the work, either an employee of the company or an outsource vendor. Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it. On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. MORE >>

'If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. Hover with your mouse over a post and, when the “x” appears in the right corner of the post, click on it. Change is good. Change is good. Facebook b2b social media MORE >>

If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. There are some things you can do to clean up the mess your SEO company created. How could something as innocent-looking as a penguin almost ruin your website? No matter where your business is located in the world? worked. Businesses are still trying to figure out what happened today. The effect of Penguin is plain and simple. You can recover. MORE >>

Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs. This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. If you don’t have a company profile, as your employer to add one or create one if you’re the business owner. 'Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Make sure your profile is 100% complete. LinkedIn marketing MORE >>