B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. It’s about pinning many things that relate to your product, your industry, your company, and your customers. didn’t have a quick answer, because, well, it depends. Not only do people not have ( not make?

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results. A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! For an example, look at the email images below. Read their instructions for choosing a responsive design here.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. There are lessons to be learned about why and how this company was successful. SuperOffice is the company in the case study. It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. Change isn’t easy.

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

Since 1997, we’ve helped hundreds of companies execute the right marketing activities to get the results they need. This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. They work! ).

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

The call-to-action can be as simple as an invitation to comment on the post itself or to contact the author or company for more information. What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. Compelling and Optimized Headline. This surprised me! wanting more.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. She’s worked with hundreds of B2B companies to drive strategic marketing results and increase growth. But, it’s not. But wait a minute. They said “In-person Events” were the most effective! Don’t get me wrong.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We’ve helped hundreds of companies get results from their marketing through strategic planning, systematic implementation and results tracking. Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. What about you?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. The two stand-outs were not necessarily the biggest companies. The other companies whose social media I reviewed had “OK” presences online. Second, you need to know your own company. Be careful here. Maybe.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Wrong. A few days ago I got an email from a company announcing their name change. didn’t recognize the company, and I didn’t recognize the sender. scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Wow, this company missed a big opportunity. Email marketing is easy, right? Right?

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system. If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. First, know that it’s OK to start or restart marketing.

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

This solution is probably best for consumer companies with huge budgets. Google changed their search engine algorithm to favor mobile friendly websites. But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Here’s what you need to know. Apparently the pre-announcement was unusual. think this was fair warning that site owners needed to take action.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Facebook can pose some challenges for display of photos on company pages. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Not so fast! Is it controversial? Tips: 1.)

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? By telling the world how your company gives back through charitable donations or volunteerism. By telling the world what values your company stands for. They want stories.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Provide news about your company and employees? You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter? You can achieve many different objectives with an email newsletter.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Be careful not to focus on a competitor’s wrongdoing, but instead make a statement about your company’s values and policies that rise above others’ wrongs. 2. These can be done by different employees in your company or by one person. What is it you provide?

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Mature with larger companies acquiring smaller businesses? We’ve worked with hundreds of companies to do the research and analysis, provide new marketing insights and written plans that become our clients’ marketing road maps to more growth and success. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Not doing?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. Kerpen points to the BP Gulf oil spill as an example of what a company should not to do when something bad happens. The company lost $25 Billion in market value after the Gulf spill. What are you doing to get people to know, like and trust your company?

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

There are still some SEO companies that are selling the old way of doing SEO. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. But beware the SEO company that is still selling links and keyword stuffing. Along came Google, consolidation began to happen, and a growing industry was born.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

professional services company found me online last week and inquired about my outsource marketing services. In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. 1. Create a LinkedIn company page. People are free to follow any Company Page they want. ” Market on LinkedIn.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Your baby’s ugly. Worse, they invested tons of money into the ugly baby.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

have a thirty-plus-year career in B2B marketing and sales, and I’ve consulted with hundreds of companies in the last twenty years. I’ve observed a lot of marketing and business situations and provided solutions that help my clients grow. It is not OK to copy other marketer’s stuff. My blog posts are original and designed to add value for my clients and prospective clients.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. 1.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company. There are some great deals in web hosting, now that that industry has consolidated into a few big companies that rely on volume. Here are eleven website mistakes and tips on how to avoid them. 1. You have bad content on your website.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business. Can you include a photo of your company picnic, basketball team or volunteering in the community? Deciding what kind of content to include in your B2B eNewsletter isn’t easy. They are thoughtful and intelligent. Understand your target audience.

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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

quick video of your company’s timeline or milestones. 4. A six-second press conference for crisis communications or to set the record straight. Why do companies or people have to get dragged through the media ad infinitum? I don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Year ago, a client firm – an IT services company – insisted on including Macromedia Flash in their web site update. Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. can use effectively. Who are they?

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. An un- or poorly-branded company page on social media shows that you’re not consistent. Companies are not operated by ghosts!

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. What is the difference between a # (hashtag) and the @ (at) signs? Twitter Icon.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

think that this is because eNewsletters have existed for so long, backed by email utility companies that have trained marketers on how to use them and measure results. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. eNewsletters, 3.) webinars, 3.)

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Create your Google+ Company Page. Your strategic plan allows you to message and brand consistently, integrated across all platforms, including offline/traditional platforms like trade shows, direct mail and print as well as online/social media platforms such as your website, email marketing, LinkedIn company page and others. Happy New Year! Substance is king. SEO Is dead.

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3 Companies that Failed to Listen

B2B Marketing Traction

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. This example is egregious, because the founder of the company blamed overweight women’s thights for problems with.

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

” “Are we adding value and being transparent about our products and company?” A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. What was Burger King thinking? Photo by Razor512 on Flickr.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

marketing persona is a story written about each customer segment your company serves. Having all the information on one page makes this analysis easy to digest and share with others – one of my clients included it in her presentation to investors because it so well presented exactly where the company was at and what it was doing to move forward. Tweet. Know thy customer; 2.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”).

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Distribute these personas to everyone who touches customers in your company and make sure they understand what they mean. Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Find out what makes them tick. Fix broken customer touchpoints.

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