Many corporate parent companies not only have policies forbidding social media participation, they actually block access [.]. We marketers have been enthusiastic about social media almost since Facebook and Twitter hit the scene. But our B2B clients have been slow to start using social media as a serious marketing tool. Even forward-thinking B2B marketers face major roadblocks. Branding social media B2B blogs Twitter MORE >>

Certain situations, however, cause a knee-jerk reaction to “act now, think later,” leaving a company without any plan for dealing with [.]. It’s a natural reaction for brands to walk on eggshells in hopes of avoiding a PR disaster. Should you jump right in or turn the other cheek? Admit the facts or deny the truth? Branding Public Relations social media crisis communications strategic PR MORE >>

wouldn’t be surprised if a lot of B2B companies felt they didn’t invest as much time or energy as they would have liked to in social media. While tight budgets may have limited companies’ abilities to devote resources to exploring social media, its application and value to B2B marketers continue to progress.  If we’re only as strong as our weakest link, shouldn’t we find that faulty link fast and bring it up to par? What was a weak link in your marketing program? I came across an interesting post from ReadWriteWeb that predicts how social media will continue to evolve in 2010. MORE >>

Nothing aggravates me more than signing up for a B2B company’s e-newsletter, only to be bombarded later with e-mail messages from third parties that don’t interest me. It becomes obvious that the company is using a shared mailing list for its e-mail marketing campaigns. That only means one thing: The number of extra e-mails is [.]. Email Marketing B2B Marketing e-mail marketing MORE >>

The company line certainly has it’s place in marketing and branding, but marketing today, like so many other facets of our culture, is becoming less formal. Only one part of that lines up with Schubert’s company brand as a sales-centric marketing agency. Any sales professional will tell you that despite all the tools and tactic that have evolved over the years, most deals are closed because there is personal chemistry between the parties – the buyer simply likes the seller. So why, then, do so many businesspeople keep their personality out of their marketing? MORE >>